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Marketing-Erfolgsfaktoren bei Innovationen: Eine kritische Analyse der Studien von Cooper und Kleinschmidt. (1997). Rudiger, Mathias .
In: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.
RePEc:zbw:cauman:462.

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  2. Brockhof K, (1994), Forschung und Entwicklung, Planung und Kontrolle, 4. erg. Aufl., München, Wien 1994.
    Paper not yet in RePEc: Add citation now
  3. Calantone, R, Cooper, R G, (1979), A Discriminant Model for Identifying Scenarios of Industrial New Product Faihire, Journal of the Academy of Marketing Science, 7(3), 1979, S. 163-183.
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  4. Calantone, R, Cooper, R G, (1981), New Product Szenarios: Prospects for Success, Journal of Marketing, 1981, S. 48-60.
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  8. Cooper, R G, (1984b), New Product Strategies: What Distinguishes the Top Performers? Journal of Product Innovation Mangement, 2 (3), 1984, S. 151-164.
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  9. Cooper, R G, (1984c), The Performance Impact of Product Innovation Strategies, European Journal of Marketing, 18 (4), 1984, S. 1-54.
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  10. Cooper, R G, (1984d), The Strategy-Performance Link in Product Innovation, R&D Management, 14, 4,1984, S. 247-259.
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  11. Cooper, R G, (1985), Selecting Winning New Product Projects: Using the Newprod Sytem, Journal of Product Innovation Management, No. 2,1985, S. 34-44.
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  12. Cooper, R G, (1988), Predevelopment Activities Determine New Product Success, Lidustrial Marketing Management, 17 (3), 1988, S. 237-247.
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  13. Cooper, R G, (1990), New Products: What Distinguishes the Winners, Research & Technology Management, Nov./Dec. 1990, S. 27-31.
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  14. Cooper, R G, (1992), The NewProd System: The Industry Experience, Journal of Product Innovation Management, 9, 1992, S. 113-127.
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  15. Cooper, R G, Kleinschmidt, E. J., (1986), An Investigation into the New Product Process: Steps, Deficiencies and In^act, Journal of Product Innovation Management, 3 (2), 1986, S. 71-85.
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  16. Cooper, R G, Kleinschmidt, E. J., (1987a), New Products: What Separates Winners from Losers, Journal of Product Innovation Management, 4 (3), 1987, S. 169-184.
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  17. Cooper, R G, Kleinschmidt, E. J., (1987b), Success Factors in Product Innovation, Industrial Marketing Management, 16 (3), 1987, S. 215-223.
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  18. Cooper, R G, Kleinschmidt, E. J., (1987c), What Makes a New Product a Winnen Success Factors at the Project Level, R&D Management, 17 (3), July 1987, S. 175-189.
    Paper not yet in RePEc: Add citation now
  19. Cooper, R G, Kleinschmidt, E. J., (1993a), Major New Products; What Distinguishes the Winners in the Chemical Industry?, Journal of Product Innovation Management, 10, 1993, S. 90-111.
    Paper not yet in RePEc: Add citation now
  20. Cooper, R G, Kleinschmidt, E. J., (1993b), New-Product Success in the Chemical Industry, Industrial Marketing Magement, 22,1993, S. 85-99.
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  21. Cooper, R G, Kleinschmidt, E. J., (1993c), Uncovering the Keys to New Product Success, Engineerung Management Review, VoL 11, No. 4, 1993, S. 5-18.
    Paper not yet in RePEc: Add citation now
  22. Cooper, R G, Kleinschmidt, E. J., (1994a), Debunking the Myths of New Product Development, Research Tecnology Management, July/August 1994, S. 40-50.
    Paper not yet in RePEc: Add citation now
  23. Cooper, R G, Kleinschmidt, E. J., (1994b), Determinants of Timeliness in Product Development, Journal of Product Innovation Management, 11 (5), Nov. 1994, S. 381-396.
    Paper not yet in RePEc: Add citation now
  24. Cooper, R G, Kleinschmidt, E. J., (1995a), Benchmarking the Firms Critical Success Factors in New Product Development, Journal of Product Innovation Management, VoL 12,1995, S. 374-391.
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  25. Cooper, R G, Kleinschmidt, E. J., (1995b), New Product Performance: Keys to Success, Profitability & Cycle Time Reduction, Vorabdruck, veröffentlicht in: Journal of Marketing Management, Vol 24, No. 5, October 1995.
    Paper not yet in RePEc: Add citation now
  26. Cooper, R G, Kleinschmidt, E. J., (1995c), Performance Typologies of New Product Projects, Vorabdruck, veröffentlicht in: Industrial Marketing Management, VoL 24, No. 5, October 1995.
    Paper not yet in RePEc: Add citation now
  27. Cooper, R G., (1975), Why New Industrial Products Fail, Industrial Marketing Management, 4, 1975, S. 315-326.
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  28. Cooper, R G., (1979a), Identifying Industrial New Product Success: Project NewProd, Industrial Marketing Management, 8, May 1979, S. 124-135.
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  29. Cooper, R G., (1979b), The Dimensions of Industrial New Product Success and Failure, Journal of Marketing, 43, Summer 1979, S. 93-103.
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  30. Cooper, R G., (1981), An Empirical Derived New Product Project Selection Model, IEEE Transactions on Engineering Management, VoL EM-28, No. 3, August 1981, S. 54-61.
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  31. Cooper, R G., (1982), New Product Success in Industrial Firms, Industrial Marketing Management, 11 (3), 1982, S. 215-223.
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  32. Cooper, R G., (1983), The Impact of New Product Strategies, Industrial Marketing Management, VoL 12, No. 4, 1983, S. 243-256.
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  33. Cooper, R G., (1984a), How New Product Strategies Impact on Performance, Journal of Product Innovation Management, 1 (1), 1984, S. 5-18.
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  34. Cooper, R J., (1980a), How to Identify Potential New Product Winners, Research Management, 23, 1980, S. 10-19.
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  35. Hauschildt, O. Grün (Hrsg.), Ergebnisse empirischer betriebswirtschaftlicher Forschung, Stuttgart 1993, S. 295-326.
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  36. Köhler, R, (1993), Produktpolitik - Strategische Stoßrichtung und Erfolg von Produktinnovationen, in: J. Hauschildt, O. Grün (Hrsg.), Ergebnisse empirischer betriebswirtschaftlicher Forschung, Stuttgart 1993, S. 255-293.
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  37. Kleinschmidt, E. I, Cooper, R G., (1991), The Impact of Product Innovativeness on Performance, Journal of Product Innovation Management, 8, 1991, S. 240-251.
    Paper not yet in RePEc: Add citation now

  38. Kleinschmidt, E. J., Geschka, H., Cooper, R G., (1996), Erfolgsfaktor Markt, Berlin et aL 1996.

  39. Kotler, P., Bliemel,F. (1995), Marketing-Management, 8. AufL, Stuttgart 1995.

  40. Review and Meta-Analysis, Journal of Product Innovation Management, 11, 1994, S. 397-417.
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