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Schedule X posts

Growth on X, made easy

Twitter is now X — but the best way to grow and engage your following is the same: showing up consistently. Plan, craft, schedule, and analyze your X posts in one place and expand your X reach with Buffer.

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A post on X surrounded by floating graphs for followers and engagement rate.A post on X surrounded by floating graphs for followers and engagement rate.
A post on X surrounded by floating graphs for followers and engagement rate.A post on X surrounded by floating graphs for followers and engagement rate.

Schedule your posts

Plan, craft, preview, and schedule your X (Twitter) posts (and X threads) in advance.

Crosspost to any platform

Share to Threads, LinkedIn, Mastodon, and more in a single click.

Save and brainstorm ideas

AI Assistant can help brainstorm and generate fresh content.

Get insights for growth

Get insights into your X (Twitter) performance, best times to post, and most engaging hashtags.

One tool, endless possibilities

Buffer’s flexible, all-in-one toolkit has everything you need to plan, create, schedule, analyze, and grow on X (Twitter) — and beyond.

Schedule

Prep today, post tomorrow (or whenever!)

The real magic happens on X when you start publishing consistently. Buffer can help schedule (and preview) your content in advance and publish them for when your audience is most engaged. That includes threaded X posts, too!

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The Buffer Create view for X with crosspost channels, a rich text editor, image attachment, and post scheduling controls.The Buffer Create view for X with crosspost channels, a rich text editor, image attachment, and post scheduling controls.

Crosspost

Post on every major network with a few clicks

Maximize the impact of your content and meet your audience where they are, thanks to simple multi-platform scheduling.

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The Buffer Crosspost view with dedicated text editors for multiple social media channels, including X.The Buffer Crosspost view with dedicated text editors for multiple social media channels, including X.

Plan and create

Never run out of ideas

Collect all your ideas and content ahead of time and organize them just the way you like. Fresh out of ideas? Need help refining a post? Our AI Assistant is ready to help you craft the perfect X content.

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The Buffer Create space with kanban columns for posts by category and an AI Assistant for generating ideas.The Buffer Create space with kanban columns for posts by category and an AI Assistant for generating ideas.

Analyze

Find out what works and when

Get personalized insights on when, what, and how often to post for maximum reach and engagement on X (Twitter).

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A post on X surrounded by graphs for followers and engagement rate, as well as statistic for best type, day, and frequent to post.A post on X surrounded by graphs for followers and engagement rate, as well as statistic for best type, day, and frequent to post.

Resources

Our best advice for X

Curious about why you should add X to your social stack? And how to really make an impact on the platform? We’ve got you covered.

9 Ways to Grow Your Following on X/Twitter

Much has changed on X — but the best ways to grow and engage your following on the platform remain the same. Here’s a list of tried-and-tested strategies to help you grow.

At 20 years of experience, Buffer has been a player in my following growth on my personal LinkedIn and Twitter accounts, over 5,300 followers. I cannot imagine life without Buffer.
Adriana M. HemzacekDirector of Marketing at Icomera North America

FAQs

How does X (Twitter) scheduling work with Buffer?

With Buffer’s toolkit for X (Twitter), you can plan, preview, collaborate, and publish content that drives meaningful engagement and growth for your brand on X (Twitter). Some of our favorite features include:

What analytics does Buffer provide for X (Twitter)?

Buffer’s tools for X (Twitter) go beyond just scheduling. You can also analyze your content’s performance once it’s been published. Buffer offers the following metrics:

  • Number of posts/tweets
  • Impressions
  • Engagements
  • Engagement rate
  • Likes
  • Reposts/Retweets
  • Replies
  • New followers
  • Total followers

In addition, Buffer also offers the following insights and features:

  • Best day, type, and frequency to post
  • Which hashtags bring in the most engagement
  • Top hashtags
  • Build fully customized reports, and easily export them
  • Tag related posts within a campaign or theme to analyze their performance as a whole

Can I manage multiple X (Twitter) profiles with Buffer?

Yes, with Buffer you can manage multiple X (Twitter) profiles.

What types of X (Twitter) posts can I schedule with Buffer?

With Buffer, you can schedule text-only, threads, single image posts, multi image (up to 4 images), GIF, video, reposts, quote, and link preview posts to X (Twitter).

Can I schedule X (Twitter) threads with Buffer?

Yes, with Buffer you can draft, plan, preview, and schedule X (Twitter) threads ahead of time.

How do I schedule X (Twitter) posts?

Scheduling X (Twitter) posts through Buffer is super easy. Here’s how:

  1. To get started, log in to your Buffer account
  2. Click the “Create Post” button at the top right corner of your calendar or queue
  3. Select the X (Twitter) profile social channel you'd like to schedule to by clicking on the avatar at the top of the composer
  4. Craft your post by adding any photos, videos, links, GIFs, text, mentions, and hashtags, and use our AI Assistant to refine your content
  5. Then click on Add to Queue, Share Now, Schedule Post, or Save as Draft depending on your scheduling preference

Read a full guide on how to plan, schedule, and publish to X/Twitter

Why should I schedule posts to X (Twitter)?

If you’re a small business owner, or social media manager, there are many benefits to scheduling your X (Twitter) posts in advance. Here are a few reasons why people prefer to schedule their posts:

  1. It saves them time and mental energy
  2. It ensures that they post consistently (and keeping a consistent schedule helps them maximize engagement)
  3. It enables them to plan and post to X (Twitter) from their desktop

How do I start scheduling to X (Twitter)?

To start scheduling to X (Twitter), create a free Buffer account (or trial our premium plan free for 14 days), connect your X (Twitter) profile, and start scheduling immediately.