How Pyure Works

What Are Hydroxyls and How Do They Work?

Nature's Process Outdoors

Sunlight produces hydroxyls & organic oxidants

Airborne hydroxyls are ideal sanitizing agents
Atmospheric hydroxyls are continuously produced by the action of the sun’s ultraviolet energy on oxygen and water in our atmosphere
Hydroxyls react with a broader range of chemicals
Hydroxyls react so fast that they are consumed within a few milliseconds and never accumulate
Hydroxyls react with volatile organic compounds (VOC) and produce organic oxidants, which also sanitize but are not as reactive so they exist longer than hydroxyls
Hydroxyls and organic oxidants keep the air outside safe to breathe by decomposing natural and man-made pollutants and killing pathogens

Indoors with Pyure Dynamic Protection®

Pyure produces the same concentrations of hydroxyls & organic oxidants as the sun generates outdoors.

Pyure Technology produces the same concentrations of hydroxyls and natural oxidants indoors as are found in nature
By replicating the levels found outdoors, Pyure ensures safety and efficacy
Hydroxyls are a natural oxidant and the most important cleansing agent in our outdoor environment
Hydroxyls do not exist naturally indoors – they are consumed within milliseconds when produced by sunlight
Natural oxidants diffuse out of the device, react with VOCs and cascade throughout the space

How Pyure Technology® Kills Viruses, like the COVID-19 Virus, Bacteria, Mold, Odors and VOCs in Air and on Surfaces

Pyure uses ultraviolet (UV) energy to mimic the way sunlight sanitizes our outdoor environment by safely generating and diffusing hydroxyls and organic oxidants indoors. The hydroxyls react with volatile organic compounds (VOC) to generate powerful organic oxidants.

Pyure's Proprietary Technology Has Unique Features That Deliver Unmatched Performance

1An Optimal Quantity of Hydroxyls

The UV energy spectrum and intensity
The design of the hydroxyl generator

2A Cascade Effect Outside the Device

Hydroxyls produce organic oxidants that disperse outside device
Organic oxidants decompose VOC via rapid reactions
These reactions produce more organic oxidants
This organic oxidant-VOC chain reaction is repeated over and over

3The Sanitizing Effect of Organic Oxidants

Decompose proteins, lipids and other components in cell walls
This decomposition leads to rapid pathogen cell death

Pyure Technology® is Safe and Effective

Airborne hydroxyls are safe and natural sanitizing agents.

Pyure safety is based on:

Natural concentration levels
Pyure Technology® produces the same concentrations of hydroxyls and organic oxidants that are naturally present in our outdoor environment

Scientific reviews
There is no evidence in the scientific literature that suggests any safety issues with these environmental hydroxyl and organic oxidant concentrations.

Independent lab studies
As further evidence of safety, Pyure had an independent lab undertake a 13-week GLP toxicology study which also showed there were no adverse effects.

Learn More

Pyure Technology® has demonstrated its ability to destroy pathogens and improve air quality.

Purifies and sanitizes air

Kills airborne viruses, bacteria and mold
Neutralizes and decomposes VOC and other chemicals

Sanitizes surfaces

Kills viruses, bacteria, yeast and mold
Does not negatively impact materials

Eliminates odors

Cigarette Smoke
Chemical odors
Mildew

Validated Mechanism of Action

Studies conducted at the Lovelace Respiratory Research Institute (LRRI) demonstrated that a Pyure device generates hydroxyls levels consistent with those found outdoors. The research was published in a peer-reviewed journal.