Overview
- Explores marketing in a multicultural world
- Features insights from authors with diverse cultural backgrounds
- Highlights papers presented at the 25th AMS World Marketing Congress
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Included in the following conference series:
Conference proceedings info: AMSWMC 2024.
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. This book explores the intricate interplay between research, education, culture, diversity, and the development of marketing strategies in a vibrant, multicultural, and sustainable world. Featuring papers presented at the 25th Academy of Marketing Science’s World Marketing Congress, held for the first time at the Island of Mauritius in West Africa, this proceedings volume presents insights from authors with diverse cultural background offering a comprehensive understanding of marketing on a global and multicultural level.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Keywords
Table of contents (14 papers)
-
Front Matter
-
Back Matter
Other volumes
-
Marketing in a Multicultural and Vibrant World
Editors and Affiliations
About the editors
Vincent Jeseo is Assistant Professor of Marketing in the Rohrer College of Business at Rowan University (Glassboro, NJ, USA). He enjoys teaching quantitative and managerially relevant courses such as marketing research, marketing management/strategy, services marketing, and sales management. His primary research stream focuses on relationship-marketing topics within sales and service contexts.
Jasmine Parajuli is Assistant Professor of Marketing at the Rankin College of Business at Southern Arkansas University (Magnolia, Arkansas, USA). Her research stream focuses on the relationship between leadership and marketing strategies, along with bibliometric analysis. Dr. Parajuli currently teaches Integrated Marketing Communication, Principles of Marketing, and Consumer Behavior.
Bibliographic Information
Book Title: Marketing in a Multicultural and Vibrant World
Book Subtitle: Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29
Editors: Vincent Jeseo, Jasmine Parajuli
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-031-80904-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2024
Hardcover ISBN: 978-3-031-80903-3Published: 29 December 2024
Softcover ISBN: 978-3-031-80906-4Due: 12 January 2026
eBook ISBN: 978-3-031-80904-0Published: 28 December 2024
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XX, 157
Number of Illustrations: 15 b/w illustrations
Topics: Marketing, Cross-Cultural Management, Sales/Distribution