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Show me the money!: an analysis of project updates during crowdfunding campaigns

Authors:

Shih-Wen Huang,

Brian P. BaileyAuthors Info & Claims

CHI '14: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

Pages 591 - 600

https://doi.org/10.1145/2556288.2557045

Published: 26 April 2014 Publication History

Abstract

Hundreds of thousands of crowdfunding campaigns have been launched, but more than half of them have failed. To better understand the factors affecting campaign outcomes, this paper targets the content and usage patterns of project updates -- communications intended to keep potential funders aware of a campaign's progress. We analyzed the content and usage patterns of a large corpus of project updates on Kickstarter, one of the largest crowdfunding platforms. Using semantic analysis techniques, we derived a taxonomy of the types of project updates created during campaigns, and found discrepancies between the design intent of a project update and the various uses in practice (e.g. social promotion). The analysis also showed that specific uses of updates had stronger associations with campaign success than the project's description. Design implications were formulated from the results to help designers better support various uses of updates in crowdfunding campaigns.

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Cited By

Mamaro LSibindi A(2024)The Influence of Fixed and Flexible Funding Mechanisms on Reward-Based Crowdfunding SuccessJournal of Risk and Financial Management10.3390/jrfm1710045417:10(454)Online publication date: 7-Oct-2024
https://doi.org/10.3390/jrfm17100454
Telles RGoes WFerreira GZenke AFerraro R(2024)Understanding crowdfunding as collaborative networks for startups: A research agendaREGEPE Entrepreneurship and Small Business Journal10.14211/regepe.esbj.e2581Online publication date: 27-Sep-2024
https://doi.org/10.14211/regepe.esbj.e2581
Telles RGoes WFerreira GZenke AFerraro R(2024)Compreensão do crowdfunding como redes colaborativas para startups: Uma agenda de pesquisaREGEPE Entrepreneurship and Small Business Journal10.14211/regepe.esbj.e2416Online publication date: 27-Sep-2024
https://doi.org/10.14211/regepe.esbj.e2416
Show More Cited By

Index Terms

Show me the money!: an analysis of project updates during crowdfunding campaigns
1. Human-centered computing
  1. Collaborative and social computing

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Published In

cover image ACM Conferences

CHI '14: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

April 2014

4206 pages

ISBN:9781450324731

DOI:10.1145/2556288

General Chairs:
Matt Jones
Swansea University, Wales, UK
,
Philippe Palanque
Université Paul Sabatier, France
,
Program Chairs:
Albrecht Schmidt
University of Stuttgart, Germany
,
Tovi Grossman
Autodesk Research, Canada

Copyright © 2014 ACM.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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SIGCHI: ACM Special Interest Group on Computer-Human Interaction

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 26 April 2014

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CHI '14: CHI Conference on Human Factors in Computing Systems

April 26 - May 1, 2014

Ontario, Toronto, Canada

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CHI '14 Paper Acceptance Rate 465 of 2,043 submissions, 23%;

Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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Cited By

Mamaro LSibindi A(2024)The Influence of Fixed and Flexible Funding Mechanisms on Reward-Based Crowdfunding SuccessJournal of Risk and Financial Management10.3390/jrfm1710045417:10(454)Online publication date: 7-Oct-2024
https://doi.org/10.3390/jrfm17100454
Telles RGoes WFerreira GZenke AFerraro R(2024)Understanding crowdfunding as collaborative networks for startups: A research agendaREGEPE Entrepreneurship and Small Business Journal10.14211/regepe.esbj.e2581Online publication date: 27-Sep-2024
https://doi.org/10.14211/regepe.esbj.e2581
Telles RGoes WFerreira GZenke AFerraro R(2024)Compreensão do crowdfunding como redes colaborativas para startups: Uma agenda de pesquisaREGEPE Entrepreneurship and Small Business Journal10.14211/regepe.esbj.e2416Online publication date: 27-Sep-2024
https://doi.org/10.14211/regepe.esbj.e2416
Steigenberger NGarz MCyron T(2024)Signaling theory in entrepreneurial fundraising and crowdfunding researchJournal of Small Business Management10.1080/00472778.2024.2412710(1-26)Online publication date: Nov-2024
https://doi.org/10.1080/00472778.2024.2412710
Kizilkan K(2023)From hashtag to cashback: Success determinants in crowdfunders' user behaviorRevista Galega de Economía10.15304/rge.32.2.8582(1-25)Online publication date: 26-Jan-2023
https://doi.org/10.15304/rge.32.2.8582
Dey SDuff BKarahalios K(2023)It Is All About Criticism: Understanding the Effect of Social Media Discourse on Legal Crowdfunding CampaignsProceedings of the ACM on Human-Computer Interaction10.1145/35795007:CSCW1(1-37)Online publication date: 16-Apr-2023
https://dl.acm.org/doi/10.1145/3579500
Horvát EDambanemuya HUparna JUzzi B(2023)Hidden Indicators of Collective Intelligence in CrowdfundingProceedings of the ACM Web Conference 202310.1145/3543507.3583414(3806-3815)Online publication date: 30-Apr-2023
https://dl.acm.org/doi/10.1145/3543507.3583414
Tang ZYang YLi WLian DDuan L(2023)Deep Cross-Attention Network for Crowdfunding Success PredictionIEEE Transactions on Multimedia10.1109/TMM.2022.314125625(1306-1319)Online publication date: 2023
https://doi.org/10.1109/TMM.2022.3141256
Ferrer JUlrich KBlanco-González-Tejero CCaño-Marín E(2023)Investors’ confidence in the crowdlending platform and the impact of Covid-19Journal of Business Research10.1016/j.jbusres.2022.113433155(113433)Online publication date: Jan-2023
https://doi.org/10.1016/j.jbusres.2022.113433
Keisar BLev O(2023)Follow the moneyElectronic Commerce Research and Applications10.1016/j.elerap.2023.10132462:COnline publication date: 1-Nov-2023
https://dl.acm.org/doi/10.1016/j.elerap.2023.101324
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