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Mia Sato

Mia Sato

Platforms & Communities Reporter, The Verge

Mia Sato is a reporter at The Verge covering tech companies, platforms, and users. Since joining The Verge in 2021, she’s reported on the war in Ukraine and the spread of propaganda on TikTok; Elon Musk’s takeover of Twitter; and how tech platforms and digital publishers are using artificial intelligence tools.

Sato has written about tech platforms and communities since 2019. Before joining Vox Media she was a reporter at MIT Technology Review, where she covered the intersection of technology and the coronavirus pandemic. Prior to that she served as the audience engagement editor at The Markup. As a freelance reporter, she’s written about the subversive Hmong radio shows hosted on conference call software, online knitting activism, and the teens running businesses in Instagram comment sections. Her work has appeared in outlets like The New Republic, The Appeal, and Chicago Magazine. She is based in Brooklyn.

Got a tip? Contact her at mia@theverge.com or email for her Signal number.

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Extreme boy home makeover.

The TikTok show Boy Room tours the disgusting bedrooms of men, cigarette butts, dirty clothes, and all. It’s gross, funny, and weirdly revealing — and now much more sanitized via an Amazon partnership.

In an HGTV-esque reboot, the show will now give home makeovers featuring Amazon furniture and decor. It serves as a front end to Amazon: Boy Room is also promoting the products via affiliate marketing.


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The new MSM.

Pew Research Center released a report on news influencers who people are increasingly getting their information from.

The report couldn’t have come at a better time, following an election where the role of influencers and podcasters was especially notable. Of today’s news influencers:

- 77 percent have no background with news orgs

- 65 percent are men

- More identify as Republican or conservative than Democratic or liberal

- Far more have a presence on X than on any other platform


America’s News Influencers

[Pew Research Center]

Well, that went as expected.

Amazon announced a $20-and-under “Haul” section yesterday to compete with platforms like Temu — and it’s already filled with questionable listings.

ModernRetail rounded up a few, and scrolling through Amazon, it’s not totally clear to me whether images are AI-generated or just very poorly edited (probably both). You have to hand it to Amazon, though: it does look exactly like Temu.


An Amazon Haul product page for kitchen spatulas. The spatulas are half the size of the human nearby.An Amazon Haul product page for kitchen spatulas. The spatulas are half the size of the human nearby.

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Image: Amazon
More AI-generated ads are coming to TikTok.

The company announced today it’s opening up its AI ads tool to all advertisers — so prepare to see more AI content on your feed.

TikTok’s Symphony Creative Studio lets advertisers remix content and generate new videos promoting products in just a few minutes. Some of those ads even include AI avatars resembling humans.


TikTok AI-generated ads selling makeup products.TikTok AI-generated ads selling makeup products.
Image: TikTok