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The role of the traditional TV in the age of intermedial media spectacles

Published: 09 June 2010 Publication History

Abstract

Combination of broadcast and digital media is high on the agenda of today's international media industries. Basically this means combining broadcasting with digital platforms. [29] This sort of cross-platform thinking is most common in different real TV-formats that offer interactive audience participation on TV, net and other mediums and/or devices. Naturally these intermedial TV-formats are bound to affect the role of the traditional TV-set. This paper presents an audience research study that was conducted in autumn 2009 by an internet inquiry that contained approximately 45 questions related to iTV/participatory TV- and media culture. The current situation and the questionnaire data were analyzed to answer the following questions: what is TV's role in the era of intermedial multiplatform media spectacles? How TV is watched and participated? What are the motives behind participation and what are the opinions towards iTV-entertainment and participatory TV- and media culture? This research is important since TV has been constantly over going several changes during the 21st century. Therefore, there is obvious room for further research on actual production, reception and participation practises when it comes to academic research on cross-media and multiplatform phenomena. [29]

References

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The official website of the Eurovision Song Contest: http://www.eurovision.tv/
[31]
European eParticipation portal: http://www.european--eparticipation.eu/
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Published In

cover image ACM Other conferences
EuroITV '10: Proceedings of the 8th European Conference on Interactive TV and Video
June 2010
328 pages
ISBN:9781605588315
DOI:10.1145/1809777
  • Conference Chairs:
  • Petri Vuorimaa,
  • Pertti Naranen,
  • General Chair:
  • Artur Lugmayr,
  • Program Chairs:
  • Célia Quico,
  • Gunnar Harboe
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 09 June 2010

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Author Tags

  1. audience research
  2. intermedialism
  3. ipart-formats
  4. multiplatform tv-formats
  5. tv & media spectacles

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EuroITV '10

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  • (2016)The Twenty-First Century Television: Interactive, Participatory and SocialMedia Convergence Handbook - Vol. 110.1007/978-3-642-54484-2_14(249-264)Online publication date: 2016
  • (2013)TV-related content onlineProceedings of the 11th European Conference on Interactive TV and Video10.1145/2465958.2465974(139-142)Online publication date: 24-Jun-2013
  • (2012)Text-TV + Twitter = a new form of social TV?Proceeding of the 16th International Academic MindTrek Conference10.1145/2393132.2393188(249-254)Online publication date: 3-Oct-2012
  • (2011)The convergence of tv and web (2.0) in Austria and FinlandProceedings of the 9th European Conference on Interactive TV and Video10.1145/2000119.2000131(55-64)Online publication date: 29-Jun-2011

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