Create more with Buffer AI Assistant 🪄
With the Buffer AI Assistant you can generate ideas in just a click and repurpose your existing content dozens of times, helping you grow your engagement across all social platforms. Watch our 90 second intro to see how it works in Buffer ⬇️
Create ideas
Quickly create engaging posts without the need for painstaking brainstorming.
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Brainstorm ideas
Relevant post ideas at the click of a button.
Write faster
Instant suggestions to quickly generate engaging posts.
Repurpose posts
Turn a LinkedIn post into an X (Twitter) thread in mere seconds.
Post inspiration
Get social media post suggestions from long-form content.
Want thousands of ideas personalized for you?
Want an endless supply of social media post ideas personalized for your brand? Buffer's AI Assistant can make it happen! Just answer two quick questions about your account, and sit back while the hard work is done for you.
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Need a hand growing followers?
Let Buffer AI Assistant generate posts that engage new audiences to grow your following. Buffer AI Assistant understands user engagement and will adjusts its suggestions to super-charge your growth.
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Want your content to go viral?
Tired of creating content only for it to fall flat? With a bit of AI assistance, you can access endless viral content ideas that are bound to catch the eye.
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Keen to work faster, and smarter?
Buffer AI Assistant handles the tedious part of social media for you. It’ll come up with instant replies, endless post variations, and can repurpose your content in a click—meaning you can focus on the fun stuff.
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Want a challenge?
Join the AI Accelerator
AI Accelerator is Buffer's exclusive 2-week growth challenge. Harness the power of our AI Assistant and join an active community, all on a mission to supercharge their social media engagement.
Sign Up Today (It’s Free)FAQ
1What is Buffer's AI Assistant?
What is Buffer's AI Assistant?
Buffer's AI Assistant is an AI-powered tool that helps users generate ideas for social media posts, repurpose existing social posts and summarize long content into short posts.
2What kind of ideas does the Buffer AI Assistant provide?
What kind of ideas does the Buffer AI Assistant provide?
The Buffer AI Assistant provides a wide range of ideas for social media posts, including trending topics, prompts for quotes, industry-specific topics, current events, seasonal ideas and much, much more.
3How does the Buffer AI Assistant come up with post ideas?
How does the Buffer AI Assistant come up with post ideas?
The Buffer AI Assistant uses advanced algorithms and machine learning techniques to analyze trends and patterns in social media data, and generates ideas based on that information. Buffer’s AI Assistant is based on OpenAI’s proprietary API
4Can I customize the ideas generated by the Buffer AI Assistant?
Can I customize the ideas generated by the Buffer AI Assistant?
Yes, you can customize the ideas generated by the Buffer AI Assistant by adjusting the inputs to align with your brand's voice and tone, as well as by providing specific keywords and topics you want the tool to focus on.
5Is the Buffer AI Assistant available for all Buffer users?
Is the Buffer AI Assistant available for all Buffer users?
The Buffer AI Assistant is currently available to all New Buffer users on the Free, Essentials, Teams, and Agency plans. Those on Legacy plans (who signed up over 12 months ago) might have to migrate their account to access this feature.
6Can I use the Buffer AI Assistant to post on multiple social media platforms?
Can I use the Buffer AI Assistant to post on multiple social media platforms?
Yes, the Buffer AI Assistant works across multiple social media platforms, including X (Twitter), Facebook, Instagram, TikTok, Pinterest and more.
7How did Buffer train the AI Assistant?
How did Buffer train the AI Assistant?
We use OpenAI’s Large Language Models to provide AI-powered responses and assistance.
8Do I have to use AI Assistant with Buffer?
Do I have to use AI Assistant with Buffer?
No — our AI Assistant is entirely optional for users. Your posts are not automatically generated, changed, or tweaked by the AI, unless you open the AI Assistant interface in the post composer or the Create space. While the AI Assistant is easily accessed in those areas, Buffer is not an AI tool — all our core features (posting, scheduling, planning, and more) aren’t AI-powered.
9Does Buffer scrape my content to train the AI?
Does Buffer scrape my content to train the AI?
We use OpenAI’s Large Language Models to provide AI-powered responses and assistance. If you use AI Assistant to generate ideas or refine a post, the text you enter into the assistant will be shared with OpenAI. No other information (your account details, media files, or any other part of your post or work in Buffer) is shared.
10Does Buffer’s AI Assistant require any special training or setup to use?
Does Buffer’s AI Assistant require any special training or setup to use?
No, the Buffer AI Assistant is designed to be easy to use and does not require any special training or setup.