The Toy Center, also known as the International Toy Center, is a complex of buildings in the Flatiron District of Manhattan, New York City, that for many years was a hub for toy manufacturers and distributors in the United States. It consists of two buildings located between 23rd Street and 25th Street across from Madison Square, where Fifth Avenue and Broadway cross. The American International Toy Fair, the industry's major annual trade show, is held annually in February at both the Toy Center and the Javits Center on 34th Street. The building also serves as the corporate headquarters of luxury retailer Tiffany and Co.