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The Relationship between Innovation Orientation and Strategic Typology in Business Firms

Authors:

Parviz Kafchehi,

Arman GholamiAuthors Info & Claims

International Journal of Knowledge-Based Organizations, Volume 6, Issue 2

Pages 1 - 20

https://doi.org/10.4018/IJKBO.2016040101

Published: 01 April 2016 Publication History

Abstract

The aim of this study is to investigate the relationship between innovation orientation and strategic typology in firms such a way that a classification on the organization's orientation toward innovation and strategy could be obtained. The statistical population includes high executive managers of firms who have been acting in 4 industries of banking B, food F, insurance I, and pharmacy P, and have been the five pioneering firms in these industries. To test the hypothesis, the mean test analysis, the Goodness-of-Fit-Test, Chi-square test, and cross-tables were used and tested by SPSS18 software. The results show that there is a significant relationship between the firm's orientation toward innovation and competitive strategy; the more firm's orientation toward innovation, the firms uses more Prospector strategy, and their strategies have a more aggressive state. This paper provides a richer understanding of innovation orientation and strategic typology formation for similar firms.

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Cited By

Tsironis L(2018)Identifying Customer SatisfactionInternational Journal of Knowledge-Based Organizations10.4018/IJKBO.20180701018:3(1-27)Online publication date: 1-Jul-2018
https://dl.acm.org/doi/10.4018/IJKBO.2018070101
Chanal VMartin ABreda GBergantz C(2017)From Research to Innovation, How to Create Value for an IT Consulting and Engineering Service Firm through its Internal Research ActivitiesInternational Journal of Knowledge-Based Organizations10.4018/IJKBO.20170701017:3(1-14)Online publication date: 1-Jul-2017
https://dl.acm.org/doi/10.4018/IJKBO.2017070101
Siadat SAbdollahi AGarshasbi L(2017)Evaluating the Impact of Information Technology on Knowledge Management Performance with Balance Scorecard ApproachInternational Journal of Knowledge-Based Organizations10.4018/IJKBO.20170401037:2(27-42)Online publication date: 1-Apr-2017
https://dl.acm.org/doi/10.4018/IJKBO.2017040103

The Relationship between Innovation Orientation and Strategic Typology in Business Firms
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Published In

cover image International Journal of Knowledge-Based Organizations

International Journal of Knowledge-Based Organizations Volume 6, Issue 2

April 2016

82 pages

ISSN:2155-6393

EISSN:2155-6407

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IGI Global

United States

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Published: 01 April 2016

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Cited By

Tsironis L(2018)Identifying Customer SatisfactionInternational Journal of Knowledge-Based Organizations10.4018/IJKBO.20180701018:3(1-27)Online publication date: 1-Jul-2018
https://dl.acm.org/doi/10.4018/IJKBO.2018070101
Chanal VMartin ABreda GBergantz C(2017)From Research to Innovation, How to Create Value for an IT Consulting and Engineering Service Firm through its Internal Research ActivitiesInternational Journal of Knowledge-Based Organizations10.4018/IJKBO.20170701017:3(1-14)Online publication date: 1-Jul-2017
https://dl.acm.org/doi/10.4018/IJKBO.2017070101
Siadat SAbdollahi AGarshasbi L(2017)Evaluating the Impact of Information Technology on Knowledge Management Performance with Balance Scorecard ApproachInternational Journal of Knowledge-Based Organizations10.4018/IJKBO.20170401037:2(27-42)Online publication date: 1-Apr-2017
https://dl.acm.org/doi/10.4018/IJKBO.2017040103

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