WO2020042742A1

WO2020042742A1 - Product special promotion management method and device, computer device and storage medium

Info

Publication number: WO2020042742A1
Application number: PCT/CN2019/093588
Authority: WO
Inventors: 吴伟
Original assignee: 深圳春沐源控股有限公司
Priority date: 2018-08-31
Filing date: 2019-06-28
Publication date: 2020-03-05
Also published as: CN109214866A

Abstract

A product special promotion management method and device (50), a computer device (60) and a storage medium, the product special promotion management method comprising: acquiring real time basic product information and first product promotion information of an offline store (S102); receiving product purchase information corresponding to products currently purchased by a user which is generated on the basis of the basic product information and the first product promotion information (S104); and according to the product purchase information, generating purchase order information and second product promotion information (S106). By means of the present method, product special promotion information of an offline store may be accurately pushed to a user in a timely manner, thus improving the shopping experience of the user while being able to improve the effect of special promotion activity of offline stores.

Description

Product discount promotion management method and device, computer equipment, storage medium

This application claims the priority of a Chinese patent application filed with the Chinese Patent Office on August 31, 2018, with application number 201811015211.7, and the invention name is "Commodity Promotion Management Method and Device, Computer Equipment, Storage Medium". Citations are incorporated in this application.

Technical field

The present application relates to the technical field of preferential promotion management, and in particular, to a method for managing a commodity promotion, a device for managing a commodity promotion, a computer device, and a computer-readable storage medium.

Background technique

At present, for the products with discount promotions in shopping malls, in general, users select the products according to their preferences and put them in the shopping cart. Moreover, when there are relatively large promotional discounts in the mall, users often choose When you buy a lot of goods, when you go to the checkout counter to settle a good product, there will often be a big difference from expectations. Because users ca n’t know in time whether there are restrictions such as whether the purchased promotional product is limited to purchase or the promotional product is For member products, there may be some products that do not meet the promotion conditions. Either the user re-purchases between the shopping area and the cash register multiple times, or the user purchases the goods because they do not meet the conditions of the promotion. Remove carefully selected products, or users can purchase directly at the original price of the product. In addition, users cannot quickly and timely know whether they can participate in full reduction activities when checking out at the cashier, that is, they cannot know in real time how much money can be added to meet the exchange. Product activity. It can be seen that the current shopping malls cannot accurately convey relevant promotional offers to users, and users cannot obtain relevant preferential purchase restrictions and full reduction policies in a timely manner. This will bring users a very bad shopping experience, and at the same time, the shopping mall's promotional activities cannot To achieve the best results.

Therefore, how to improve the user's shopping mall promotion and shopping experience, and at the same time make the shopping mall promotion activities more effective, has become an urgent technical problem.

Application content

This application is intended to solve at least one of the technical problems existing in the prior art or related technologies.

For this reason, one purpose of this application is to propose a product discount promotion management method that can timely and accurately push product discount promotion information of offline stores to users, while improving the user's shopping experience, and also enabling offline Store promotions are more effective.

Other objects of the present application are to propose a product discount promotion management device, a computer device, and a computer-readable storage medium.

In order to achieve at least one of the above objectives, according to the first aspect of the present application, a method for managing a product discount promotion is provided, which includes: obtaining real-time basic product information and first product promotion information of an offline store; and receiving information based on the basic product information. And product purchase information corresponding to the currently purchased product generated by the user and the first product promotion information; and generating purchase order information and second product promotion information according to the product purchase information.

In this technical solution, when it is determined that a user enters an offline store to make a purchase, firstly collect the current latest real-time on-sale product basic information in the offline store and the real-time first product promotion information with the ongoing ongoing promotional activities. In order to enable users to understand the discount promotion information in the offline store in a timely and accurate manner, assist users to make accurate and efficient product purchases, and further determine when the user purchases the products in the offline store, according to the The basic product information related to the product and the first product promotion information are used to generate corresponding product purchase information, so that the automatic statistics of the products purchased by the user can be combined with the ongoing product discount promotions in offline stores, and then the combination Preferential promotion information Automatically clears purchased products and generates purchase order information, while real-time monitoring of offline discount activities that the user has participated in, saves users from repeatedly confirming during the shopping process, saving users time and energy, Conducive to improving user shopping efficiency and enhance users' offline participation in discount promotions Mobile shopping experience, and in order to further enhance the offline shopping experience of users participating in promotional promotions, we can timely and comprehensively understand the promotional information of offline stores, and generate selections for settlement based on the user's product purchase information. At the same time, the purchase order information is further pushed to the user to generate the second product promotion information that will be effective after the purchase order, for the user to check and determine whether to continue to participate in the preferential promotion activities corresponding to the second product promotion information.

In the above technical solution, preferably, the product discount promotion management method further includes: collecting whether the user is a member user of the offline store; when collecting that the user is a member user of the offline store To obtain member discount information; and when the merchandise discount promotion management method generates the purchase order information, the method further includes: generating, according to the member discount information, discount reminder information associated with the purchase order information.

In this technical solution, considering that the discount promotions of some products in offline stores are only valid for registered members of offline stores, in order to promptly inform member users that their currently purchased products enjoy membership discounts, The relevant member discount information is displayed and reminded together when purchasing the purchase order information of the purchased products, so that users can enjoy greater promotional offers at checkout, further improve the shopping experience of users, and also enable offline stores Discount promotions work better.

In at least one of the above technical solutions, preferably, the product discount promotion management method further includes: when collecting that the user is a non-member user of the offline store, generating prompt information for recommending a registered member.

In this technical solution, considering that some of the products in offline stores are only available to registered members of offline stores, for users who operate non-members to purchase products, they can be pushed to register members in time. Prompt information to guide users to complete membership registration step by step, so as to meet the conditions for enjoying member benefits, so as to prevent users from missing out on the products they want to purchase because of their non-member status, and ensure that users have discount promotional shopping experience for member discount products in offline stores .

In at least one of the above technical solutions, preferably, the product discount promotion management method further includes: determining target commodity promotion information according to a selection instruction for the second commodity promotion information; and according to the purchase order information and the target The product promotion information generates product recommendation information for a user to update the purchase order information.

In this technical solution, when the user chooses to continue shopping and selects the target product of interest according to the second product promotion information pushed by the purchased order, in order to enable the user to quickly understand the related product, the product recommendation information can be displayed to the user to help the user Complete preliminary product selection so that users can efficiently purchase new products and update purchase orders. The product recommendation information can include basic information such as product names, functions and other inherent attributes, and specific location guidelines in offline stores.

In at least one of the above technical solutions, preferably, the merchandise discount promotion management method further includes: when collecting the user's payment success prompt information for the purchase order information or the updated purchase order information To generate a purchase settlement voucher.

In this technical solution, the purchase settlement voucher can be automatically generated when the user completes the purchase and completes the payment online. Then the user can present the purchase settlement voucher when leaving the offline store, so there is no need to go offline. Cashiers wait in line to check out, which effectively improves the efficiency of shopping settlement and further improves the shopping experience for users.

In at least one of the above technical solutions, preferably, the method for managing the merchandise discount promotion before the obtaining of the real-time basic product information and the first merchandise promotion information of the offline store, further includes: locating the first place where the user is located. Geographic location information; collecting whether the first geographic location information matches the second geographic location information of an offline store to determine whether the user enters the offline store.

In this technical solution, in order to timely display to the user the latest latest real-time on-sale product basic information in offline stores and the real-time first product promotion information of the ongoing promotional promotions, users can be provided with real-time The location is monitored to determine whether the user has entered the store or has arrived near the offline store. Then, when the user has entered the store or has arrived near the offline store, the relevant information can be provided to the user as soon as possible.

In at least one of the above technical solutions, preferably, the first product promotion information includes: a product promotion price, a promotional purchase restriction quantity, and a product promotion time; the second product promotion information includes: full discount information, and increased price redemption promotion information ; The product purchase information includes: product identification, product quantity.

According to a second aspect of the present application, a product discount promotion management device is provided, including: an acquisition module configured to acquire real-time basic product information and first product promotion information of an offline store; and a receiving module configured to receive information based on the The commodity basic information and the commodity purchasing information generated by the first commodity promotion information corresponding to the currently purchased product of the user; the processing module is configured to generate the purchase order information and the second commodity promotion information according to the commodity purchasing information.

In this technical solution, when it is determined that a user enters an offline store to make a purchase, firstly collect the current latest real-time on-sale product basic information in the offline store and the real-time first product promotion information with the ongoing ongoing promotional activities. In order to enable users to understand the discount promotion information in the offline store in a timely and accurate manner, assist users to make accurate and efficient product purchases, and further determine when the user purchases the products in the offline store, according to the The basic product information related to the product and the first product promotion information are used to generate corresponding product purchase information, so that the automatic statistics of the products purchased by the user can be combined with the ongoing product discount promotions in offline stores, and then the combination Preferential promotion information Automatically clears purchased products and generates purchase order information, while real-time monitoring of offline discount activities that the user has participated in, saves users from repeatedly confirming during the shopping process, saving users time and energy, Conducive to improving user shopping efficiency and enhance users' offline participation in discount promotions The shopping experience of the event, and in order to further enhance the shopping experience of users participating in preferential promotions offline, they can timely and comprehensively understand the promotional information of offline stores, and generate selection options for settlement based on the user's product purchase information. At the same time, the purchase order information is further pushed to the user to generate the second product promotion information that will be effective after the purchase order, for the user to check and determine whether to continue to participate in the preferential promotion activities corresponding to the second product promotion information.

According to a third aspect of the present application, a computer device is provided, comprising: a processor; a memory for storing processor-executable instructions, wherein the processor is configured to execute the first instruction as described above when executing the executable instructions stored in the memory. The steps of the method for managing a product discount promotion according to at least one of the technical solutions of the aspect.

According to a fourth aspect of the present application, there is provided a computer-readable storage medium having stored thereon a computer program, and the computer program, when executed by a processor, implements a product preference as described in at least one of the technical solutions of the first aspect above. Steps of a promotion management method.

Additional aspects and advantages of the present application will be given in part in the following description, part of which will become apparent from the following description, or be learned through practice of the present application.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and / or additional aspects and advantages of the present application will become apparent and easily understood from the description of the embodiments in conjunction with the following drawings, in which:

FIG. 1 is a schematic flowchart of a method for managing a product discount promotion according to an embodiment of the present application; FIG.

FIG. 2 is a schematic flowchart of a method for performing preferential promotion management according to a user identity according to an embodiment of the present application; FIG.

FIG. 3 is a schematic flowchart of a method for performing preferential promotion management according to order information according to an embodiment of the present application; FIG.

FIG. 4 is a schematic diagram illustrating a process of preferential sales promotion for offline stores in a specific embodiment of the present application; FIG.

FIG. 5 shows a schematic block diagram of a product discount promotion management device according to an embodiment of the present application;

FIG. 6 shows a schematic block diagram of a computer device according to an embodiment of the present application.

detailed description

In order to more clearly understand the foregoing objectives, features, and advantages of the present application, the present application is described in further detail below with reference to the accompanying drawings and specific embodiments. It should be noted that, in the case of no conflict, the embodiments of the present application and the features in the embodiments can be combined with each other.

In the following description, many specific details are set forth in order to fully understand the present application. However, the present application can also be implemented in other ways than those described herein. Therefore, the scope of protection of the present application is not limited to the specifics disclosed below. Limitations of Examples.

The commodity discount promotion management method according to the embodiment of the present application will be described in detail below with reference to FIGS. 1 to 3.

As shown in FIG. 1, the method for managing a product discount promotion according to an embodiment of the present application specifically includes the following process steps:

Step S102: Acquire real-time basic product information and first product promotion information of offline stores.

Specifically, the basic information of the product includes inherent attribute information of the product such as the product name, price, function introduction, and inventory situation, so that the user can comprehensively understand the condition of the product in offline stores; and the first product promotion information is at least Including: product promotion price, promotional purchase limit, and product promotion time, it can be seen that when the products in the offline store are on promotion, the basic information of the product is pushed to the user and the promotion information of the product for the promotion is presented to the user , So that users can know in advance the current sales force of offline stores, and choose the best to buy.

Step S104: Receive product purchase information corresponding to the currently purchased product generated by the user based on the basic product information and the first product promotion information.

Specifically, the product purchase information includes at least: a product identifier and a quantity of the product. In a specific implementation, the user can scan information such as a two-dimensional code of the offline product through a mobile terminal device such as a mobile phone that can perform code scanning. Purchase information, for example, scan each selected product before placing it in the shopping cart to add the scanned product to the virtual shopping cart corresponding to the online shopping application such as the shopping APP or WeChat public account in the mobile terminal device. In the process of adding products to the virtual shopping cart, you need to call the basic information of the products to compare them to lock the online products corresponding to the scanned offline products; or users can directly use the shopping APP or WeChat in mobile terminal devices such as mobile phones In the online application such as the public account, refer to the basic product information and the first product promotion information for manual input or click to add the online products corresponding to the purchased offline products to the virtual shopping cart to make it clear that the user has purchased Product condition.

Step S106: Generate purchase order information and second product promotion information according to the product purchase information.

In this embodiment, when it is determined that a user enters an offline store to make a purchase, firstly, the current latest real-time basic product information in the offline store and the real-time first product promotion information related to the currently ongoing promotional promotion activity are collected. In order to enable users to understand the discount promotion information in the offline store in a timely and accurate manner, assist users to make accurate and efficient product purchases, and further determine when the user purchases the products in the offline store, according to the The basic product information related to the product and the first product promotion information are used to generate corresponding product purchase information, so that the automatic statistics of the products purchased by the user can be combined with the ongoing product discount promotions in offline stores, and then the combination Preferential promotion information Automatically clears purchased products and generates purchase order information, while real-time monitoring of offline discount activities that the user has participated in, saves users from repeatedly confirming during the shopping process, saving users time and energy, Conducive to improving users 'shopping efficiency and enhancing users' offline participation in discount promotions Shopping experience, and in order to further enhance the offline shopping experience of participating in discount promotions, users can timely and comprehensively understand the information of discount promotions in offline stores, and generate purchases for settlement based on user product purchase information At the same time, the order information is further pushed to the user to generate the second product promotion information that will be effective after the purchase order, for the user to check and determine whether to continue to participate in the preferential promotion activities corresponding to the second product promotion information.

Wherein, the second product promotion information includes at least full discount information and price increase redemption promotion information, such as discounts of 10 yuan for purchases over 200 yuan, plus discounts of 5 yuan for toothbrushes.

Further, the product discount promotion management method in the above embodiment further includes the process steps shown in FIG. 2:

In step S202, it is collected whether the user is a member user of the offline store, and if step S204 is performed, otherwise step S206 is performed.

Step S204: Obtain member discount information.

Specifically, the member discount information includes discount discounts, valid coupons, and the like.

Further, the method for managing the merchandise discount promotion may generate a reminder in combination with the member discount information when generating the purchase order information, and specifically includes: generating a discount reminder associated with the purchase order information according to the member discount information. information.

It can be understood that considering that the discount promotions of some products in offline stores are only valid for registered members of offline stores, in order to inform member users in time that the currently purchased products enjoy member discounts, you can generate The relevant member discount information is displayed and reminded together when purchasing the purchase order information, so that users can enjoy greater promotional discounts at checkout, further improve the shopping experience of users, and also enable discounts in offline stores. The effect of the promotion is better.

In step S206, prompt information for recommending registered members is generated.

It can be understood that considering that some of the products in offline stores are only available to registered members of offline stores, for users who operate non-members to purchase products, they can be pushed to register members in stores in a timely manner. Prompt information to guide users to complete member registration step by step, so as to meet the conditions for enjoying member benefits, so as to prevent users from missing the products they want to purchase because of their non-member status, and ensure that users have a preferential promotional shopping experience for member discount products in offline stores.

Further, the method for managing product discount promotion in the above embodiment further includes process steps shown in FIG. 3:

Step S302: Determine target merchandise promotion information according to a selection instruction for the second merchandise promotion information.

Step S304: Generate product recommendation information according to the purchase order information and the target product promotion information, so that the user can update the purchase order information.

In this embodiment, when the user chooses to continue shopping and select the target product of interest according to the second product promotion information pushed by the purchased order, in order to enable the user to quickly understand the related product, the product recommendation information can be displayed to the user to help the user Complete preliminary product selection so that users can efficiently purchase new products and update purchase orders. The product recommendation information can include basic information such as product names, functions and other inherent attributes, and specific location guidelines in offline stores.

Further, the method for managing product discount promotion in the above embodiment further includes: when collecting payment prompt information of the user for the purchase order information or the updated purchase order information, generating a selection Purchase settlement voucher.

In this embodiment, the purchase settlement voucher can be automatically generated when the user finishes the purchase and completes the payment online, and then the user can present the purchase settlement voucher when leaving the offline store, so there is no need to go offline Cashiers wait in line to check out, which effectively improves the efficiency of shopping settlement and further improves the shopping experience for users.

Further, before the step S102, the method for managing a product discount promotion in the above embodiment further includes a step of determining a user location, which is specifically performed as: locating the first geographic location information of the user; and collecting the Whether the first geographic location information matches the second geographic location information of the offline store to determine whether the user enters the offline store.

In this embodiment, in order to timely display to the user the latest latest real-time on-sale product basic information in the offline store and the real-time first product promotion information of the currently ongoing promotional promotions, the user can perform real-time The location is monitored to determine whether the user has entered the store or has arrived near the offline store. Then, when the user has entered the store or has arrived near the offline store, the relevant information can be provided to the user as soon as possible.

FIG. 4 is a schematic diagram of a process of preferential promotion of an offline store's product according to a specific embodiment of the present application.

As shown in FIG. 4, the process of discounting and selling goods in offline stores according to a specific embodiment of the present application specifically includes the following process steps:

In step S402, offline stores plan store promotion activities, set promotional promotion information for the activities, and push the promotion information to customers through text messages, WeChat public accounts / mini-programs, store-associated shopping APPs, issuing leaflets, and posting advertisements.

Specifically, the promotion information of the event includes relevant promotion price, promotion purchase limit, full deduction quota, mark-up exchange quota and other information; and when the promotion information is pushed through SMS, WeChat public account / mini-program, shopping APP and other channels, The customers it pushes are mainly those who have followed the WeChat account or registered in the WeChat Mini Program and Shopping APP.

In step S404, after the customer obtains the promotion information, the customer goes to the offline store to purchase the required promotion product.

In step S406, the customer purchases a promotional product on the shelf and scans the label of the product through the mobile terminal device to add the product to the online shopping cart.

Specifically, after entering an offline store, customers generally choose a cart to go to the required product area for purchase. When the customer selects the product, the shopping APP on the mobile terminal device, WeChat public account / mini-program will be opened. By scanning, you can add the online promotional products corresponding to the scanned offline promotional products to the online shopping cart automatically.

In step S408, a reminder is promptly given when a limited number of promotional products are purchased, and a non-member customer is reminded to register when a member product is purchased.

Specifically, when a customer scans a promotional product through a mobile terminal device, the customer will obtain corresponding preferential promotional messages. When a limited number of promotional products is required, each product will be processed in the process of adding the online promotional product to the online shopping cart. Quantitative statistics, remind users in time when the purchase limit is reached, and no longer allow newly scanned extra promotional products to be added to online shopping carts; and when promotional products are member products and current customers are non-member customers, that is, customers When using a mobile terminal device to log in to the shopping APP or WeChat public account / mini-program without using member identity information to log in, at this time, customers need to be reminded that they are non-members, and the promotional product is a member product, and they cannot currently conduct the promotional product. At the same time, a shopping app, WeChat public account / mini-program can pop up a window to guide customers to register as members, and can also prompt customers to become members to send corresponding shopping points or other coupons.

In step S410, when the customer ends the purchase, all the products in the online shopping cart are submitted for settlement, and the customer is reminded that they can purchase other products to participate in the full-reduction activity or participate in the mark-up exchange activity.

Specifically, after the customer purchases the promotional product, he submits all the products in the online shopping cart in the shopping APP and WeChat public account / mini-program for settlement. At this time, he can get the full set discount or the markup exchange in advance according to the settlement amount. Relevant promotional activities, for example, you can participate in the event of full 200 yuan minus 30 yuan if you are A poor, or you can redeem C product if you add B yuan, and display guidance information such as the article number and display position of C product, so that customers can go to C product Shop on the shelf.

In step S412, when payment is completed, a payment voucher is generated for the customer to present when leaving.

Specifically, after the customer has purchased all the products and has participated in other related activities such as full deductions or price increases, he can settle the payment in the shopping app, WeChat public account / mini-program, and after the payment is completed Obtain relevant payment vouchers, such as QR codes, shopping lists, etc., to provide staff to verify when leaving the offline store. In this way, self-service settlement can also save time in line at the checkout counter.

Through offline shopping, real-time and accurate promotion information prompts can greatly enhance the shopping experience of customers, at the same time, make promotional activities more effective, and increase the revenue of offline stores.

Of course, the above solution is not only applicable to promotional products, but also other types of products, which can at least save the time of queuing and settlement, thereby improving the shopping experience of users.

FIG. 5 shows a schematic block diagram of a product discount promotion management device according to an embodiment of the present application.

As shown in FIG. 5, the product discount management device 50 according to the embodiment of the present application includes: an obtaining module 502, a receiving module 504, and a processing module 506.

The obtaining module 502 is configured to obtain real-time basic product information and first product promotion information of an offline store; and the receiving module 504 is configured to receive an AND generated based on the basic product information and the first product promotion information. The product purchase information corresponding to the currently purchased product of the user; the processing module 506 is configured to generate purchase order information and second product promotion information according to the product purchase information.

Wherein, the first product promotion information includes: the product promotion price, the restricted purchase quantity, and the product promotion time; the second product promotion information includes: a full reduction discount information, a markup exchange promotion information; the product purchase information includes: Product identification, product quantity.

Further, the product discount management device 50 in the above embodiment further includes: a collection module, a collection module, and a first generation module.

The collection module is used to collect whether the user is a member user of the offline store; the collection module is used when the collection module collects that the user is a member user of the offline store, Obtaining member discount information; the first generating module is configured to generate prompt information for recommending registered members when the collecting module collects that the user is a non-member user of the offline store.

Further, the processing module 506 in the above embodiment is further configured to: when the collection module collects that the user is a member user of the offline store and the collection module obtains the member discount information, it is further configured to: Generating preferential reminder information associated with the purchase order information according to the member discount information.

Further, the product discount management device 50 in the above embodiment further includes: a determination module, a second generation module, a settlement module, a positioning module, and a judgment module.

The determination module is configured to determine target product promotion information according to a selection instruction for the second product promotion information; and the second generation module is configured to generate a product according to the purchase order information and the target product promotion information. Recommended information for the user to update the purchase order information.

Wherein, the settlement module is configured to generate a purchase settlement voucher when collecting payment prompt information of the user for the purchase order information or the updated purchase order information.

The positioning module is configured to locate the first geographic location information of the user before the acquisition module 502 obtains real-time basic product information and first product promotion information of an offline store; the determination module is configured to: Collecting whether the first geographic location information matches the second geographic location information of an offline store to determine whether the user enters the offline store.

As shown in FIG. 6, a computer device 60 according to an embodiment of the present application includes a processor 602 and a memory 604. The memory 604 stores a computer program that can be run on the processor 602, where the memory 604 and the processor 602 The processor 602 may be connected through a bus, and the processor 602 is configured to implement the steps of the method for managing a product discount promotion in the foregoing embodiment when executing a computer program stored in the memory 604.

The computer device 60 includes a server.

The steps in the method in the embodiment of the present application can be adjusted, combined, and deleted according to actual needs.

The commodity discount promotion management device and the unit modules in the computer equipment in the embodiments of the present application may be combined, divided, and deleted according to actual needs.

According to the embodiment of the present application, a computer-readable storage medium is provided, in which a computer program is stored, and when the computer program is executed by a processor, implements the steps of the scenic restaurant reservation method in the above embodiment.

Further, it can be understood that any process or method description in the flowchart or otherwise described herein can be understood as representing executable instructions including one or more steps for implementing a specific logical function or process Modules, fragments or parts of the code, and the scope of the preferred embodiment of the present application includes additional implementations, which may not be in the order shown or discussed, including in a substantially simultaneous manner or in the opposite direction depending on the function involved In order to perform functions, this should be understood by those skilled in the art to which the embodiments of the present application belong.

Logic and / or steps represented in a flowchart or otherwise described herein, for example, a sequenced list of executable instructions that may be considered to implement a logical function, may be embodied in any computer-readable medium, For use by, or in combination with, an instruction execution system, device, or device (such as a computer-based system, a system that includes a processor, or another system that can fetch and execute instructions from an instruction execution system, device, or device) Or equipment. For the purposes of this specification, a "computer-readable medium" may be any device that can contain, store, communicate, propagate, or transmit a program for use by or in connection with an instruction execution system, apparatus, or device. More specific examples (non-exhaustive list) of computer-readable media include the following: electrical connections (electronic devices) with one or more wirings, portable computer disk cartridges (magnetic devices), random access memory (RAM), Read-only memory (ROM), erasable and editable read-only memory (EPROM or flash memory), fiber optic devices, and portable optical disk read-only memory (CDROM). In addition, the computer-readable medium may even be paper or other suitable medium on which the program can be printed, for example, by optically scanning the paper or other medium, followed by editing, interpretation, or other suitable means if necessary Process to obtain the program electronically and then store it in computer memory.

It should be understood that each part of the application may be implemented by hardware, software, firmware, or a combination thereof. In the above embodiments, multiple steps or methods may be implemented by software or firmware stored in a memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, it may be implemented using at least one or a combination of the following techniques known in the art: Discrete logic circuits, application-specific integrated circuits with suitable combinational logic gate circuits, programmable gate arrays (PGA), field programmable gate arrays (FPGA), etc.

Those of ordinary skill in the art can understand that all or part of the steps carried by the methods in the foregoing embodiments can be implemented by a program instructing related hardware. The program can be stored in a computer-readable storage medium. When the program is executed, Including one or a combination of steps of a method embodiment.

In addition, each functional unit in each embodiment of the present application may be integrated into one processing module, or each unit may exist separately physically, or two or more units may be integrated into one module. The above integrated modules may be implemented in the form of hardware or software functional modules. If the integrated module is implemented in the form of a software functional module and sold or used as an independent product, it may also be stored in a computer-readable storage medium. The computer device mentioned above may be a server, and the storage medium may be a read-only memory, a magnetic disk or an optical disk.

The technical solution of the present application has been described in detail above with reference to the drawings, which can timely and accurately push the product promotion information of offline stores to users, while improving the user's shopping experience, and also enabling the promotion of discount promotions in offline stores. Better results.

In the description of this application, the terms "first", "second", and "third" are used for descriptive purposes only, and should not be construed to indicate or imply relative importance. For those of ordinary skill in the art, The specific meanings of the above terms in the embodiments of the present application can be understood according to specific situations.

The above are only preferred embodiments of the present application, and are not intended to limit the present application. For those skilled in the art, this application may have various modifications and changes. Any modification, equivalent replacement, or improvement made within the spirit and principle of this application shall be included in the protection scope of this application.

Claims

A product discount promotion management method, including:

Get real-time basic product information and first product promotion information for offline stores;

Receiving merchandise purchase information corresponding to the currently purchased merchandise generated by the user based on the merchandise basic information and the first merchandise promotion information;

Generate purchase order information and second product promotion information according to the product purchase information.
The product discount promotion management method according to claim 1, further comprising:

Collecting whether the user is a member user of the offline store;

When the user is collected as a member user of the offline store, obtaining member discount information; and

When generating the purchase order information, the method for managing product discount promotion further includes:

Generating preferential reminder information associated with the purchase order information according to the member discount information.
The method for managing merchandise promotions according to claim 2, further comprising:

When the user is collected as a non-member user of the offline store, prompt information for recommending registered members is generated.
The method for managing merchandise preference promotion according to any one of claims 1 to 3, further comprising:

Determining target product promotion information according to a selection instruction for the second product promotion information;

Product recommendation information is generated according to the purchase order information and the target product promotion information for the user to update the purchase order information.
The product discount promotion management method according to claim 4, further comprising:

When the user's payment success prompt information for the purchase order information or the updated purchase order information is collected, a purchase settlement voucher is generated.
The method for managing a product discount promotion according to any one of claims 1 to 3, wherein before the acquiring the real-time basic product information and the first product promotion information of an offline store, further comprising:

Locating first geographic location information of the user;

Collecting whether the first geographic location information matches the second geographic location information of an offline store to determine whether the user enters the offline store.
The method for managing merchandise preference promotion according to any one of claims 1 to 3, wherein:

The first product promotion information includes: a product promotion price, a restricted purchase quantity, and a product promotion time;

The second product promotion information includes: full reduction discount information, increase price redemption promotion information;

The product purchase information includes a product identifier and a quantity of the product.
A product discount promotion management device, including:

An acquisition module for acquiring real-time basic product information and first product promotion information of offline stores;

A receiving module, configured to receive product purchase information corresponding to a currently purchased product generated by a user based on the basic product information and the first product promotion information;

A processing module, configured to generate purchase order information and second product promotion information according to the product purchase information.
A computer device including:

processor;

A memory for storing the processor-executable instructions, wherein the processor implements the steps of the method according to any one of claims 1 to 7 when executing the executable instructions stored in the memory.
A computer-readable storage medium having stored thereon a computer program, wherein the computer program, when executed by a processor, implements the steps of the method according to any one of claims 1 to 7.