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"Consumer Reactions to Drip Pricing."

Shelle Santana, Steven K. Dallas, Vicki G. Morwitz (2020)

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DOI: 10.1287/MKSC.2019.1207

access: closed

type: Journal Article

metadata version: 2020-05-14

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Shelle Santana, Steven K. Dallas, Vicki G. Morwitz:
Consumer Reactions to Drip Pricing. Mark. Sci. 39(1): 188-210 (2020)

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