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The determinants of continuous use of social networking sites: An empirical study on Taiwanese journal-type bloggers' continuous self-disclosure behavior

Author:

Hsiu-Chia KoAuthors Info & Claims

Electronic Commerce Research and Applications, Volume 12, Issue 2

Pages 103 - 111

https://doi.org/10.1016/j.elerap.2012.11.002

Published: 01 April 2013 Publication History

Abstract

The popularity and growth of social networking sites (SNSs) have resulted in fierce competition among SNS providers. A critical concern of SNSs is to identify how to have users continuously use a specific SNS. This study examines the determinants of journal-type bloggers' continuous self-disclosure. An analysis of 283 samples with continuous self-disclosure experiences in journal-type blogs shows that personal factors, specifically the habit of self-disclosure, are the major factors affecting bloggers' continuous self-disclosure, followed by self-benefits. In contrast, social factors, such as positive audience feedback and social benefits, are not related to continuous self-disclosure. These results suggest that SNS providers must encourage users to develop the habit of using their web sites regularly. By providing differential benefits to users, SNS providers may attract users to continuously use their services.

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Cited By

Mouakket SSun Y(2020)Investigating the Impact of Personality Traits of Social Network Sites Users on Information Disclosure in China: the Moderating Role of GenderInformation Systems Frontiers10.1007/s10796-019-09933-x22:6(1305-1321)Online publication date: 1-Dec-2020
https://dl.acm.org/doi/10.1007/s10796-019-09933-x
Roy SPonnam AMandal S(2017)Comprehending Technology Attachment In The Case Of Smart Phone-ApplicationsJournal of Electronic Commerce in Organizations10.4018/JECO.201701010215:1(23-43)Online publication date: 1-Jan-2017
https://dl.acm.org/doi/10.4018/JECO.2017010102
Martins JGonçalves ROliveira TCota MBranco F(2016)Understanding the determinants of social network sites adoption at firm levelElectronic Commerce Research and Applications10.1016/j.elerap.2016.05.00218:C(10-26)Online publication date: 1-Jul-2016
https://dl.acm.org/doi/10.1016/j.elerap.2016.05.002
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Published In

cover image Electronic Commerce Research and Applications

Electronic Commerce Research and Applications Volume 12, Issue 2

April, 2013

77 pages

ISSN:1567-4223

Issue’s Table of Contents

Copyright © Elsevier B.V. © 2012.

Publisher

Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 April 2013

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Cited By

Mouakket SSun Y(2020)Investigating the Impact of Personality Traits of Social Network Sites Users on Information Disclosure in China: the Moderating Role of GenderInformation Systems Frontiers10.1007/s10796-019-09933-x22:6(1305-1321)Online publication date: 1-Dec-2020
https://dl.acm.org/doi/10.1007/s10796-019-09933-x
Roy SPonnam AMandal S(2017)Comprehending Technology Attachment In The Case Of Smart Phone-ApplicationsJournal of Electronic Commerce in Organizations10.4018/JECO.201701010215:1(23-43)Online publication date: 1-Jan-2017
https://dl.acm.org/doi/10.4018/JECO.2017010102
Martins JGonçalves ROliveira TCota MBranco F(2016)Understanding the determinants of social network sites adoption at firm levelElectronic Commerce Research and Applications10.1016/j.elerap.2016.05.00218:C(10-26)Online publication date: 1-Jul-2016
https://dl.acm.org/doi/10.1016/j.elerap.2016.05.002
Wang CJin XZhou ZFang YLee MHua Z(2015)Effect of perceived media capability on status updates in microblogsElectronic Commerce Research and Applications10.1016/j.elerap.2014.11.00614:3(181-191)Online publication date: 1-May-2015
https://dl.acm.org/doi/10.1016/j.elerap.2014.11.006
Mouakket S(2015)Factors influencing continuance intention to use social network sitesComputers in Human Behavior10.1016/j.chb.2015.06.04553:C(102-110)Online publication date: 1-Dec-2015
https://dl.acm.org/doi/10.1016/j.chb.2015.06.045
Shaikh AKarjaluoto H(2015)Making the most of information technology & systems usageComputers in Human Behavior10.1016/j.chb.2015.03.05949:C(541-566)Online publication date: 1-Aug-2015
https://dl.acm.org/doi/10.1016/j.chb.2015.03.059

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