Monday, October 18, 2010
espnW
A network focused on what sports female fans want. Can it work to focus on the demographic first, rather than the sport?
Well, let’s see. Though, this doesn’t help:
Gentile says “the retreat, where we talk about women finding self-esteem in sports and about getting a pedicure, is a reflection of what we want to do with the espnW brand — find a more holistic way of looking at sports.”
Either you segregate based on product (MLB Network, Crime Channel), or on demographic (Oprah’s Network, Nick). But not both, because chances are, you’ll upset both groups.
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