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Harikesh S. Nair
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2020 – today
- 2024
- [j8]Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong:
Advertising as Information for Ranking E-Commerce Search Listings. Mark. Sci. 43(2): 360-377 (2024) - 2023
- [c3]Carlos Carrion, Zenan Wang, Harikesh S. Nair, Xianghong Luo, Yulin Lei, Peiqin Gu, Xiliang Lin, Wenlong Chen, Junsheng Jin, Fanan Zhu, Changping Peng, Yongjun Bao, Zhangang Lin, Weipeng Yan, Jingping Shao:
Blending Advertising with Organic Content in E-commerce via Virtual Bids. AAAI 2023: 15476-15484 - 2022
- [i6]Wenjia Ba, J. Michael Harrison, Harikesh S. Nair:
Advertising Media and Target Audience Optimization via High-dimensional Bandits. CoRR abs/2209.08403 (2022) - 2021
- [c2]Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, Shurui Fan:
Comparison Lift: Bandit-based Experimentation System for Online Advertising. AAAI 2021: 15117-15126 - [i5]Carlos Carrion, Zenan Wang, Harikesh S. Nair, Xianghong Luo, Yulin Lei, Xiliang Lin, Wenlong Chen, Qiyu Hu, Changping Peng, Yongjun Bao, Weipeng Yan:
Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach. CoRR abs/2105.13556 (2021) - 2020
- [j7]Navdeep S. Sahni, Harikesh S. Nair:
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search. Mark. Sci. 39(1): 5-32 (2020) - [c1]Tong Geng, Xiliang Lin, Harikesh S. Nair:
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments. AAAI 2020: 13273-13279 - [i4]Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, Shurui Fan:
Comparison Lift: Bandit-based Experimentation System for Online Advertising. CoRR abs/2009.07899 (2020)
2010 – 2019
- 2019
- [i3]Ruihuan Du, Yu Zhong, Harikesh S. Nair, Bo Cui, Ruyang Shou:
Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network. CoRR abs/1902.00215 (2019) - [i2]Tong Geng, Xiliang Lin, Harikesh S. Nair:
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments. CoRR abs/1907.02178 (2019) - [i1]Caio Waisman, Harikesh S. Nair, Carlos Carrion, Nan Xu:
Online Inference for Advertising Auctions. CoRR abs/1908.08600 (2019) - 2018
- [j6]Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair:
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook. Manag. Sci. 64(11): 5105-5131 (2018) - 2017
- [j5]Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya:
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. Mark. Sci. 36(5): 699-725 (2017) - 2013
- [j4]Scott K. Shriver, Harikesh S. Nair, Reto Hofstetter:
Social Ties and User-Generated Content: Evidence from an Online Social Network. Manag. Sci. 59(6): 1425-1443 (2013) - 2011
- [j3]Pradeep K. Chintagunta, Harikesh S. Nair:
Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing. Mark. Sci. 30(6): 977-996 (2011) - [j2]Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan:
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. Mark. Sci. 30(6): 1079-1097 (2011) - 2010
- [j1]Wesley R. Hartmann, Harikesh S. Nair:
Retail Competition and the Dynamics of Demand for Tied Goods. Mark. Sci. 29(2): 366-386 (2010)
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last updated on 2024-11-05 22:00 CET by the dblp team
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