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Extending the TAM for Green IT

Published: 01 June 2018 Publication History

Abstract

Green IT, a future-oriented and pro-environmental information technology, is an emerging trend in IT. In Green IT acceptance, the norms of environmental responsibility are considered to be important factors along with economic factors such as perceived usefulness of the Technology Acceptance Model (TAM). This study proposes a technology acceptance model for Green IT by adding normative variables (descriptive, injunctive, and personal norms) to Davis's TAM and empirically analyzes the model. Our results indicate that personal norms, descriptive norms (a type of social norms), and environmental beliefs as well as perceived usefulness can directly affect an individual's intention to use Green IT. In addition, government regulations and environmental beliefs have significant effects on normative variables. These findings imply that pro-environmentalism of Green IT is an important boundary condition for the validity of the TAM. The TAM for Green IT is proposed with normative variables.Personal norms affect an individual's intention to use Green IT.Descriptive norms affect an individual's intention to use Green IT.Environmental beliefs affect an individual's intention to use Green IT.

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cover image Computers in Human Behavior
Computers in Human Behavior  Volume 83, Issue C
June 2018
306 pages

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Elsevier Science Publishers B. V.

Netherlands

Publication History

Published: 01 June 2018

Author Tags

  1. Descriptive norm
  2. Environmental beliefs
  3. Government regulations
  4. Green IT
  5. Injunctive norm
  6. Personal norm
  7. Social norm
  8. Technology acceptance model (TAM)

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  • (2020)Assessing the Role of Simplicity in the Continuous Use of Mobile AppsJournal of Organizational and End User Computing10.4018/JOEUC.202010010232:4(26-42)Online publication date: 1-Oct-2020
  • (2019)Acceptance of Information and Communication Technologies in EducationInternational Journal of Enterprise Information Systems10.4018/IJEIS.201901010215:1(24-44)Online publication date: 1-Jan-2019

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