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Bridging Action Frames: Instagram Infographics in U.S. Ethnic Movements

Authors:

Niloufar SalehiAuthors Info & Claims

Proceedings of the ACM on Human-Computer Interaction, Volume 6, Issue CSCW1

Article No.: 79, Pages 1 - 43

https://doi.org/10.1145/3512926

Published: 07 April 2022 Publication History

Abstract

Instagram infographics are a digital activism tool that have redefined action frames for technology-facilitated social movements. From the 1960s through the 1980s, United States ethnic movements practiced collective action: ideologically unified, resource-intensive activism. Researchers have argued that modern technologically mediated movements, in contrast, practice connective action: individualized, low-resource online activism. We argue that Instagram infographics are both connective and collective. We conducted a qualitative interview study juxtaposing the insights of past and present U.S. ethnic movement activists and analyzed Black Lives Matter Instagram data over the course of 7 years (2014-2020). We find that Instagram infographic activism bridges connective and collective action in three ways: (1) Scope for Education: Visually enticing and digestible infographics reduce the friction of information dissemination, facilitating collective movement education while preserving customizability. (2) Reconciliation for Credibility: Activists use connective features to combat infographic misinformation and resolve internal differences, creating a trusted collective movement front. (3) High-Resource Efforts for Transformative Change: Instagram infographic activism has been paired with boots on the ground and action-oriented content, curating a connective-to-collective pipeline that expends movement resources. Our work unveils the vitality of evaluating digital activism action frames at the movement integration level, exemplifies the powerful coexistence of connective and collective action, and offers design implications for activists seeking to leverage this novel tool.

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Cited By

Goldenberg JBrubaker R(2024)Emerging Pronoun Practices After the Procedural Turn: Disclosure, Discovery, and RepairSociological Science10.15195/v11.a411(91-113)Online publication date: 2024
https://doi.org/10.15195/v11.a4
Larsen-Ledet IRossitto C(2023)Participatory Writing as Activism: The Work of Organizing a Swedish MeToo Initiative Through Social MediaProceedings of the ACM on Human-Computer Interaction10.1145/35795137:CSCW1(1-29)Online publication date: 16-Apr-2023
https://dl.acm.org/doi/10.1145/3579513

Index Terms

Bridging Action Frames: Instagram Infographics in U.S. Ethnic Movements
1. Human-centered computing
  1. Collaborative and social computing

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cover image Proceedings of the ACM on Human-Computer Interaction

Proceedings of the ACM on Human-Computer Interaction Volume 6, Issue CSCW1

CSCW1

April 2022

2511 pages

EISSN:2573-0142

DOI:10.1145/3530837

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Apple Inc., United States

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Goldenberg JBrubaker R(2024)Emerging Pronoun Practices After the Procedural Turn: Disclosure, Discovery, and RepairSociological Science10.15195/v11.a411(91-113)Online publication date: 2024
https://doi.org/10.15195/v11.a4
Larsen-Ledet IRossitto C(2023)Participatory Writing as Activism: The Work of Organizing a Swedish MeToo Initiative Through Social MediaProceedings of the ACM on Human-Computer Interaction10.1145/35795137:CSCW1(1-29)Online publication date: 16-Apr-2023
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