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research-article

She's Reddit: : A source of statistically significant gendered interest information?

Authors:

Emma StuartAuthors Info & Claims

Volume 56, Issue 4

Pages 1543 - 1558

https://doi.org/10.1016/j.ipm.2018.10.007

Published: 01 July 2019 Publication History

Abstract

Information about gender differences in interests is necessary to disentangle the effects of discrimination and choice when gender inequalities occur, such as in employment. This article assesses gender differences in interests within the popular social news and entertainment site Reddit. A method to detect terms that are statistically significantly used more by males or females in 181 million comments in 100 subreddits shows that gender affects both the selection of subreddits and activities within most of them. The method avoids the hidden gender biases of topic modelling for this task. Although the method reveals statistically significant gender differences in interests for topics that are extensively discussed on Reddit, it cannot give definitive causes, and imitation and sharing within the site mean that additional checking is needed to verify the results. Nevertheless, with care, Reddit can serve as a useful source of insights into gender differences in interests.

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Index Terms

She's Reddit: A source of statistically significant gendered interest information?
1. Applied computing
  1. Law, social and behavioral sciences
2. Information systems
  1. Information retrieval
  2. Information systems applications
    1. Data mining

Index terms have been assigned to the content through auto-classification.

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cover image Information Processing and Management: an International Journal

Information Processing and Management: an International Journal Volume 56, Issue 4

Jul 2019

421 pages

ISSN:0306-4573

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Elsevier Ltd.

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Pergamon Press, Inc.

United States

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Published: 01 July 2019

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