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Understanding Engagement with Interactive Public Displays: an Awareness Campaign in the Wild

Authors:

Erik DuvalAuthors Info & Claims

PerDis '14: Proceedings of The International Symposium on Pervasive Displays

Pages 180 - 185

https://doi.org/10.1145/2611009.2611020

Published: 03 June 2014 Publication History

Abstract

In this paper, we present the findings from a field study that quantifies the different engagement phases of an interactive public display: from noticing interactivity and the first reaction to it, to actually interacting with the screen and expressing interest in a campaign. For this purpose, we developed an interactive public display for a real-life campaign that aims to increase awareness on cardiac arrests and Cardio-Pulmonary Resuscitation (CPR). In our study, we deployed two public displays with interactive prototypes in the biggest railway station of Brussels (Belgium), which resulted in 10,000+ passers-by and more than 1,000 reactions. We conclude that although interactive displays are effective at capturing attention and do provide a high conversion rate from passers-by to users interacting, this does not directly translate into achieving the goal of the display for the campaign as only 0,10% of them reach the final stage (visiting a website).

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Cited By

Tanaka KOkafuji YIwamoto T(2024)Popping-Up Poster: A Pin-Based Promotional Poster Device for Engaging Customers through Physical Shape TransformationProceedings of the ACM on Human-Computer Interaction10.1145/36981388:ISS(283-300)Online publication date: 24-Oct-2024
https://dl.acm.org/doi/10.1145/3698138
Sattar SCurtis HNeate T(2024)Public Assistive Displays: Employing Public Interactive Displays to Improve Public Transport Access 4AllExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3650890(1-8)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613905.3650890
Mast DBroekens Jde Vries SVerbeek F(2023)Participation Patterns of Interactive Playful Museum Exhibits: Evaluating the Participant Journey Map through Situated ObservationsProceedings of the 2023 ACM Designing Interactive Systems Conference10.1145/3563657.3595985(1861-1885)Online publication date: 10-Jul-2023
https://dl.acm.org/doi/10.1145/3563657.3595985
Show More Cited By

Index Terms

Understanding Engagement with Interactive Public Displays: an Awareness Campaign in the Wild
1. Information systems
  1. Information systems applications
    1. Multimedia information systems

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Information & Contributors

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Published In

cover image ACM Conferences

PerDis '14: Proceedings of The International Symposium on Pervasive Displays

June 2014

217 pages

ISBN:9781450329521

DOI:10.1145/2611009

Editor:
Sven Gehring
DFKI Saarbrücken, Germany
,
General Chair:
Sebastian Boring
PerDis'14 General Chair, Department of Computer Science, University of Copenhagen, Denmark
,
Program Chair:
Aaron Quigley
PerDis'14 Program Chair, SACHI Research Group, University of St. Andrews, UK

Copyright © 2014 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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SIGMOBILE: ACM Special Interest Group on Mobility of Systems, Users, Data and Computing

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SIGCHI: ACM Special Interest Group on Computer-Human Interaction

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 03 June 2014

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PerDis '14

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SIGMOBILE

PerDis '14: The International Symposium on Pervasive Displays

June 3 - 4, 2014

Copenhagen, Denmark

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PerDis '14 Paper Acceptance Rate 30 of 50 submissions, 60%;

Overall Acceptance Rate 213 of 384 submissions, 55%

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Cited By

Tanaka KOkafuji YIwamoto T(2024)Popping-Up Poster: A Pin-Based Promotional Poster Device for Engaging Customers through Physical Shape TransformationProceedings of the ACM on Human-Computer Interaction10.1145/36981388:ISS(283-300)Online publication date: 24-Oct-2024
https://dl.acm.org/doi/10.1145/3698138
Sattar SCurtis HNeate T(2024)Public Assistive Displays: Employing Public Interactive Displays to Improve Public Transport Access 4AllExtended Abstracts of the CHI Conference on Human Factors in Computing Systems10.1145/3613905.3650890(1-8)Online publication date: 11-May-2024
https://dl.acm.org/doi/10.1145/3613905.3650890
Mast DBroekens Jde Vries SVerbeek F(2023)Participation Patterns of Interactive Playful Museum Exhibits: Evaluating the Participant Journey Map through Situated ObservationsProceedings of the 2023 ACM Designing Interactive Systems Conference10.1145/3563657.3595985(1861-1885)Online publication date: 10-Jul-2023
https://dl.acm.org/doi/10.1145/3563657.3595985
Kuratomo NMiyakawa HEbihara TWakatsuki NMizutani KZempo K(2023)Attracting Effect of Pinpoint Auditory Glimpse on Digital SignageIEEE Access10.1109/ACCESS.2023.327090911(42779-42794)Online publication date: 2023
https://doi.org/10.1109/ACCESS.2023.3270909
Müller MOtero NMilrad M(2023)Guiding the design and implementation of interactive public displays in educational settingsJournal of Computers in Education10.1007/s40692-023-00280-011:3(823-854)Online publication date: 7-Jul-2023
https://doi.org/10.1007/s40692-023-00280-0
Kousta DKatifori ALougiakis CRoussou M(2023)The Narralive Unity Plug-In: Towards Bridging the Gap Between Intuitive Branching Narrative Design and Advanced Visual Novel DevelopmentInteractive Storytelling10.1007/978-3-031-47655-6_14(226-235)Online publication date: 31-Oct-2023
https://doi.org/10.1007/978-3-031-47655-6_14
Ferreira MNisi VNunes N(2022)Interaction for Crisis: A Review of HCI and Design Projects on Climate Change and How They Engage with the General Public[ ] With Design: Reinventing Design Modes10.1007/978-981-19-4472-7_56(850-879)Online publication date: 6-Nov-2022
https://doi.org/10.1007/978-981-19-4472-7_56
Prandi CNisi VRibeiro MNunes N(2021)Sensing and making sense of tourism flows and urban data to foster sustainability awareness: a real-world experienceJournal of Big Data10.1186/s40537-021-00442-w8:1Online publication date: 24-Mar-2021
https://doi.org/10.1186/s40537-021-00442-w
Sugiura NOgura RMatsuda YKomuro TOgawa K(2021)Users’ Content Memorization in Multi-User Interactive Public DisplaysInternational Journal of Human–Computer Interaction10.1080/10447318.2021.194868638:5(447-455)Online publication date: 6-Jul-2021
https://doi.org/10.1080/10447318.2021.1948686
Lippert SKoch M(2021)Operationalizing the Benefit of Information Radiators from an Awareness Point of ViewSN Computer Science10.1007/s42979-021-00928-73:1Online publication date: 23-Oct-2021
https://doi.org/10.1007/s42979-021-00928-7
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