WO2015075642A2

WO2015075642A2 - Shelf display apparatus

Info

Publication number: WO2015075642A2
Application number: PCT/IB2014/066155
Authority: WO
Inventors: Gavin Milton Steer
Original assignee: Gavin Milton Steer
Priority date: 2013-11-19
Filing date: 2014-11-19
Publication date: 2015-05-28
Also published as: WO2015075642A3

Abstract

The invention provides a display panel for a shelf, comprising a primary elongate, lipped channel with a web connected between flanges of the channel. A third lip is provided adjacent to and oppositely disposed to one of the channel lips. A resiliently flexible sheet of material has a first edge locatable under the third lip and a fold locatable under the oppositely disposed lip of the primary channel, with a section of material between the first edge and fold provided as an interference fit. A flap of material extending from the fold is removably retained across the channel web with a second edge locatable under the other lip of the primary channel. A body of the panel is extruded from plastics material. The web includes a centrally located longitudinally arranged middle flange (or flanges) providing a pair of outwardly disposed lips dividing the primary channel into a pair of secondary channels. The primary and/or secondary channels serve to removably receive inserts. The inserts preferably include both graphic and pricing inserts. The panel is configured for use with a shelf engaging attachment member preferably provided by spaced apart resilient shelf-engaging hooks secured to the panel. A free end of each hook has a return engageable with a rib on a protrusion provided on a rear side of the web. A protruding guide on each hook facilitates engagement with a cross-bar on the front of a shelf.

Description

SHELF DISPLAY APPARATUS

FIELD OF THE INVENTION The invention relates to display apparatus for brand and pricing insert cards, securable to the front edge of a shelf used to display goods in a retail environment; particularly, soft drinks and other beverages in a fridge or cooler.

BACKGROUND TO THE INVENTION

Soft drinks and other beverages, such as beers, are usually presented in refrigerators designed for that purpose. This is particularly so where the drinks are to be sold individually. The same cans or bottles are arranged in lines on shelves. A drink can be chosen and in doing so, its price should be seen by the consumer. Pricing has been indicated in a number of ways. This usually involves some sort of sign on the shelves and/or on a fridge door.

An attachment member and an information display panel suited for that purpose are disclosed in my South African patent number 99/0712. Insert cards of sheet material are, in use, supported on the display panel, along the front of the shelf. These inserts depict information relating to products arranged on the shelf and are made to be easily interchangeable. Some of the inserts depict only the product brand and are, graphically speaking, relatively appealing. A tendency has developed amongst children or adolescents, to collect these inserts.

OBJECT OF THE INVENTION

It is an object of the invention to provide a display panel which deters against easy removal of individual inserts once the panel has been set up on a shelf and/or which provides enhanced features over the known display panels. SUMMARY OF THE INVENTION

In accordance with the invention there is provided a display panel for a shelf, comprising a primary elongate, lipped channel with a web connected between flanges of the channel, a third lip provided on the web adjacent to and oppositely disposed to one of the channel lips, a resiliently flexible sheet of material having a first edge locatable under the third lip and bent to provide a fold locatable under the oppositely disposed lip of the primary channel, with a section of material between the first edge and fold of the sheet provided as an interference fit under the adjacent lips, and a flap of material extending from the fold to a second edge of the sheet sized to be removably retained across the channel web with the second edge locatable under the other lip of the primary channel.

Further features of the invention provide for a panel as defined: in which a first insert is removably loctable under the flap of the sheet, against the web with one edge of the first insert is positioned into the fold of the sheet, under the primary channel lip adjacent the third lip and an opposite edge of the first insert to be positioned under the other lip of the primary channel; and in which the first insert comprises:

- graphic inserts which include strip sheets of flexible planar material printed with graphics relating to products; and/or

- pricing inserts which include strip sheets of flexible planar material printed with a variable pricing array of digital-eight digits, which digits are provided in a light colour with a dark background to mark all the digits in a digital- eight and which digits can be unmarked with a dark ink marker.

Further features of the invention provide for a panel as defined: in which the web includes a centrally located longitudinally arranged middle flange providing a pair of opposite, outwardly disposed lips dividing the primary channel into a pair of secondary parallel channels each provided between the middle flange and outer flanges of the panel, respectively with each of the secondary channels to receive a correspondingly sized second insert; and in which the second insert comprises:

Further features of the invention provide for a panel as defined: in which a third insert is removably loctable over the sheet, with edges of the third insert positioned under lips on outer flanges of the primary channel; and in which the third insert comprises pricing inserts which include a substantially rigid plastics material chassis that carries a variable pricing array of digital-eight digits, which digits are rotatably supported by the chassis with opposite sides provided in different colours to mark or unmark a digit in a digital-eight. Further features of the invention provide for a panel as defined: which includes longitudinally spaced apart resilient shelf-engaging hooks secured to the panel, with a free end of each hook having a return engageable with a rib on a protrusion provided on a rear side of the web; in which each hook has a protruding guide on a curved operatively lower portion of the hook for engagement with a cross-bar of a shelf to draw the hook away from the web for sliding of the free end of the hook over the cross-bar; and in which the hooks are secured to a rearward extension of an operatively upper flange of the panel. A further feature of the invention provides for a panel as defined: in which the primary channel flanges extend rearwardly, past the web and each have attachment member engaging formations provided as one or more inwardly disposed ribs. Further features of the invention provide for a panel as defined: in which the section of material between the first edge and fold of the screen is provided by longitudinally spaced apart tabs; in which the web includes a recess provided by a rearwardly curved connector extending between the third lip and adjacent flange of the primary channel; and in which the web is interrupted to provide a free edge of the third lip.

A further feature of the invention provides for a panel as defined: having a consistent side cross-sectional profile provided as a plastics material extrusion. In accordance with another aspect of the invention there is provided an extrusion having a profile configured to provide a display panel as claimed in any one of the preceding claims.

In accordance with another aspect of the invention there is provided a display panel for a pricing system securable to a front end of a shelf comprising an elongate body for display of advertising graphics relating to brands and/or products, the body moulded from plastics material and traversed by spaced apart flanges providing two adjacent parallel, lipped channels along a length of the body to removably receive inserts, the inserts having oppositely disposed, outwardly extending edges locatable beneath opposing lips provided by one or more of the channels, and in which the inserts comprise:

- graphic inserts which include strip sheets of flexible planar material printed with graphics relating to products; and

- pricing inserts

i. which include a substantially rigid plastics material chassis that carries a variable pricing array of digital-eight digits, which digits are rotatably supported by the chassis with opposite sides provided in different colours to mark or unmark a digit in a digital-eight; and/or ii. which include strip sheets of flexible planar material printed with a variable pricing array of digital-eight digits, which digits are provided in a light colour with a dark background to mark all the digits in a digital-eight and which digits can be unmarked with a dark ink marker.

A further feature of the invention provides for a panel as defined: in which the inserts are provided in different sizes to fit into a channel or to fit across two channels.

Further features of the invention provide for a panel as defined: in which the insert comprises a substantially planar chassis moulded from plastics material to be of substantially rigid construction and having a pair of operatively rearwardly extending flanges along opposite parallel sides of the chassis, each flange provided with an outwardly extending lip for location beneath oppositely disposed cooperating lips in a lipped channel provided on a display frame; in which the insert provides variable pricing means including an array of digital-eight digits, which digits are rotatably supported by the chassis with opposite sides provided in different colours to mark or unmark a digit in a digital-eight; in which each digit is located in a corresponding opening through the chassis having an axle for the digit moulded across the opening, each digit comprises a first half of light coloured plastics material and a second half of dark coloured plastics material with the chassis moulded from a corresponding colour dark or light plastics mater, and the first and second halves of the digit configured to form a passage over the axle and sonically welded into engagement; and in which each digit has a longitudinal recess formed between opposite halves with edges of the digit on either side of the recesses providing an interference fit through the opening in the chassis to retain location of the digit in an operative position within the opening.

BRIEF DESCRIPTION OF THE DRAWINGS

These and other features of the invention will become more apparent from the following description, by way of example only, made with reference to the accompanying drawings, in which:

Figure 1 shows a side view of a first embodiment of a display panel secured to a cooler shelf;

Figure 2 shows a side view of the panel, fitted with a screen;

Figure 3 shows a perspective view of the screen;

Figure 4 shows a perspective view of a second embodiment of a display panel;

Figure 5 shows a perspective view of a screen for the panel in Figure

4;

Figure 6 shows a side view of the panel in Figure 4;

Figures 7 shows the panel fitted with graphic and pricing inserts;

Figures 8 a to c shows details of variable pricing insert for use with the panel;

and

Figures 9 and 10 shows the panel with the pricing inserts of Figure 8 and alternative graphic inserts. DETAILED DESCRIPTION OF THE INVENTION

Referring to Figures 1 to 3 of the drawings, a shelf display apparatus (1 ) is shown made up of the components of an attachment member (2) and a display panel (3). While only one attachment member (2) is shown, it will be appreciated that the panel (3) will usually be used with a pair, and sometimes more.

The two components (2) and (3) are suited for assembly on a shelf (4) of the kind having a crossbar (5) at its front edge.

The attachment member (2) is provided as a bifurcated clip with forwardly extending arms (6) and (7). The two arms (6) and (7) of the clip (2) diverge slightly and each carry oppositely disposed engaging formations (1 1 ) and (12). These formations (1 1 ) and (12) are provided at or near the ends of the arms (6) and (7).

The panel (3) is provided with a forwardly facing elongate, lipped channel (15). A web (10) extends between flanges (8) and (9) which support two inwardly extending lips (13) and (14) at operatively upper and lower outer edges of the channel (15).

The flanges (8) and (9) also extend to the rear of the panel (3). Internally protruding rib formations (16) and (17) are provided on the flanges (8) and (9), behind the web (10). These ribs (16) and (17) extend along the length of the flanges (8) and (9).

The panel (3) is extruded from suitable plastics material, for example polypropylene, into the cross-sectional profile depicted in the drawings. Both the member (2) and the panel (3) are stiffly resiliently flexible. This is adequate to provide for a clip-fit between the engaging formations (1 1 ) and (12) and the ribs (16) and (17). In accordance with the invention a third lip (18) is provided on the web (10). The third lip (18) is adjacent or in a relatively close proximity to the lower channel lip (14).

The third lip (18) is provided as an interruption of the web (10). A rearwardly curved connector (19) extends along the length of the channel (15) between the lower flange (9) and a line of connection adjacent the third lip (18). This provides a free edge of the third lip (18) on an end of a projecting section of the web (10).

The connector (19) provides a trough between the two adjacent lips (14) and (18). The arrangement of components provides a pair of overlapping inner (20) and outer (21 ) lipped channels with the lower lip (14) in opposing relationship to the other two lips (13) and (18).

Referring to Figures 2 and 3, the display panel (3) includes a sheet (22) made of resiliently flexible, transparent plastics material. The sheet (22) has a first (25) and second (23) longitudinal edges with a fold (24) provided therebetween. The fold (24) is located closer to the first edge (25). A strip (26) of material is provided as an interference fit to the inner channel (20). The first edge (25) and fold (24) locate under the two adjacent lips (14) and (18) with the material of the strip (26) flexed against the rearwardly curved connector (19). The configuration and fit of these components serves to anchor the sheet (22) to the display panel (3).

To the other side of the fold (24) extends a flap, screen portion (27) of the sheet (22). The second edge (23) is removably retained under the operatively upper lip (13) of the outer channel (21 ). The shelf display apparatus (1 ) forms part of a pricing management and shelf packing system that is provided for a retail consumable product refrigerator. The system is suited for use with soft drinks as well as other beverages such as fruit juices, beers, and bottled water or with dairy products, for example. The products referred to are usually displayed in refrigerators having a number of shelves (4) and, usually, also a glass door (not shown). It should however be noted that the invention is not limited to use with refrigerators. It can be used with any retail products arranged on a display means that includes at least one shelve.

To fit an insert (not shown) to the display panel (3) the second edge of the flap (23) of the sheet (22) is un-tucked from behind the upper lip (13). The lower edge of the insert is pressed into the fold (24) of the sheet (22), under the lower lip (14). The upper edge (23) is tucked under the upper lip (13), with a body of the flexible insert bent to conform substantially to the curve of the web (10). A number of inserts can be fitted to the display panel (3) in side-by-side relationship. Once the inserts are properly in place, the second edge (23) of the sheet is tucked under the upper lip (13).

The sheet (22) protects the inserts. It also prevents easy removal of selected individual inserts - the flap (27) must first be released.

The product indicator inserts can remain in place for as long as their design is contemporary and they properly indicate desired packing channels (brand and volume). The price indicator inserts will be changed whenever there is a fluctuation in a product price. Referring to Figures 4 to 10, an alternative embodiment of a display apparatus (30) includes panel (31 ) for a shelf (not shown). The panel (31 ) has a body that provides the same elongate, lipped (primary) channel (32) with a web (33) connected between outer flanges (34; 35) of the channel (32). Each flange (34; 35) of the primary channel (32) has an inward lip (36; 37). A third lip (38) is provided on the web (33) adjacent to and oppositely disposed to the operatively lower channel lip (37).

A resiliently flexible sheet (39) of transparent material is provided as a screen for the panel (31 ) with a first edge (40) locatable under the third lip (38) and bent to provide a fold (41 ) locatable under the oppositely disposed lip (37) of the channel (32). A section (42) of material between the first edge (40) and fold (41 ) of the sheet (39) is provided with an interference fit under the adjacent lips (37; 38). In this embodiment, the section of material is provided by longitudinally spaced apart tabs (42) with portions between the tabs (42) cut away.

The web (33) is interrupted to provide a free edge of the third lip (38) and includes a recess (43) provided by a rearwardly curved connector (44) extending between the third lip (38) and adjacent flange (35) of the primary channel (32). The spaced apart tabs (42) fit into the recess (43) between the lips (37; 38) and are bowed against the curved connector (44) to secure the screen (39) against easy removal from the panel (31 ).

A flap (45) of material, extending from the fold (41 ) to a second edge (46) of the sheet (39), is sized to be removably retained across the channel web (33) with the second edge (46) locatable under the other lip (36) of the channel.

In this embodiment, the web (33) includes a pair of closely arranged centrally located longitudinally extending middle flanges (47) each providing a pair of opposite, outwardly disposed lips (48) and dividing the channel into a pair of secondary parallel channels (49). Each of these secondary channels (49) is provided between the middle flanges (47) and outer flanges (34; 35) of the panel (31 ), respectively.

The outer channel flanges (34; 35) both extend rearwardly, past the web (33). The panel (31 ) includes attachment members (50) provided as longitudinally spaced apart resilient shelf-engaging hooks (50) which are secured, using rivets (50.1 ) in this example, to a rearward extension (52) of the operatively upper flange (34). The hooks (50) are shown separate from the panel in Figure 4. The hooks (50) are moulded from plastics material with a curved top portion (51 ) that conforms to the inside contour of the extension (52) of the upper flange (34). A free end (53) of each hook (50) has a downward return (54) that is engageable with a rib (55) on a protrusion (56) provided on a rear side of the web (33). The returns (54) and rib (55) have inclined leading surfaces [that are brought into contact when the hooks (50) are moved towards the web (33)] and can be pressed into overlapping engagement which action is accommodated by the resilience of the hooks (50) which are deflected by the substantially rigid rib (55). This engagement is established once the hooks (50) have been past over a cross-bar at the front of a shelf (usually but not necessarily) in a refrigerator.

Each hook (50) is also provided with a protruding, downwardly inclined guide (57) on a curved operatively lower portion (58). With the returns (54) disengaged, the guides (57) can be located against the top of the shelf cross-bar to draw the lower portions (58) of the hooks (50) away from the web (33) for sliding of the free ends (53) over the cross-bar. This manipulation can be done holding only the panel (31 ) and enables easy fitment without having to hold open each hook (50) individually. Once the cross-bar is inside the hooks (50), the returns (54) are pressed into a groove provided behind the rib (55).

The display panel has a consistent side cross-sectional profile and is provided as a plastics material extrusion. The inclusion of the middle flanges (47) and lips (48) provide for the panel (31 ) to have two adjacent parallel, lipped secondary channels (49) each of which, like the primary channel (32) that extends across the height of the panel (32), serves to removably receive inserts (60) having oppositely disposed, outwardly extending edges beatable beneath lips (36; 37; 48) of the channels (49).

In this description, the embodiments of the invention are illustrated for use with a pricing system for beverage bottles and cans of various volumes. The inserts (60) in Figure 7 comprise:

- graphic inserts (60.1 ) which include strip sheets of flexible planar material (61 ) printed with graphics (62) relating to products; and

- pricing inserts (60.2) which include strip sheets of flexible planar material (61 ) printed with a variable pricing array of digital-eight digits (63), which digits are provided in a light colour with a dark background to mark all the digits in a digital-eight and which digits can be unmarked with a dark marker pen.

In this example, graphic inserts (60.1 ) showing brands (or otherwise describing a product that is offered for sale) can be arranged along the top secondary channel (49) and pricing inserts (60.2) which show beverage container volume and price in the bottom secondary channel (49).

The transparent screen (39) will be located over the inserts (60.1 ; 60.2) extending between the flanges (34; 35) of the primary channel (32) with the inserts (60) in the lower channel (49) located in the fold (41 ). The upper and lower insert will correspond to a row of beverages packed on the shelf above the panel (31 ). The pricing inserts (60.2) can be changed while the graphic inserts (60.1 ) are maintained in the event that the prices need to be changed. In Figures 9 and 10 the use of alternative inserts (60.3) is illustrated. The pricing inserts (60.3) include a substantially rigid plastics material chassis (64) that carries a variable pricing array (65) of digital-eight digits, which digits (66) are rotatably supported by the chassis (38) with opposite sides provided in different colours to mark or unmark a digit in a digital-eight (65). The digits (66) have opposite sides provided in different colours (indicated "x" for dark and "y" for light) to mark or unmark each digit (66) in a digital-eight (65). The chassis (64) is provided in a size that fits into the primary channel (32). These pricing inserts (60.3) are shown in more detail in Figures 8a to 8c.

Referring more specifically to Figure 8b, the pricing insert (60.3) includes a pair of operatively rearwardly extending flanges (67) along opposite parallel sides of the chassis (64) with an outwardly extending lip (68), each providing an edge, for location beneath oppositely disposed cooperating lips (36; 37) on the outer flanges (34; 35).

The chassis (64) is sufficiently resilient and deformable across a portion thereof located between the flanges (67) for insertion past the oppositely disposed lips (36; 37) of and retention within the primary channel (32) but can also slide into the channel (32) at the open sides of the extruded body.

The chassis (64) is provided with a front wall (69) and sidewalls (70) that connect the top and bottom flanges (67). The sidewalls (70) are shorter than the flanges (67) and accommodate the screen (39) and middle flanges (47) which the insert (60.3) fits over.

A graphic insert (not shown) with the same configuration as the pricing insert (60.3) but formed without the openings for the digital-eights (65) described below may also be used with the panel (31 ). The side profile of such a graphic insert would be as illustrated in the cross-sectional view of Figure 8a. The front wall (69) will carry a sticker with branding, for example. The digits (66) of the pricing insert (60.3) are respectively located in corresponding openings (71 ) through the chassis front wall (69) having an axle (72) which is moulded across the opening (71 ) to support the digit (66). The digits (66) from two of the digital-eights (65) have been removed in Figure 8b to show these details.

Each digit (66) comprises a first half of light coloured plastics material ("y") and a second half of dark coloured plastics material ("x"). The chassis (64) is moulded from a corresponding colour dark or light plastics material. The first and second halves of the digit (66) are configured to form a passage over the axle (72) and are sonically welded into engagement over the axle (72).

In this embodiment, each digit (66) has a longitudinal recess (not shown) formed between opposite halves with edges of the digit (66) on either side of the recesses providing an interference fit through the opening (71 ) in the chassis (64). This configuration serves to retain location of the digit (66) in an operative position within the opening (71 ). In addition, variable description means (73) will be provided by stickers that are secured to the front wall (69) of the chassis (64), with cut-outs that fit around the digital-eights (65) of the pricing means. In this embodiment, these stickers include digital-eights of the kind for use with marker pens to indicate volume (in millilitres) and number of beverage units corresponding to a marked price.

In Figure 9, a sheet material graphic insert (60.4) is shown located in the primary channel (32). The insert (60.4) is the same length as the panel (31 ) and provides a graphic backing with brand details of a beverage. Two of the pricing inserts (60.3) are also fitted to the primary channel (32). These are located over the screen (39). The variable description means (73) on the inserts (60.3) allows for a price to be set for different volume and units of a beverage (a single or six-pack for example) and/or for bottles or cans.

Figure 10 shows three of the same pricing inserts (60.3) which will be fitted over the screen. Three sheet material graphic inserts (60.5) will be located behind the screen. The graphic inserts (60.5) are sized to fit across the primary channel (32) and a width suited for spacing apart between the pricing inserts (60.3) that overlie the screen (39). It will be appreciated that the first embodiment of the panel (3) can be made in a size to receive either the smaller inserts (60.1 ; 60.2) of the secondary channels (49) or those that fit into the primary channel (32) of the panel (31 ) of the second embodiment. The panel (3; 31 ) of the invention enables a cooler or refrigerator shelf beverage organizing system wherein rows of a beverage can be arranged according to the graphic and pricing inserts (60) that are presented along the front of the shelf. The panel allows the inserts to be moved or replaced in the panel depending on stock and shelf packing requirements.

The top edge (23; 46) of the screen (27; 39) can be undipped to change the inserts but remains fastened to the panel and can be easily clipped back into place to prevent or deter against tampering with the inserts. When undipped, the screen (27; 39) in the illustrated embodiments is supported upwardly from the bottom flange (14; 35). In this condition, the screen can be easily deflected away from the panel and changing of inserts is relatively unobstructed.

The clip or hook mechanisms of the attachment members (2; 50), particularly the version of the second embodiment, enable easy fitment to a variety of shelf configurations of the kind having parallel bars that run front to back and can accommodate a variety of front end cross-bar configurations. The upper portion of the hooks and extension of the upper flange will be suitably dimensioned to fit over a shelf-cross bar of most configurations. Changes to these components or the dimensions can be made if necessary to facilitate wider application to crossbar configurations.

The invention enables a pricing and shelf packing system with features that promote interchangeability of inserts and convenience in use. The necessary or desired branding and the relevant pricing per unit information can be communicated to a consumer by the panel at the front of the shelf and the panel allows this to be set out in various configurations which may be tailored to particular beverage layout and requirements per shelf.

A person skilled in the art will appreciate that a number of changes can be made to the features of the described embodiment without departing from the scope of the current invention.

Claims

A display panel for a shelf, comprising a primary elongate, lipped channel with a web connected between flanges of the channel, a third lip provided on the web adjacent to and oppositely disposed to one of the channel lips, a resiliently flexible sheet of material having a first edge beatable under the third lip and bent to provide a fold beatable under the oppositely disposed lip of the primary channel, with a section of material between the first edge and fold of the sheet provided as an interference fit under the adjacent lips, and a flap of material extending from the fold to a second edge of the sheet sized to be removably retained across the channel web with the second edge beatable under the other lip of the primary channel.

A panel as claimed in claim 1 in which a first insert is removably loctable under the flap of the sheet, against the web with one edge of the first insert is positioned into the fold of the sheet, under the primary channel lip adjacent the third lip and an opposite edge of the first insert to be positioned under the other lip of the primary channel.

A panel as claimed in claim 2 in which the first insert comprises:

- pricing inserts which include strip sheets of flexible planar material printed with a variable pricing array of digital-eight digits, which digits are provided in a light colour with a dark background to mark all the digits in a digital-eight and which digits can be unmarked with a dark ink marker.

4. A panel as claimed in any one of claims 1 to 3 in which the web includes a centrally located longitudinally arranged middle flange providing a pair of opposite, outwardly disposed lips dividing the primary channel into a pair of secondary parallel channels each provided between the middle flange and outer flanges of the panel, respectively with each of the secondary channels to receive a correspondingly sized second insert.

5 A panel as claimed in claim 4 in which the second insert comprises:

6 A panel as claimed in any one of claims 1 to 5 in which a third insert is removably loctable over the sheet, with edges of the third insert positioned under lips on outer flanges of the primary channel. 7 A panel as claimed in claim 6 in which the third insert comprises pricing inserts which include a substantially rigid plastics material chassis that carries a variable pricing array of digital-eight digits, which digits are rotatably supported by the chassis with opposite sides provided in different colours to mark or unmark a digit in a digital-eight.

8 A panel as claimed in any of the preceding claims which includes longitudinally spaced apart resilient shelf-engaging hooks secured to the panel, with a free end of each hook having a return engageable with a rib on a protrusion provided on a rear side of the web

9. A panel as claimed in claim 8 in which each hook has a protruding guide on a curved operatively lower portion of the hook for engagement with a cross-bar of a shelf to draw the hook away from the web for sliding of the free end of the hook over the cross-bar.

10. A panel as claimed in 8 or claim 9 in which the hooks are secured to a rearward extension of an operatively upper flange of the panel.

1 1 . A panel as claimed in any one of claims 1 to 7 in which the primary channel flanges extend rearwardly, past the web and each have attachment member engaging formations provided as one or more inwardly disposed ribs.

12. A panel as claimed in any one of the preceding claims in which the section of material between the first edge and fold of the screen is provided by longitudinally spaced apart tabs.

13. A panel as claimed in any of the preceding claims in which the web includes a recess provided by a rearwardly curved connector extending between the third lip and adjacent flange of the primary channel.

14. A panel as claimed in claim 13 in which the web is interrupted to provide a free edge of the third lip.

15. A panel as claimed in any one of the preceding claims having a consistent side cross-sectional profile provided as a plastics material extrusion.

16. An extrusion having a profile configured to provide a display panel as claimed in any one of the preceding claims. A display panel for a pricing system securable to a front end of a shelf comprising an elongate body for display of advertising graphics relating to brands and/or products, the body moulded from plastics material and traversed by spaced apart flanges providing two adjacent parallel, lipped channels along a length of the body to removably receive inserts, the inserts having oppositely disposed, outwardly extending edges locatable beneath opposing lips provided by one or more of the channels, and in which the inserts comprise:

- pricing inserts

i. which include a substantially rigid plastics material chassis that carries a variable pricing array of digital-eight digits, which digits are rotatably supported by the chassis with opposite sides provided in different colours to mark or unmark a digit in a digital-eight; and/or

ii. which include strip sheets of flexible planar material printed with a variable pricing array of digital-eight digits, which digits are provided in a light colour with a dark background to mark all the digits in a digital-eight and which digits can be unmarked with a dark ink marker.

A panel as claimed in claim 17 in which the inserts are provided in different sizes to fit into a channel or to fit across two channels.

A panel as claimed in any one of claims 7, 17 or 18 in which the insert comprises a substantially planar chassis moulded from plastics material to be of substantially rigid construction and having a pair of operatively rearwardly extending flanges along opposite parallel sides of the chassis, each flange provided with an outwardly extending lip for location beneath oppositely disposed cooperating lips in a lipped channel provided on a display frame.

20. A panel as claimed in claim 19 in which the insert provides variable pricing means including an array of digital-eight digits, which digits are rotatably supported by the chassis with opposite sides provided in different colours to mark or unmark a digit in a digital-eight.

21 . A panel as claimed in claim 20 in which each digit is located in a corresponding opening through the chassis having an axle for the digit moulded across the opening, each digit comprises a first half of light coloured plastics material and a second half of dark coloured plastics material with the chassis moulded from a corresponding colour dark or light plastics mater, and the first and second halves of the digit configured to form a passage over the axle and sonically welded into engagement.

22. A panel as claimed in claim 21 in which each digit has a longitudinal recess formed between opposite halves with edges of the digit on either side of the recesses providing an interference fit through the opening in the chassis to retain location of the digit in an operative position within the opening.