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Even companies with strong financial records and glorious histories in exploring opportunities and exploiting markets must take their path into a digital business transformation. But they are sometimes trapped in cultural heritage because worked well for ...

Trust is a critical component of our relationship with others. It forms a basis of not only social relations but also economic ones. Trust is necessarily linked to entrepreneurship because it is useful in conditions of uncertainty. An entrepreneur needs ...

Effectuation principles are a way to master situations of uncertainty. Researcher detected them by analyzing how entrepreneurs behave when pursuing business ideas. Some people intuitively perceive effectuation the way they are already working. Others ...

To succeed, entrepreneurs operating in frugal contexts tend to adopt an effectual logic of action. Such entrepreneurs also increasingly rely on digital technologies to pursue opportunities.Yet, despite a flurry of scholarly attention to effectuation ...

Many challenges in software projects are sociological, psychological or managerial in nature. Without knowledge of social science, developers, managers and researchers may misunderstand the social aspects of their projects, leading to ineffective ...