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Willi Donnell Smith (February 29, 1948 – April 17, 1987) was an American fashion designer. At the time of his death, Smith was regarded as one of the most successful African-American designers in the fashion industry. His company, WilliWear Limited, launched in 1976 and by 1986 grossed over $25 million in sales. After Smith's death, his business partner, , continued the line with various designers creating collections. Without Smith, the company foundered and due to financial problems and poor sales, WilliWear Limited ceased production in 1990. WilliWear was the first clothing company to create womenswear and menswear under the same label. The accessibility and affordability of Smith's clothing helped to democratize fashion.