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2024 Prius Prime

Starting MSRP $ 32,975

XSE Premium shown in Guardian Gray. Vehicle shown with options using visual effects. Limited availability.

pick up where you left off

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latest build updated 1/6/23

[model name] [grade name]

MSRP*

$xx,xxx

Est. MPG* / MPGe*

xx/xx

Efficiency that performs.

With added plug-in capability, you’ll find yourself going farther than you thought possible.

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SELECT A COLOR
Reservoir Blue

Prices and colors may vary by model.
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Please click the link or contact a dealer to learn about offers in your area.

Prius Prime Specs

ALL-ELECTRIC DRIVING RANGE

Up to 44 Miles Est. All-Electric Driving Range

HORSEPOWER

220

EST. MPG/MPGe

Up to 52/127 Combined Est. MPG/MPGe

0-60 MPH

6.6 Seconds

TRANSMISSION

Electronically controlled Continuously Variable Transmission (ECVT)

ENGINE

2.0 4-Cylinder Hybrid

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Imagine the Benefits
Incentives & Rebates based on your location  

Depending on your location you may be eligible for EV rebates, incentives or benefits. Personalize your information to see what's available.

Turning heads. Electrifying hearts.

Unleash more possibilities.

Discover what makes Prius Prime stand out.

Advanced intelligence in every drive.

From helping you get into that perfect parking spot with Advanced Park, to getting you through stop-and-go traffic with Traffic Jam Assist, Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial or subscription.

Optimized for performance.

Prius Prime's intelligent combination of gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy an estimated all-electric driving range of up to 44 miles to help bring efficiency to your commutes.

Design with purpose.

With its futuristic design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.

High efficiency. Low impact.

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FULL CHARGE
Up to 44 miles estimated all-electric driving range
More Than
42000
Charging stations across the United States
Discover Your Prius Prime
unique grades to choose from
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SE
$32,975
Base MSRP
52/127
Est. MPG/MPGe
  • Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
  • Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
  • 8.0-in. Toyota Audio Multimedia display
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XSE
$36,225
Base MSRP
48/114
Est. MPG/MPGe
  • 19-in. alloy wheels and 195/50R19 tires
  • Qi-compatible wireless smartphone charging with charge indicator light
  • SofTex®-trimmed front seats with 8-way power-adjustable driver's seat
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XSE Premium
$39,670
Base MSRP
48/114
Est. MPG/MPGe
  • Fixed glass roof
  • 12.3-in. Toyota Audio Multimedia touchscreen display
  • 8-speaker JBL® Premium Audio including amplifier

We currently offer more low and zero emission vehicles combined than any other automaker, to give customers numerous choices to reduce their carbon footprint.

Our lineup brings you more than just your choice of electrified powertrains: Hybrid EV, Plug-in Hybrid EV, Battery EV and Fuel Cell EV. Whatever you’re looking for in a ride—size, style, efficiency, speed—there’s a vehicle to suit your lifestyle that allows you to put more electrified miles on the road.

Whether Toyota is decreasing its plastic waste, supporting water conservation efforts, or expanding programs that protect critical species, we are committed to reducing our environmental footprint and creating a positive impact on society.  See Environmental Sustainability (toyota.com) for more information.

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Discover Offers and Specials in Your Area

Please click the link below or contact a dealer to learn about offers in your area.

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Build Your Toyota

Customize and find your Prius Prime.

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Prius Prime vs. Competitors

Dive deeper into Prius Prime.