[go: up one dir, main page]
More Web Proxy on the site http://driver.im/
create a website
From utilities to mental models: A critical survey on decision rules and cognition in consumer choice.. (2001). Devetag, Giovanna.
In: Experimental.
RePEc:wpa:wuwpex:0109001.

Full description at Econpapers || Download paper

Cited: 1

Citations received by this document

Cites: 163

References cited by this document

Cocites: 50

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

  1. Sectoral systems of innovation and production. (2002). malerba, franco.
    In: Research Policy.
    RePEc:eee:respol:v:31:y:2002:i:2:p:247-264.

    Full description at Econpapers || Download paper

References

References cited by this document

  1. Aaker, J., (1991), ’The Negative Attraction Effect? A Study of the Attraction Effect Under Judgment and Choice’, $GYDQFHVLQ&RQVXPHU5HVHDUFK, 18, 462-469.
    Paper not yet in RePEc: Add citation now
  2. Alba, J.W. and H. Marmorstein, (1987), ’The Effects of Frequency Knowledge on Consumer Decision Making’, -RXUQDO RI&RQVXPHU5HVHDUFK, 14 (June), 14-25.
    Paper not yet in RePEc: Add citation now
  3. Anderson, J.R., (1982), ’Acquisition of cognitive skills’, 3V\FKRORJLFDO5HYLHZ, 89, 369-406.
    Paper not yet in RePEc: Add citation now
  4. Aversi, R., G. Dosi, G. Fagiolo, M. Meacci, C. Olivetti, (1999), ’Demand Dynamics With Socially Evolving Preferences’, ,QGXVWULDODQG&RUSRUDWH&KDQJH, 2, Baron, J., (1988), 7KLQNLQJDQG'HFLGLQJ, Second Edition, Cambridge: Cambridge University Press.
    Paper not yet in RePEc: Add citation now
  5. Barsalou, L. W., (1985), ’Ideals, central tendency, and frequency of instantiation as determinants of graded structure’, -RXUQDORI([SHULPHQWDO3V\FKRORJ\/HDUQLQJ0HPRU\DQG&RJQLWLRQ, 11 (October), 629-654.
    Paper not yet in RePEc: Add citation now
  6. Barsalou, L.W., (1982), ’Context-independent and Context-dependent Information in Concepts’, 0HPRU\ &RJQLWLRQ, 10 (January), 82-93.
    Paper not yet in RePEc: Add citation now
  7. Barsalou, L.W., (1983), ’Ad hoc categories’, 0HPRU\ &RJQLWLRQ, 11 (May), 211-227.
    Paper not yet in RePEc: Add citation now
  8. Bettman, J. R., E. J. Jonhson and J. W. Payne, (1991), ’Consumer Decision Making’, in +DQGERRN RI &RQVXPHU %HKDYLRU, T. S. Roberston and T. S. Kassarjian, editors. Prentice-Hall.
    Paper not yet in RePEc: Add citation now
  9. Bettman, J.R., M.F. Luce, and J.W. Payne, (forthcoming), ’Constructive Consumer Choice Processes’, -RXUQDO RI &RQVXPHU5HVHDUFK Bettman, J.R. and M. Sujan, (1987), ’Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers’,-RXUQDORI&RQVXPHU5HVHDUFK, 14 (September), 141-154.
    Paper not yet in RePEc: Add citation now
  10. Block, L.G. and P.A. Keller, (1995), ’When to Accentuate the Negative: The Effects of Perceived Efficay and Message Framing on Intentions to Perform a Health-Related Behavior’, -RXUQDORI0DUNHWLQJ5HVHDUFK, 32 (May), 192-203.
    Paper not yet in RePEc: Add citation now
  11. Blunch, N.J., (1984), ’Position Bias in Multiple-Choice Questions’, -RXUQDORI0DUNHWLQJ5HVHDUFK, 21 (May), 216-220.
    Paper not yet in RePEc: Add citation now
  12. Bonini, N. and R. Rumiati, (1996), ’Mental Accounting and Acceptance of a Price Discount’, $FWD3V\FKRORJLFD, 93, 149-160.
    Paper not yet in RePEc: Add citation now
  13. Browning, M. and A. Lusardi (1996), ’Household Savings: Micro Theories and Micro Facts’, -RXUQDO RI (FRQRPLF /LWHUDWXUH, 34, 1797-1855.
    Paper not yet in RePEc: Add citation now
  14. Burton, S. and G.M. Zinkhan, (1987), ’Changes in Consumer Choice: Further Investigation of Similarity and Attraction Effects’, 3V\FKRORJ\DQG0DUNHWLQJ, Vol. 4(3), 255-266.
    Paper not yet in RePEc: Add citation now
  15. Camerer, C., (1995), ’Individual Decision Making’, in +DQGERRNRI([SHULPHQWDO(FRQRPLFV Kagel, J.H. and Roth, A.E., editors, Princeton University Press, Princeton.
    Paper not yet in RePEc: Add citation now
  16. Carpenter, G.S. and K. Nakamoto, (1988), ’Market Pioneering, Learning and Preference’, $GYDQFHV LQ &RQVXPHU 5HVHDUFK, 15, 275-278.
    Paper not yet in RePEc: Add citation now
  17. Carpenter, G.S. and K. Nakamoto, (1989), ’Consumer Preference Formation and Pioneering Advantage’, -RXUQDORI 0DUNHWLQJ5HVHDUFK, 26, (August), 285-98.
    Paper not yet in RePEc: Add citation now
  18. Cohen, J. B. and K. Basu, (1987), ’Alternative Models of Categorization: Toward a Contingent Processing Framework’, -RXUQDORI&RQVXPHU5HVHDUFK13 (March), 455-472.

  19. Corfman, K.P., (1991), ’Comparability and Comparison Levels Used in Choices Among Consumer Products’, -RXUQDO RI0DUNHWLQJ5HVHDUFK, 28 (August), 368-374.
    Paper not yet in RePEc: Add citation now
  20. Coupey, E. and K. Nakamoto, (1988), ’Learning Context and The Development of Product Category Perceptions’, $GYDQFHVLQ&RQVXPHU5HVHDUFK15, 77-82.
    Paper not yet in RePEc: Add citation now
  21. Cripps, J.D. and R.J. Meyer, (1994), ’Heuristics and Biases in Timing the Replacement of Durable Products’, -RXUQDORI &RQVXPHU5HVHDUFK, 21 (September), 304-318.

  22. Devetag, M.G., P. Legrenzi and M. Warglien, (1996), ’The relevance of irrelevant alternatives’, Working Paper N. 2/96, University of Venice, Department of Business Economics and Management’.
    Paper not yet in RePEc: Add citation now
  23. Dhar, R. and I. Simonson, (1992), ’The Effect of the Focus of Comparison on Consumer Preferences’, -RXUQDORI 0DUNHWLQJ5HVHDUFK29, 430-440.
    Paper not yet in RePEc: Add citation now
  24. Dhar, R. and S.J. Sherman, (1996), ’The Effect of Common and Unique Features in Consumer Choice’, -RXUQDO RI &RQVXPHU5HVHDUFK, 23, 3 (December), 193-203.
    Paper not yet in RePEc: Add citation now
  25. Diamond, W.D. and L. Campbell, (1989), ’The Framing of Sales Promotions: Effects on Reference Price Change’, $GYDQFHVLQ&RQVXPHU5HVHDUFK16, 241-247.
    Paper not yet in RePEc: Add citation now
  26. Dosi, G., L. Marengo, and G. Fagiolo, (1996), ’Learning in evolutionary environments’, IIASA, Working Paper, Laxenburg, Austria, forthcoming in K.Dopfer (ed), $GYDQFHV LQ (YROXWLRQDU\ (FRQRPLFV, Cambridge: Cambridge University Press.
    Paper not yet in RePEc: Add citation now
  27. Elster, J., (1998), ’Emotions and Economic Theory’, -RXUQDORI(FRQRPLF/LWHUDWXUH, 36, 47-74.
    Paper not yet in RePEc: Add citation now
  28. Fiske, S.T. and M.A. Pavelchak, (1986), ’Category-Based Versus Piecemeal-Based Affective Responses: Developments in Schema-Triggered Affect’, in R.M. Sorrentino, and H.T. Higgins, (eds), 7KH+DQGERRNRI0RWLYDWLRQDQG&RJQLWLRQ )RXQGDWLRQVRI6RFLDO%HKDYLRU, New York: Guilford, 167-203.
    Paper not yet in RePEc: Add citation now
  29. Fiske, S.T. and P.W. Linville, (1980), ’What does the schema concept buy us?’, 3HUVRQDOLW\ DQG 6RFLDO 3V\FKRORJ\ %XOOHWLQ, 6, 543-557.
    Paper not yet in RePEc: Add citation now
  30. Fiske, S.T., (1982), ’Schema-Triggered Affect: Applications to Social Perception’, in $IIHFWDQG&RJQLWLRQ7KHWK $QQXDO&DUQHJLH6\PSRVLXPRQ&RJQLWLRQ, M.S. Clark and S. T. Fiske, Hillsdale, NJ: Lawrence Erlbaum, 55-78.
    Paper not yet in RePEc: Add citation now
  31. Gardner, H., (1985), 7KHPLQG VQHZVFLHQFH$KLVWRU\RIWKHFRJQLWLYHUHYROXWLRQ, New York: Basic Books.
    Paper not yet in RePEc: Add citation now
  32. Hauser, J.R., (1986), ’Agendas and Consumer Choice’, -RXUQDORI0DUNHWLQJ5HVHDUFK, 23 (August), 199-212.
    Paper not yet in RePEc: Add citation now
  33. Heath, C. and J.B. Sall, (1996), ’Mental Budgeting and Consumer Decisions’, -RXUQDORI&RQVXPHU5HVHDUFK, 23, 1 (June), 40-52.
    Paper not yet in RePEc: Add citation now
  34. Heath, T.B. and S. Chatterjee, (1991), ’How Entrants Affect Multiple Brands: A Dual Attraction Mechanism’,$GYDQFHV LQ&RQVXPHU5HVHDUFK18, 768-772.
    Paper not yet in RePEc: Add citation now
  35. Heath, T.B. and S. Chatterjee, (1995), ’Asymmetric Decoy Effects on Lower-Quality versus Higher-Quality Brands: Meta-analytic and Experimental Evidence’, -RXUQDORI&RQVXPHU5HVHDUFK, 22 (December), 268-284.

  36. Heath, T.B., S. Chatterjee and K.R. France, (1995), ’Mental Accounting and Changes in Price: The Frame Dependence of Reference Dependence’, -RXUQDORI&RQVXPHU5HVHDUFK, 22 (June), 90-97.

  37. Herr, P.M. and F.R. Kardes, (1989), ’Context Effects in Consumer Judgment and Choice’, $GYDQFHV LQ &RQVXPHU 5HVHDUFK, 16, 195-196.
    Paper not yet in RePEc: Add citation now
  38. Higgins, E.T. and L. Lurie, (1983), ’Context, Categorization, and Recall: The Change-of-Standard Effect’, &RJQLWLYH 3V\FKRORJ\, 15, 525-547.
    Paper not yet in RePEc: Add citation now
  39. Hogarth, R. M., (1987), -XGJPHQWDQGFKRLFH7KHSV\FKRORJ\RIGHFLVLRQ(Second Edition). New York: Wiley&Sons.
    Paper not yet in RePEc: Add citation now
  40. Houston, D.A., S. Sherman and S.M. Baker, (1989), ’The Influence of Unique Features and Direction of Comparison on Preferences’, -RXUQDORI([SHULPHQWDO6RFLDO3V\FKRORJ\, 25(3), 121-141.
    Paper not yet in RePEc: Add citation now
  41. Hoyer, W.D., (1984), ’An Examination of Consumer Decision Making for Common, Repeat Purchase Product’, -RXUQDORI&RQVXPHU5HVHDUFK, 11 (December), 822-829.

  42. Huber, J. and C. Puto, (1983), ’Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects’, -RXUQDORI&RQVXPHU5HVHDUFK10 (June), 31-43.

  43. Huber, J., J.W. Payne and C. Puto, (1982), ’Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis’,-RXUQDORI&RQVXPHU5HVHDUFK, 9, (June), 90-98.
    Paper not yet in RePEc: Add citation now
  44. Jacobson, R. and C. Obermiller, (1989), ’The Formation of Reference Prices’, $GYDQFHVLQ&RQVXPHU5HVHDUFK16, 234-240.
    Paper not yet in RePEc: Add citation now
  45. Jacoby, J., G.V. Johar, and M. Morrin, (1998), ’Consumer Behavior: A Quadriennium’, Annual Review of Psychology, 49, 319-344.
    Paper not yet in RePEc: Add citation now
  46. Johar, G.V. and E.H. Creyer, (1993), ’The impact of Direction of Comparison on the Formation of Preference’, $GYDQFHVLQ&RQVXPHU5HVHDUFK, 20, 284-287.
    Paper not yet in RePEc: Add citation now
  47. Johnson-Laird, P.N. and R.M.J. Byrne, (1991), 'HGXFWLRQ, Lawrence Erlbaum Associates, Publishers, Hove and London (UK), Hillsdale (USA).
    Paper not yet in RePEc: Add citation now
  48. Johnson-Laird, P.N., and E. Shafir, (1993), ’The interaction between reasoning and decision making: an introduction’, &RJQLWLRQ, 49, 1-9.
    Paper not yet in RePEc: Add citation now
  49. Johnson-Laird, PN., (1983), 0HQWDO0RGHOV7RZDUGVDFRJQLWLYHVFLHQFHRIODQJXDJHLQIHUHQFHDQGFRQVFLRXVQHVV, Cambridge: Cambridge University Press.
    Paper not yet in RePEc: Add citation now
  50. Johnson, M.D and C. Fornell, (1987), ’The Nature and Methodological Implications of the Cognitive Representations of Products’, -RXUQDORI&RQVXPHU5HVHDUFK, 14 (September), 214-228.
    Paper not yet in RePEc: Add citation now
  51. Johnson, M.D., (1984), ’Consumer Choice Strategies for Comparing Noncomparable Alternatives’, -RXUQDO RI &RQVXPHU5HVHDUFK, 11 (December), 741-753.
    Paper not yet in RePEc: Add citation now
  52. Johnson, M.D., (1986), ’Consumer Similarity Judgments: A Test of The Contrast Model’, 3V\FKRORJ\ 0DUNHWLQJ, 3, 47-60.
    Paper not yet in RePEc: Add citation now
  53. Johnson, M.D., (1989), ’The Differential Processing of Product Category and Noncomparable Choice Alternatives’, -RXUQDORI&RQVXPHU5HVHDUFK16 (December), 300-309.

  54. Johnson, M.D., D. Lehmann, D.R., C. Fornell and D.R. Horne, (1992), ’Attribute Abstraction, Feature-dimensionality, and The Scaling of Product Similarities’, ,QWHUQDWLRQDO-RXUQDORI5HVHDUFKLQ0DUNHWLQJ, 9, 131-147.
    Paper not yet in RePEc: Add citation now
  55. Kahn, B., W.L. Moore and R. Glazer, (1987), ’Experiments in Constrained Choice’, -RXUQDORI&RQVXPHU5HVHDUFK14, 96-113.
    Paper not yet in RePEc: Add citation now
  56. Kahneman, D. and A. Tversky, (1972), ’Subjective probability: A judgment of representativeness’, &RJQLWLYH 3V\FKRORJ\, 3, 430-454.
    Paper not yet in RePEc: Add citation now
  57. Kahneman, D. and A. Tversky, (1979), ’Prospect theory: An analysis of decision under risk’, (FRQRPHWULFD, 47, 26391.
    Paper not yet in RePEc: Add citation now
  58. Kahneman, D. and A. Tversky, (1982), ’On the study of statistical intuitions’, &RJQLWLRQ, 11, 123-141.
    Paper not yet in RePEc: Add citation now
  59. Kahneman, D. and A. Tversky, (1984), ’Choices, Values, and Frames’, $PHULFDQ3V\FKRORJLVW, vol. 39, No. 4 (April), 341-350.
    Paper not yet in RePEc: Add citation now
  60. Kahneman, D. and A. Tversky, (1996), ’On the Reality of Cognitive Illusions’, 3V\FKRORJLFDO5HYLHZ, 103, 3, 582-591.
    Paper not yet in RePEc: Add citation now
  61. Kahneman, D., I. Ritov and D. Schkade, (1998), ’Economists have preferences, psychologists have attitudes: An analysis of dollar responses to public issues’, mimeo, Princeton University.
    Paper not yet in RePEc: Add citation now
  62. Kahneman, D., J. Knetsch and R. Thaler, (1991), ’Anomalies: The endowment effect, loss aversion and the status quo bias’, -RXUQDORI(FRQRPLF3HUVSHFWLYHV, 5, 193-206.

  63. Kahneman, D., J. Knetsch, and R. Thaler, (1990), ’Experimental Tests of the Endowment Effect and the Coase Theorem’, -RXUQDORI3ROLWLFDO(FRQRP\, XCVIII, 1325-48.
    Paper not yet in RePEc: Add citation now
  64. Kahneman, D., P. Slovic and A. Tversky, editors, (1982), -XGJPHQW XQGHU XQFHUWDLQW\ +HXULVWLFV DQG ELDVHV. Cambridge: Cambridge University Press.
    Paper not yet in RePEc: Add citation now
  65. Kahneman, D., P.P. Wakker and R. Sarin, (1997), ’Back to Bentham? Explorations of experienced utility’, 4XDUWHUO\ -RXUQDORI(FRQRPLFV, 374-405.
    Paper not yet in RePEc: Add citation now
  66. Kardes, F.R. and G. Kalyanaram, (1992), ’Order-of-Entry Effects on Consumer Judgment: An Information Integration Perspective’, -RXUQDORI0DUNHWLQJ5HVHDUFK29, 343-357.
    Paper not yet in RePEc: Add citation now
  67. Kardes, F.R., D.M. Sanbonmatsu and P.M. Herr, (1990), ’Consumer Expertise and The Feature-Positive Effect: Implications for Judgment and Inference’, $GYDQFHVLQ&RQVXPHU5HVHDUFK17, 351-354.
    Paper not yet in RePEc: Add citation now
  68. Kardes, F.R., G. Kalyanaram, M. Chandrashekaran and R.J. Dornoff, (1993), ’Brand Retrieval, Consideration Set Composition, Consumer Choice and The Pioneering Advantage’, -RXUQDORI&RQVXPHU5HVHDUFK, (June), 20, 62-75.

  69. Kardes, F.R., P.M. Herr, D. Marlino, (1989), ’Some New Light on Substitution and Attraction Effects’, $GYDQFHVLQ &RQVXPHU5HVHDUFK, 16, 203-208.
    Paper not yet in RePEc: Add citation now
  70. Klein, N.M. and M.S. Yadav, (1989), ’Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision Making’, -RXUQDORI&RQVXPHU5HVHDUFK15 (March), 411-421.

  71. Klein, N.M. and S.W. Bither, (1987), ’An investigation of Utility-Directed Cutoff Selection’, -RXUQDO RI &RQVXPHU 5HVHDUFK, 14 (September), 240-256.
    Paper not yet in RePEc: Add citation now
  72. Kreps, D., (1990), *DPHWKHRU\DQGHFRQRPLFPRGHOOLQJ, Oxford University Press.
    Paper not yet in RePEc: Add citation now
  73. Lakoff, G., (1987), :RPHQ )LUH DQG 'DQJHURXV 7KLQJV. :KDW FDWHJRULHV UHYHDO DERXW WKH PLQG, Chicago: The University of Chicago Press.
    Paper not yet in RePEc: Add citation now
  74. Legrenzi, P., V. Girotto, and P.N. Johnson-Laird, (1993), ’Focussing in Reasoning and Decision Making’, &RJQLWLRQ, 49, 37-66.
    Paper not yet in RePEc: Add citation now
  75. Lehmann, D.R. and Y.Pan, (1994), ’New Brand Entry and Consideration Sets’, -RXUQDORI0DUNHWLQJ5HVHDUFK, 31 (August), 364-374.
    Paper not yet in RePEc: Add citation now
  76. Levine, M.E. and Plott, C.R., ’Agenda influence and its implications’9LUJLQLD/DZ5HYLHZ,63, 561-604 Levin, I.P. and G.J. Gaeth, (1988), ’How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product’, -RXUQDORI&RQVXPHU5HVHDUFK15 (December), 374-378.

  77. Lewin, S.B., (1996), ’Economics and Psychology: Lessons For Our Own Day From the Early Twentieth Century’, -RXUQDORI(FRQRPLF/LWHUDWXUH, 34, 1293-1323.

  78. Loewenstein, G. and J. Elster, editors, (1992), &KRLFH2YHU7LPH. Russel Sage Foundation, New York.
    Paper not yet in RePEc: Add citation now
  79. Loewenstein, G., and R.H. Thaler, (1989), ’Anomalies: Intertemporal Choice’, -RXUQDORI(FRQRPLF3HUVSHFWLYHV, vol. 3, N. 4 (Fall), 181-193.
    Paper not yet in RePEc: Add citation now
  80. Loken, B. and J. Ward, (1990), ’Alternative Approaches to Understanding the Determinants of Typicality’, -RXUQDORI &RQVXPHU5HVHDUFK, 17 (September), 111-126.
    Paper not yet in RePEc: Add citation now
  81. MacInnis, D., K. Nakamoto and G. Mani, (1992), ’Cognitive Associations and Product Category Comparisons: The Role of Knowledge Structure and Context’, $GYDQFHVLQ&RQVXPHU5HVHDUFK, 19, 260-267.
    Paper not yet in RePEc: Add citation now
  82. Manrai, A.K. and P. Sinha, (1989), ’Elimination by Cutoffs’, 0DUNHWLQJ6FLHQFH8, No. 2, 133-147.
    Paper not yet in RePEc: Add citation now
  83. Marengo, L. and H. Tordjman, (1996), ‘Speculation, heterogeneity and learning: a model of exchange rate dynamics’, .\NORV, 47, 407-438.

  84. Marschak, J., (1960), 'Binary-choice constraints and random utility indicators', In K.J. Arrow, S. Karlin, and P. Suppes (Eds.), 0DWKHPDWLFDOPHWKRGVLQWKHVRFLDOVFLHQFHV, Stanford, California: Stanford University Press.
    Paper not yet in RePEc: Add citation now
  85. Medin, D.L., R.L. Goldstone, and D. Gentner, (1993), 'Respects for Similarity', 3V\FKRORJLFDO5HYLHZ, Vol. 100, N. 2, 254-278.
    Paper not yet in RePEc: Add citation now
  86. Mellers, B.A., A. Schwartz, and A.D.J. Cooke, (1998), 'Judgment and decision making', $QQXDO5HYLHZRI3V\FKRORJ\, 49, 447-477.
    Paper not yet in RePEc: Add citation now
  87. Mervis, C.B. and J.R. Pani, (1980), 'Acquisition of basic object categories', &RJQLWLYH3V\FKRORJ\, 12, 496-522.
    Paper not yet in RePEc: Add citation now
  88. Meyers-Levi, J. And A.M. Tybout, (1989), 'Schema Congruity as a Basis for Product Evaluation', -RXUQDO RI &RQVXPHU5HVHDUFK16 (June), p. 39-54.

  89. Mishra, S., U.N. Umesh, D.E. Stem, (1993), 'Antecedents of the Attraction Effect: An Information Processing Theory', -RXUQDORI0DUNHWLQJ5HVHDUFK, 30 (August), 331-349.
    Paper not yet in RePEc: Add citation now
  90. Nakamoto, K., (1987), 'Alternatives to information processing in consumer research: New perspectives on old controversies', ,QWHUQDWLRQDO-RXUQDORI5HVHDUFKLQ0DUNHWLQJ, 4, 11-27.
    Paper not yet in RePEc: Add citation now
  91. Nedungadi, P. and J. Hutchinson, (1985), 'The Prototypicality of Brands: Relationships with Brand Awareness, Preference, and Usage', $GYDQFHVLQ&RQVXPHU5HVHDUFK, 12, 498-503.
    Paper not yet in RePEc: Add citation now
  92. Newell, A., and H.E. Simon, (1972), +XPDQ3UREOHP6ROYLQJ, Englewood Cliffs, NJ: Prentice-Hall. O’Donoghue, T., and M. Rabin, (forthcoming), ’Doing it Now or Later’, $PHULFDQ(FRQRPLF5HYLHZ.
    Paper not yet in RePEc: Add citation now
  93. Ofir, C. and J.G. Lynch, JR., (1984), ’Context Effects on Judgment Under Uncertainty’, -RXUQDORI&RQVXPHU5HVHDUFK 11 (September), 668-679.
    Paper not yet in RePEc: Add citation now
  94. Painton, S. And J.W. Gentry, (1985), ’Another Look at the Impact of Information Presentation Format’, -RXUQDORI &RQVXPHU5HVHDUFK, 12 (September), 240-244.
    Paper not yet in RePEc: Add citation now
  95. Pan, Y. and D.R. Lehmann, (1993), ’The Influence of New Brand Entry on Subjective Brand Judgments’, -RXUQDORI &RQVXPHU5HVHDUFK, 20 (June), 76.

  96. Park, C.W. and D.C. Smith, (1989), ’Product-Level Choice: A Top-Down or Bottom-Up Process?’, -RXUQDO RI &RQVXPHU5HVHDUFK, 16 (December), 289-299.

  97. Park, C.W. and V.P. Lessig, (1981), ’The Construct of Familiarity and Its Impact on Consumer Decision Process: Cognitive Biases and Heuristics’, -RXUQDORI&RQVXPHU5HVHDUFK, 8 (September), 223-230.
    Paper not yet in RePEc: Add citation now
  98. Payne, J.W., (1976), ’Task complexity and contingent processing in decision making: An information search and protocol analysis’, 2UJDQL]DWLRQDO%HKDYLRUDQG+XPDQ3HUIRUPDQFH, 16, 366-387.
    Paper not yet in RePEc: Add citation now
  99. Payne, J.W., (1990), ’The Adaptive Decision Maker: Effort and Accuracy in Choice’, in,QVLJKWVLQ'HFLVLRQ0DNLQJ, R. Hogarth editor, Chicago: University of Chicago Press, 129-153.
    Paper not yet in RePEc: Add citation now
  100. Payne, J.W., J. Bettman, and E. Johnson, (1992), ’Behavioral decision research: A constructive processing perspective’, $QQXDO5HYLHZRI3V\FKRORJ\, 43, 87-131.
    Paper not yet in RePEc: Add citation now
  101. Peracchio, L.A. and A.M. Tybout, (1996), ’The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation’, -RXUQDORI&RQVXPHU5HVHDUFK, 23, 3 (December), 177-192.

  102. Plott, C.R. and M.E. Levine, (1978), ’A model of agenda influence on committee decision’, $PHULFDQ(FRQRPLF5HYLHZ, 68, 146-160.
    Paper not yet in RePEc: Add citation now
  103. Puto, C., (1987), ’The Framing of Buying Decisions’, -RXUQDORI&RQVXPHU5HVHDUFK, 14 (December), 301-315.
    Paper not yet in RePEc: Add citation now
  104. Rabin, M., (1998), ’Psychology and Economics’, -RXUQDORI(FRQRPLF/LWHUDWXUH vol. 36, (March), 11-46.
    Paper not yet in RePEc: Add citation now
  105. Ratneshwar, S. and A.D. Shocker, (1988), ’The Application of Prototypes and Categorization Theory in Marketing: Some Problems and Alternative Perspectives’, $GYDQFHVLQ&RQVXPHU5HVHDUFK, 15, 280-285.
    Paper not yet in RePEc: Add citation now
  106. Ratneshwar, S., A.D. Shocker, D.W. Stewart, (1987), ’Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity’, -RXUQDORI&RQVXPHU5HVHDUFK, 13 (March), 520-533.

  107. Ratneshwar, S., C. Peckmann and A. D. Shocker, (1996), ’Goal-Derived Categories and the Antecedents of AcrossCategory Consideration’,-RXUQDORI&RQVXPHU5HVHDUFK, 23, 3 (December), 240-250.
    Paper not yet in RePEc: Add citation now
  108. Reprinted in 5DWLRQDO FKRLFH 7KH FRQWUDVW EHWZHHQ HFRQRPLFV DQG SV\FKRORJ\, R. Hogarth and M. Reders, editors, Chicago: University of Chicago Press, 1987.
    Paper not yet in RePEc: Add citation now
  109. Rips, L.J., (1975), ’Inductive judgments about natural categories’, -RXUQDORI9HUEDO/HDUQLQJDQG9HUEDO%HKDYLRU, 14, 665-681.
    Paper not yet in RePEc: Add citation now
  110. Rosch, E. and C.B. Mervis, (1975), ’Family Resemblances: Studies in The Internal Structure of Categories’, &RJQLWLYH 3V\FKRORJ\, 7, 573-605.
    Paper not yet in RePEc: Add citation now
  111. Rosch, E., (1975a), ’Cognitive representations of semantic categories’, -RXUQDORI([SHULPHQWDO3V\FKRORJ\*HQHUDO, 104, 192-233.
    Paper not yet in RePEc: Add citation now
  112. Rosch, E., (1975b), ’Cognitive reference points’, &RJQLWLYH3V\FKRORJ\, 7, 532-547.
    Paper not yet in RePEc: Add citation now
  113. Rosch, E., (1978), ’Principles of categorization’, In Rosch, E., Lloyd, B.B.,&RJQLWLRQDQG&DWHJRUL]DWLRQ, Erlbaum, Hillsdale.
    Paper not yet in RePEc: Add citation now
  114. Rosch, E., C.B. Mervis, W.D. Gray, D.M. Johnson and P.B. Braem, (1976), ’Basic Objects in Natural Categories’, &RJQLWLYH3V\FKRORJ\, 8 (July), 382-439.
    Paper not yet in RePEc: Add citation now
  115. Saunders, D., S. Tax, J. Ward, K. Court and B. Loken, (1991), ’The Family Resemblance Approach to Understanding Categorization of Products: Measurement Problems, Alternative Solutions, and Their Assessment’, $GYDQFHV LQ &RQVXPHU5HVHDUFK, 18, 84-89.
    Paper not yet in RePEc: Add citation now
  116. Schank, R. and R.P. Abelson, (1977), 6FULSWV SODQV JRDOV DQG XQGHUVWDQGLQJ $Q LQTXLU\ LQWR KXPDQ NQRZOHGJH VWUXFWXUHV, Hillsdale, NJ: Lawrence Erlbaum.
    Paper not yet in RePEc: Add citation now
  117. Shafir, E. and A. Tversky, (1995), ’Decision making’, in ,QYLWDWLRQWR&RJQLWLYH6FLHQFH7KLQNLQJ, D. Osherson and E.E. Smith, editors (Second Edition), MIT Press.
    Paper not yet in RePEc: Add citation now
  118. Shafir, E., (1993a), ’Choosing versus rejecting: Why some options are both better and worse than others’, 0HPRU\ &RJQLWLRQ, 21 (4), 546-556.
    Paper not yet in RePEc: Add citation now
  119. Shafir, E., D.N. Osherson, and E.E. Smith, (1989), ’An Advantage Model of Choice’, -RXUQDORI%HKDYLRUDO'HFLVLRQ 0DNLQJ, Vol. 2, 1-23.
    Paper not yet in RePEc: Add citation now
  120. Shafir, E., D.N. Osherson, and E.E. Smith, (1990), ’Comparative Choice and the Advantage Model’, in &RQWHPSRUDU\ ,VVXHVLQ'HFLVLRQ0DNLQJ, K. Borcherding, O.J. Larichev& D.M. Messick (Editors), Elsevier Science Publishers B.V. (North-Holland).
    Paper not yet in RePEc: Add citation now
  121. Shafir, E., E.E. Smith, and D.N. Osherson, (1990), ’Typicality and reasoning fallacies’, 0HPRU\ &RJQLWLRQ, 18 (3), 229-239.
    Paper not yet in RePEc: Add citation now
  122. Shafir, E., I. Simonson and A. Tversky, (1993), ’Reason-based Choice’, &RJQLWLRQ, 49, 11-36.
    Paper not yet in RePEc: Add citation now
  123. Simon, H.A., (1955), ’A behavioral model of rational choice’, 4XDUWHUO\-RXUQDORI(FRQRPLFV, 69, 99-118.

  124. Simon, H.A., (1956), ’Rational choice and the structure of the environment’, 3V\FKRORJLFDO5HYLHZ, 63, 129-138.
    Paper not yet in RePEc: Add citation now
  125. Simonson, I. and A. Tversky, (1992), ’Choice in Context: Tradeoff Contrast and Extremeness Aversion’, -RXUQDORI 0DUNHWLQJ5HVHDUFK, 29, 281-295.
    Paper not yet in RePEc: Add citation now
  126. Simonson, I., (1989), ’Choice Based on Reasons: The Case of Attraction and Compromise Effects’, -RXUQDO RI &RQVXPHU5HVHDUFK, 16, 158-174.

  127. Simonson, I., (1993), ’Get closer to your customers by understanding how they make choices’, &DOLIRUQLD0DQDJHPHQW 5HYLHZ (Summer), 68-84.
    Paper not yet in RePEc: Add citation now
  128. Slovic, P., (1972), ’From Shakespeare to Simon: Speculations - and Some Evidence - About Man’s Ability to Process Information’, Oregon Research Institute Bulletin, 12, (3).
    Paper not yet in RePEc: Add citation now
  129. Slovic, P., and S. Lichtenstein, (1968), ’The relative importance of probabilities and payoffs in risk taking’, -RXUQDORI ([SHULPHQWDO3V\FKRORJ\, 78, 1-18.
    Paper not yet in RePEc: Add citation now
  130. Smith, E.E., E. Shafir, and D. Osherson, (1993), ’Similarity, plausibility and judgments of probability’, &RJQLWLRQ, 49, 67-96.
    Paper not yet in RePEc: Add citation now
  131. Staw, B.M., (1997), ’The escalation of commitment: An update and appraisal’, in 2UJDQL]DWLRQDO'HFLVLRQ0DNLQJ, Z. Shapira editor, Cambridge: Cambridge University Press, 191-215.
    Paper not yet in RePEc: Add citation now
  132. Stayman, D.M., D.L. Alden and K.H. Smith, (1992), ’Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments’, -RXUQDORI&RQVXPHU5HVHDUFK, 19 (September), 240-255.

  133. Stewart, D., (1989), ’On the Meaningfulness of Sensory Attributes: Further Evidence on the Attraction Effect’, $GYDQFHVLQ&RQVXPHU5HVHDUFK, 16, 197-201.
    Paper not yet in RePEc: Add citation now
  134. Sujan, M. And J.R. Bettman, (1989), ’The Effects of Brand Positioning Strategies on Consumers’Brand and Category Perceptions: Some Insights From Schema Research’, -RXUQDORI0DUNHWLQJ5HVHDUFK, 26, 454-467.
    Paper not yet in RePEc: Add citation now
  135. Sujan, M., (1985), ’Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments’, -RXUQDO RI&RQVXPHU5HVHDUFK, 12 (June), 31-46.

  136. Taylor, S.E., and J. Crocker, (1981), ’Schematic bases of social information processing’, in E.T. Higgins, C.P. Herman and M.P. Zanna (eds.), 6RFLDOFRJQLWLRQ7KH2QWDULR6\PSRVLXP, Vol. 1, Hillsdale, NJ: Lawrence Erlbaum.
    Paper not yet in RePEc: Add citation now
  137. Tetlock, P.E., (1992), ’The impact of accountability on judgment and choice: Toward a social contingency model’, $GYDQFHVLQ([SHULPHQWDO6RFLDO3V\FKRORJy, 25, 331-377.
    Paper not yet in RePEc: Add citation now
  138. Thaler, R. H. (1987), ’The psychology of choice and the assumptions of economics’, in /DERUDWRU\H[SHULPHQWDWLRQLQ HFRQRPLFVVL[SRLQWVRIYLHZ, A. Roth, editor, Cambridge: Cambridge University Press.
    Paper not yet in RePEc: Add citation now
  139. Thaler, R. H., (1980), ’Towards a positive theory of consumer choice’, -RXUQDORI(FRQRPLF%HKDYLRUDQG2UJDQL]DWLRQ, 1, 39-60.
    Paper not yet in RePEc: Add citation now
  140. Thaler, R. H., (1985), ’Mental accounting and consumer choice’, 0DUNHWLQJ6FLHQFH, 4, 199-214.
    Paper not yet in RePEc: Add citation now
  141. Thaler, R.H., (1990), ’Saving, Fungibility and Mental Accounts’, -RXUQDORI(FRQRPLF3HUVSHFWLYHV, 4, 193-205.
    Paper not yet in RePEc: Add citation now
  142. Thaler, R.H., (1992), ’7KHZLQQHU VFXUVH$QRPDOLHVDQGSDUDGR[HVRIHFRQRPLFOLIH’, New York: The Free Press.
    Paper not yet in RePEc: Add citation now
  143. Thaler, R.H., (1994), ’4XDVL5DWLRQDO(FRQRPLFV , Russel Sage Foundation, New York. Thaler, R.H., (forthcoming), ’Mental Accounting Matters’, in D. Kahneman and A. Tversky (eds), &KRLFH9DOXHVDQG )UDPHV Cambridge: Cambridge University Press.
    Paper not yet in RePEc: Add citation now
  144. Thompson, C.J., (1989), ’The Role of Context in Consumers’ Category Judgments: A Preliminary Investigation’, $GYDQFHVLQ&RQVXPHU5HVHDUFK, 16, 542-547.
    Paper not yet in RePEc: Add citation now
  145. Tversky, A. and D. Kahneman, (1981), ’The framing of decisions and the psychology of choice’,6FLHQFH, 211, 453-458.
    Paper not yet in RePEc: Add citation now
  146. Tversky, A. and D. Kahneman, (1983), ’Extensional Versus Intuitive Reasoning: The Conjunction Fallacy in Probability Judgment’, Psychological Review, 90, 4, 293-315.
    Paper not yet in RePEc: Add citation now
  147. Tversky, A. and D. Kahneman, (1986), ’Rational choice and the framing of decisions’, in-RXUQDORI%XVLQHVV, 59, S251S278.
    Paper not yet in RePEc: Add citation now
  148. Tversky, A. And D. Kahneman, (1991), ’Loss aversion in riskless choice: A reference dependent model’, 4XDUWHUO\ -RXUQDORI(FRQRPLFV, 106, 1039-61.
    Paper not yet in RePEc: Add citation now
  149. Tversky, A. and E. Shafir, (1992a), ’Choice under conflict: The Dynamics of Deferred Decision’, 3V\FKRORJLFDO 6FLHQFH, vol. 3, No. 6 (November), 358-361.
    Paper not yet in RePEc: Add citation now
  150. Tversky, A. and E. Shafir, (1992b), ’The disjunction effect in choice under uncertainty’, 3V\FKRORJLFDO6FLHQFH, 3, 5, 305-309.
    Paper not yet in RePEc: Add citation now
  151. Tversky, A. and Gati, (1978), ’Studies of similarity’, In Rosch, E., Lloyd, B.B.,&RJQLWLRQDQG&DWHJRUL]DWLRQ, Erlbaum, Hillsdale.
    Paper not yet in RePEc: Add citation now
  152. Tversky, A. and I. Simonson, (1993), ’Context-dependent preferences: The relative advantage model’, 0DQDJHPHQW 6FLHQFH, 39, 1179-89.
    Paper not yet in RePEc: Add citation now
  153. Tversky, A. and R.H. Thaler, (1990), ’Preference reversals’, -RXUQDORI(FRQRPLF3HUVSHFWLYHV, 4, 201-11.
    Paper not yet in RePEc: Add citation now
  154. Tversky, A. and S. Sattath, (1979), ’Preference Trees’, 3V\FKRORJLFDO5HYLHZ, vol. 86, n. 6, 542-573.
    Paper not yet in RePEc: Add citation now
  155. Tversky, A., (1969), ’Intransitivity of preferences’, 3V\FKRORJLFDOUHYLHZ, 76, 31-48.
    Paper not yet in RePEc: Add citation now
  156. Tversky, A., (1972), ’Elimination By aspects: A theory of choice’, 3V\FKRORJLFDO5HYLHZ, 79, 281-99.
    Paper not yet in RePEc: Add citation now
  157. Tversky, A., (1977), ’Features of similarity’, 3V\FKRORJLFDO5HYLHZ, 84, 327-352.
    Paper not yet in RePEc: Add citation now
  158. Urbany, J.E., W.O. Bearden and D.C. Weilbaker, (1988), ’The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search’, -RXUQDORI&RQVXPHU5HVHDUFK, 15 (June), 95-110.

  159. Ward, J. and B. Loken, (1988), ’The Generality of Typicality effects on Preference and Comparison: An Exploratory Test’, $GYDQFHVLQ&RQVXPHU5HVHDUFK15, 55-61.
    Paper not yet in RePEc: Add citation now
  160. Warlop, L. and S. Ratneshwar, (1993), ’The Role of Usage Context in Consumer Choice: A Problem Solving Perspective’, $GYDQFHVLQ&RQVXPHU5HVHDUFK20, 377-382.
    Paper not yet in RePEc: Add citation now
  161. Wernerfelt, B., (1995), ’A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities’, -RXUQDORI&RQVXPHU5HVHDUFK, 21, 4 (March), 627-633.

  162. Winer, R.S., (1986), ’A Reference Price Model of Brand Choice for Frequently Purchased Products’, -RXUQDO RI &RQVXPHU5HVHDUFK, 13 (September), 250-256.

  163. Wright, P., and F. Barbour, (1975), ’The relevance of decision process models in structuring persuasive messages’, &RPPXQLFDWLRQV5HVHDUFK, 2, 246-259.
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Multilevel optimal distinctiveness: Examining the impact of within? and between?organization distinctiveness of product design on market performance. (2022). Li, Krista J ; Zhao, Eric Yanfei ; Bu, Juan.
    In: Strategic Management Journal.
    RePEc:bla:stratm:v:43:y:2022:i:9:p:1793-1822.

    Full description at Econpapers || Download paper

  2. Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity. (2021). Garretson, Judith Anne ; Raggio, Randle D ; Moulard, Julie Guidry.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:49:y:2021:i:1:d:10.1007_s11747-020-00735-1.

    Full description at Econpapers || Download paper

  3. Spillover effects of competitive rivalry on brand extensions. (2021). Pontes, Vivian.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00234-w.

    Full description at Econpapers || Download paper

  4. Influencer-brand fit and brand dilution in China’s luxury market: the moderating role of self-concept clarity. (2021). Park, Jee-Sun ; Qian, Jiayu.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00226-2.

    Full description at Econpapers || Download paper

  5. Temporal Construal and Brand Categorization. (2021). Banerjee, Pronobesh.
    In: Working papers.
    RePEc:iik:wpaper:444.

    Full description at Econpapers || Download paper

  6. Pursuit of loyalty in service recovery: The roles of brand equity and cognitive reappraisal as moderators. (2021). Rokonuzzaman, MD ; Harun, Ahasan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921001673.

    Full description at Econpapers || Download paper

  7. Consumer brand curation on social shopping sites. (2021). Smith, Keith Marion ; Weeks, Jessica Babin ; Hulland, John.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:133:y:2021:i:c:p:399-408.

    Full description at Econpapers || Download paper

  8. Disproportionate redemption discounting: Mental accounting of discounted credit. (2021). Baskin, Ernest ; Cheng, Andong.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:128:y:2021:i:c:p:156-163.

    Full description at Econpapers || Download paper

  9. Repulsion Effect: When an Asymmetrically Dominated Decoy Increases the Competitor’s Choice Share. (2020). Banerjee, Pronobesh.
    In: Working papers.
    RePEc:iik:wpaper:356.

    Full description at Econpapers || Download paper

  10. The effect of alcohol consumption and contextual cues on the evaluation of new brands of alcoholic beverages at the POS. (2020). Motiani, Manoj ; Khandeparkar, Kapil.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:55:y:2020:i:c:s0969698918309494.

    Full description at Econpapers || Download paper

  11. The exemplar enigma: New venture image formation in an emergent organizational category. (2020). Younger, Shannon ; Fisher, Greg.
    In: Journal of Business Venturing.
    RePEc:eee:jbvent:v:35:y:2020:i:1:s0883902617304731.

    Full description at Econpapers || Download paper

  12. Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category Evolution. (2018). Lounsbury, Michael ; Ishihara, Masakazu ; Jennings, Devereaux P ; Zhao, Eric Yanfei.
    In: Organization Science.
    RePEc:inm:ororsc:v:29:y:2018:i:4:p:588-611.

    Full description at Econpapers || Download paper

  13. Corporate Identity Congruence: A meanings-based analysis. (2018). Flint, Daniel J ; Golicic, Susan L ; Signori, Paola .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:86:y:2018:i:c:p:68-82.

    Full description at Econpapers || Download paper

  14. Drivers of private-label purchase behavior across quality tiers and product categories. (2017). Tillmanns, Sebastian ; Noormann, Philipp .
    In: Journal of Business Economics.
    RePEc:spr:jbecon:v:87:y:2017:i:3:d:10.1007_s11573-016-0837-1.

    Full description at Econpapers || Download paper

  15. Similarity in marketing: Scope, measurement, and fields of application. (2017). Mercanti-Guerin, Maria ; Bezes, Christophe.
    In: Post-Print.
    RePEc:hal:journl:hal-02086666.

    Full description at Econpapers || Download paper

  16. Examining the role of store design on consumers’ cross-sectional perceptions of retail brand loyalty. (2017). Murray, John ; Teller, Christoph ; Elms, Jonathan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:38:y:2017:i:c:p:147-156.

    Full description at Econpapers || Download paper

  17. A matter of perspective: Design newness and its performance effects. (2017). Talke, Katrin ; Wieringa, Jaap E ; Muller, Sebastian.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:34:y:2017:i:2:p:399-413.

    Full description at Econpapers || Download paper

  18. Understanding premium private labels: A consumer categorisation approach. (2016). Nenycz-Thiel, Magda ; Romaniuk, Jenni.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:29:y:2016:i:c:p:22-30.

    Full description at Econpapers || Download paper

  19. Typicality impact on brand imitations evaluation and categorization. (2015). Bobrie, Franois ; Thebault, Marinette ; le Roux, Andre ; Leroux, Andre .
    In: Post-Print.
    RePEc:hal:journl:halshs-02530211.

    Full description at Econpapers || Download paper

  20. Relative willingness to pay and surplus comparison mechanism in experimental auctions. (2015). Pierre, COMBRIS ; Eric, GIRAUD HERAUD ; Alexandra, SEABRA PINTO .
    In: Cahiers du GREThA.
    RePEc:grt:wpegrt:2015-20.

    Full description at Econpapers || Download paper

  21. Different strategies for evaluating consumer products: Attribute- and exemplar-based approaches compared. (2015). Scheibehenne, Benjamin ; Rieskamp, Jorg ; von Helversen, Bettina .
    In: Journal of Economic Psychology.
    RePEc:eee:joepsy:v:46:y:2015:i:c:p:39-50.

    Full description at Econpapers || Download paper

  22. Relative willingness to pay and surplus comparison mechanism. (2015). Pinto, Alexandra Seabra ; Combris, Pierre ; Giraud-Heraud, Eric.
    In: 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy.
    RePEc:ags:eaa143:202755.

    Full description at Econpapers || Download paper

  23. The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: A study on the quality perception of bundle components.. (2014). Khandeparkar, Kapil .
    In: IIMA Working Papers.
    RePEc:iim:iimawp:12800.

    Full description at Econpapers || Download paper

  24. Toujours plus, toujours mieux ? Effet contre-intuitif de lévaluation des attributs environnementaux du produit par le consommateur. (2014). Jongmans, Eline ; Jolibert, Alain ; Irwin, Julie .
    In: Post-Print.
    RePEc:hal:journl:halshs-01185784.

    Full description at Econpapers || Download paper

  25. The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: A study on the quality perception of bundle components. (2014). Khandeparkar, Kapil .
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:21:y:2014:i:6:p:992-1000.

    Full description at Econpapers || Download paper

  26. Associative and dissociative comparative advertising strategies in broadening brand positioning. (2014). Saenger, Christina ; Jewell, Robert D..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:7:p:1559-1566.

    Full description at Econpapers || Download paper

  27. Exploring ethnic consumer response to crossover brand extensions. (2014). Boveda-Lambie, Adriana M. ; Montoya, Detra Y. ; Aguirre-Rodriguez, Alexandra .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:4:p:457-463.

    Full description at Econpapers || Download paper

  28. Limage du magasin : définition, effets, mesure et perspectives de recherche. (2013). Bezes, Christophe.
    In: Post-Print.
    RePEc:hal:journl:hal-02086704.

    Full description at Econpapers || Download paper

  29. Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising. (2013). Huang, Jinsong ; Liu, XI ; Zhou, Liuning ; Su, Song .
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:27:y:2013:i:1:p:36-46.

    Full description at Econpapers || Download paper

  30. Identifying consumer heterogeneity in unobserved categories. (2012). Blanchard, Simon ; Desarbo, Wayne ; Harmancioglu, Nukhet ; Atalay, A..
    In: Marketing Letters.
    RePEc:kap:mktlet:v:23:y:2012:i:1:p:177-194.

    Full description at Econpapers || Download paper

  31. Pour une réhabilitation dune dissonance cognitive ante-décisionnelle. (2012). Gallen, Celine ; Brunel, Olivier.
    In: Working Papers.
    RePEc:hal:wpaper:hal-00693419.

    Full description at Econpapers || Download paper

  32. Limpact des stimuli informationnels dun nouveau produit alimentaire sur les réactions affectives et cognitives du consommateur. (2012). Pantin-Sohier, Gaelle ; Miltgen, Caroline Lancelot.
    In: Post-Print.
    RePEc:hal:journl:hal-01117036.

    Full description at Econpapers || Download paper

  33. Explaining customers switching patterns to brand delisting. (2012). Wiebach, Nicole ; Hildebrandt, Lutz.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:19:y:2012:i:1:p:1-10.

    Full description at Econpapers || Download paper

  34. The impact of context and promotion on consumer responses and preferences in out-of-stock situations. (2011). Diels, Jana L. ; Wiebach, Nicole .
    In: SFB 649 Discussion Papers.
    RePEc:hum:wpaper:sfb649dp2011-050.

    Full description at Econpapers || Download paper

  35. Et si cétait de la dissonance cognitive ?. (2010). Gallen, Celine ; Brunel, Olivier.
    In: Working Papers.
    RePEc:hal:wpaper:hal-00547775.

    Full description at Econpapers || Download paper

  36. «... Bleue comme une orange » ou lintrusion du design dans nos assiettes. (2010). Gallen, Celine ; Pantin-Sohier, Gaelle ; Gauzente, Claire.
    In: Working Papers.
    RePEc:hal:wpaper:hal-00547770.

    Full description at Econpapers || Download paper

  37. Mais de quelle similarité parle-t-on dans les extensions de marque?. (2010). Bezes, Christophe .
    In: Post-Print.
    RePEc:hal:journl:hal-00573442.

    Full description at Econpapers || Download paper

  38. The influence of quality cues and typicality cues on restaurant purchase intention. (2010). Roest, Henk ; Rindfleisch, Aric.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:17:y:2010:i:1:p:10-18.

    Full description at Econpapers || Download paper

  39. Bundling as a new product introduction strategy: The role of brand image and bundle features. (2009). Sheng, Shibin ; Pan, Yue.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:16:y:2009:i:5:p:367-376.

    Full description at Econpapers || Download paper

  40. An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Calder, Bobby J ; Schaedel, Ute ; Malthouse, Edward C.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331.

    Full description at Econpapers || Download paper

  41. —Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit. (2008). Aribarg, Anocha ; Arora, Neeraj.
    In: Marketing Science.
    RePEc:inm:ormksc:v:27:y:2008:i:3:p:474-491.

    Full description at Econpapers || Download paper

  42. Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study. (2008). Hollenbeck, Candice R ; Zinkhan, George M ; Peters, Cara.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:84:y:2008:i:3:p:334-353.

    Full description at Econpapers || Download paper

  43. Strategies to offset performance failures: The role of brand equity. (2008). Brady, Michael K ; Roehm, Michelle L ; Fox, Gavin L ; Cronin, Joseph J.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:84:y:2008:i:2:p:151-164.

    Full description at Econpapers || Download paper

  44. Using product design strategically to create deeper consumer connections. (2008). Noble, Charles H. ; Kumar, Minu .
    In: Business Horizons.
    RePEc:eee:bushor:v:51:y:2008:i:5:p:441-450.

    Full description at Econpapers || Download paper

  45. Categorization by Groups. (2006). Tavassoli, N. T. ; Puntoni, S. ; Hamilton, R. W..
    In: ERIM Report Series Research in Management.
    RePEc:ems:eureri:7900.

    Full description at Econpapers || Download paper

  46. A consumer behavior approach to modeling monopolistic competition. (2005). Davies, Antony ; Cline, Thomas W..
    In: Journal of Economic Psychology.
    RePEc:eee:joepsy:v:26:y:2005:i:6:p:797-826.

    Full description at Econpapers || Download paper

  47. Positioning options for achieving brand association: a psychological categorization framework. (2002). Punj, Girish ; Moon, Junyean .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:55:y:2002:i:4:p:275-283.

    Full description at Econpapers || Download paper

  48. From utilities to mental models: A critical survey on decision rules and cognition in consumer choice.. (2001). Devetag, Giovanna.
    In: Experimental.
    RePEc:wpa:wuwpex:0109001.

    Full description at Econpapers || Download paper

  49. The effect of new package design on product attention, categorization and evaluation. (1997). Robben, Henry S. J., ; Schoormans, Jan P. L., .
    In: Journal of Economic Psychology.
    RePEc:eee:joepsy:v:18:y:1997:i:2-3:p:271-287.

    Full description at Econpapers || Download paper

  50. FROM CONSUMER CHOICE PROCESS TO AGGREGATE ANALYSIS: MARKETING INSIGHTS FOR MODELS OF MEAT DEMAND. (1992). Piggott, Nicholas ; Piggoit, N. E. ; Wright, V. E..
    In: Australian Journal of Agricultural Economics.
    RePEc:ags:ajaeau:22388.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-01-01 16:08:22 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Sponsored by INOMICS. Last updated October, 6 2023. Contact: CitEc Team.