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Beating Paths Through the Digital Jungle: How Companies Master Digital Culture Change

Published: 17 December 2020 Publication History

Abstract

Even companies with strong financial records and glorious histories in exploring opportunities and exploiting markets must take their path into a digital business transformation. But they are sometimes trapped in cultural heritage because worked well for a long time. Corporations invest heavily in employee training to master that change. But investments do not guarantee a sustainable digital culture change and it hit many enterprises by surprise. We see increasing evidence that it is not enough to complete heavy technical training. Rather employees must develop a "digital mindsets". But decision-makers insist that only even more tool training will somehow make that case by magic. Training concepts today are often not well suited to help shaping digital mindsets. Even worse, they miss the point: An abundance of technical matter solidifies questionable assumptions that enough technical skills will be enough to master digital change. In April 2018, PricewaterhouseCoopers Germany started an experiment to understand and resolve this challenge by stepping back and taking a different view. The patterns of this paper emerged from two intense years of learning, discourse and failure on how to teach employees in large organisational settings with a proud record in traditional trainings to systematically beat individual paths into the realm of digitalization. Participants were coached to develop a "cognitive surplus" to deal with topics beyond technical matter. The patterns present a preliminary gist of a coaching curriculum that could contribute to one of the biggest challenges companies will face in the decade to come: The resurrection of daily business out of capabilities deriving from digital means.

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  • (2024)GenAI and Prompt Engineering: A Progressive Framework for Empowering the WorkforceProceedings of the 29th European Conference on Pattern Languages of Programs, People, and Practices10.1145/3698322.3698348(1-8)Online publication date: 3-Jul-2024

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    EuroPLoP '20: Proceedings of the European Conference on Pattern Languages of Programs 2020
    July 2020
    434 pages
    ISBN:9781450377690
    DOI:10.1145/3424771
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 17 December 2020

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    Author Tags

    1. Digital upskilling
    2. coaching
    3. digital culture
    4. digital literacy
    5. digital transformation
    6. effectuation
    7. mindset
    8. skillset
    9. toolset

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    EuroPLoP '20 Paper Acceptance Rate 37 of 58 submissions, 64%;
    Overall Acceptance Rate 216 of 354 submissions, 61%

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    • (2024)GenAI and Prompt Engineering: A Progressive Framework for Empowering the WorkforceProceedings of the 29th European Conference on Pattern Languages of Programs, People, and Practices10.1145/3698322.3698348(1-8)Online publication date: 3-Jul-2024

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