[go: up one dir, main page]
More Web Proxy on the site http://driver.im/
create a website
Le determinanti alla base del successo della marca commerciale nel mercato italiano: indagine sulle trenta categorie più performanti. (2014). Cristini, Guido ; Rossi, Gaia ; Laurini, Fabrizio .
In: MERCATI E COMPETITIVITÀ.
RePEc:fan:mcmcmc:v:html10.3280/mc2014-003009.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 32

References cited by this document

Cocites: 26

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. Ailawadi K.L., Harlem B. (2004). An Empirical Analysis of the Determinants of Retail Margins: The Role of Store Brand Share. Journal of Marketing, 68 (1): 147-166,
    Paper not yet in RePEc: Add citation now

  2. Bellizzi J.A., Hamilton J.R., Krueckeberg H.F. and Martin W.S. (1981). Consumer Perceptions of National, Private and Generic Brands. Journal of Retailing, 57: 56-70.

  3. Cole C.H. (1955). Manufacturers Brands Vs Distributors Brands. Bureau of Economics on Business Research, University of Illinois.
    Paper not yet in RePEc: Add citation now
  4. Collins A., Burt S. (2003). Market Sanctions, Monitoring and Vertical Coordination within Retailer-manufacturer Relationships. The case of Retail Brand Suppliers. European Journal of Marketing, 37, 5/6: 668-689,
    Paper not yet in RePEc: Add citation now
  5. Corstjen J., Corstjen M. and Lal R.(1995). Retail Competition in Fast Moving Consumer Goods Industry: The Case of France and the UK. European Management Journal, 13, 4: 363-373,
    Paper not yet in RePEc: Add citation now
  6. Cotterill R.W., Putsis W.P. and Dhar R.(2000). Do models of vertical strategic interaction for national and store brands meet the market test. Journal of Retailing, 77: 83-109,
    Paper not yet in RePEc: Add citation now
  7. Cristini G. (1992). Le strategie di marca del distributore. Milano: Egea.
    Paper not yet in RePEc: Add citation now
  8. Cristini G. (2005). Le marche commerciali di primo prezzo: reale opportunità per i retailer europei? Mercati & Competitività, Milano: FrancoAngeli, 3: 101-128,
    Paper not yet in RePEc: Add citation now

  9. Cristini G. (2010). Unificazione d’insegna e sostituzione della marca commerciale in un gruppo distributivo leader: ricadute di ordine economico, strategico e gestionale. Mercati & Competitività, Milano: FrancoAngeli, 4: 121-144,

  10. Cunningham I.C.M., Hardy A.P. and Imperia G. (1982). Generic Brands versus National Brands and Store Brands. Journal of Advertising Research, 22 (5): 25-32.
    Paper not yet in RePEc: Add citation now

  11. Dhar S.K., Hoch S.J. (1997). Why Store brand Penetration varies by retailer. Marketing Science, 16 (3): 208-227,

  12. Fernandez Nogales A., Gomez Suarez M. (2005). Shelf Space Management: a case study in Spanish Retailing, Journal of Retailing and Consumer Services, 12 (3): 205-216,
    Paper not yet in RePEc: Add citation now
  13. Fornari E. (2007). Economia della marca commerciale. Le dimensioni del branding distributivo. Milano: Egea.
    Paper not yet in RePEc: Add citation now
  14. Frank R.E, Boyd H.W. (1965). Are private brand prone grocery consumers really different?. Journal of Advertising Research, 5: 27-35
    Paper not yet in RePEc: Add citation now

  15. Johanson J., Vahlne J.E. (1977). The Internationalization Process of the Firm-A Model of Knowledge Development and Increasing Foreign Market Commitments. Journal of International Business Studies, 8, 1: 23-32,

  16. Kopalle P., Biswas D., Chintagunta P.K., Fan J., Pauwels K., Ratchford B.T., Sills J.A. (2009). Retailing pricing and competitive effects. Journal of Retailing, 85 (1): 56-70,
    Paper not yet in RePEc: Add citation now
  17. Laaksonen H., Reynolds J. (1994). Own brands in food retailing across Europe. Journal of Brand Management, 2, 1, 37-46,
    Paper not yet in RePEc: Add citation now

  18. Leahy T. (1994). The Emergence of Retail Brand Power. In Stobart P. (Ed.). Brand Power. Guildford: Macmillian Press

  19. Lugli G. (1976). Economia della distribuzione commerciale. Milano: Giuffrè
    Paper not yet in RePEc: Add citation now
  20. Lugli G., Cristini G. (2007). Category value. Il marketing integrato nel largo consumo. Milano: Il Sole 24 ore.
    Paper not yet in RePEc: Add citation now
  21. Medina O., Mendez J.L. and Rubio N. (2004). Price-Quality and Market Share of Consumer Goods in Spain: Retail Brands and Manufacturers Brands. International Review of Retail, Distribution and Consumer Research, 4 (2): 199-222,
    Paper not yet in RePEc: Add citation now
  22. Morse L. (1967). The Battle of Brands. In Gist R.R. (ed.). Management Perspectives in Retailing. New York: John Wiley
    Paper not yet in RePEc: Add citation now
  23. Nandan S., Dickinson R. (1994). Private Brands. Major Brand Perspective. Journal of Consumer Marketing, 11, 4: 18-28,
    Paper not yet in RePEc: Add citation now

  24. Narasimbah C., Wilcox R.T. (1998). Private Labels and the Channels Relationship: A Cross-Category Analysis. Journal of Business, 71, (4): 573-600,

  25. Pachè G. (2007). Private Label Development: the Large Food Retailer Faced with Supplier’s Opportunism. The Services Industries Journal, 27, 2: 175-188,
    Paper not yet in RePEc: Add citation now
  26. Pellegrini L. (1990). Economia della distribuzione commerciale. Milano: Egea.
    Paper not yet in RePEc: Add citation now
  27. Sethumaran R. (1992). Understanding Cross-Category Differences in Private Label Shares of Grocery Products. Marketing Science Institute, Working Paper Report, 92-128.
    Paper not yet in RePEc: Add citation now
  28. Sethuraman R. (1995). A Meta-Analysis of National Brand and Store Brand Cross-Promotional Price Elasticities. Marketing Letters, 6(4): 275-286,
    Paper not yet in RePEc: Add citation now

  29. Sloot M.S., Verhoef P.C. (2008). The Impact of Brand Delisting on Store Switching and Brand Switching Intentions. Journal of Retailing, 84, 3: 281-296,

  30. Steiner R.L. (1984). Basic Relationships in Consumer Goods industries. In Sheth J.N. (ed.), Research in Marketing, 7, Greenwich, Conn.: JAI Press, 165-208.
    Paper not yet in RePEc: Add citation now
  31. Vahie A., Paswan A. (2006). Private label brand image: its relationship with store image and national brand. International Journal of Retail & Distribution Management, 34, 1: 67-84,
    Paper not yet in RePEc: Add citation now

  32. Winer R.S. (1986). A Reference Price Model of Brand Choice for Frequently Purchased Products. Journal of Consumer Research, 13, 3: 250-256,

Cocites

Documents in RePEc which have cited the same bibliography

  1. Cultural Differences in Design-Based Product Evaluation: The Role of Holistic and Analytic Thinking. (2021). Orth, Ulrich ; Liu, LI.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:5:p:2775-:d:510568.

    Full description at Econpapers || Download paper

  2. .

    Full description at Econpapers || Download paper

  3. Money-back guarantee and pricing decision with retailers store brand. (2020). Feng, Ting ; Huang, Zongsheng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:52:y:2020:i:c:s0969698918311688.

    Full description at Econpapers || Download paper

  4. Exploring the Effect of Consumers¡¯ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice. (2017). Demirgunes, Banu Kulter ; Ozsacmaci, Bulent .
    In: International Journal of Marketing Studies.
    RePEc:ibn:ijmsjn:v:9:y:2017:i:1:p:46-64.

    Full description at Econpapers || Download paper

  5. Does brand orientation contribute to retailers’ success? An empirical study in the South African market. (2017). Schmidt, Holger J ; Mugobo, Virimai ; Steenkamp, Pieter ; Mason, Roger.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:38:y:2017:i:c:p:210-222.

    Full description at Econpapers || Download paper

  6. Proliferation of Private Labels in Food Retailing: A Literature Overview. (2016). Olbrich, Rainer ; Jansen, Hans Christian ; Hundt, Michael .
    In: International Journal of Marketing Studies.
    RePEc:ibn:ijmsjn:v:8:y:2016:i:6:p:63-76.

    Full description at Econpapers || Download paper

  7. Understanding premium private labels: A consumer categorisation approach. (2016). Nenycz-Thiel, Magda ; Romaniuk, Jenni.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:29:y:2016:i:c:p:22-30.

    Full description at Econpapers || Download paper

  8. Motivational profiling of store brand shoppers: Differences across quality tiers. (2015). Fustinoni-Venturini, Mariana ; Gonzalez-Benito, Oscar ; Martos-Partal, Mercedes.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:26:y:2015:i:2:p:187-200.

    Full description at Econpapers || Download paper

  9. Consumer responses to elimination of overpackaging on private label products. (2015). Monnot, Elisa ; Parguel, Beatrice ; Reniou, Fanny.
    In: Post-Print.
    RePEc:hal:journl:hal-01123706.

    Full description at Econpapers || Download paper

  10. Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels. (2015). Schnittka, Oliver.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:24:y:2015:i:c:p:94-99.

    Full description at Econpapers || Download paper

  11. The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea. (2015). Cho, Young Sang ; Burt, Steve ; Rha, Hye-Su.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:22:y:2015:i:c:p:128-137.

    Full description at Econpapers || Download paper

  12. Consumer responses to elimination of overpackaging on private label products. (2014). Monnot, Elisa ; Reniou, Fanny ; Parguel, Beatrice.
    In: Working Papers.
    RePEc:hal:wpaper:halshs-01076408.

    Full description at Econpapers || Download paper

  13. Réponses des consommateurs à la suppression des suremballages sur les MDD. (2014). Monnot, Elisa ; Parguel, Beatrice ; Reniou, Fanny.
    In: Post-Print.
    RePEc:hal:journl:hal-01644771.

    Full description at Econpapers || Download paper

  14. Le determinanti alla base del successo della marca commerciale nel mercato italiano: indagine sulle trenta categorie più performanti. (2014). Cristini, Guido ; Rossi, Gaia ; Laurini, Fabrizio .
    In: MERCATI E COMPETITIVITÀ.
    RePEc:fan:mcmcmc:v:html10.3280/mc2014-003009.

    Full description at Econpapers || Download paper

  15. How retailer money-back guarantees influence consumer preferences for retailer versus national brands. (2014). DESMET, Pierre.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:9:p:1971-1978.

    Full description at Econpapers || Download paper

  16. Réponses des consommateurs à la suppression des suremballages sur les MDD. (2014). Parguel, Beatrice ; Reniou, Fanny ; Monnot, Elisa.
    In: Economics Papers from University Paris Dauphine.
    RePEc:dau:papers:123456789/14325.

    Full description at Econpapers || Download paper

  17. The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market. (2013). Fornari, Edoardo ; Menegatti, Mario ; Grandi, Sebastiano.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:20:y:2013:i:6:p:617-624.

    Full description at Econpapers || Download paper

  18. The value of private label brands to U.S. consumers: An objective and subjective assessment. (2013). Boyle, Peter J ; Lathrop, Scott E.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:20:y:2013:i:1:p:80-86.

    Full description at Econpapers || Download paper

  19. What constitutes a “good assortment†? A scale for measuring consumers perceptions of an assortment offered in a grocery category. (2012). Bauer, Johannes C ; Rudolph, Thomas ; Kotouc, Alexander J.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:19:y:2012:i:1:p:11-26.

    Full description at Econpapers || Download paper

  20. Value-for-money perceptions of supermarket and private labels. (2012). Nenycz-Thiel, Magda ; Romaniuk, Jenni.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:20:y:2012:i:2:p:171-177.

    Full description at Econpapers || Download paper

  21. Store brand proneness: Effects of perceived risks, quality and familiarity. (2012). Sheau-Fen, Yap ; Yu-Ghee, Wee ; Sun-May, Leong.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:20:y:2012:i:1:p:48-58.

    Full description at Econpapers || Download paper

  22. Brands: The Opiate of the Nonreligious Masses?. (2011). Erdem, Tulin ; Fitzsimons, Gavan J. ; Shachar, Ron ; Cutright, Keisha M..
    In: Marketing Science.
    RePEc:inm:ormksc:v:30:y:2011:i:1:p:92-110.

    Full description at Econpapers || Download paper

  23. Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research. (2009). Aggarwal, Praveen ; Venkatesh, Alladi ; Vaidyanathan, Rajiv.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:85:y:2009:i:2:p:145-158.

    Full description at Econpapers || Download paper

  24. Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market. (2008). Mndez, Jos Luis ; Rubio, Natalia ; Oubia, Javier.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:15:y:2008:i:3:p:144-155.

    Full description at Econpapers || Download paper

  25. Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica. (1999). Musso, Fabio.
    In: MPRA Paper.
    RePEc:pra:mprapa:58508.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-01-01 16:48:12 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated October, 6 2023. Contact: CitEc Team.