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A Review of Theoretical Perspectives Applied to Sales Promotion and a New Perspective based on Mental Accounting Theory. (2004). Priya, Dang Jha .
In: IIMA Working Papers.
RePEc:iim:iimawp:wp01802.

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  44. Brand Equity, Consumer Learning and Choice. (1999). Swait, Joffre ; Keane, Michael ; Erdem, Tulin ; Charavarti, Dipankar ; Broniarczyk, Susan ; Roberts, John ; Kapferer, Jean-Noel ; Steenkamp, Jan-Benedict ; Zettelmeyer, Florian .
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  45. The Decomposition of Promotional Response: An Empirical Generalization. (1999). Chiang, jeongwen ; Bell, David R. ; Padmanabhan, V..
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  47. Forecasting performance of market share attraction models: A comparison of different models assuming that competitors actions are forecasts. (1998). Klapper, Daniel ; Herwartz, Helmut.
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    RePEc:eee:jbrese:v:37:y:1996:i:1:p:1-14.

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    RePEc:eee:jbrese:v:33:y:1995:i:3:p:241-250.

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