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Interactive Study of WallSHOP: Multiuser Connectivity between Public Digital Advertising and Private Devices for Personalized Shopping

Published: 10 June 2015 Publication History

Abstract

In this study, we present the design guidelines, implementation details, and user study results of WallSHOP, a novel interactive shopping experience that extends content sharing between public digital advertising and mobile devices. Multiple users can access and browse the content shown in public advertising displays from their mobile devices and interact with content using uniquely assigned cursors. WallSHOP supports content fetching from the display to users devices, allowing users to privately browse item details and initiate secure purchases. WallSHOP combines advantages of public and private displays, focusing on easy deployment and scalability in realistic scenarios because we implemented it using only standard web technology running on a web browser, without additional software installation.

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  • (2023)Dynamic grass color scale display technique based on grass length for green landscape-friendly animation displayScientific Reports10.1038/s41598-022-27183-x13:1Online publication date: 6-Jan-2023
  • (2020)Designing for conflictProceedings of the 9TH ACM International Symposium on Pervasive Displays10.1145/3393712.3395336(47-54)Online publication date: 4-Jun-2020
  • (2018)[Invited Paper] Content Scheduling and Adaptation for Networked and Context-Aware Digital Signage: A Literature SurveyITE Transactions on Media Technology and Applications10.3169/mta.6.186:1(18-29)Online publication date: 2018
  • Show More Cited By

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    cover image ACM Conferences
    PerDis '15: Proceedings of the 4th International Symposium on Pervasive Displays
    June 2015
    268 pages
    ISBN:9781450336086
    DOI:10.1145/2757710
    • General Chairs:
    • Sven Gehring,
    • Antonio Krüger,
    • Program Chairs:
    • Florian Alt,
    • Nick Taylor
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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    Publication History

    Published: 10 June 2015

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    Author Tags

    1. Interactive public displays
    2. contents sharing
    3. digital signage
    4. e-commerce
    5. interactive advertising
    6. personal devices
    7. web-based applications

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    PerDis '15 Paper Acceptance Rate 30 of 55 submissions, 55%;
    Overall Acceptance Rate 213 of 384 submissions, 55%

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    Cited By

    View all
    • (2023)Dynamic grass color scale display technique based on grass length for green landscape-friendly animation displayScientific Reports10.1038/s41598-022-27183-x13:1Online publication date: 6-Jan-2023
    • (2020)Designing for conflictProceedings of the 9TH ACM International Symposium on Pervasive Displays10.1145/3393712.3395336(47-54)Online publication date: 4-Jun-2020
    • (2018)[Invited Paper] Content Scheduling and Adaptation for Networked and Context-Aware Digital Signage: A Literature SurveyITE Transactions on Media Technology and Applications10.3169/mta.6.186:1(18-29)Online publication date: 2018
    • (2018)Sensor Ball Raffle – Gamification of Billboard Advertising: How to Engage the Audience?Entertainment Computing – ICEC 201810.1007/978-3-319-99426-0_14(164-174)Online publication date: 18-Sep-2018
    • (2017)When Smart Devices Interact With Pervasive ScreensACM Transactions on Multimedia Computing, Communications, and Applications10.1145/311593313:4(1-23)Online publication date: 12-Aug-2017
    • (2017)Designing Interactive Advertisements for Public DisplaysProceedings of the 2017 CHI Conference on Human Factors in Computing Systems10.1145/3025453.3025531(1518-1529)Online publication date: 2-May-2017
    • (2017)A Comparison of Attention Estimation Techniques in a Public Display ScenarioHCI in Business, Government and Organizations. Interacting with Information Systems10.1007/978-3-319-58481-2_26(338-353)Online publication date: 13-May-2017
    • (2016)Investigating mid-air gestures and handhelds in motion tracked environmentsProceedings of the 5th ACM International Symposium on Pervasive Displays10.1145/2914920.2915015(45-51)Online publication date: 20-Jun-2016
    • (2015)PhySigProceedings of the 2015 International Conference on Interactive Tabletops & Surfaces10.1145/2817721.2823495(289-294)Online publication date: 15-Nov-2015

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