Summary: Among high-legibility fonts, a study found 35% difference in reading speeds between the best and the worst. People read 11% slower for every 20 years they age. A large new study of the best fonts for online reading is ultimately disappointing, because it doesn’t answer the most burning question: what font should you use for your website? But it still provides many intriguing findings, inc
Summary: Carefully examine the user’s context, task at hand, and next steps when deciding whether to open links to documents and external sites in the same or a new browser tab. Since 1999, it's been a firm web-usability guideline to refrain from opening new browser windows for several reasons. All of these also apply to opening new browser tabs and are still valid today: More windows or tabs incr
Summary: Listboxes and dropdowns are compact UI controls that allow users to select options. Listboxes expose options right away and support multi-selection while dropdowns require a click to see options and support only single-selection. Many UI controls allow users to select options; they include checkboxes, radio buttons, toggle switches, steppers, listboxes, and dropdowns. In this article, I’l
Get affordable and hassle-free WordPress hosting plans with Cloudways, now offering 40% off for 4 months, and 40 free migrations. Anchor links1 may have a target attribute which controls what happens when that link is clicked. One of the possible values of that attribute is _blank, which tells the browser to open a new window (or tab, if that’s the user’s preference) when that link is clicked. Thi
Summary: Looking back at findings from a series of eyetracking studies over 13 years, we see that fundamental scanning behaviors remain constant, even as designs change. The more things change, the more they stay the same. We recently published the 2nd edition of our How People Read Online report, almost 15 years after the 1stedition was published. Looking back over the findings from the 5 eyetrac
Summary: Instructional video content is helpful as supplementary information, though not all users will watch it. Videos should be easily discoverable, consistent in style across the site, and with thumbnails that accurately represent the type of content they provide. When you need to learn how to do something — whether it’s caulking a sink, troubleshooting a new piece of software or learning a ne
Summary: Despite substantial improvements in mobile UX over the past decade, people still tend to do their most important online activities on larger screens. Since the iPhone was introduced in 2007, mobile usability has made tremendous strides: we use our phones to do a wide variety of tasks. In fact, according to Pew Internet, in 2019 17% of Americans depended on their mobile phone as their onl
Summary: While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data. The 3-Click Rule The 3-click rule is a persistent, unofficial heuristic that says that no page should take more than 3 clicks (or taps on a touchscreen) to access. A variation pronounces that the most important information should take no more than 3 c
About The AuthorNick Babich is a developer, tech enthusiast, and UX lover. He has spent the last 10 years working in the software industry with a specialized focus on … More about Nick ↬ Users can be hesitant to fill out forms. That is why it is our goal as designers to make the process of filling out a form as easy as possible. The primary goal with every form is completion. Two factors have a ma
Summary: Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads. Banner blindness is a long-known web user behavior: it describes people’s tendency to ignore page elements that they perceive (correctly or incorrectly) to be ads. And, while webpage patterns and types of advertisements have evolved, banner blindness is still p
Summary: People scroll vertically more than they used to, but new eyetracking data shows that they will still look more above the page fold than below it. People’s behaviors are fairly stable and usability guidelines rarely change over time. But one user behavior that did change since the early days of the web is the tendency to scroll. In the beginning, users rarely scrolled vertically; but by 19
Have you ever encountered a website with confusing navigation? Been sent down the wrong path by misleading labels? Or needed your best detective skills to find a particular piece of content? It’s frustrating, isn’t it? What can companies do to ensure that users can find what they are looking for on a website? Usability testing allows you to measure the effectiveness of the site structure and label
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