Podcasting Smarter

Welcome to Podcasting Smarter, in this episode we dive deep into the world of podcast SEO with Anthony Nwaneri from Get More Listeners. Anthony's expertise spans across various successful shows like Chan with a Plan, The Period Whisperer, and Calling History.
Join us as we explore the four key pillars of podcast SEO: discoverability, visibility, user engagement, and building relevancy. Learn practical tips on optimizing your podcast for higher rankings on Apple Podcasts, Spotify, and other directories. Anthony shares real-life success stories and actionable strategies to help you enhance your podcast’s visibility and keep your listeners engaged.
"It's not too late to grow your show. It's not too late to implement these strategies and these terms." - Anthony Nwaneri
Anthony Nwaneri is the best-selling author of the book Podcast Made Simple, the co-founder of Get More Listeners and the Co-host of 'Why Your Podcast Isn't Growing'.  Anthony is an established authority in the realm of podcast SEO strategies, specializing in optimizing podcasts for enhanced visibility and engagement across leading platforms such as Apple Podcasts and Spotify. His expertise lies in formulating impactful episode titles and implementing effective keyword strategies, which have consistently contributed to the differentiation of numerous podcasts within the competitive podcasting sphere. With a comprehensive understanding of user engagement and retention techniques, Anthony's proficiency in utilizing transcripts for podcast SEO has proven instrumental for podcasters aiming to broaden their audience reach and impact. His practical guidance and adept utilization of SEO principles position him as a valuable asset for podcasters seeking to bolster their show's discoverability and achieve sustainable growth.
Don't miss out on this insightful conversation that promises to take your podcast to the next level. Tune in now and start implementing these expert tips to see significant growth in your podcast audience!
In this episode, you'll learn how to:
Optimize Your Podcast for Search Engines and Skyrocket Your Growth!
Uncover the Secrets to Getting Your Podcast Discovered on All Platforms!
Master the Art of Crafting Irresistible Episode Titles That Hook Your Audience!
Keep Your Listeners Glued to Your Podcast with Proven Retention-Boosting Tactics!
Harness the Power of Transcripts to Supercharge Your Podcast's SEO Ranking!
The key moments in this episode are:
00:00:28 - Importance of Podcast SEO for Visibility 00:03:33 - Creating Captivating Cover Art and Episode Titles 00:09:56 - Importance of User Engagement and Retention Time 00:12:19 - Importance of Engagement for Podcast SEO 00:13:20 - High Retention Time for Podcast SEO 00:13:50 - Encouraging Completion 00:17:30 - Consistency for SEO Success 00:21:24 - Transcripts and Chapter Markers 00:24:22 - Leveraging Current Affairs for Podcast Growth 00:25:08 - Synergistic Strategy for Podcast Growth 00:25:36 - Success Story: The Power of Podcast SEO 00:26:38 - Never Too Late to Implement SEO
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
 
Get in Touch with Anthony Nwaneri:
Podcast: https://tinyurl.com/normaguestep
Website: https://getmorelisteners.com/
Linkedin: https://www.linkedin.com/in/anthony-nwaneri-a8a54724b/
 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode we dive into effective strategies for promoting your video content to enhance your podcast's reach. Our experts discuss optimizing titles, descriptions, and show notes to leverage algorithms and SEO for greater visibility.
Learn the importance of using the right short clips for social media and how to direct your audience to your full episodes on platforms like YouTube. Discover the benefits of having separate channels for full episodes and short clips, and the impact this strategy can have on your engagement.
We also explore Podbean's video hosting capabilities, offering a step-by-step guide on publishing video episodes and embedding them on your website. Understand the technical nuances and best practices for maintaining separate feeds for audio and video to avoid potential issues.
"Enthusiasm is actually, actually has a lot of value. So don't, don't forget that as well, when you're making content. - Roni Gosch, Podcast Specialist
This episode wraps up with practical advice on overcoming common challenges podcasters face when adding video, including tips on getting comfortable on camera and engaging with your audience effectively. Whether you're a seasoned podcaster or just starting, this episode is packed with insights to help you harness the power of video.
Here are the main takeaways of today's episode:
Elevate Your Podcasts with Engaging Video Content: Learn how to promote your audio content with compelling video to captivate a wider audience.
Boost Your Podcast's Discoverability with SEO Optimization: Uncover the secrets to effectively optimizing your video podcasts for improved search engine rankings.
Master Social Content Strategies to Skyrocket Your Podcast Engagement: Discover powerful tactics to create shareable and engaging social media content that amplifies your podcast's reach.
Unleash the Power of Podbean: Get insider tips on publishing your video episodes on Podbean to maximize exposure and audience engagement.
Conquer Video Podcasting Challenges: Overcome common hurdles in video podcasting and discover strategies to ensure your success in this dynamic medium.
 
The key moments in this episode are:
00:00:31 - Effective Ways to Promote Video 00:03:02 - Publishing Video Episodes on Podbean 00:08:07 - Overcoming Common Challenges 00:12:40 - Maximizing Video Feeds 00:13:05 - Embracing the Video Medium 00:13:34 - Audience Engagement
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://youtube.com/live/RFghXlOBbCo 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Video Podcasting Essentials
Chop Chop! Edit Your Podcast Video Like a Pro
Measuring Video Impact on Podcast Growth: Beyond Vanity Metrics 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode, we dive deep into optimizing video content for SEO and enhancing discoverability across various platforms. Podbean's team members, Roni and John, share invaluable insights on how to leverage text elements like descriptions, timestamps, and transcripts to ensure your content is picked up by algorithms on Google, TikTok, Instagram, and more.
We also emphasize the importance of text even for audio and video podcasts, explaining how keywords and proper use of description spaces can significantly boost your content's visibility and offer practical strategies, including the use of tools like ChatGPT for topic generation and ensuring your show notes are SEO-optimized.
"Text is still king. When all of the algorithms and search engines are crawling through the content, they can't crawl through audio and video. What they're crawling through is the descriptions on the video, the timestamps on the video, and any other text like your transcripts. - Roni Gosch, Podcast Specialist
This episode also covers effective social media strategies, highlighting the importance of creating platform-specific content and utilizing tools like CapCut and Headliner to enhance your videos with transcripts and engaging visuals. We also provide tips on keeping audiences hooked, the significance of video dimensions, and the value of maintaining a consistent social media presence.
Finally, the discussion touches on measuring the impact of your video content and understanding the differences between social media plays and podcast downloads. Learn how to build a dedicated podcast audience that you can directly monetize, offering a deeper, more loyal relationship compared to the fleeting nature of social media engagement.
Join us for this enlightening episode and get ready to take your podcast to new heights with smart SEO and social media strategies!
Here are the main takeaways of today's episode:
Mastering Podcast SEO: Boosting Your Content's Reach
Enhancing Engagement: The Power of Text in Video Podcasts
Social Media Savvy: Crafting Compelling Podcast Clips
Transcripts Unleashed: Elevating Your Podcast's SEO Game
Video Impact Metrics: Driving Podcast Growth through Visual Content
 
The key moments in this episode are:
00:00:28 - Optimizing Video Content for SEO 00:02:11 - Importance of Content Optimization 00:07:29 - Strategies for Social Media Video 00:10:37 - Tailoring Content for Different Platforms 00:12:10 - Importance of Video in Social Strategy 00:13:32 - Importance of Transcripts 00:14:23 - Measuring the Impact of Video 00:15:34 - Podcast Audience vs. Social Media Audience 00:17:20 - Building a Dedicated Podcast Following
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://youtube.com/live/RFghXlOBbCo 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Video Podcasting Essentials
Chop Chop! Edit Your Podcast Video Like a Pro
Podbean's Descript Editing Integration
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode, we dive into the world of mobile video recording and editing. Roni shares crucial insights on using your iPhone for high-quality video content, emphasizing the importance of using the back camera for the best results.
Learn how to stabilize your recordings with affordable equipment like ring lights and ground stands to avoid shaky footage.
"It's one of those things where you just have to figure out, start small, figure out what you can fit into your roadmap and your production process right now, and then start that. Build the routine like Roni's been doing, right, but build that routine into something where it becomes automatic. - John Kiernan
We also explore various video editing tools, from Final Cut Pro to Descript, and discuss their features and advantages. Whether you're a seasoned editor or a beginner, discover how to enhance your podcast with engaging video clips.
Additionally, we provide tips on integrating video production into your podcasting schedule without feeling overwhelmed. Tune in to streamline your workflow and elevate your podcasting game with top-notch video content!
Here are the main takeaways of today's episode:
Mastering the best video podcasting practices for professional-quality content creation.
Enhancing video quality by utilizing the back camera for a visually captivating podcast.
Elevating your podcast's visual appeal through skillful video editing with Final Cut Pro.
Discovering the significance of stable video recording setups for a seamless podcasting experience.
Unveiling effective tips for seamlessly integrating video into your podcast to captivate and engage your audience.
 
The key moments in this episode are:
00:00:26 - Importance of Using the Back Camera for Video 00:03:04 - Best Practices for Editing Video 00:07:23 - Simplified Video Editing with Descript 00:09:11 - Incorporating Video into Podcast Production 00:12:17 - Recommended Video Editing Programs 00:12:20 - Podbean's Approach to Programs
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://youtube.com/live/RFghXlOBbCo 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Video Podcasting Essentials
Podbean's Descript Editing Integration
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

 Welcome to another exciting episode of Podcasting Smarter!  In this event replay episode, we dive into the world of video podcasting with the Podbean team. Join us as we discuss the key benefits of integrating video into your podcasting strategy.
Discover how video can enhance visual engagement, boost your show's growth, and strengthen your brand. Learn about various remote recording platforms and get practical tips on choosing the right equipment for different budgets. Whether you're a beginner or looking to take your production to the next level, this episode has something for everyone.
"The big difference between doing an audio podcast and doing a video podcast comes down to the visual engagement piece. It's such a different dynamic than just hearing somebody pontificate whatever they're doing on their podcast. - John Kiernan
Don't miss out on expert insights and actionable advice to make the most of video in your podcasting journey. Tune in now and elevate your podcast with the power of video!
Here are the main takeaways of today's episode:
Mastering the video podcasting essentials for growth will elevate your content and audience engagement.
Integrating video into your podcast strategy can unlock new levels of audience connection and growth opportunities.
Discover the top remote video recording software for podcasts to enhance your recording experience and production quality.
Uncover budget-friendly video equipment options to elevate your podcast visuals without breaking the bank.
Implement strategies for creating engaging video podcast content that captivates and retains your audience's attention.
 
The key moments in this episode are:
00:02:09 - Key Benefits of Integrating Video 00:08:34 - Choosing the Right Equipment for High Quality Video Content 00:11:58 - Remote Recording Platforms 00:12:14 - Zoom for Remote Recording 00:13:21 - Popular Remote Recording Software 00:14:23 - Hardware and Software for Recording 00:15:26 - Advanced Camera Options 00:16:44 - Getting Started with Video Podcasting
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://youtube.com/live/RFghXlOBbCo 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration 
Podbean's Descript Editing Integration
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 
 

Welcome to Podcasting Smarter, in this episode we're introducing Podbean's latest groundbreaking feature: the blog-to-podcast conversion tool.
John Kiernan, Podbean's Director of Content walks us through how this innovative tool works, the benefits it offers for podcasters looking to expand their reach, and tips on maximizing your podcast's impact. Learn how you can effortlessly convert your extensive library of blog posts into engaging podcast episodes using advanced AI technology.
"It really is just a whole new world for so many bloggers and text-based content creators out there." John Kiernan, Director of Content
Discover the SEO benefits, multilingual capabilities, and quick turnaround times that make this tool a game-changer for content creators. Whether you're a seasoned blogger or new to podcasting, this feature opens up new avenues to reach and engage your audience.
Don't miss this exciting episode that promises to take your podcasting game to the next level. Tune in and explore the future of content creation with Podbean's blog-to-podcast feature.
In this episode, you'll learn how to:
Discover the Benefits of Converting Blogs to Podcasts and Expand Your Content Reach.
Unlock the Power of AI for Effortless Podcast Content Creation and Amplify Your Audience Engagement.
Master SEO Optimization for Podcasting to Skyrocket Your Podcast's Visibility in Search Results.
Elevate Your Blog's Reach with Engaging Audio Content and Connect with a Diverse Audience.
Embrace Multilingual Support in Podcasting Tools to Broaden Your Listener Base and Cultivate a Global Community.
The key moments in this episode are:
00:00:29 - Introduction to Blog to Podcast Feature 00:03:05 - How the Blog to Podcast Tool Works 00:06:47 - SEO Benefits and Audience Reach 00:10:01 - Personal Experience and Language Accessibility
Resources:
Read more about Podbean's new blog-to-podcast feature: https://www.podbean.com/blog-to-podcast 
How to Turn Your Blog Into a Podcast:
https://www.youtube.com/watch?v=p3Q6IUVVZ40
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Welcome to Podcasting Smarter, in this episode, we dive into the world of email marketing with Sarah Hopkinson, a seasoned copywriter specializing in helping podcasters grow their audience and monetize their content.
Learn Sarah's top five hacks for leveraging email marketing to boost your podcast and discover the importance of having an email list, creating engaging lead magnets, utilizing templates and automations, and harnessing the power of AI to enhance your email strategy.
"Email replicates that familiarity better because it feels like a one-to-one medium, whereas on social media, it's a bit more open. If you're talking to people and trying to convince them specifically to buy your product, to invest in your course, email can just be a better way to transmit that message rather than trying to compete with every single other person on TikTok or on Instagram." - Sarah Hopkinson
Sarah Hopkinson, an experienced copywriter specializes in assisting podcasters to expand their audience and monetize their content. In this episode, Sarah will be sharing her expertise on the top five hacks for marketing podcasts through email. Her insights on creating effective lead magnets, automating email marketing, and engaging podcast audiences will provide valuable strategies for enhancing marketing efforts and audience engagement.
Whether you're looking to increase listenership, monetize your podcast, or simply engage more deeply with your audience, this episode is packed with actionable insights to help you succeed. Don't miss out on these expert tips and start transforming your podcasting journey today!
In this episode, you'll learn how to:
Master the art of marketing your podcast through email and boost your listener engagement.
Unlock the secrets to creating lead magnets that captivate your podcast audience and drive growth.
Streamline your podcast marketing efforts by automating your email campaigns for maximum impact.
Harness the power of AI to take your podcast email campaigns to the next level and connect with your audience on a deeper level.
Elevate your podcast engagement by leveraging valuable insights from audience feedback through email.
The key moments in this episode are:
00:00:26 - Importance of Email Lists 00:05:11 - Growing Your Email List with Lead Magnets 00:08:55 - Email Marketing Efficiency with Templates 00:12:53 - Utilizing Automations for Email Lists 00:13:07 - The Importance of Welcome Sequence 00:15:57 - Leveraging AI for Email Content 00:18:50 - Using Email for Feedback and Engagement 00:21:33 - Conclusion and Call-to-Action
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
 
Get in Touch with Sarah Hopkinson:
LinkedIn:https://www.linkedin.com/in/sarah-hopkinson/
Website: https://copyhop.co/
Sign-up for my emails (which starts with a 4-week deep-dive into turning your podcasts into emails): https://crafty-hustler-1231.ck.page/9cd9d402ea
Instagram: https://www.instagram.com/copyhop/
 
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Welcome to another exciting episode of Podcasting Smarter!  In this podcast analytics event replay episode, you'll discover the surprising insights into maximizing your podcast's performance with this in-depth episode. Uncover the unexpected strategies and tools that are revolutionizing podcast analytics and audience engagement. 
Join Norma Jean Belenky, Podbean's Head of Events, on mastering podcast analytics where we'll dive deep into the metrics that matter with demos and expert insights from John Kiernan, Podbean's Director of Content, and Roni Gosch, Podbean's Podcast Specialist.
Discover how to leverage key analytics tools, including audience geography, download sources, and listener engagement, to improve your podcast's performance. Learn how to use data to enhance listener experience, boost engagement, and grow your audience. 
"The more attention you get within the first 24 hours that it's live, that's when it boosts in the algorithm, and then that's when the discoverability happens". - Roni Gosch
Are you ready to take your podcast to the next level? Don't miss out on these game-changing podcasting insights.
Here are the main takeaways of today's episode:
Master the art of decoding podcast analytics to unlock your show's full potential.
Retain and captivate your podcast audience with proven engagement strategies.
Uncover the hidden power of understanding download sources for your podcast's growth.
Dive deep into analyzing your podcast episodes to elevate your content game.
Harness the impact of releasing your podcast episodes at the optimal time of day.
 
 
The key moments in this episode are:
00:03:07 - Key Podcast Analytics 00:07:06 - Utilizing Analytics for Growth 00:11:06 - Overview of Statistics Dashboard 00:12:47 - Understanding Graph Metrics 00:13:58 - Importance of Episode Breakdown 00:15:18 - User Interaction Metrics 00:16:12 - Understanding Audience Demographics 00:19:14 - Optimizing Release Schedule 00:25:00 - Meeting Your Audience's Needs 00:26:04 - Engagement and Algorithm Boost 00:28:37 - Understanding Download Sources 00:34:04 - User Retention and Daily Listeners 00:37:05 - Understanding Listener Metrics 00:37:47 - Episode Breakdown and Comparison 00:39:27 - Episode Download Comparison Chart 00:40:39 - Importance of Evergreen Content 00:41:47 - Wrapping Up and Resources
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://www.youtube.com/watch?v=IOuAzgy24c4 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration 
Podbean's Descript Editing Integration
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 
 

Welcome to another exciting episode of Podcasting Smarter!  In this AI event replay episode, we dive deep into the world of AI and its potential to revolutionize podcast marketing. Join us as we sit down with Mike Kaput, Chief Content Officer at the Marketing AI Institute and co-author of "Marketing Artificial Intelligence: AI, Marketing, and the Future of Business."
Mike shares invaluable insights on how podcasters can start integrating AI into their marketing strategies. From identifying high-value use cases to leveraging AI tools like ChatGPT and Google Gemini, this episode is packed with actionable tips to help you streamline your podcasting process and enhance your show's reach.
"Be really realistic about what you're able to do. It's going to take you time. Even if you figure out, oh, these are my top three use cases. This is perfect. There's tools that do them, there's getting and buying and finding the tool, and then there's adapting your workflow to it. That's going to take time." - Mike Kaput, AI Marketing Institute
Mike Kaput is a recognized authority in the realms of AI and content marketing. His proficiency lies in identifying high-value AI use cases for podcasting and selecting optimal tools for effective podcast marketing. With a specific focus on integrating AI into podcast production and addressing associated challenges, Mike provides valuable insights tailored to podcasters seeking to enhance content creation efficiency while upholding a human touch. His extensive knowledge and practical approach position him as a key resource for those looking to leverage AI in the podcasting sphere.
We also explore the future of AI in podcast marketing, including the emerging concept of AI agents and their potential to perform complex, multi-step tasks. Whether you're a seasoned podcaster or just starting out, this episode offers a glimpse into the exciting possibilities that AI brings to the table.
Don't miss this enlightening conversation that could transform the way you approach podcasting.
Tune in to discover how AI can help you save time, increase efficiency, and grow your audience.
Here are the main takeaways of today's episode:
Discover how AI can revolutionize your podcast production process.
Uncover the most impactful ways AI can elevate your podcasting efforts.
Harness the power of AI tools to supercharge your podcast marketing strategies.
Explore how AI assistants can streamline and enhance your podcast content creation.
Master strategies to overcome challenges and maximize the potential of AI in podcasting.
 
The key moments in this episode are:
00:00:29 - Integrating AI into Podcast Marketing 00:07:45 - Importance of Human Element in Podcasting 00:09:21 - Potential Pitfalls of AI for Podcasters 00:13:51 - Embracing the "Special Sauce" of Podcasting 00:14:12 - The Value of Human Involvement in Podcasting 00:15:18 - The Future of AI in Podcast Marketing 00:17:28 - AI Agents as Podcast Assistants 00:18:28 - The Potential of AI in Podcast Marketing 00:19:13 - Conclusion and Gratitude
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://www.youtube.com/watch?v=1zvOaXj-ghw 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration 
Podbean's Descript Editing Integration
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Find Mike and The Marketing AI Institute on Socials:
LinkedIn: https://www.linkedin.com/in/mikekaput
https://www.linkedin.com/company/mktgai/ 
Twitter: https://twitter.com/MktgAi
YouTube:https://www.youtube.com/@MarketingAIInstitute Marketing AI Institute's Podcast (The Artificial Intelligence Show)https://www.marketingaiinstitute.com/podcast-showcase
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Welcome to Podcasting Smarter, in this second replay episode from our May live event, "How to Use AI to Market Your Podcast," with Mike Kaput from the AI Marketing Institute we explore the intricate process behind producing a successful AI-focused podcast. Mike guest shares insights into the meticulous preparation required, from curating dozens of links to synthesizing in-depth articles. Discover how AI tools are leveraged to streamline tasks such as summarizing content, drafting scripts, and connecting thematic dots, ultimately saving significant time and enhancing the quality of the podcast.
We delve into the recording and editing phases, highlighting the human element and the role of tools like Descript in refining the final product. Learn how AI aids in promoting episodes through blog articles, social media shares, and video clips, contributing to a consistent and efficient content strategy.
"Anything that is taking your peak attention or cognitive time, whatever that is in your day, however much of that, we each have anything taking away from that is ruining the product that you're supposed to be using it for." - Mike Kaput, AI Marketing Institute
Mike Kaput is a seasoned expert in AI-powered content strategies and audience growth for podcasts. With a wealth of experience in leveraging AI tools for optimizing production, Mike has been at the forefront of preventing podcast burnout and enhancing sustained audience engagement. His insights on cognitive bandwidth in content creation and the benefits of a podcast-first content strategy have proven invaluable for podcasters seeking to push the boundaries of their creative and strategic approaches. Through his work, Mike has consistently demonstrated a deep understanding of the evolving podcast landscape, making him a trusted source of knowledge and inspiration for content creators and marketers alike.
Our discussion today emphasizes the importance of cognitive bandwidth and attention management, advocating for a podcast-first content strategy. This approach not only prevents pod fade and burnout but also maintains the excitement and uniqueness that keep audiences engaged.
Tune in to discover how AI can revolutionize your podcasting process, making it more manageable, sustainable, and successful.
Here are the main takeaways of today's episode:
Discover how and which AI tools can revolutionize your podcast production process.
Learn effective strategies for rapidly expanding your podcast audience.
Uncover how AI can help prevent burnout and enhance the quality of your podcast.
Explore the significant benefits of implementing a podcast-first content strategy.
Master the art of managing cognitive bandwidth for more impactful content creation.
 
The key moments in this episode are:
00:05:21 - Podcasting Process 00:08:01 - Podcast First Content Strategy 00:12:29 - Importance of Attention Over Time 00:14:02 - Importance of Cognitive Attention and Bandwidth 00:15:05 - Drinking from the Fire Hose of Information 00:15:47 - Engaging with Unique Podcast Content 00:16:10 - Authenticity and Value Proposition
Resources:
Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe 
Watch the video of this event on YouTube: 
https://www.youtube.com/watch?v=1zvOaXj-ghw 
Sign up for all of Podbean's Free Live Events here:
https://www.eventbrite.com/o/podbeancom-31329492977 
Other episodes you'll enjoy:
Podbean's Apple Subscription Integration 
Podbean's Descript Editing Integration
About us:
Podcast Smarter is the official in-house podcast by Podbean. 
Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 
Connect with us:
Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe
Find us on socials:
Instagram: https://www.instagram.com/podbean Facebook: https://www.facebook.com/podbeancomYouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/ Twitter: https://www.twitter.com/podbeancom  LinkedIn: https://www.linkedin.com/company/podbean Website: https://podcast.podbean.com/ 
 
Find Mike and The Marketing AI Institute on Socials:
LinkedIn: https://www.linkedin.com/in/mikekaput
https://www.linkedin.com/company/mktgai/ 
Twitter: https://twitter.com/MktgAi
YouTube:https://www.youtube.com/@MarketingAIInstitute Marketing AI Institute's Podcast (The Artificial Intelligence Show)https://www.marketingaiinstitute.com/podcast-showcase
 
Email us:
To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com