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Marketing Science, Volume 39

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Volume 39, Number 1, January - February 2020

Special Issue on Consumer Protection

Volume 39, Number 2, March - April 2020

Research Articles

Volume 39, Number 3, May - June 2020

Special Issue on Marketing Science and Health

Volume 39, Number 4, July - August 2020

Research Articles

Volume 39, Number 5, September - October 2020

Research Articles

Volume 39, Number 6, November - December 2020

Special Issue on Marketing Science and Field Experiments