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Monday, September 24, 2012

The future of blogging (for me) and in particular twitter

As you might have noticed, breaks between two posts here get bigger and bigger. This is mainly due to lack of ideas on my side but also as I am busy with other things (now that with Ella H. kid number two has joined the family but there is also a lot of TMP admin stuff to do).

This is not only true for me writing blog posts but also about reading: Until about a year ago, I was using google reader not to miss a single blog post of a list of about 50 blogs. I have completely stopped this and systematically read blogs only very occasionally (that is other than being directed to a specific post by a link from somewhere else).

What I still do (and more than ever) is use facebook (mainly to stay in contact with not so computer affine friends) and of course twitter (you will know that I am @atdotde there). Twitter seems to be the ideal way to stay current on a lot of matters you are interested in (internet politics for example) while not wasting too much time given the 140 character limit.

Twitter's only problem is that they don't make (a lot of) money. This is no problem for the original inventors of the site (they have sold their shares to investors) but the current owners now seem desperate to change this. From what they say they want to move twitter more to a many to one (marketing) communication platform and force users to see ads they mix among the genuine tweets.

One of the key aspects of the success of twitter was its open API (application programmers interface): Everybody could write programs (and for example I did) that interacted with twitter so for example everybody can choose their favourite client program on any OS to read and write tweets. Since the recent twitter API policy changes this is no longer the case: A client can now have only 100,000 users (or if they already have more can double the number of users), a small number given the allegedly about 4,000,000 million twitter accounts. And there are severe restrictions how you may display tweets to your users (e.g. you are not allowed to use them in any kind of cloud service or mix them with other social media sites, i.e. blend them with Facebook updates). The message that this sends is clearly: "developers go away" (the idea seems to be to force users to use the twitter website and their own clients) and anybody who still invests in twitter developing is betting on a dead horse. But it is not hard to guess that in the long run this will also make the while twitter unattractive to a lot of (if not eventually all) their users.

People (often addicted to twitter feeds) are currently evaluating alternatives (like app.net) but this morning I realized that maybe the twitter managers are not so stupid as they seem to be (or maybe they just want to cash in what they have and don't care if this ruins the service), there is still an alternative that would make twitter profitable and would secure the service in the long run: They could offer to developers to allow them to use the old API guidelines but for a fee (say a few $/Euros per user per month): This would bring in the cash they are apparently looking for while still keeping the healthy ecosystem of many clients and other programs. twitter.com would only be dealing with developers while those would forward the costs to their users and recollect the money by selling their apps (so twitter would not have to collect money from millions of users).

But maybe that's too optimistic and they just want to earn advertising money NOW.