Editorial Policy

At Sporting Post, our mission is to provide a reliable, informative, and user-friendly platform for sports bettors and iGaming enthusiasts.

We aim to empower our readers with expert insights, comprehensive reviews, and up-to-date information to help them make informed and responsible betting decisions.

Our content is designed to serve as a trusted resource for both novice and experienced bettors, ensuring they have access to accurate, unbiased, and practical information.

Content & ethical standards

Sporting Post upholds the following editorial standards to ensure that our content remains trustworthy, reliable, and beneficial to our audience:

• Reliability: We prioritize the authenticity and reliability of our content, achieved through meticulous research and thorough revisions conducted by our diverse team of journalists, researchers, editors, and specialists. All our content is fact-checked to maintain high standards of accuracy.

• Originality: We adhere to legal and ethical standards, including copyright laws and journalistic ethics, with a zero-tolerance policy toward plagiarism. We are committed to producing original content that reflects our dedication to authenticity and integrity.

• Independence: Our review scores and recommendations cannot be traded for favors, sold, or bought. Any form of manipulation we discover will result in appropriate sanctions. Our writers and reviewers remain impartial and free from affiliations with any brands or products they cover.

• Recency: We provide publish and update dates for our articles to inform readers about the recency of the content they are consuming. These dates are clearly labeled at the top of every published work on our platform.

• Accuracy: We are committed to accurate content and make prompt and transparent corrections of inaccuracies. We encourage reader participation in maintaining the integrity of our content by welcoming feedback and corrections.

• Transparency and Disclosure: Sporting Post is committed to maintaining transparency with our readers. We disclose any potential conflicts of interest, including partnerships or affiliations with betting operators, within our content. We clearly label all advertising-based content with proper editorial notifications that align with FTC guidelines for sponsored and advertorial content.

• Conflicts of Interest: All content creators at Sporting Post are required to inform our editorial staff if covering any content topics assigned to them may create a direct conflict of interest. We have a zero-tolerance policy regarding the dissemination of information created for the personal gain of an individual.

• Gifts: We do not accept any material gifts or other considerations from companies that will influence our content or our decision on whether to cover a topic. If a partner or potential partner sends a gift of minor value, we require our editorial team to report the product or service and its value to determine if the item should be returned.

• Attribution of Sources: We follow established guidelines for attributing sources. Unless assets or news (press releases) come from an official company source or its PR affiliations, we aim to provide link credit to a story's originating source for reported news.

• Review Guidelines: We do not take payment for product reviews. Our reviews are conducted by a team of experts who adhere to strict guidelines. We strive to provide balanced and unbiased reviews, covering both the pros and cons of products, services, or platforms. Our ratings are free from bias and are not influenced by any insider access or relationships.

• Real-World Testing: When feasible, we conduct tests in real-life scenarios to provide a sincere and realistic assessment of a product’s functionality and performance in everyday use. If real-world testing is not possible, we evaluate user experience and processes from a consumer’s standpoint.

• Embargoes and Spoilers: For previews and reviews, we always honor embargoes. We do not post spoilers until we have permission or until after the public release of the work. For major or sensitive spoilers, we typically keep them out of our headlines and images until a sufficient amount of time has passed.

Editorial independence

Sporting Post operates with complete editorial independence.

Our editorial team has full control over the content we produce, and our decisions are guided solely by our commitment to providing valuable and accurate information to our readers.

While we collaborate with commercial partners, editorial integrity always takes precedence over financial opportunities and is never compromised.

Updates and corrections

Given the dynamic nature of the sports betting and iGaming industries, we are committed to keeping our content current and accurate.

Our editorial team regularly updates articles to reflect new developments, changes in betting platforms, and emerging trends.

If any errors are identified in our content, we promptly correct them and clearly indicate the nature of the correction to our readers.

User engagement and feedback

We highly value the input and feedback of our readers.

We encourage our audience to reach out with suggestions for content improvements, corrections, or general inquiries.

Our editorial team reviews all feedback and uses it to enhance the quality and relevance of our content.

We are dedicated to fostering an engaged and informed community of sports bettors and iGaming enthusiasts.

Responsible gambling

Sporting Post is an advocate for responsible gambling practices.

We include responsible gambling information and resources throughout our content to ensure that our readers are aware of the risks associated with gambling.

We actively promote the importance of setting limits, understanding the odds, and seeking help if gambling becomes a problem.

Our goal is to contribute positively to the sports betting community by encouraging informed and responsible betting behavior.

Our responsible gambling guide is available to read here.

Content ownership and copyright

All content published on Sporting Post is the intellectual property of Comeback Media Ltd.

Unauthorized reproduction, distribution, or use of our content without prior written consent is strictly prohibited.

We respect the intellectual property rights of others and expect our contributors and users to do the same.

Privacy policy

At Sporting Post, we take your privacy seriously.

We adhere to a strict privacy policy to protect your personal information and ensure that your data is handled responsibly.

Our privacy policy is available for review here.

Advertising and sponsorship

Sporting Post may feature advertisements and sponsored content to support the sustainability of our platform.

However, we maintain a strict separation between editorial content and advertising.

Sponsored content is clearly labeled as such, and our editorial integrity is never compromised by commercial interests.

SEO and accessibility

We employ search engine optimization (SEO) practices to enhance the visibility and accessibility of our content.

Our goal is to ensure that our articles reach a broad audience while maintaining the quality and relevance of the information provided.

Contact information

For any inquiries, feedback, or concerns related to our content, readers are encouraged to contact us via email at [email protected].

We are committed to responding to all communications in a timely and professional manner.

By adhering to this editorial policy, Sporting Post ensures that we remain a trusted and respected resource for sports betting and iGaming enthusiasts worldwide.