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WO2019128393A1 - 一种实时购物方法、系统、智能网络电视及存储介质 - Google Patents

一种实时购物方法、系统、智能网络电视及存储介质 Download PDF

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Publication number
WO2019128393A1
WO2019128393A1 PCT/CN2018/110653 CN2018110653W WO2019128393A1 WO 2019128393 A1 WO2019128393 A1 WO 2019128393A1 CN 2018110653 W CN2018110653 W CN 2018110653W WO 2019128393 A1 WO2019128393 A1 WO 2019128393A1
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WO
WIPO (PCT)
Prior art keywords
clothing
user
real
purchase
payment
Prior art date
Application number
PCT/CN2018/110653
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English (en)
French (fr)
Inventor
张震
孙声鹏
黄瀚海
Original Assignee
深圳Tcl新技术有限公司
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Filing date
Publication date
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Publication of WO2019128393A1 publication Critical patent/WO2019128393A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/232—Content retrieval operation locally within server, e.g. reading video streams from disk arrays
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
    • H04N21/42206—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor characterized by hardware details
    • H04N21/4221—Dedicated function buttons, e.g. for the control of an EPG, subtitles, aspect ratio, picture-in-picture or teletext
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal

Definitions

  • the present invention relates to the field of intelligent network television technologies, and in particular, to a real-time shopping method, system, intelligent network television, and storage medium.
  • the technical problem to be solved by the present invention is to provide a real-time shopping method, system, intelligent network television and storage medium for the above-mentioned defects of the prior art, which is intended to open a clothing list and a virtual one by one button when playing a movie drama.
  • the fitting function, convenient and convenient to buy the same star costume in real time not only saves the time and effort of finding the cost, but also effectively reduces the return rate of the product, enhances the shopping service experience, and is convenient for the user.
  • a real-time shopping method wherein the real-time shopping method comprises:
  • the virtual fitting function is activated for the user to perform a virtual try-on operation
  • the pop-up confirmation payment interface After receiving the instruction of the user to confirm the purchase of the selected clothing, the pop-up confirmation payment interface prompts the user to make a payment, and when the payment is confirmed, the clothing purchase is completed.
  • the real-time shopping method wherein when the button signal triggered by the specific button is detected by the remote controller, displaying the clothing list of all the actors in the current scene of the television program and the purchase link corresponding to the clothing include:
  • the real-time shopping method wherein the obtaining a mapping relationship between the clothing created by the server and the purchase link, and storing the clothing list including all the actors and costumes in the television program specifically includes:
  • mapping relationship between the clothing acquired from the server and the purchase link is built into the program code stream, and when the television program is in the playing state, the mapping relationship follows the hidden play of the television program;
  • the real-time shopping method wherein, when the button signal triggered by the specific button is detected by the remote controller, displaying the clothing list of all the actors in the current scene of the television program and the purchase link corresponding to the clothing specifically include:
  • the current scene in which the current television program is paused includes a clothing list of all the actors' costumes and a purchase link corresponding to the costumes and displayed.
  • the real-time shopping method wherein, when the clothing information is determined, all the clothing data is digitized, the clothing data is converted into a readable digital code, and a unique ID number for identification is generated, and classified according to the actor name. Create a database for different costumes in different scenarios.
  • the real-time shopping method wherein the digitized apparel data is embedded in a program code stream for synchronizing program playback in a hidden state, and displaying when the trigger condition is met.
  • the real-time shopping method wherein the smart network television receives the button signal triggered by the remote controller and the purchase link address sent by the server, and controls the corresponding clothing matching data in the program code stream to change from the hidden state to the appearing state, on the side of the screen. Presented in a clothing list and simultaneously display the purchase link address for the user to select.
  • the real-time shopping method wherein, after detecting that the user selects the clothing from the current clothing list and enters the purchase link of the selected clothing, the virtual fitting function is activated for the user to perform the virtual try-on operation, specifically:
  • the preset virtual fitting function is activated
  • a simulated fitting photo of the current human body is generated, and the simulated fitting photo is displayed on the screen for the user to view the fitting effect.
  • the real-time shopping method wherein the generating a simulated fitting photo of the current human body after the fitting is completed, and displaying the simulated fitting photo on the screen for the user to view the fitting effect further includes:
  • the simulated fitting photo is shared to the designated social application to obtain the consultation.
  • the real-time shopping method wherein when the server does not find the clothing matching data corresponding to the current scene, sending a no-data request to the smart network television, and when the smart network television receives the request, displaying a message prompting the user, Prompt the user to change the clothing.
  • the real-time shopping method wherein, after receiving the instruction that the user confirms the purchase of the selected clothing, the pop-up confirmation payment interface prompts the user to make a payment, and when the payment is confirmed, the completion of the apparel purchase includes:
  • the entering order confirmation payment interface After receiving the instruction that the user confirms the purchase according to the fitting effect, the entering order confirmation payment interface prompts the user to make a payment;
  • the real-time shopping method wherein, after the order payment is successful, the smart network television automatically continues to play the currently suspended television program, or is set to continue to play by the user manually, and the mapping of the clothing and the purchase link built into the program code stream is simultaneously built.
  • the relationship changes from a visible state to a hidden state.
  • An intelligent network television wherein the smart network television includes: a memory, a processor, and a real-time shopping program stored on the memory and executable on the processor, the real-time shopping program being used by the processor
  • the real-time shopping method described above is implemented at the time of execution.
  • a real-time shopping system includes a server and a remote controller, wherein the real-time shopping system further includes the smart network television;
  • the intelligent network television is used to perform any of the following operations:
  • the virtual fitting function is activated for the user to perform a virtual try-on operation
  • the pop-up confirmation payment interface After receiving the instruction of the user to confirm the purchase of the selected clothing, the pop-up confirmation payment interface prompts the user to make a payment, and when the payment is confirmed, the clothing purchase is completed.
  • the invention discloses a real-time shopping method, a system, an intelligent network television and a storage medium, and the real-time shopping method comprises: displaying a costume of all actors in a current scene of a television program after detecting a button signal triggered by a remote controller by a specific button; The purchase link corresponding to the list and the clothing; when it is detected that the user selects the clothing from the current clothing list and enters the purchase link of the selected clothing, the virtual fitting function is activated for the user to perform the virtual try-on operation; when the user is confirmed to purchase the selected After the instruction of the costume, the pop-up confirmation payment interface prompts the user to make a payment, and when the payment is confirmed, the costume purchase is completed.
  • the invention aims to enable the user to simulate the clothes of the actors in the program in the process of playing the program through the intelligent network television. When the dressing is satisfied, the order payment can be made, and the user can purchase the appropriate clothing, the whole shopping process. Save time and effort, not only enable users and intelligent network TV to generate more effective interaction, but also effectively reduce the return rate of online shopping apparel, and facilitate users.
  • FIG. 1 is a flow chart of a preferred embodiment of the real time shopping method of the present invention.
  • FIG. 2 is a flow chart of an embodiment of a specific operational process of the real-time shopping method of the present invention.
  • FIG. 3 is a block diagram showing the functional principle of a preferred embodiment of the intelligent network television of the present invention.
  • FIG. 4 is a block diagram showing the functional principle of a preferred embodiment of the real-time shopping system of the present invention.
  • FIG. 1 is a flow chart of a preferred embodiment of the real-time shopping method of the present invention. As shown in FIG. 1, a real-time shopping method includes the following steps:
  • Step S100 after detecting the button signal triggered by the remote controller through the specific button, displaying the clothing list of all the actors in the current scene of the television program and the purchase link corresponding to the costume.
  • the method further includes: obtaining a mapping relationship between the clothing established by the server and the purchase link, and storing a clothing list including all the actors and apparels in the television program, specifically: being acquired from the server.
  • the mapping relationship between the clothing and the purchase link is built into the program code stream.
  • the mapping relationship follows the hidden play of the television program; the clothing list including all the actors and costumes in the television program is acquired and stored, when detecting When the user enters the current play interface, a list of costumes including the actors' costumes in the current play interface is displayed.
  • all the costumes of the smart network television in the movie and television dramas classified by the scene in the scene of the actors are pre-determined, and the costumes include tops, ties, pants, shoes, hats, gloves, and the like.
  • a star actor as a masculine model for merchandise display, which is mainly used for the user to purchase the same item of the star, but it may also be all the clothing when all the actors in the drama participate in the program, and is not limited herein. .
  • the clothing information is determined, all the clothing data are digitized, that is, the clothing data is converted into a readable digital code, and a unique ID number for identification is generated, and the actor name is classified according to different scenes. Establish a database of different costumes.
  • the digitized apparel data is embedded in the program stream for synchronizing the program playback in a hidden state, that is, when the trigger condition is met.
  • all the apparel data are associated with the shopping app, such as the TV version of Taobao, to generate a purchase link corresponding to each apparel, as shown in Table 1 below, wherein the recommended actor refers to the star actor, the same
  • the costume matching of the actor has multiple matching schemes according to different scenarios, and each apparel corresponds to a purchase link address, and the purchase link address is bound to the payment application APP, and all the above data will be stored to the server, and the server will perform according to the format of Table 1. save.
  • a function button is presetly set on the remote controller, and the function of the button is used to open a clothing list in the network video program, for example, set to “C key”, or other keys can be set as needed.
  • This function button when the user is playing a certain TV drama program, wants to purchase the same costume of an actor in the current scene, at this time, the user can pause the current program and press the function button "C key" on the remote controller.
  • the button signal is triggered, and when the server receives the button signal, the button function corresponding to the button signal is parsed, that is, the clothing list function is opened, and then the current scene is read, and according to the current scene, whether the corresponding data in the current scene is stored in the server database is stored.
  • Apparel if any, sends the matching scheme and matching details of all the actors of the current scene to the smart network television, and pushes the corresponding purchase link address to the smart network television according to the corresponding relationship between the apparel and the purchase link.
  • the intelligent network television receives the button signal triggered by the remote controller and the purchase link address sent by the server, and controls the corresponding clothing collocation data in the program stream to change from the hidden state to the appearing state, and presents the clothing list on the side of the screen. And simultaneously display the purchase link address for the user to pick.
  • step S100 includes the following steps:
  • Step S101 after detecting a button signal triggered by the remote controller through a specific button, suspending playing the current television program
  • Step S102 Acquire a clothing list including all the actors' costumes and a purchase link corresponding to the apparel in the current scene in which the current television program is suspended, and display and display.
  • step S200 after detecting that the user selects the apparel from the current clothing list and enters the purchase link of the selected apparel, the virtual fitting function is activated for the user to perform a virtual try-on operation.
  • the clothing list of all actors in the current scene of the television program and the purchase link corresponding to the costume are displayed first, as shown in Table 2 below:
  • the virtual fitting function is activated, for example, the user can select the desired item on the clothing list through the “five-dimensional key” on the remote controller.
  • click “I want to try on” then open the camera in front of the smart network TV.
  • the user stands in the designated area in front of the screen of the smart online TV.
  • the camera starts scanning the user and takes a picture of the user's avatar.
  • the selected clothing is controlled to fit the current user, and when the fitting is completed, the simulated fitting photo is generated and presented on the screen for the user's reference, thus eliminating the user.
  • the simulated fitting photo is generated and presented on the screen for the user's reference, thus eliminating the user.
  • the simulated fitting photo is shared to a designated social application software (such as a WeChat circle or a QQ space) to obtain an advice for the user.
  • the smart network television receives the request, the message is displayed to prompt the user to pop up on the screen. "I am very sorry, temporarily. No clothing information" message, timely inform the user, easy for users to change clothing.
  • step S200 includes the following steps:
  • Step S201 when it is detected that the user selects the clothing according to the current clothing list, and enters the corresponding purchase link according to the selected clothing, the preset virtual fitting function is activated;
  • Step S202 turning on the camera to scan the human body, obtaining information about the height and the size of the human body through the camera, and controlling the selected clothing adaptive simulation to fit the human body according to the information;
  • Step S203 after the bonding is completed, a simulated fitting photo of the current human body is generated, and the simulated fitting photo is displayed on the screen for the user to view the fitting effect.
  • Step S300 after receiving the instruction that the user confirms the purchase of the selected clothing, the pop-up confirmation payment interface prompts the user to make a payment, and when the payment is confirmed, the clothing purchase is completed.
  • the other clothing when the fitting effect presented on the screen is not satisfactory, the other clothing may be reselected for the same virtual try-on operation; when the user is satisfied with the current fitting effect, the purchase is selected by the remote controller.
  • Link click to confirm, that is, place an order, enter the order confirmation page, when the order is confirmed, through the smart network TV camera to make a face payment, complete the order payment (or can be scanned by third-party payment method); of course If the fitting effect of the virtual fitting is not satisfactory, the order can be cancelled, which is flexible and convenient.
  • the smart network television automatically resumes playing the currently suspended television program, or is set to continue to play by the user manually.
  • the mapping relationship between the corresponding clothing and the purchase link embedded in the program code stream is determined by The appearance state is changed to the hidden state, and the user can continue to watch the current program and wait for the purchased clothing to arrive.
  • step S300 includes the following steps:
  • Step S301 after receiving the instruction that the user confirms the purchase according to the fitting effect, the entering the order confirmation payment interface prompts the user to make the payment;
  • Step S302 receiving an instruction that the user performs a face-lift payment through the camera, and completing the order payment;
  • Step S303 after confirming the payment, completing the apparel purchase, and automatically continuing to play the currently suspended television program.
  • FIG. 2 a specific embodiment is illustrated, as shown in FIG. 2:
  • Step S600 pre-store all the costumes of the program of all the actors of the network video and the purchase link address corresponding to each costume to the server, and implant the corresponding program code stream, step 601;
  • Step 601 after the user opens the intelligent network television network, play the online video, pause the play, select the function button of the open clothing list on the remote control, step 602 is performed;
  • Step 602 the clothing list of the current scene is opened, the server reads the current scene, and step 603 is performed;
  • Step 603 it is determined whether there is clothing corresponding to the current scene in the server database, if yes, step 604 is performed; otherwise, step 610 is performed;
  • Step 604 the smart network television displays the costume list of all the actors in the current scene, and synchronously displays the purchase link address pushed by the server, and performs step 605;
  • Step 605 start the virtual fitting function, perform virtual try-on, obtain the fitting effect, and perform step 606;
  • Step 606 it is determined whether the current fitting effect is satisfactory, if yes, step 607 is performed; otherwise, step 608 is performed;
  • Step 607 the order is purchased, after the confirmation is completed, the face is paid, and step 609 is performed;
  • Step 608 the screen capture is shared to the social circle for consultation, and multiple virtual fittings are performed;
  • step 609 cancel the pause play and continue watching the program
  • step 610 "very sorry, there is no clothing information at the moment" is displayed.
  • the invention has the beneficial effects of eliminating the trouble that the consumer (user) spends a lot of time on the Internet to search for the same costume of the actor in the drama after the end of the program, and the consumer does not need to spend a lot of time to go online after the TV drama or the movie is over. Search and buy the same costumes of the actors in the play; while watching the show, you can directly buy the same costumes for your own stars. Throughout the shopping process, users save time and effort and worry, not only have more effective interaction with TV. At the same time, enjoy the new shopping experience brought by the most cutting-edge artificial intelligence.
  • the embodiment of the present invention further provides an intelligent network television, as shown in FIG. 3, wherein the intelligent network television of the embodiment includes a processor 10, and a memory 20 connected to the processor 10, and stored in the a real-time shopping program on the memory 20 and operable on the processor 10;
  • the real-time shopping program is used by the processor 10 to implement the following steps:
  • the virtual fitting function is activated for the user to perform a virtual try-on operation
  • the pop-up confirmation payment interface After receiving the instruction of the user to confirm the purchase of the selected clothing, the pop-up confirmation payment interface prompts the user to make a payment, and when the payment is confirmed, the clothing purchase is completed; as described above.
  • the embodiment of the present invention further provides a real-time shopping system, as shown in FIG. 4, the real-time shopping system includes a server 100 and a remote controller 200, wherein the real-time shopping system further includes the smart network television 300;
  • the intelligent network television 300 is configured to perform any of the following operations:
  • the virtual fitting function is activated for the user to perform a virtual try-on operation
  • the pop-up confirmation payment interface After receiving the instruction of the user to confirm the purchase of the selected clothing, the pop-up confirmation payment interface prompts the user to make a payment, and when the payment is confirmed, the clothing purchase is completed; as described above.
  • the present invention also provides a storage medium storing a real-time shopping program for implementing the real-time shopping method when executed by a processor; specifically as described above.
  • the present invention discloses a real-time shopping method, system, intelligent network television, and storage medium.
  • the real-time shopping method includes: displaying a current scene of a television program after detecting a button signal triggered by a remote controller through a specific button.
  • the pop-up confirmation payment interface prompts the user to make a payment, and when the payment is confirmed, the clothing purchase is completed.
  • the invention aims to enable the user to simulate the clothes of the actors in the program in the process of playing the program through the intelligent network television. When the dressing is satisfied, the order payment can be made, and the user can purchase the appropriate clothing, the whole shopping process. Save time and effort, not only enable users and intelligent network TV to generate more effective interaction, but also effectively reduce the return rate of online shopping apparel, and facilitate users.
  • a computer program to instruct related hardware (such as a processor, a controller, etc.), and the program can be stored in one.
  • the program when executed, may include the processes of the various method embodiments as described above.
  • the storage medium described therein may be a memory, a magnetic disk, an optical disk, or the like.

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Abstract

本发明公开了一种实时购物方法、系统、智能网络电视及存储介质，当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接；当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作；当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买。本发明旨在通过智能网络电视在播放节目过程中使用户可以即时模拟试穿节目中演员的衣服，当试穿满意后即可进行下单支付，方便用户购买到合适的服装，方便了用户。

Description

一种实时购物方法、系统、智能网络电视及存储介质 技术领域
本发明涉及智能网络电视技术领域，尤其涉及一种实时购物方法、系统、智能网络电视及存储介质。
背景技术
随着科技的发展和电视机网络技术的提升，越来越多的用户使用网络进行购物，往往通过手机、平板等移动终端在第三方应用平台，比如天猫、京东等网站能快速地购买到衣服。但对于热衷于影视剧中明星同款的人只能通过在浩如烟海的网络信息中不停地翻找、浏览每一个可能帮助自己买到明星同款服装的网页，花费很长时间的查找才能买到自己梦寐以求的明星同款服装，而线上购买服装不同于线下实体店，由于没有对衣服进行过试穿，当他们拿到货时，才发现自己颇费周折买回来的衣服或尺码不对、或风格无法驾驭，不仅未达到当初的目的，还得出邮费将衣服退货给商家，这样对用户而言，既费时费力，又浪费金钱。
因此，现有技术有待于改进和发展。
发明内容
本发明要解决的技术问题在于，针对现有技术的上述缺陷，提供一种实时购物方法、系统、智能网络电视及存储介质，旨在当在播放影视剧时，通过一键打开服饰列表和虚拟试衣功能，实时便捷买到适合的明星同款服装，既节省了花费查找的时间和精力，又有效地降低商品退货率，增强购物服务体验，方便用户。
本发明解决上述技术问题所采用的技术方案如下：
一种实时购物方法，其中，所述实时购物方法包括：
当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接；
当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作；
当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买。
所述的实时购物方法，其中，所述当检测到遥控器通过特定按键触发的按键 信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接之前还包括：
获取服务器建立的服饰与购买链接的映射关系，并存储电视节目中包括所有演员服饰的服饰列表。
所述的实时购物方法，其中，所述获取服务器建立的服饰与购买链接的映射关系，并存储电视节目中包括所有演员服饰的服饰列表具体包括：
将从服务器获取到的服饰与购买链接的映射关系内置到节目码流中，当电视节目处于播放状态时，所述映射关系跟随电视节目隐藏播放；
获取电视节目中包括所有演员服饰的服饰列表，并进行存储，当检测到用户进入当前播放界面时，显示包括当前播放界面中演员服饰的服饰列表。
所述的实时购物方法，其中，所述当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接具体包括：
当检测到遥控器通过特定按键触发的按键信号后，暂停播放当前电视节目；
获取当前电视节目暂停的当前场景中包括所有演员服饰的服饰列表和服饰对应的购买链接并显示。
所述的实时购物方法，其中，当服饰信息确定后，将所有服饰数据进行数字化处理，将服饰数据转化为可读取的数字编码，生成用于识别的唯一的ID号，并按照演员名分类对应不同场景下不同服饰搭配建立数据库。
所述的实时购物方法，其中，将经过数字化处理后的服饰数据植入到节目码流里，用于以隐藏状态同步节目播放，当满足触发条件时进行显示。
所述的实时购物方法，其中，智能网络电视接收到遥控器触发的按键信号和服务器发送的购买链接地址，控制节目码流中对应的服饰搭配数据由隐藏状态变为显现状态，在屏幕侧方以服饰列表方式呈现，并同步显示购买链接地址，以供用户挑选。
所述的实时购物方法，其中，所述当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作具体包括：
当检测到用户根据当前的服饰列表选择服饰，并根据所选服饰进入对应的购 买链接后，启动预先设置的虚拟试衣功能；
开启摄像头扫描人体，以通过摄像头获取人体身高和身材大小的信息，根据所述信息控制所选服饰自适应模拟贴合人体；
当贴合完成后生成当前人体的模拟试衣照片，并将所述模拟试衣照片在屏幕上显示供用户查看试衣效果。
所述的实时购物方法，其中，所述当贴合完成后生成当前人体的模拟试衣照片，并将所述模拟试衣照片在屏幕上显示供用户查看试衣效果之后还包括：
当接收到用户根据试衣效果未确认购买的指令后，将所述模拟试衣照片分享至指定的社交应用软件以获取咨询意见。
所述的实时购物方法，其中，当服务器没有查找到当前场景对应的服饰搭配数据时，则向智能网络电视发送无数据请求，当所述智能网络电视接收到该请求，则显示消息提示用户，提示用户更换服饰。
所述的实时购物方法，其中，所述当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买具体包括：
当接收到用户根据试衣效果确认购买的指令后，进入订单确认支付界面提示用户进行支付；
接收用户通过摄像头进行刷脸支付的指令，完成订单支付；
当确认支付后，完成服饰购买，并自动继续播放当前暂停的电视节目。
所述的实时购物方法，其中，当订单支付成功后，所述智能网络电视自动继续播放当前暂停的电视节目，或者设置为用户手动继续播放，同时内置到节目码流中服饰与购买链接的映射关系由显现状态转为隐藏状态。
一种智能网络电视，其中，所述智能网络电视包括：存储器、处理器及存储在所述存储器上并可在所述处理器上运行的实时购物程序，所述实时购物程序被所述处理器执行时实现所述的实时购物方法。
一种实时购物系统，所述实时购物系统包括服务器以及遥控器，其中，所述实时购物系统还包括所述的智能网络电视；
所述智能网络电视用于执行下述任一操作：
当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中 所有演员的服饰列表和服饰对应的购买链接；
当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作；
当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买。
本发明公开了一种实时购物方法、系统、智能网络电视及存储介质，所述实时购物方法包括：当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接；当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作；当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买。本发明旨在通过智能网络电视在播放节目过程中使用户可以即时模拟试穿节目中演员的衣服，当试穿满意后即可进行下单支付，方便用户购买到合适的服装，整个购物过程，省时省力，不仅使用户和智能网络电视产生了更多有效互动，同时有效地降低了网购服装退货率，方便了用户。
附图说明
图1是本发明实时购物方法的较佳实施例的流程图。
图2是本发明实时购物方法的具体操作过程实施例的流程图。
图3是本发明智能网络电视较佳实施例功能原理框图。
图4是本发明实时购物系统较佳实施例功能原理框图。
具体实施方式
为使本发明的目的、技术方案及优点更加清楚、明确，以下参照附图并举实施例对本发明进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
为了更好的理解本发明，下面用具体实施例加以说明。
实施例一
本发明提供了一种实时购物方法。请参阅图1，图1是本发明实时购物方法的较佳实施例的流程图。如图1所示，一种实时购物方法，包括以下步骤：
步骤S100，当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接。
在本发明实施例中，在所述步骤S100之前还包括：获取服务器建立的服饰与购买链接的映射关系，并存储电视节目中包括所有演员服饰的服饰列表，具体为：将从服务器获取到的服饰与购买链接的映射关系内置到节目码流中，当电视节目处于播放状态时，所述映射关系跟随电视节目隐藏播放；获取电视节目中包括所有演员服饰的服饰列表，并进行存储，当检测到用户进入当前播放界面时，显示包括当前播放界面中演员服饰的服饰列表。
具体地，预先确定智能网络电视的影视剧中以演员为单位按场景分类参演节目的所有服饰，所述服饰包括上衣、领带、裤子、鞋子、帽子以及手套等。通过多方合作方式获取上述数据，比如智能网络电视生产方、持有互联网电视牌照的运营商以及节目内容制作方三方，在影视剧开播前指定某个演员的某个场景的某套服饰搭配作为商品用于推出或发布。在本发明中，优选指定明星演员作为商品展示的人模，主要用于使用户购买明星的同款服饰，但也可以是是剧中所有演员参演节目时的所有服饰，此处不进行限定。
进一步地，当上述服饰信息确定好之后，将所有服饰数据进行数字化处理，即将服饰数据转化为可读取的数字编码，生成用于识别的唯一的ID号，并按照演员名分类对应不同场景下不同服饰搭配建立数据库。与此同时，将经过数字化处理后的服饰数据植入到节目码流里，用于以隐藏状态同步节目播放，即满足触发条件时才会显示出来。当然，在节目码流中有一特定区域用于存放处理后的服饰搭配数据，比如在节目码流中新建other通道，这样便于快速调用，实现实时同步。
进一步地，将所有的服饰数据与购物APP，比如TV版的淘宝，建立对应关系，以此生成每一个服饰对应的购买链接，如下表1所示，其中，推荐演员指的是明星演员，同一演员的服饰搭配根据不同场景有多种搭配方案，而每一个服饰都对应一个购买链接地址，所述购买链接地址绑定支付应用APP，上述所有数据将存储至服务器，服务器将按照表1格式进行保存。
Figure PCTCN2018110653-appb-000001
表1
在本发明实施例中，预先在遥控器上自定义设置一个功能按键，这个按键的功能用于打开网络视频节目中的服饰列表，例如设置为“C键”，也可按需设置其他键作为此功能按键，当用户正在播放某一影视剧节目时，想购买当前场景下某一演员的同款服装，此时用户可暂停播放当前节目，并按下遥控器上的功能按键“C键”，触发按键信号，服务器接收到所述按键信号时，解析按键信号对应的按键功能，即打开服饰列表功能，然后读取当前场景，并根据当前场景查找服务器数据库中是否存储有当前场景下对应的服饰，若有则向智能网络电视发送当前场景的所有演员的搭配方案及搭配详情，同时根据服饰与购买链接的对应关系，向智能网络电视推送对应的购买链接地址。
与此同时，智能网络电视接收到遥控器触发的按键信号和服务器发送的购买链接地址，控制节目码流中对应的服饰搭配数据由隐藏状态变为显现状态，在屏幕侧方以服饰列表方式呈现，并同步显示购买链接地址，以供用户挑选。
即具体地，步骤S100包括以下步骤：
步骤S101，当检测到遥控器通过特定按键触发的按键信号后，暂停播放当前电视节目；
步骤S102，获取当前电视节目暂停的当前场景中包括所有演员服饰的服饰列表和服饰对应的购买链接并显示。
步骤S200，当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作。
具体地，先显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接，如下表2所示：
Figure PCTCN2018110653-appb-000002
表2
当检测到用户根据当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能，例如用户可以通过遥控器上的“五维键”选择了所述服饰列表上所需的服饰后，单击“我要试穿”，此时开启所述智能网络电视前方的摄像头，此时用户站在智能网上电视机屏幕前指定区域，所述摄像头开始扫描用户，对用户头像拍照，同时根据用户与电视的距离及身材大小、光照效果等，控制所选的服饰贴合当前用户，当贴合完成后生成模拟试衣照片，呈现在屏幕上供用户参考，这样就省去了用户到实体店试穿的麻烦，节省用户时间，也提高购物服务质量，增强人机交互性和购物体验。
进一步地，当接收到用户根据试衣效果未确认购买的指令后，将所述模拟试 衣照片分享至指定的社交应用软件(比如微信朋友圈或QQ空间)以获取咨询意见，用于用户的朋友进行评论或者给出购买建议，根据朋友的建议确定是否购买。即服务器没有查找到当前场景对应的服饰搭配数据时，则向智能网络电视发送无数据请求，当所述智能网络电视接收到该请求，则显示消息提示用户，在屏幕上弹出“非常抱歉，暂无服装信息”消息，及时告知用户，便于用户更换服饰。
即具体地，步骤S200包括以下步骤：
步骤S201，当检测到用户根据当前的服饰列表选择服饰，并根据所选服饰进入对应的购买链接后，启动预先设置的虚拟试衣功能；
步骤S202，开启摄像头扫描人体，以通过摄像头获取人体身高和身材大小的信息，根据所述信息控制所选服饰自适应模拟贴合人体；
步骤S203，当贴合完成后生成当前人体的模拟试衣照片，并将所述模拟试衣照片在屏幕上显示供用户查看试衣效果。
步骤S300，当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买。
在本发明实施例中，当在屏幕上呈现的试衣效果不满意时，可以重新选择其他服饰进行相同的虚拟试穿操作；当用户满意当前的试衣效果时，则通过遥控器选择“购买链接”，点击确认，即下单，进入订单确认页面，当订单确认完毕后，通过智能网络电视的摄像头进行刷脸支付，完成订单支付(或者可通过第三方支付方式进行扫码支付)；当然，若多次虚拟试衣的试衣效果都不满意，则可取消订单，灵活方便。
进一步地，当订单支付成功后，所述智能网络电视自动继续播放当前暂停的电视节目，或者设置为用户手动继续播放，此时上述对应的内置到节目码流中服饰与购买链接的映射关系由显现状态转为隐藏状态，用户可继续观看当前节目，等着购买的服饰到货。
即具体地，步骤S300包括以下步骤：
步骤S301，当接收到用户根据试衣效果确认购买的指令后，进入订单确认支付界面提示用户进行支付；
步骤S302，接收用户通过摄像头进行刷脸支付的指令，完成订单支付；
步骤S303，当确认支付后，完成服饰购买，并自动继续播放当前暂停的电 视节目。
为了更进一步理解本发明的技术方案，用一具体实施例加以说明，如图2所示：
步骤S600，预先将网络影视所有演员参演的节目的所有服饰及每一个服饰对应的购买链接地址存储至服务器，并植入至对应的节目码流，执行步骤601；
步骤601，用户打开智能网络电视联网后，播放在线视频，暂停播放，选择遥控器上打开服饰列表的功能按键，执行步骤602；
步骤602，打开当前场景的服饰列表，服务器读取当前场景，执行步骤603；
步骤603，判定服务器数据库中是否有当前场景对应的服饰，当是则执行步骤604；当否则执行步骤610；
步骤604，智能网络电视显示当前场景所有演员的服饰列表，并同步显示服务器推送的购买链接地址，执行步骤605；
步骤605，启动虚拟试衣功能，进行虚拟试穿，获得试衣效果，执行步骤606；
步骤606，判定当前试衣效果是否满意，若是则执行步骤607；若否则执行步骤608；
步骤607，下单购买，确认完毕后刷脸支付，执行步骤609；
步骤608，截屏分享至社交圈进行意见咨询，多次虚拟试衣；
步骤609，取消暂停播放，继续观看节目；
步骤610，显示“非常抱歉，暂时没有服装信息”。
本发明的有益效果：免去消费者(用户)在节目播放结束后花费大量时间上网搜索购买剧中演员同款服装的麻烦，消费者无需在电视剧或电影播放结束后，花费大量的时间来上网搜索和购买剧中演员的同款服装；收看节目的同时，就可以直接买下适合自己的明星同款服装，整个购物过程，用户省时省力又省心，不仅和电视产生了更多有效互动，同时还享受到最前沿的人工智能所带来的全新购物体验。
概括起来为如下三点：
1.将信息推送、虚拟现实有效结合在一起，以智能网络电视作为载体，为消费者提供一种全新的服装选购服务；
2.为消费者提供了虚拟试穿，可以有效降低网购服装退货率，同时也减少了快递行业二氧化碳的排出，从而为消费者提供一种低碳环保的生活方式；
3.消费者通过智能网络电视进行虚拟试衣的时候还伴随有社交行为产生，增强了智能网络电视的社交属性。
实施例二
本发明实施例还提供了一种智能网络电视，如图3所示，其中，本实施例的智能网络电视包括处理器10，以及与所述处理器10连接的存储器20，及存储在所述存储器20上并可在所述处理器10上运行的实时购物程序；
所述实时购物程序被所述处理器10执行时用于实现以下步骤：
当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接；
当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作；
当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买；具体如上所述。
实施例三
本发明实施例还提供了一种实时购物系统，如图4所示，所述实时购物系统包括服务器100以及遥控器200，其中，所述实时购物系统还包括所述的智能网络电视300；
所述智能网络电视300用于执行下述任一操作：
当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接；
当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作；
当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买；具体如上所述。
实施例四
本发明还提供一种存储介质，所述存储介质存储有实时购物程序，所述实时购物程序被处理器执行时用于实现所述实时购物方法；具体如上所述。
综上所述，本发明公开了一种实时购物方法、系统、智能网络电视及存储介质，所述实时购物方法包括：当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接；当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作；当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买。本发明旨在通过智能网络电视在播放节目过程中使用户可以即时模拟试穿节目中演员的衣服，当试穿满意后即可进行下单支付，方便用户购买到合适的服装，整个购物过程，省时省力，不仅使用户和智能网络电视产生了更多有效互动，同时有效地降低了网购服装退货率，方便了用户。
当然，本领域普通技术人员可以理解实现上述实施例方法中的全部或部分流程，是可以通过计算机程序来指令相关硬件(如处理器，控制器等)来完成，所述的程序可存储于一计算机可读取的存储介质中，所述程序在执行时可包括如上述各方法实施例的流程。其中所述的存储介质可为存储器、磁碟、光盘等。
应当理解的是，本发明的应用不限于上述的举例，对本领域普通技术人员来说，可以根据上述说明加以改进或变换，所有这些改进和变换都应属于本发明所附权利要求的保护范围。

Claims (15)

  1. 一种实时购物方法，应用于智能网络电视，其特征在于，所述实时购物方法包括：
    当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接；
    当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作；
    当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买。
  2. 根据权利要求1所述的实时购物方法，其特征在于，所述当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接之前还包括：
    获取服务器建立的服饰与购买链接的映射关系，并存储电视节目中包括所有演员服饰的服饰列表。
  3. 根据权利要求2所述的实时购物方法，其特征在于，所述获取服务器建立的服饰与购买链接的映射关系，并存储电视节目中包括所有演员服饰的服饰列表具体包括：
    将从服务器获取到的服饰与购买链接的映射关系内置到节目码流中，当电视节目处于播放状态时，所述映射关系跟随电视节目隐藏播放；
    获取电视节目中包括所有演员服饰的服饰列表，并进行存储，当检测到用户进入当前播放界面时，显示包括当前播放界面中演员服饰的服饰列表。
  4. 根据权利要求1所述的实时购物方法，其特征在于，所述当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接具体包括：
    当检测到遥控器通过特定按键触发的按键信号后，暂停播放当前电视节目；
    获取当前电视节目暂停的当前场景中包括所有演员服饰的服饰列表和服饰对应的购买链接并显示。
  5. 根据权利要求4所述的实时购物方法，其特征在于，当服饰信息确定后，将所有服饰数据进行数字化处理，将服饰数据转化为可读取的数字编码，生成用于识别的唯一的ID号，并按照演员名分类对应不同场景下不同服饰搭配建立数 据库。
  6. 根据权利要求5所述的实时购物方法，其特征在于，将经过数字化处理后的服饰数据植入到节目码流里，用于以隐藏状态同步节目播放，当满足触发条件时进行显示。
  7. 根据权利要求4所述的实时购物方法，其特征在于，智能网络电视接收到遥控器触发的按键信号和服务器发送的购买链接地址，控制节目码流中对应的服饰搭配数据由隐藏状态变为显现状态，在屏幕侧方以服饰列表方式呈现，并同步显示购买链接地址，以供用户挑选。
  8. 根据权利要求1所述的实时购物方法，其特征在于，所述当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作具体包括：
    当检测到用户根据当前的服饰列表选择服饰，并根据所选服饰进入对应的购买链接后，启动预先设置的虚拟试衣功能；
    开启摄像头扫描人体，以通过摄像头获取人体身高和身材大小的信息，根据所述信息控制所选服饰自适应模拟贴合人体；
    当贴合完成后生成当前人体的模拟试衣照片，并将所述模拟试衣照片在屏幕上显示供用户查看试衣效果。
  9. 根据权利要求8所述的实时购物方法，其特征在于，所述当贴合完成后生成当前人体的模拟试衣照片，并将所述模拟试衣照片在屏幕上显示供用户查看试衣效果之后还包括：
    当接收到用户根据试衣效果未确认购买的指令后，将所述模拟试衣照片分享至指定的社交应用软件以获取咨询意见。
  10. 根据权利要求8所述的实时购物方法，其特征在于，当服务器没有查找到当前场景对应的服饰搭配数据时，则向智能网络电视发送无数据请求，当所述智能网络电视接收到该请求，则显示消息提示用户，提示用户更换服饰。
  11. 根据权利要求8所述的实时购物方法，其特征在于，所述当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买具体包括：
    当接收到用户根据试衣效果确认购买的指令后，进入订单确认支付界面提示 用户进行支付；
    接收用户通过摄像头进行刷脸支付的指令，完成订单支付；
    当确认支付后，完成服饰购买，并自动继续播放当前暂停的电视节目。
  12. 根据权利要求11所述的实时购物方法，其特征在于，当订单支付成功后，所述智能网络电视自动继续播放当前暂停的电视节目，或者设置为用户手动继续播放，同时内置到节目码流中服饰与购买链接的映射关系由显现状态转为隐藏状态。
  13. 一种智能网络电视，其特征在于，所述智能网络电视包括：存储器、处理器及存储在所述存储器上并可在所述处理器上运行的实时购物程序，所述实时购物程序被所述处理器执行时实现如权利要求1至12任一项所述的实时购物方法。
  14. 一种实时购物系统，所述实时购物系统包括服务器以及遥控器，其特征在于，所述实时购物系统还包括如权利要求13所述的智能网络电视；
    所述智能网络电视用于执行下述任一操作：
    当检测到遥控器通过特定按键触发的按键信号后，显示电视节目当前场景中所有演员的服饰列表和服饰对应的购买链接；
    当检测到用户从当前的服饰列表选择服饰并进入所选服饰的购买链接后，启动虚拟试衣功能供用户进行虚拟试穿操作；
    当接收到用户确认购买所选择的服饰的指令后，弹出确认支付界面提示用户进行支付，当确认支付后完成服饰购买。
  15. 一种存储介质，其特征在于，所述存储介质存储有实时购物程序，所述实时购物程序被处理器执行时用于实现权利要求1至12任一项所述的实时购物方法。
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