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Validating the unified theory of acceptance and use of technology (UTAUT) tool cross-culturally

Published: 03 September 2007 Publication History

Abstract

HCI methods and tools are often used cross-culturally before being tested for appropriateness and validity. As new tools emerge, they must be cross-culturally validated to ensure that they work with all audiences, not just those in the country in which they were developed. This paper presents the validation of a technology acceptance model over nine culturally-diverse countries. The model validated is the Unified Theory of Acceptance and Use of Technology (UTAUT). The paper also explores ongoing analysis of the culture differences that emerge on UTAUT measures, and suggests avenues for future work.

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    cover image Guide Proceedings
    BCS-HCI '07: Proceedings of the 21st British HCI Group Annual Conference on People and Computers: HCI...but not as we know it - Volume 2
    September 2007
    270 pages
    ISBN:9781902505954

    Publisher

    BCS Learning & Development Ltd.

    Swindon, United Kingdom

    Publication History

    Published: 03 September 2007

    Author Tags

    1. UTAUT
    2. cross-cultural
    3. technology acceptance
    4. validation

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    Overall Acceptance Rate 28 of 62 submissions, 45%

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    • (2011)Improving performance, perceived usability, and aesthetics with culturally adaptive user interfacesACM Transactions on Computer-Human Interaction10.1145/1970378.197038218:2(1-29)Online publication date: 1-Jul-2011
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