Guest Editors' Introduction: Return on Investment

Over the past 50 years, first in the US and then throughout the rest of the world, involvement in financial markets has grown spectacularly. Whether directly, through the purchases of securities, or indirectly, through pension plans and mutual funds, ...

Often, the economic considerations of security are more important than the technical considerations. Guests editors Ross Anderson and Bruce Schneier present six articles that delve into all aspects of this economic angle.

Marketing Science greatly benefited from the admirable and fastidious efforts of more than 200 different individuals who provided manuscript reviews last year. Beyond those individuals already recognized on the editorial board, the editor-in-chief and ...