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WO2013061331A1 - Procédé d'amélioration de la gestion de promotion en magasin dans un système de commercialisation par l'intermédiaire d'un contact relatif à la grande consommation (mcc) - Google Patents

Procédé d'amélioration de la gestion de promotion en magasin dans un système de commercialisation par l'intermédiaire d'un contact relatif à la grande consommation (mcc) Download PDF

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Publication number
WO2013061331A1
WO2013061331A1 PCT/IN2011/000740 IN2011000740W WO2013061331A1 WO 2013061331 A1 WO2013061331 A1 WO 2013061331A1 IN 2011000740 W IN2011000740 W IN 2011000740W WO 2013061331 A1 WO2013061331 A1 WO 2013061331A1
Authority
WO
WIPO (PCT)
Prior art keywords
mcc
promotion
shop
enhancing
consumer
Prior art date
Application number
PCT/IN2011/000740
Other languages
English (en)
Inventor
Jaddeep KAPOOR
Original Assignee
Samsika Marketing Consultants Pvt. Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Samsika Marketing Consultants Pvt. Ltd. filed Critical Samsika Marketing Consultants Pvt. Ltd.
Priority to PCT/IN2011/000740 priority Critical patent/WO2013061331A1/fr
Publication of WO2013061331A1 publication Critical patent/WO2013061331A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • Another one aspect of the present embodiment is that the work of the sales representative will be 90% retailing and 10% detailing (in-shop promotion) whereas the work of sales marketing (MCC) lady will be 100 % detailing (in-shop promotion). These sales marketing (MCC) ladies are given a particular dress code. They have to perform the work of sales promoter.
  • Fig 6 represents schematic representation of the advantages of doing In-shop promotion in form of mass consumer contact (MCC) at the retail outlet

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un procédé d'amélioration de la gestion de promotion en magasin dans un système de commercialisation par l'intermédiaire d'un contact relatif à la grande consommation (MCC). Ce procédé est bénéfique à la fois pour les fabricants et les détaillants pour rendre maximaux les profits. Un représentant de commerce prépare la liste des détaillants intéressés par la promotion en magasin parmi lesquels seulement les points de vente appropriés sont sélectionnés. Les clients sont contactés en personne par le représentant de commerce pour une présentation au point de vente du détaillant. Le représentant de commerce présente le produit du fabricant comprenant des caractéristiques, la destination utilitaire du produit et des détails de prix du produit au client. Le détaillant remplit le formulaire de promotion de magasin pour une amélioration de promotion. Ce processus de commercialisation de client pour une promotion des ventes a été réalisé par des femmes responsables de la commercialisation (MCC). Le travail du représentant de commerce sera à 90 % du commerce de détail et à 100 % du détail (promotion en magasin) tandis que le travail de la femme responsable de la commercialisation (MCC) sera à 100 % du détail (promotion en magasin).
PCT/IN2011/000740 2011-10-25 2011-10-25 Procédé d'amélioration de la gestion de promotion en magasin dans un système de commercialisation par l'intermédiaire d'un contact relatif à la grande consommation (mcc) WO2013061331A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/IN2011/000740 WO2013061331A1 (fr) 2011-10-25 2011-10-25 Procédé d'amélioration de la gestion de promotion en magasin dans un système de commercialisation par l'intermédiaire d'un contact relatif à la grande consommation (mcc)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/IN2011/000740 WO2013061331A1 (fr) 2011-10-25 2011-10-25 Procédé d'amélioration de la gestion de promotion en magasin dans un système de commercialisation par l'intermédiaire d'un contact relatif à la grande consommation (mcc)

Publications (1)

Publication Number Publication Date
WO2013061331A1 true WO2013061331A1 (fr) 2013-05-02

Family

ID=48167224

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IN2011/000740 WO2013061331A1 (fr) 2011-10-25 2011-10-25 Procédé d'amélioration de la gestion de promotion en magasin dans un système de commercialisation par l'intermédiaire d'un contact relatif à la grande consommation (mcc)

Country Status (1)

Country Link
WO (1) WO2013061331A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060020512A1 (en) * 2000-03-07 2006-01-26 Lucas Michael T Manufacturer promotion automation system and methods
US20060129447A1 (en) * 2003-12-16 2006-06-15 Dockery James D Methods and software arrangements for sales force effectiveness
US20080147496A1 (en) * 2006-12-19 2008-06-19 General Electric Company System and method for providing promotions
US20090138359A1 (en) * 1998-02-19 2009-05-28 Advance Marketing Systems, Llc Promotion processor and management system
US20100161422A1 (en) * 2008-12-18 2010-06-24 Ycd Multimedia Ltd. Precise measurement of point-of-sale promotion impact

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090138359A1 (en) * 1998-02-19 2009-05-28 Advance Marketing Systems, Llc Promotion processor and management system
US20060020512A1 (en) * 2000-03-07 2006-01-26 Lucas Michael T Manufacturer promotion automation system and methods
US20060129447A1 (en) * 2003-12-16 2006-06-15 Dockery James D Methods and software arrangements for sales force effectiveness
US20080147496A1 (en) * 2006-12-19 2008-06-19 General Electric Company System and method for providing promotions
US20100161422A1 (en) * 2008-12-18 2010-06-24 Ycd Multimedia Ltd. Precise measurement of point-of-sale promotion impact

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