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Marketing Intelligent Systems Using Soft Computing 2010
- Jorge Casillas, Francisco José Martínez-López:
Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications. Studies in Fuzziness and Soft Computing 258, Springer 2010, ISBN 978-3-642-15605-2 - Berend Wierenga:
Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners. 1-8 - Nick Lee
, Gordon Greenley:
Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers. 9-15 - David W. Stewart:
Observations on Soft Computing in Marketing. 17-19 - John H. Roberts
Soft Computing Methods in Marketing: Phenomena and Management Problems. 21-26 - Eric T. Bradlow
User-Generated Content: The "Voice of the Customer" in the 21st Century. 27-29 - Dawn Iacobucci:
Fuzzy Networks. 31-34 - Adilson Borges, Barry J. Babin:
KDD: Applying in Marketing Practice Using Point of Sale Information. 35-41 - Greg W. Marshall:
Marketing - Sales Interface and the Role of KDD. 43-48 - Randall E. Duran
Applying Soft Cluster Analysis Techniques to Customer Interaction Information. 49-78 - Brano Markic, Drazena Tomic
Marketing Intelligent System for Customer Segmentation. 79-111 - Peter van der Putten, Joost N. Kok:
Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing. 113-130 - Tilmann Bruckhaus:
Collective Intelligence in Marketing. 131-154 - Siddhartha Bhattacharyya:
Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation. 155-179 - Albert Orriols-Puig, Jorge Casillas, Francisco José Martínez-López:
Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules. 181-206 - Célia da Costa Pereira
Fuzzy-Evolutionary Modeling of Customer Behavior for Business Intelligence. 207-225 - Tsuen-Ho Hsu, Yen-Ting Helena Chiu, Jia-Wei Tang:
An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management. 227-254 - Virgilio López-Morales
Direct Marketing Based on a Distributed Intelligent System. 255-271 - Man Leung Wong
Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm. 273-294 - Stelios Tsafarakis, Nikolaos F. Matsatsinis:
Designing Optimal Products: Algorithms and Systems. 295-336 - P. V. (Sundar) Balakrishnan, Varghese S. Jacob, Hao Xia:
PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs. 337-363 - Malcolm J. Beynon, Luiz Moutinho, Cleopatra Veloutsou
A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice. 365-387 - Zhaohao Sun, Minhong Wang, Dong Dong:
Decision Making in Multiagent Web Services Based on Soft Computing. 389-415 - Mayukh Dass
Dynamic Price Forecasting in Simultaneous Online Art Auctions. 417-445 - Malcolm J. Beynon, Kelly Page:
Analysing Incomplete Consumer Web Data Using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation). 447-473
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