Traditional linear TV is decreasing in popularity and the broadcast industry has identified the need to change communication with their audience as a way to counteract on this. Especially younger generations are using social media twenty-four-seven and ...
We investigate whether social shows—television programs with high levels of online chatter—are beneficial for advertisers.
Television viewers are increasingly engaging in media-multitasking while watching programming. One prevalent multiscreen activity is the simultaneous consumption of television alongside social media chatter about the programming, an activity referred to ...
Smart TV is so called largely due to its interactivity. Without the interactivity functions, smart TV can hardly provide new services beyond traditional TV. This research studies 283 viewers' perceptions toward four key interactivity functions of ...
Association for Computing Machinery
New York, NY, United States
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