Miss Diva was introduced by Femina to select a candidate to represent the country at Miss Universe (in contrast to Femina Miss India, also owned by Femina, which selects a candidate as a delegate for Miss World). The first edition of Miss Diva was held at Westin Mumbai Garden City, Mumbai on September 5, 2013. 14 contestants vied for the crown. Manasi Moghe was crowned the winner, Gurleen Grewal 1st Runner Up and Srishti Rana 2nd Runner Up.