WO2011128724A1

WO2011128724A1 - Modular, multi-announcement advertising system

Info

Publication number: WO2011128724A1
Application number: PCT/IB2010/051572
Authority: WO
Inventors: Carlos Guillermo Ortigoza Vecino
Original assignee: Carlos Guillermo Ortigoza Vecino
Priority date: 2010-04-12
Filing date: 2010-04-12
Publication date: 2011-10-20

Abstract

The present invention pertains to electromechanics, particularly to a modular, multi-announcement advertising system formed by a plurality of transmission mechanisms connected to a command and control unit which generates movement by mechanical actuation of a plurality of equivalent continuous belts. After completing the selected sequence stored in its memory devices, the system can display advertising announcements according to the configured size of the system. The continuous belt carried by each transmission mechanism is formed by a plurality of rectangular segments displaying fractions of commercial announcements or institutional messages with which words, images or shapes are reconstructed, allowing the identification of products, goods or services, by means of movement sequences which generate a choreography-like spectacle. The electrical and electronic parts, elements and components all lead to the command and control unit, which can establish the sequence, timing and duration of display of the announcements or messages, which can be made to appear or to disappear at will, including in real time through a communications module. Also used are lighting arrangements, as a way to increase the advertising impact and to produce a noticeable optical differentiation, acoustic components and/or vaporizers that provide sound effects, scents and/or fragrances. The system makes it possible to incorporate or to remove transmission mechanisms and their respective continuous belts, providing an open system defined according to the totality, configuration and forms in which these are arranged. Several modular, multi-announcement advertising systems can be consecutively arranged on a vertical plane, grouped in a same level in a fixed base or on a rotating base, or on one or several platforms next to vehicular equipment, according to requirements, and these platforms can be interconnected mechanically, electrically and electronically.

Description

MODULAR ADVERTISING SYSTEM MULTI-ADS

TECHNICAL BACKGROUND Advertising devices and devices are means used to disclose commercial advertisements or institutional messages; trying to impact and penetrate the masses for which the product, good or service that is exhibited is intended. These devices and advertising devices have their space of action, on the sides of highways, roads and vehicular traffic routes; in spaces destined to sports, on residential, commercial and institutional buildings; on sidewalks, boulevards and other pedestrian traffic areas. Although it is also common, find them in public buildings such as shopping centers, air, land and water terminals; recreation places, condominiums and institutional venues. With the intention that the commercial announcements or institutional messages, remain temporarily or permanently in the minds of the spectators and achieve the proposed results; Strategists in advertising and marketing, have designed different ways to present qualities or attributes of products, goods or services. In this sense, they have created advertising devices and devices with special elements, to attract the attention of the public and stimulate the consumption, acquisition or use of what is displayed there.

In general, certain characteristics or tendencies are observed, in terms of the service provided by companies dedicated to advertising more or less homogeneous: their physical dimensions are directly related to the advertisement or message displayed and the proximity of the viewer; use of diverse materials, preferably of low cost; location in high affluence points of potential buyers or users, and that the time of contracting the service is variable, but generally related to the art used and its degradation due to effects of environmental elements.

The advertising devices and devices may incorporate reflectors, relief figures, temporary accessory parts, lights located inside the message; seeking a qualitative differentiation from other nearby advertising systems, with the intention of capturing the attention of the target audience.

There are advertising devices and devices, whose advertisements or messages are sectioned and placed in moving parts; that harmonized by a mechanism, recurrently present words, images, forms, of the products or services that it contains. However, their size is usually smaller compared to traditional billboards, and they can only present a small number of announcements or messages sequentially.

In recent years and with the help of new technologies, commercial announcements or institutional messages on some devices and advertising devices; they are stamped or printed on more durable materials, with better finishing and less frequent replacement, for which the period agreed for advertising tends to be longer. In the same way, the possibility of reaching formats of larger sizes, increases the impact generated towards the spectators; yielding better results in terms of the sale, use, consumption of the product, good or service that is exhibited. The classic fences and other advertising devices and devices, in direct proportion to their size, have a good benefit - cost ratio; in comparison with high penetration media such as television. Its use is given as a complement to advertising campaigns on radio, television and other media; significantly supporting the launch and introduction in the different scenarios of new products, goods or services; as well as the promotion and consolidation of existing ones, in order to maintain their marketing, use or consumption margins.

In general, the situation described above has made it necessary to review the legal framework governing the matter by the competent authorities, and in some cases; the regulations that pursue among others have been accentuated, avoid new gadgets or advertising devices, and / or increase their size; to thus contain among others, the progressive deterioration of the urban landscape. Limitations or restrictions that drive advertisers and specialists in the area to seek alternatives to optimize the use of authorized advertising spaces, to gain advertisers of new products, goods or services, and maintain existing ones; thus generating a growing demand, which increases competition among the service providers. Unfortunately, the available alternatives face limitations or physical restrictions, since there are not enough areas for saturation of the spaces needed to procure an adequate technical solution. OBJECTIVES OF THE INVENTION

Taking into account the aforementioned aspects, the applicant of the present invention has created a system for advertising that provides a technical solution taking into account the following key factors: a. A transmission mechanism and continuous webs formed by a plurality of rollers, in direct proportion to the amount of commercial advertisements or institutional messages it may contain; where the available depth or that is established, determines the maximum proportional amount of commercial announcements or institutional messages that can be incorporated to it. The transmission mechanism capable of generating movement to the continuous band that it carries, uses a series of mechanical, electrical and electronic parts and elements, as well as optical monitoring and control; necessary to guarantee its continuous operation within normal operating parameters.

b. A continuous band composed of a plurality of rectangular segments, corresponding to the same fraction of an equivalent plurality of commercial advertisements or institutional messages; rectangular segments that are firmly joined side by side by rigid elements, constitute the said continuous band as an endless chain, since the last rectangular segment is with the first one; but with the possibility of replacing any rectangular segment of the continuous band, starting from the reuse of the rigid elements that unite them.

c. A rectangular segment made of mechanically resistant materials, whose characteristics allow it to be handled by means of rollers; rectangular segment where a fraction of a commercial advertisement or institutional message and signaling elements for its operational control is contained.

d. A plurality of rectangular segments containing fractions of a commercial advertisement or institutional message, which are placed side by side; They reconstruct words, images, forms that allow identifying products, goods or services. and. A plurality of continuous bands, which are placed side by side coinciding the fractions corresponding to each commercial advertisement or institutional message that it contains; reconstructs on the principle of optical art at least one of its faces of exhibition; words, images, forms, allowing to identify one at a time, a plurality of products, goods or services. F. A plurality of transmission mechanisms, in charge of handling with the rollers that have incorporated, identical quantity of continuous bands contained in the system; making it possible to match the respective rectangular segments of commercial advertisements or institutional messages, reconstructing at least one of its exhibition faces, one at a time; words, images, forms, allowing to identify products, goods or services; although they are from several advertisers.

g. A command and control unit, composed of a set of electrical and electronic elements; by means of which the plurality of transmission mechanisms, the other parts and main and / or peripheral elements of the system are interconnected. A command and control unit, capable of activating, when appropriate, each transmission mechanism following random or programmed sequences contained in its memory devices.

h. A command and control unit, capable of producing with the sequences contained in its memory devices; movements to the continuous bands of the system, producing a show as a choreography, thus denoting a key feature of the invention.

i. A unit of command and control, capable of carrying out the appearance or disappearance, with respect to its exhibition; of commercial announcements or institutional messages, according to the most convenient schedule for the product, good or service in question, or at the request of any interested party. If appropriate, achieve continuity of an idea, history or review, with other announcements or messages on devices or advertising devices located in its vicinity, and even simultaneity with other ads or messages, if these are dynamic or related.

j. A unit of command and control that through its elements and circuits, makes it possible to establish the time of exhibition of each commercial announcement or institutional message; in the same way, increase the advertising impact by driving elements and / or own devices and / or accessories of the system; trying to generate special effects, in a systematic, progressive and recurrent way during the exhibition of commercial announcements or institutional messages.

k. A plurality of lighting arrangements, which allow to visualize especially at night each advertisement or message that is displayed in the modular advertising system multi-ads; Regardless of the type of material, lighting modality or specific requirement is necessary individually. I. A plurality of carbon brushes in certain rollers, intended to provide energy or electromagnetic signals to electrical or electronic elements, arranged in rectangular segments of the continuous bands; to highlight or increase a certain attribute of the product, good or service that is displayed. The aforementioned plurality of carbon brushes and their relevant effects, in certain cases, will be combined with other own and / or peripheral elements that are incorporated to produce optical, sound or olfactory effects; in order to increase the advertising impact and achieve a distinctive and at the same time characteristic differentiation,

m. Secondary transmission mechanisms, of smaller dimensions than those that are principal; which incorporated in the background, introduce a detail or complementary information to any advertisement or message to be displayed; in the case of an approaching event, it is extinguished or varies in a certain period. Secondary transmission mechanisms that can be viewed, thanks to windows made in the corresponding rectangular segments placed in the foreground where each commercial advertisement or institutional message is displayed.

n. A communications module, through which it is possible to carry out the integral and remote monitoring of the invention; likewise, interact in real time with the command and control unit to achieve substantial changes in the configuration of the system; either to modify the exposure time, make appear or disappear at any given time announcements or messages; change transition sequences from one ad or message to another, and in general; execute executive orders in real time to safeguard the parts, elements and operational components of the system due to induced or fortuitous failures; satisfy the requirements of any interested party or to meet the needs of force majeure.

or. A multi-ad modular advertising system, consisting of a plurality of transmission mechanisms and a command and control unit; transmission mechanisms of undetermined sizes, which makes it possible to adapt its parts and elements to the physical dimensions available in a specific place where there is any advertising device or device in service or the corresponding proportional space. Modular principle that allows the invention to increase or decrease its dimensions and configuration; varying the number of transmission mechanisms and / or their physical dimensions in the relevant Cartesian axes,

p. A multi-ad modular advertising system, intended for the exhibition of commercial announcements or institutional messages, in a random or programmed way, where the plurality of rectangular segments contained in the continuous bands of the system, presented after the time established by the programmer of the system expires and in agreement with the interested party; exhibits words, images and forms, being able to generate sounds, smells and / or fragrances that allow identifying products, goods or services.

q. A group of multi-ad modular advertising systems, made up of more than two mechanically independent units, that when placed on the same plane, or placed at the same height on a fixed or rotating rotating base; these can be interconnected electrically and electronically, to increase their size, efficiency and advertising impact.

r. A modular advertising system multi-ads, which placed on a platform; be able to simultaneously display, while moving or moving according to its application, the commercial announcements or institutional messages it contains, a platform to which geographical positioning devices or other devices will be installed, which will allow knowing its location and route while operating,

s. A multi-ad modular advertising system, articulated on a platform that exceeds certain security limits; can be sectioned to be folded, transported and subsequently deployed in any place, adopting an itinerant multi-ad modular advertising system modality; incorporating environmental sensors and other accessories that guarantee its stability according to applicable safety standards.

t. An itinerant multi-ad modular advertising system, which necessarily requires several platforms to make it possible to section it when folded, transported, assembled and deployed where necessary; whose mechanical coupling and electrical and electronic interconnection, make it a unique advertising system; while retaining the functional qualities characteristic of the invention.

or. A multi-ad modular advertising system, which can be conceived in large format and installed with an inclination with respect to the horizontal plane, on approach routes for aircraft landing or take-off; system whose characteristic functional qualities may be stopped or inactive, in the absence of airplanes in pattern for landing or takeoff. Based on the aforementioned key factors, one of the objectives of the invention is to provide a modular advertising medium multi-ads, which allows to take advantage of any space for the promotion of products, goods or services, including those spaces occupied by any device or advertising device placed on the sides of highways, roads and vehicular traffic routes, as well as spaces for sports, residential buildings, commercial, institutional, sidewalks, boulevards and other areas of pedestrian traffic. In the same way, those placed in public buildings such as shopping centers, air, land and water terminals; recreation places, condominiums and institutional venues; in approach corridors for landing or takeoff of aircraft and in spaces destined to new advertising elements to be installed.

A second objective of the invention is to satisfy its adaptability through its modular design, allowing its parts and elements to be constituted in direct proportion to the physical dimensions available in a specific place, corresponding to any apparatus or advertising device in service, but also the spaces where these can be enabled. Modular principle that applies to its dimensions in the three Cartesian axes and the number of ads or messages capable of handling.

Another objective of the invention is to satisfy by demand, even in real time, the needs of individuals in terms of the appearance or disappearance of advertisements or messages, with respect to their exhibition; making the most of the most convenient time for the product, good or service in question.

Another objective is the possibility of modifying the exhibition time of each commercial advertisement or institutional message; achieve simultaneity with other advertising systems, similar to the one corresponding to the functional principle that governs this invention located in its vicinity; produce special effects with peripheral elements of the system and / or accessories, which can be incorporated to achieve optical, acoustic and / or generate odors or fragrances that identify food, cosmetics or household products, as well as goods or services.

An additional objective of the invention is to achieve a high impact towards the target audience, for the show presented as a choreography, outstanding feature of the invention; depending on the diversity of sequences that produce the change and display of the plurality of commercial advertisements or institutional messages that it contains. Also, by the arrangement of more than two independent exhibition faces in group form on the same plane, or placed at the same height on a fixed or rotational rotating base, interconnected electrically and electronically; or when the invention is arranged on a platform exhibiting simultaneously while moving, the commercial advertisements or institutional messages it contains. As a final objective of the invention, is that certain multi-ad modular advertising systems resulting from similar applications, conceived at large dimensions and that do not allow their display on a moving platform; they can be sectioned to be folded, transported, assembled and later deployed in any place, using articulated elements that are hydraulically actuated on a platform or in several of them that will be coupled mechanically interconnecting and interconnected electrically and electronically, forming a unique advertising system; but at the same time, preserving the functional qualities characteristic of the invention. DESCRIPTION OF THE DRAWINGS

The characteristics and details that define the multi-ad modular advertising system are represented in the attached illustrative figures, in which: Figure 1 corresponds to a side view of an example of a transmission mechanism 1 where a section is seen motorized 2, a mechanical section 3 and a continuous band 4 carrying said transmission mechanism 1.

Figure 1 a corresponds to a side view of a transmission mechanism 1 adjacent to that shown in Figure 1, where the motorized section 2 and the mechanical section 3 relative to it, have a symmetrically opposite location.

Figure 1 b is a side view of a transmission mechanism 1 in larger format incorporating in its interior, a transmission mechanism 1 of smaller size.

Figure 1 c is a perspective view of a continuous band 4 corresponding to the transmission mechanism 1 of Figure 1, where a segment is shown rectangular 5, a rigid element 6 and a signaling element 7.

Figure 1 d is a perspective view of the continuous band 4, which corresponds to the transmission mechanism 1 of Figure 1 a.

Figure 2 is a side view of the motorized section 2, referred to the example shown in figure 1, where a side plate 8, a bearing 9, a shaft 10, a tractor roller 1 1, an alignment bar 12, can be seen, the hardware 13, a conduit passes cables 14 and a monitoring device 15.

Figure 2a corresponds to an enlarged side view of a synchronization assembly 16, of the transmission mechanism 1 of figure 1, which shows a toothed pulley 17, a toothed belt 18, a pivot pulley 19, a convergent support 20 and a Tension pulley 21.

Figure 2b is a plan view of the motorized section 2, according to the example presented in figure 1, where a toothed pulley 17, a pedestal of the electric motor 22, an electric motor 23, an electromagnetic brake 24 are particularly appreciated. and a motion sensor 25.

Figure 2c is the side view of the mechanical section 3 corresponding to Figures 2 and 2a, in which there is shown a side plate 8, a bearing 9, a shaft 10, an alignment bar 12, the hardware 13, a conduit passes cables 14, a pivot roller 26, a tensioner roller 27 and a carbon brush 28.

Figure 3 is a perspective view of a plurality of transmission mechanisms 1, showing a modular multi-advertisement advertising system arranged horizontally in the form of a parallelepiped, containing as lighting arrangements, a plurality of reflectors 29 and another plurality of fluorescent tubes 30. Figure 3a corresponds to another perspective view similar to figure 3, which incorporates a plurality of ultraviolet light tubes 31 and a plurality of lamps constituted by LEDs 32, giving effect similar to fluorescent tubes 30. Note the location of the command and control unit 33.

Figure 4 corresponds to a schematic view of the command and control unit 33; highlighting in this view an electrical conductor 34, a connector 35, a thermo-magnetic switch 36, a voltage stabilizer 37, a continuous power supply 38, a transformer 39, an electronic mother board 40, a memory device 41, a communications module 42, an antenna 43, a thermostat 44, an electric fan 45, a photoelectric cell 46 and an electric switch 47.

Figure 5 is a perspective view of a model of an advertising system modular multi-ads in the form of a parallelepiped arranged vertically, in which the form in which an upper and lower frame 48 is constituted for this case is highlighted.

Figure 5a is a perspective view of a model of a vertically arranged parallelepiped-shaped, multi-advertisement modular advertising system, in which the preferred location for a reinforcement 49 and its symmetrically opposite counterpart is highlighted.

Figure 5b is a perspective view of an application of the invention incorporating a parabolic tether 50, a plurality of static collectors 51, a bare copper wire 52, a grounding connection 53 and a lightning rod 54. Figure 5c is a front view of a modular advertising system multi-advertisements in the form of a parallelepiped arranged horizontally, in which the rectangular segments 5, a decorative frame 55 and a fixed base 56 stand out.

Figure 5d corresponds to a front view of an example of a modular advertising system multi-ads in the form of an ellipse, showing how they are circumscribed in frames 48 of curved nature, motorized sections 2 and mechanical 3 corresponding to each adjacent pair of transmission mechanisms 1. Note that the decorative frame 55 in this representation describes the elliptical display area. Figure 6 corresponds to another front view, where five multi-ad modular advertising systems in the form of a parallelepiped are seen, on the same plane and at different levels. The preferred location of the command and control unit is represented in this view; likewise, the protective cover 57 of each system, which is conjugated on its edges with the respective decorative frames.

Figure 7 corresponds to a plan view of an application of the invention, consisting of three multi-ad modular advertising systems in the form of a parallelepiped at the same level; whose decorative frames 55 coinciding with the edges where such modular multi-advertisement advertising systems join, integrate a plurality of shelves 58 for the placement of brochures, leaflets and the like. Represented in this figure is the preferred location of the common command and control unit 33 for the systems, showing the location of an acoustic component 59 and a vaporizer 60.

Figure 7a corresponds to a front view of the application shown in figure 7. Note a rotary base 61 and an ornament 62, placed on a fixed base 56 coinciding with the center of the three multi-advert modular advertising systems. Figure 7b is the rear view of figure 7a.

Figure 7c is the plan view of figure 7b.

Figure 8 is a front view of a multi-ad modular advertising system in the form of a parallelepiped, applied on a vehicular equipment 63 for urban use. A platform 64, a generator 65, a fuel tank 66, and in the foreground a device for geographical positioning 67 can be seen.

Figures 8a, 8b and 8c correspond to the left side, plan view and right side view, respectively, of the multi-ad modular advertising system and shown in Figure 8.

Figures 9 and 9a are the left and right side views, respectively of a vehicle equipment 63, towing a platform 64 with an itinerant version of the multi-ad modular advertising system. In this application, which is retracted, the frame 48 mentioned in FIG. 5, a head 68, a hydraulic jack 69, a hose 70, an articulated bridge 71, a lifting mechanism 72, a storage box 73 and a hydraulic power group 74.

Figure 9b corresponds to the plan view of a multi-ad modular advertising system in retracted itinerant version, without the vehicular equipment 63 towing it, where the platform 64, the head 68 and the articulated bridge 71 are shown.

Figure 9c is the plan view of the platform 64 of the modular multi-billboard advertising system shown in Figure 9b, showing telescopic bases 75 displayed on the left and a partial view of other right telescopic bases 75; also showing, articulated arms 76 carrying reflectors 29, the preferred arrangement of the scaffolds 77 and the typical location of the removable supports 78.

Figures 10 to 10h are front views of a multi-ad modular advertising system in an itinerant version during its deployment process. Note the environmental sensors 79 installed in the system and their details in the foreground in Figure 10e. Figure 10i, is a front view of an advertising system modular multi-ads in itinerant version, deployed.

Figure 1 1 is a front view of a vehicle equipment 63, towing a platform 64 with an itinerant version of the multi-ad modular advertising system, which is folded up and ready for mobilization. The articulated arms 76 carrying a lighting arrangement are also shown retracted, a plurality of reflectors 29. Figure 1 1 a, is another front view of a vehicular equipment 63 and a platform 64 with an itinerant version of the displayed multi-ad modular advertising system. An articulated bridge 71 is seen with the reinforcement 49 that it contains; likewise, the typical position of the steel cables 80. Shown in this figure towards the display face, scaffolds 77 acting as the stage of a public spectacle and the representation of an articulated arm 76 extended, carrying a reflector 29.

Figures 1 1 b, 1 1 c and 1 1 d, are front views similar to the previous figure showing different positions of the frame 48 of the system during its deployment. In FIG. 1 1 b, the typical position of the link cable 81 and the remote command unit 82 is seen while being manipulated by an operator. Note the articulated arms 76 without spreading and the corresponding positions of the reflectors 29. Figure 1 1 e is a front view of a vehicular equipment 63 and a platform 64 with an itinerant version of the fully displayed multi-ad modular advertising system; an internal perspective of the continuous bands 4 contained in the system is shown.

Figure 1 1 f, is a front view of a vehicular equipment 63 and a platform 64 with an itinerant version of the displayed multi-ad modular advertising system; which shows, by way of example, the usable space of the articulated bridge 71 for incorporating commercial advertisements or institutional messages of fixed preference.

Figures 12 and 12a are left and right side views of two platforms 64 and their vehicular equipment 63 that tow them, which form a modular advertising system multi-ads in itinerant version. Note that the head 68 located at the end of each platform 64, has been replaced by a sectioned and foldable support 83.

Figure 12b corresponds to the plan view of one of the two platforms 64 that integrate an advertising system modular multi-ads in itinerant version, presenting the same folded. The detail of how an extension 84 is incorporated into the articulated bridge 71 is shown.

Figure 12c is the plan view of the platform 64 of the modular advertising system multi-ads in itinerant version, shown in Figure 12b, where it is particularly appreciated the position taken by the sectioned and retractable supports 83. Figure 12d is a side view of an advertising system modular multi-ads in itinerant version, structured on two platforms 64, where the position of the closing block 85 is appreciated. Figures 12e to 121 are side views of a multi-advertised modular advertising system in an itinerant version, structured on two platforms 64 during its deployment process; the position of the closing block 85 and the manner in which the extensions 84 are enabled are shown.

Figure 12m is a side view of an advertising system modular multi-ads in an itinerant version deployed, formed on two platforms 64.

Figure 13 is a partial front view of a multi-ad modular advertising system in retracted itinerant version, which is an integral part of a larger system supplemented with three or more platforms 64.

Figure 13a is a side view showing the way in which a modular advertising system is organized multi-ads in itinerant version with three platforms 64, where the robustness of the closing block 85, necessary to join the frames 48 is shown. 14 is a schematic view of the hydraulic power unit 74, where an electric motor 23, a hydraulic fluid tank 86, a filter 87, a hydraulic pump 88, a coupling 89, an electrovalve 90, a high pressure pipeline are seen. 91, an oil cooler 92, a safety valve 93 and a group of analog gauges 94.

Figure 15 is a front view of the remote command unit 82, where the link cable 81, a console 95 and its harness 96, an on / off key 97, a green bulb 98, a horn 99, can be seen; a digital voltage indicator 100, a digital pressure indicator 101, a plurality of three position pulsating switches 102, a plurality of yellow bulbs 103, a plurality of red bulbs 104 and a plurality of simple pulsating switches 105.

Figures 16 to 16g show options that can be adopted, when establishing a multi-ad modular advertising system or a set of them; that includes versions whose area of exhibition is of curved perimeters.

DETAILED DESCRIPTION OF THE INVENTION

The multi-ad modular advertising system is designed for the display of commercial advertisements or institutional messages; carrying out sequences of movement that generates a show as a choreography, which is a fundamental characteristic of the invention. The invention object of the patent, is formed by a plurality of transmission mechanisms 1; whose units have a motorized section 2 and a mechanical section 3, through which movement is printed to the continuous band 4 they carry. Each continuous band 4 contains a plurality of rectangular segments 5, made of materials mechanically resistant to traction and with characteristics that allow it to be handled by means of rollers; rectangular segments 5, where are fractions of commercial advertisements or institutional messages firmly joined side by side by rigid elements 6; each continuous band 4 being formed as an "endless" belt, by joining the last rectangular segment 5 with the first one, but with the possibility of carrying out when necessary, the replacement of a certain rectangular segment 5 in any of the continuous bands 4 of the system; starting from the reuse of the rigid elements 6 that unite them. Rectangular segments 5 that also have signaling elements 7, necessary to be able to exercise individually, the operative control of the continuous band 4 contained in each transmission mechanism 1 that integrates the system.

The motorized section 2 of each transmission mechanism 1 is formed by side plates 8 with various holes for various purposes; among them, it is possible to fix the bearings 9 that carry axes 10 and on which the respective traction rollers 1 1 work; likewise, allowing the positioning of alignment bars 12 with which lateral displacements are avoided when grouping the plurality of transmission mechanisms 1; aspect that will be explained later. The hardware 13, comes to ensure the different parts, elements and components in their position, including monitoring devices 15; also providing cohesion and some resistance to the whole. Other orifices made in the side plates 8 are cable conduits 14 that make it possible to connect the components of the transmission mechanisms 1 to systems of greater complexity that will be described in a timely manner.

Laterally in each motorized section 2, there is a synchronization subassembly 16 with toothed pulleys 17; a toothed belt 18, pivot pulleys 19, tension pulley 21, pedestal of the electric motor 22, electric motor 23, electromagnetic brake 24 and its respective movement sensor 25. In case the engine electric 23 incorporate a gearbox to reduce the revolutions and increase the torque on its terminal axis; this will be considered an integral part of it.

Each motorized section 2 of any transmission mechanism 1 has the mechanical section 3 as counterpart at its opposite end; whose side plates 8 have the same shape, dimensions and the same holes as the motorized section 2. The difference is that each section uses the holes pertinent to its specific function and small variations in the diameter of the rollers it carries; in this sense, the components of the mechanical section 3 are the following: side plates 8, bearings 9, axes 10, pivot rollers 26 and tension rollers 27 with their converging supports 20 carrying them; likewise, alignment bars 12 and screws 13 for similar purposes. In this mechanical section 3, monitoring devices 15 can also be installed, to increase the reliability of the system. The transmission mechanism 1 with rollers of the motorized section 2 and the mechanical section 3 confronted; moves the continuous band 4 that it contains; since the articulation of both sections will always be proportional to each other and the total number of rollers depending on the size of the respective web 4; subject that will be explained opportunely.

In each motorized section 2, when the electric motor 23 is running according to the selected sequence; this transmits the turning force to toothed pulleys 17 and these through the axes 10 to the traction rollers 1 1, which in turn move the respective webs 4, preferably in opposite directions according to their arrangement in the invention: odd in a direction and the pairs in the opposite direction. The resulting sum of rectangular segments 5 for each transmission mechanism 1 is identical, in such a way that the load in each case is the same and thus eliminate differences that can detract from the optical effect; especially, when the movement of two or more continuous bands 4 is simultaneous in the same direction. The electric motor 23 of each transmission mechanism 1 remains in operation; until the movement of its respective continuous band 4 is completed, according to the sequence that is executed for the change of the announcement or message. In any case and as a redundant control element, the motorized section 2 has a motion sensor 25 placed in each synchronization assembly 16. The rotation of each continuous band 4 is controlled from the movement of the signaling elements 7 when passing in front of certain monitoring devices 15; which generate the pertinent signals for the respective electric motor 23 to increase its revolutions, then reduce them and finally stop the continuous band 4 in the corresponding position; all this is carried out by means of the electronic mother board 40 of the command and control unit 33. In this process, the connectors 35, electrical conductors 34 and contactors 47 that supply their electric motor 23, the different lighting arrangements, electromagnetic brakes, 24 intervene. , carbon brushes 28. In anticipation of the incorporation of other accessories, several connectors 35 have been additionally arranged in the command and control unit 33; so that they are available to meet new requirements. The electromagnetic brake 24 applied on each synchronization assembly 16, prevents unwanted movements of the corresponding continuous bands 4 and the consequent optical deformation of the commercial advertisement or institutional message conformed by its fractions. In this way, each time the movement of the plurality of continuous bands 4 according to the sequence set in the memory devices 41 is stopped; its rectangular segments 5 with the fractions that correspond to the same commercial advertisement or institutional message, remain side by side; reconstructing words, images, forms of commercial advertisements or institutional messages that correspond to a product, good or service. This is possible only when the movement of the plurality of continuous bands 4 ceases; given the limitation of the human eye due to the effect of retinal vibration. In any case, the time of exhibition of each advertisement or message must be evaluated, according to its composition in terms of colors, figures, so that even for those very short periods, it is possible by effects of kinetic and / or optical art, to recompose the image, form or message in question.

In order for the advertising system object of the invention to satisfy its technical premises, certain guidelines and conditions must be met; among them that the plurality of transmission mechanisms 1, must be arranged side by side; Organized alternately and in a symmetrically opposite manner: A transmission mechanism 1 it will be with its motorized section 2 located on one side, the next one on the opposite side and so on until the entire pair of the transmission mechanisms 1 that is desired is completed. In each transmission mechanism 1, the side plates 8 of both the motorized section 2, and the mechanical section 3, have the same design. This has been considered, in order to take advantage of both sides of the side plates 8: on the one hand, incorporating the relevant parts to configure the motorized section 2, and on the other, incorporating the pertinent parts to configure the mechanical section 3; however, the synchronization assembly 16 corresponding to each motorized section 2 will remain hidden within the mechanical section 3 on its side, but without affecting in any way the functional principle of each pair of adjacent transmission mechanisms 1. By repeating this principle with the desired totality of transmission mechanisms 1, the modular advertising system object of the invention is as compact as possible; but always resulting in an even amount. Later on, the way in which the multi-advertised modular advertising system employing fundamentally the side plates 8 is structured in a harmonious and solid manner will be explained. On the other hand, it is necessary to explain the reasons why the transmission mechanisms 1 do not have a defined dimension; it is the case, that its parts and elements can adapt to the physical dimensions available in a certain place; corresponding to any device or advertising device in service, but also to the space where one of these can be enabled. Modular principle that allows the invention to increase or decrease its dimensions, application area and configuration: for vertical or horizontal advertising systems with continuous bands 4 oriented vertically, adding or removing transmission mechanisms 1, which makes it more or less wide, respectively; although all their rollers can be lengthened or shortened and with this the transmission mechanisms 1 where they act, without varying their total quantity. Analogously for vertical or horizontal advertising systems with continuous bands 4 oriented horizontally, making them more or less high. For both cases of continuous bands 4 vertical or horizontal, you can increase or decrease the distance between the rollers located at the ends of their modules transmission mechanisms 1, which makes it more or less high or wide, respectively. Horizontally transverse, for both cases you can incorporate or remove rollers, which makes them more or less deep, respectively; which in turn increases or decreases the number of rectangular segments 5 of their continuous bands 4 and consequently the advertisements or messages capable of handling each transmission mechanism 1.

The multi-ad modular advertising system has a command and control unit 33, capable of carrying out the appearance or disappearance, with respect to its exhibition; of commercial announcements or institutional messages according to the most convenient schedule for the product, good or service in question, or at the request of any interested party; if applicable, achieve continuity of an idea, history or review, with other announcements or messages on devices and other advertising devices located in its vicinity, and even simultaneity with other ads or messages, if such devices or advertising devices are dynamic or related. . Command and control unit 33 that through its parts, elements and circuits, makes it possible to establish the time of exhibition of each commercial announcement or institutional message and increase the advertising impact by activating elements and / or own devices and / or accessories of the system; trying to generate special effects characteristic of the invention in a systematic, progressive and recurrent way during the exhibition of commercial announcements or institutional messages.

The command and control unit 33 is the point where all the electric and electronic parts and elements of the invention converge; necessary to guarantee its continuous operation within normal operating parameters. In it are: thermo-magnetic switch 36, voltage stabilizer 37, continuous power supply 38, transformer 39, electronic mother board 40 and its relevant accessories; thermostat 44, electric fan 45, a plurality of electrical switches 47, (preferably at least one for each part, element or component); connectors 35 and electrical conductors 34, for serving, for example, the different lighting arrangements, electromagnetic brakes 24, carbon brushes 28, Other connectors 35 are available, in anticipation of other accessories that it is desired to incorporate or to meet new requirements. On the other hand, the invention can incorporate, in the background, one or more secondary transmission mechanisms 1; of smaller dimensions than those that serve as principals, by way of introducing a detail or complementary information to any advertisement or message to be displayed; in the case of an approaching event, it is extinguished or varies in a certain period. Secondary transmission mechanisms 1 that can be viewed, thanks to windows made in the corresponding rectangular segments 5 placed in the foreground where each commercial advertisement or institutional message is displayed. If necessary, a communications module 42 and its respective antenna 43 can be incorporated, through which it is possible to carry out the integral and remote monitoring of the invention; likewise, interacting in real time with the command and control unit 33, achieving substantial changes in the configuration of the system, either to modify the exposure time, make appear or disappear at any given time announcements or messages; change transition sequences from one ad or message to another, and in general, executing executive orders in real time to safeguard parts, elements and operative components of the system due to induced or fortuitous failures; satisfy the requirements of any interested party or to meet the needs of force majeure.

The advertising system modular multi-ads, has lighting arrangements, which allow you to view especially at night each ad or message that is displayed; either from the outside with reflectors 29 or directional lights, and / or with fluorescent tubes 30 or lamps constituted with LEDs 32 placed behind the plane where the advertisement or message is displayed; either with peripheral elements such as ultraviolet light tubes 31, to interact with patterned or accessory fluorescent parts in the rectangular segments 5 of the web 4; or with phosphorescent or reflective elements directly arranged in certain rectangular segments 5 of the continuous bands 4; although combinations of them can also be made by providing a characteristic differentiation. In the same way, it can incorporate in a certain transmission mechanism 1, a carbon brush 28; intended to provide energy or electromagnetic signals to electrical or electronic elements arranged in rectangular segments 5 of the continuous band 4 which each transmission mechanism 1 handles; allowing to highlight words, images, product forms, good or service that is displayed. The plurality of carbon brushes 28 and their relevant effects, in certain cases come to combined with other own and / or peripheral elements incorporated to produce optical, sound or olfactory effects; in order to raise the advertising impact and achieve a distinctive and at the same time characteristic differentiation. All parts, elements and components of the system, own or peripheral; converge through their respective electrical conductors 34 to the command and control unit 33; among which may be mentioned: electric motors 23, monitoring devices 15, reflectors 29, fluorescent tubes 30, lamps constituted with LEDs 32, ultraviolet light tubes 31; likewise, a plurality of carbon brushes 28, if incorporated, a communications module 42 and its corresponding antenna 43; photoelectric cells 46, acoustic component 59, vaporizer 60, geographical positioning device 67 and even environmental sensors 79 when they are integrated into the system. The command and control unit 33 will have additional connectors 35 in anticipation of other accessories that it is desired to incorporate or to meet new requirements.

The multi-ad modular advertising system object of the invention can be articulated in different forms, versions and sizes; trying to satisfy different needs and applications, using its side plates 8 to contain the components of each pair of transmission mechanisms 1; that is, on one side the motorized section 2 of a transmission mechanism 1 and on the other side the mechanical section 3 of the transmission mechanism 1 on its side. At the other end of this pair of transmission mechanisms 1 will be the mechanical section 3 for the first case and the motorized section 2 for the second case. For multi-ad modular advertising systems in the form of a parallelepiped, this is carried out using the alignment bars 12 and the hardware 13, which hold the groups of motorized sections 2 and mechanical 3 together in a solid manner, in the manner of single pieces; whose groups in turn come to form the frames 48 of the system. Eventually it will be possible to incorporate materials of greater hardness or rigidity, in order to guarantee such link in the most solid or hard way possible. For multi-ad modular advertising systems with ellipse shape or with curved perimeters, the frames 48 and / or the reinforcements 49 will be constituted in such a way that they can circumscribe the motorized 2 and mechanical sections 3 of each pair of transmission mechanisms 1; leaving alignment bars 12 and screws 13 confined to their limits pairs, providing the necessary cohesion to guarantee its operation. The physical union of the pairs that make up the multi-ad modular advertising system with curved perimeters, will be materialized by fixing each pair to a sheet or the like, proportionally describing the silhouette or profile in the shape of an ellipse or curve in question. Preferably, the modular multi-announcements greater than three square meters (3.0 m ²⁾ of exhibition area advertising systems; they will carry at the ends of the continuous bands 4 that are close to the frames 48, decorative frames 55 superimposed, but without making contact with them; which hide from viewers the curves formed on the tractors 1 1, the pivot rollers 26 and possibly any other material incorporated to reinforce the structured frames 48. When the multi-ad modular advertising system contains transmission mechanisms 1 with continuous bands 4 moving vertically, their frames 48 at their upper and lower ends; they demand a structure with enough rigidity to keep them in position; therefore reinforcements 49 are incorporated, which will also be hidden by decorative frames 55 of the system; that ultimately, come to describe the useful area of the system, which is visible to viewers.

Modular advertising systems multi-ads less than three square meters (3.0 m ² ) of exhibition area, will also incorporate a transparent protective cover 57, just on the continuous bands 4; which will be integrated into the decorative frames 55. In any case, the use of the protective cover 57 is not limiting for systems larger than three square meters (3.0 m ² ) of exhibition area; The particular variables must be analyzed for each case.

In those places or orientation of the multi-ad modular advertising system, where the wind can affect the stability of the continuous bands 4, when introducing vibrations; there will be a parabolic mesh 50 constructed in metallic or plastic maya, depending on the system's environment. Parabolic mesh 50 with focus equivalent to 2.5% of the visible vertical or horizontal length of the advertising system according to the orientation of the fractions; distance that comes to constitute the guideline of such parabola. The aforementioned value is only referential, so it can be varied as required by any particular operating experience. This parabolic tether 50 will be placed just behind the plurality of continuous bands 4, without affecting in any way the possibility of placing in the background, fluorescent tubes 30 or diodes LED to achieve the "Back Light" effect or transmission mechanisms 1 and its independent 4 continuous bands or another device, procuring its similar effect.

In order to avoid accumulation of static electricity due to friction of moving elements (continuous bands 4), with fixed (parabolic trough 50); a static collector 51 will be incorporated into each continuous band 4 of the system; which evacuates the energy by means of a bare copper wire 52 towards the grounding connection 53, where the discharge of the lightning rod 54 located in the highest part of the multi-advert modular advertising system is also foreseen.

Considering the creation of a modular advertising system multi-ads by more than two independent exhibition faces, and arranged in a group on the same plane, or placed at the same height on a fixed base 56 or rotatable rotating 61; these can be interconnected electrically and electronically, to increase their efficiency and advertising impact. In the case of systems arranged on a revolving rotary base 61, the spaces that form on the lateral edges that join them will be used; in this sense, shelves 58 will be set up where brochures, flyers or materials will be available for advertising or institutional purposes; which help to improve contact with users, consumers, trying to increase the results of the campaign contained in the advertisements or messages of the multi-ad modular advertising system that exhibits them. In the same way, a preferentially fixed ornament 62 will be incorporated, which may contain information regarding the brand of the manufacturer of the advertising system or the service provider. If the modular multi-advertisement advertising system is arranged on a platform 64 on a vehicular equipment 63; it is capable of displaying simultaneously while moving or moving according to its application, the commercial announcements or institutional messages it contains; vehicular equipment 63 to which a geographic positioning device 67 or other will be added, in order to know remotely and in real time its location.

When the advertising system conceived is of such dimensions that it exceeds the security limits, it could be sectioned to fold, transport and deploy later in any place; using elements hydraulically operated. In this sense the platform 64, will contain parts and pieces, among others: frames 48, generator 65, fuel tank 66, hydraulic jack 69, hose 70, articulated bridge 71, lifting mechanism 72, storage boxes 73, power group hydraulic 74, telescopic bases 75, articulated arms 76 with the corresponding lighting arrangement (s); scaffolding 77, which eventually acts as a stage for public shows, cultural or related activities; removable supports 78 and steel cables 80. The hydraulic power group 74, will contain the electric motor 23, hydraulic fluid tank 86, filter 87, hydraulic pump 88, coupling 89, electrovalves 90, high pressure pipe 91, cooler oil 92, safety valves 93 and pressure gauges 94.

To unfold and subsequently retract the system in any place and operate its hydraulic elements, a link cable 81 and the remote command unit 82 will be incorporated. If necessary, environmental sensors 79 and other accessories; which come to guarantee the stability of the platform 64 while operating stationary, according to the applicable safety standards.

Attending larger dimensions, this itinerant version of the multi-ad modular advertising system could be sectioned even in several platforms 64; which will be physically coupled by locking blocks 85. In this sense, they remain as composite parts, their frames 48 and corresponding lifting mechanisms 72; the heads 68 and articulated bridges 71 that match the closing blocks 85 and, if necessary, the steel cables 80, are suppressed. These heads 68 that acted as the cradle of the frames 48, when removed, are replaced by the sectioned supports and folding 83. In any case, electrical and electronic interconnection will be carried out between the components to conform the platforms 64 as a single advertising system; retaining the characteristic functional qualities of the invention and achieving the advertising impact when exhibiting the products, goods or services it contains.

Eventually, extensions 84 can be incorporated into the articulated bridges 71 on each platform 64 that elevate the location of the display area of the modular multi-advertisement advertising system; preferably the steel cables 80, in their original points of fixation and if necessary will be incorporated others in the higher end of the extensions 84. If additionally available, increase in the relevant proportion the length of the rectangular segments 5 and their respective fractions; then you get a modular advertising system multi-ads in itinerant version with greater exhibition area. By combining the dimension of the extensions 84 with the length of the rectangular segments 5, a system with a larger display area and with a higher position can result; for this it will be necessary to raise the lower frame 48 by means of a lifting mechanism 72. The modular advertising system multi-advertisements can also be designed in large format, to be installed with inclination with respect to the horizontal plane, displaying on the upper face, the commercial announcements or institutional messages it contains; being that its orientation seeks to attract the attention of spectators who travel as passengers on airplanes in the process of approaching for landing or in a takeoff pattern. Version of the multi-ad modular advertising system, whose characteristic functional qualities; they are dismissed or inactive, depending on the local air traffic determined through radio frequency monitoring or another form to be established. In general, the multi-ad modular advertising system or set of them, according to particular needs, can adopt several configurations or more viable applications; paying special attention to its shape, size and application, without losing sight of the way in which the system is arranged so that it fulfills its functional purpose.

The multi-ad modular advertising system contains elements whose details are presented only by way of illustration and location of the field in which the invention is developed. That is why in order to illustrate the operation of the invention, an advertising system will be established to serve as a pattern; where explanations can be made in practical terms of the system. In this sense, it is appropriate to indicate that in general, the devices and other publicity devices display their advertisements or messages vertically or horizontally; however, the structure of the multi-ad modular advertising system can be vertical or horizontal; regardless of its size, since this variable is not relevant. Regardless of the disposition of advertising system that is articulated, the system will have its axes 10 preferably in the same orientation; consequently, the fractions of the advertisements or messages contained in the rectangular segments 5 of the continuous bands 4; they will move in a vertical or horizontal direction, as articulated.

Let's say by way of example, that the multi-ad modular advertising system object of the description has been formed by twelve continuous bands 4 and is of the horizontal type; where the six odd 4 continuous bands have their motorized sections 2 and consequently their synchronization sets 16 at the bottom of the advertising system. In accordance with what has been explained above, the six continuous bands 4 pairs have their motorized sections 2 and their respective synchronization sets 16 at the top.

We will also assume that the multi-ad modular advertising system is one-sided; containing eighteen commercial advertisements or institutional messages that can be viewed one by one. Aspects that can vary, on two sides for the first case; subject that will be described later, and more or less number of announcements or messages for the second case; the axes 10 and / or rectangular segments 5 must be increased or decreased in each continuous band 4 of the invention, but depending on the particular needs and the availability of any place.

To articulate the system in an integral and as compact as possible, its parts and elements are harmonized in a symmetrically opposite way; in such a way, that the plurality of continuous bands 4 that form it have the same length and number of rectangular segments 5; unless those necessary to enable in the background a similar and independent advertising system, with other continuous bands 4 according to the principle of the invention, must be deleted; explanation that will be made when appropriate. The symmetry referred to also applies to the axes 10 and rollers of each transmission mechanism 1, whether tractors 1 1, pivot 26 or tensioners 27, which have the same amount and length.

As each continuous band 4 of the invention has been constituted as an "endless" belt, it is necessary to guarantee its stability in the roller circuits on which they move. For these effects, tension rollers 27 are incorporated, which come to provide the adequate tension to each continuous band 4; ensuring grip on the traction rollers 1 1, which are driven by the toothed pulleys 17 coupled to their corresponding synchronization assembly 16; the rotation in unison of such tractors 1 1 and with them the continuous band 4 that they carry. In any case, special attention will be paid to the values of expansion and contraction of the material due to radiation effects, changes in the environmental temperature and its limits of rupture; which will be considered for the tension applicable by the tension rollers 27, which act as compensation device for the definitive length of the continuous band 4 to which it belongs; so that when the words, images, forms, correspond to the announcements or messages contained in the fractions; allow to take advantage of the maximum visible linear distance of each rectangular segment 5, from the upper edge to the lower edge for continuous bands 4 oriented vertically, or between their lateral edges for continuous bands 4 oriented horizontally. For this reason, the fractions contained in the plurality of rectangular segments 5 will generally exceed the visible area of the advertisement or message towards the ends where the rigid elements 6 are, containing in turn the signaling elements 7 to make possible in respective control of the continuous band 4.

In view of the foregoing, it will be a mandatory condition that what is printed of each rectangular segment 5, coinciding with any adjacent rectangular segment 5, ends exactly where its physical edge is reached; this aiming to minimize, the space between contiguous continuous bands 4; be of vertical or horizontal orientation. Exceptions will be made to such detail, in the rectangular segments 5 corresponding to the first and last continuous web 4; since the external physical edges, which abut the side plates 8 of the invention; they can be partially hidden by the decorative frames 55. The invention can be programmed so that the plurality of continuous bands 4 advance in their rotation in different directions, since each continuous band 4 of the system and its respective electric motor 23 are independent of each other . In this sense and seeking expectation when the change of words, images, forms, of the announcement or message that is exhibited to potential buyers or users occurs, they will present tables with some sequences that the system has capacity to produce and that are stored in their memory devices 41. Sequences of short duration and greater lucidity and impact have been considered; recreated on the same multi-horizontal horizontal advertising system of twelve continuous bands 4 that has been handled as an example, where the numerals in cursive digits represent the order in which each continuous band is activated 4. The sequences of alternating movements, both in sense vertical as well as horizontal, are intended to seek a balance of the structure to be subject to the action of opposing forces. Sequences that pass in successive form, where the second event begins when the first ends, the third begins when the second ends, and so on. For this reason, the possibility of establishing a plurality of additional combinations by reducing the time between one event and the next is open; thus making the execution of the transition from one ad or message to the next shorter. This principle preferably applies to multi-ad modular advertising systems composed of a high plurality of transmission mechanisms 1 and transitions that impose the deliberate omission of a certain announcement or message; in the same way, multi-ad modular advertising systems with transmission mechanisms 1 that move in the same direction, but also to sequences obtained from any technology that result in a reference, guide or monitor in search of greater choreographic striking. By way of example, twelve transmission mechanisms 1 oriented vertically or horizontally that perform displacements move alternately, as illustrated in the some sequences contained in the following tables, where the. Tables I and II refer to continuous bands 4 of vertical displacement that move vertically, tables III and IV to continuous bands 4 of horizontal displacement that move horizontally: Table I

Table II

Table III

Table IV

Since the multi-ad modular advertising system can display advertisements or messages on both sides, it is necessary to indicate how to articulate the fractions contained in the plurality of rectangular segments 5 of the system. In this case, we proceed to alternatively place fractions oriented in one direction for a certain face and fractions oriented in the opposite direction for the other. It will be of strict compliance that the fractions in the rectangular segments 5 of the continuous bands 4 that correspond to an advertisement or message, coincide in a certain face of the advertising system so that the words, images, forms corresponding to a product, good or service. Simultaneously, the fractions coincide in the rectangular segments 5 of the continuous bands 4 corresponding to the advertisement or message of the other side.

Depending on what is available to the system programmer, the fractions to be ordered alternately; they will be in simple form placing one in one direction and the other in the opposite direction, or in a multiple way, interspersing them leaving two or more fractions between them; what comes to increase the expectation between one ad or message and the next. This demands that in double-sided advertising systems, all ads or messages will always be an even number; corresponding half of them for each face, (nine for the example explained). For a single-sided advertising system, where the sum of advertisements or messages could be even odd, all fractions should have the same orientation; unless it is an advertisement or message of radical or exceptional qualities; for which accessory subsystems can be incorporated as an acoustic component 59 and / or a vaporizer 60; to generate sounds and / or fragrances, respectively, a quality that is directly related to products exhibited by the invention.

For one- or two-sided advertising systems, special attention must be given to ordering fractions in multiple forms, since there are combinations that can not be materialized. When there is a direct relationship between the totality of announcements or messages contained in the continuous bands 4 and the frequency that it wishes to adopt; every sequence must be tested theoretically, in order to verify its operational viability.

This multi-ad modular advertising system can be built considering the physical dimension of any device or other horizontal or vertical advertising device in service; it is necessary to note that it is also possible to structure the system, with a combination of continuous bands 4 superimposed, if the case with different orientations; as it is explained in the following paragraph recreated on the same example of a horizontal advertising system of a face, with twelve continuous bands 4 and eighteen announcements or messages.

Suppose that an advertiser wishes to incorporate in one of his announcements, a detail that must change or change daily or weekly; because the launch date of the product or of occurrence of the event, is approaching, or that simply; a particular periodic change on a particular announcement or message is desirable. In this case, a part or all of at least one of the rectangular segments 5 that make up that advertisement or message, just where that particular countdown or periodic change needs to be displayed; a part of that rectangular segment 5 or its entirety will be absent, it being necessary in the latter case to add a complement to give operative continuity to the main web 4 on its respective rollers. The use of a transparent window can also be considered, making it possible for viewers to visualize another multi-ad modular advertising system as the invention has been described; with continuous bands 4 mechanically independent and of smaller dimensions, but placed behind the plane corresponding to the plurality of fractions that make up the advertisement or main message displayed. The transmission mechanism 1 that moves the webs 4 in the background has an electric motor 23 of proportional dimensions and lacks motion sensors 25; since such elements are unnecessary to obtain the end pursued.

Each transmission mechanism 1 in the background with its respective continuous band 4 will be connected to the electronic mother board 40 of the command and control unit 33 of the main system; from where they will receive when appropriate, the signal that will rotate independently this continuous band 4 according to the established time; In this way, the selected exposure frequency can be achieved progressively, with the desired changes for the specified time, maintaining the context of the announcements or message that appears in the announcement or main message. In the latter case, or at the request of the interested party, another element may be available which, similarly in the background, allows the proposed task to be achieved; be a screen electronic, a digital or analog clock, neon figures, reflective material, fluorescent, phosphorescent or any device whose dimensions allow its incorporation properly within the main advertising system. Considering the model that has been used for the explanations of the multi-advert modular advertising system object of the invention, there is nothing more to describe in general terms its operation:

The logical processes having been programmed in the electronic mother board 40, the mechanical alignment of the rectangular segments 5 containing the plurality of fractions that make up the commercial advertisement or institutional message towards the display face, and the modular advertising system connected to the advertisements to the external electrical outlet or from the generator 65 of a vehicular equipment 63; the first step is to switch on the system by means of the thermomagnetic switch 36, located in the command and control unit 33; which energizes the voltage stabilizer 37 where the continuous power supply 38 and the transformer 39 are connected. In this way, the energy flows to the electronic mother board 40, the memory devices 41 and other electronic complements. When the photoelectric cells 46 are enabled, the need for the ignition will be established when appropriate for the reflectors 29, fluorescent tubes 30, LEDs 32, ultraviolet light tubes 31 or another one that forms part of the plurality of lighting arrangements of the system. In the same way and as programmed, the plurality of carbon brushes 28 are energized as it was described at the time and the thermostat 44; the latter to control the operation of the electric fan 45, which protects the circuits contained in the command and control unit 33 from overheating.

The multi-ad modular advertising system begins to operate starting from an initial position, with a commercial advertisement or institutional message with its respective rectangular segments 5 with their fractions aligned and exposed to the display face, or on both sides as the case may be; taking as reference the time loaded in the memory devices 41 as a timer.

Let's say that the operator - programmer turns on the system for its set-up, after articulating it with the corresponding announcements or messages. If it is day, the Photoelectric cells 46, will not enable the lighting arrangements; therefore, the tests will be carried out to verify its correct operation and degree of sensitivity to natural light, making the appropriate arrangements. After the exhibition time has elapsed, the displacement of the plurality of continuous bands 4 will begin; at which time the electronic mother board 40 of the command and control unit 33 enables the monitoring devices 15. The electronic mother board 40 through the corresponding contactor 47 and according to the sequence chosen by the operator-programmer, energizes at low speed the electric motors 23 of the respective synchronization assemblies 16 of each transmission mechanism 1; the traction rollers 1 1 moving and consequently the continuous webs 4 they carry.

The continuous band 4 associated with each transmission mechanism 1, will start its rotation independently, either sequentially, simultaneously, by groups or any possible order, being an open system to articulate with different combinations depending on the mechanical independence between the synchronization sets 16, as previously explained and presented in the preceding tables by way of example. This aspect allows the advertising system modular multi-ads, execute any of the sequences or evolutions when changing from one ad or message to another.

In an independent manner, the signaling elements 7 located on the rectangular segments 5 of the continuous bands 4, interact with the corresponding monitoring devices 15; the pertinent signals going to the electronic mother board 40 of the command and control unit 33 being produced, first increasing the speed; reducing it later and finally disabling the contactor 47 of the respective electric motor 23. Simultaneously, the corresponding electromagnetic brake 24 is actuated and the displacement of each synchronization assembly 16 and consequently the web 4 it handles is stopped. Upon completion of the movement of each band 4 of the system according to the chosen sequence, each fraction in its respective position; reintegrates the words, images, forms that correspond to a specific commercial announcement or institutional message; whose integration in the relevant face, leaves the spectators the qualities, attributes or characteristics of the product, good or service in question. If the advertising system is articulated so that another ad or message is displayed on its back face; then their corresponding fractions must coincide simultaneously, coinciding those of the previous face, as previously explained.

The electronic parts of the monitoring devices 15 have the ability to discriminate individually certain signaling elements 7 of any rectangular segment 5 according to the programmed sequence; thus, the rotation of each continuous band 4 starts at reduced speed, until a certain signaling element 7 coincides with a certain monitoring device 15 located just in the route where this element makes its way; at which time a signal is produced that goes to the electronic mother board 40 of the command and control unit 33, which results in a significant increase in the revolutions of the electric motor 23 and consequently in the speed of rotation of the band Continue 4 that carries. The signaling elements 7 in their same direction of rotation, interact with another monitoring device 15 and again produce a reduction in the speed of the continuous band 4; until the stop of the web 4 in its correct position occurs. In this sense, it should be clarified that in each rectangular segment 5 there will preferably be signaling elements 7 in the vicinity of the rigid elements 6 to interact with the monitoring devices 15 arranged in each transmission mechanism 1. When the same process is followed in the rest of the continuous bands 4 of the system, the words, images, forms that correspond to each product, good or service to be displayed to the spectators are recomposed again.

The operational experience according to the dimensions with which the multi-ad modular advertising system is constituted, will allow knowing the maximum time that the longest sequence articulated can last; time that will serve as a reference to establish an additional security mechanism, as follows: If for any reason a lapse of time exceeds the established maximum reference, as determined by motion sensors 25; it will be assumed as a system failure, generating a signal to be sent to a remote supervisor, by any communications module 42 that is incorporated to the invention. If this alarm is not attended in a certain time, the electronic mother board 40 disables the system to protect it; also avoiding distortions of the announcements or messages that conform towards the spectators. When it is night or there is low visibility, the photoelectric cells 46 will enable, through the electronic mother board 40 of the command and control unit 33, the respective lighting arrangements for each advertisement or message; whose elements will be placed in such a way that the light beams are projected from the outside but in the direction of the advertisement or message displayed; that is, frontal lighting, or "Front Light" as it is known in the advertising field. Although it can also incorporate lighting arrangements installed in the internal part of the system, whose lights will be behind the commercial announcement or institutional message plan; taking advantage of the translucent nature of the material of the rectangular segments 5 that contains the fractions of the advertisements or messages displayed, in this case called "Back Light" in the advertising market. If available, another transmission mechanism 1 in the background, the necessary actions will be taken so that such lighting arrangements do not limit the visual of the advertisements or messages they contain. The illumination of the lighting arrangement in question will be carried out according to the sequence stored in the memory devices 41 and via the electronic mother board 40, in a fixed manner, turning them off while the change of the plurality of continuous bands is carried out. 4 or other as appropriate; but always trying as lucidly as possible. This particular aspect, together with the recurrent mode that produces the displacement of the plurality of the continuous bands 4, even randomly; generates expectation towards those who observe words, images, forms of commercial advertisements or institutional messages contained in the system. For very particular cases, reflective or phosphorescent elements may be used; likewise, fluorescent material together with tubes of ultraviolet light 31 (black light, as it is popularly known).

The plurality of carbon brushes 28 that interact with axes 10, comes to provide electric power or electromagnetic signals to the accessories that are arranged in the rectangular segments 5 that make up the announcements or messages to be displayed. Regardless of whether the advertising system is one-sided or two-sided, the plurality of carbon brushes 28 will be enabled through the respective contactors 47 located in the command and control unit 33; only if such accessories or additional elements are present in the rectangular segments 5 that make up the advertisements or messages. This plurality of carbon brushes 28 does not depend on the photoelectric cells 46, so that it can eventually operate even during the day.

Each time a sequence is executed for the change of the announcement or message; the plurality of continuous bands 4 remains with a slight tension, sufficient for the spectators to appreciate in an integrated manner; the rectangular segments 5 with their fractions containing words, images, forms, corresponding to the product, good or service that is displayed. Each time a sequence is executed for the change of the announcement or message; the plurality of continuous bands 4 remains with a slight tension, sufficient for the spectators to appreciate in an integrated manner; the rectangular segments 5 with their fractions containing words, images, forms, corresponding to the product, good or service that is displayed.

At the end of the display period according to the chosen sequence programmed in the memory devices 41 and under the supervision of the electronic mother board 40, for a certain announcement or message; a new rotation order is generated, which the system executes as explained; only that it changes the commercial announcement or institutional message to be exhibited, according to the selected sequence; or randomly if that is the case.

After the commercial announcements or planned institutional messages are exposed to the public, considering also in agreement with the interested party the schedule most pertinent to the product or service in question, the cycle becomes recurrent; eventually varying the independent webs 4 or electronic screen in the background with respect to the advertisement or main message; and / or enabling or disabling through the photoelectric cells 46 the necessary lighting arrangements or "Front light" or "Back Light"; in the last case and independently, the plurality of carbon brushes 28.

Each time a change of announcement or message is completed according to the chosen sequence, it could be considered that the system has stabilized, going to the resting condition and disabling the elements that were in operation; with the exception of the electronic mother board 40, the memory devices 41 and pertinent accessories, which governs in general the operating elements of the invention; likewise, the plurality of carbon brushes 28 and, if applicable, the lighting arrangement (s) in service, dependent on the photoelectric cells 46.

Conceived the invention, as explained in the preceding paragraphs; it is feasible to constitute a multi-ad modular advertising system with more than two independent exhibition faces; either in a group form on the same plane or placed at the same height on a fixed base 56 or rotary 61. The electrical and electronic interconnection between them, and even with another advertising system in their vicinity; would increase his; which will be interconnected electronically and electronically, and, if applicable, with another multi-ad modular advertising system in their vicinity with a view to increasing the advertising impact.

When a multi-advertised modular advertising system is arranged on a platform 64, on a vehicular equipment 63, with its respective generator 65; it is capable, according to the described functional principles, of simultaneously displaying while moving or displacing the commercial announcements or institutional messages it contains. In the event that this advertising system is conceived with greater dimensions, to the extent that it exceeds certain security limits or endangers its security or that of third parties; This could be sectioned to fold, transport and deploy later in any place; using special equipment, which includes the hydraulic power unit 74 containing its hydraulic fluid tank 86, filter 87, electric motor 23, coupling 89, hydraulic pump 88, electrovalves 90, high pressure pipe 91, oil cooler. 92, safety valves 93 and pressure gauges 94. The pressure produced by this group of hydraulic power 74, will be used to drive when appropriate; hydraulic jacks 69 and their respective articulated jibs 71; telescopic bases 75 and removable supports 78 associates; articulated arms 76 and lifting mechanism 72. To guarantee the stability of the platform 64 while the system is deployed in any place in accordance with the applicable safety standards, steel cables 80 will be incorporated from the upper part of the articulated jumpers 71, to protruding ends in the telescopic bases 75 in the vehicular equipment 63; in the same way, environmental sensors 79 and other accessories for early warning.

Considering larger dimensions, this itinerant version of the multi-ad modular advertising system may be operating on two platforms 64; which will be mechanically coupled to their ends where the supports are sectioned and foldable 83. Similarly, their frames 48 will be conveniently joined with the help of locking blocks 85, constituting as if it were one piece; that after the electrical and electronic interconnection of its parts and elements, a unique advertising system results; retaining the functional qualities characteristic of the invention.

If extensions 84 are provided to articulated bridges 71 in each platform 64, the location of the display area of the advertising system is raised; but if it is also arranged to increase the length of the rectangular segments 5 and their respective fractions, then a system with a greater display area, which may be included in a higher position, is obtained as a result of the partial elevation of the frame 48 located on the bottom.

When it is necessary to replace rectangular segments 5 in any of the continuous bands 4, first proceed to electrically de-energize the system; after which, the synchronization set 16 will be moved manually and with the greatest caution; however, if due to its size, such action becomes difficult; any tool will be used by rotating the rotor of its electric motor 23 and thereby the corresponding synchronization assembly 16. If this is the case, the system will be fed back and the corresponding electric parts and elements will be aligned; the remote command unit 82 being used with its respective link cable 81. The operation will be carried out, after enabling with the respective on / off key 97, the remote command unit 82; which will be confirmed when turning on the green light bulb 98 of console 95. The intervention of the system will be done through of the pluralities of pulsating switches of three positions 102 and simple pulsars 105; placed between harnesses 96 that prevent accidental actuation. In case of alarms, these will be presented to the operator by means of the digital voltage indicator 100 or the digital pressure indicator 101; other faults will cause the green bulb 98 to flash and a characteristic buzzing will occur through the horn 99; which will also be presented when the operator executes an incorrect action. The pluralities of yellow and red light bulbs 104, will turn on when the corresponding pulsating switch is activated; which signal the direction in which certain transmission mechanism 1 rotates or the hydraulic elements are actuated.

In the last case, the contactor 47 that enables the electric motor 23 that drives the continuous band 4 to be manipulated will be pressed directly and on demand; which simultaneously excludes the respective electromagnetic brake 24 and sets the synchronization assembly 16 in motion; the corresponding traction rollers 1 1 and consequently the continuous web 4 that it contains. Once the desired substitution is completed, the functional test of the system is carried out, executing several changes or a complete run of the continuous band 4 intervened. Finally, the system is reassembled as planned and electrically powered for final verification. Foreseeing future needs, the system has some spare or reserve circuits to incorporate another device or peripheral element to the invention: new techniques that are developed and that are applicable, a communications module 42 for remote manipulation of the system or for simultaneous operation of a group of advertising systems in any sector, among others.

Claims

one . A multi-ad modular advertising system, comprising a plurality of transmission mechanisms essentially comprised of side plates, bearings, shafts and rollers, interconnected to a command and control unit; characterized by generating electro-mechanical actuation and vertical or horizontal displacement in programmed periods of time, to an equivalent plurality of continuous bands, integrated by rectangular segments mechanically resistant to traction; that arranged on a structure and by the sequences of alternative displacements thereof, exhibits one at a time, various commercial advertisements or institutional messages.

A system according to claim 1, characterized by containing in each rectangular segment, a fraction of a commercial advertisement or institutional message and signaling elements for its operational control in its vertical or horizontal movement; where the movements of their continuous bands can be programmed and executed in any direction, preferably vertical with the odd ones upwards and the pairs downwards or horizontally with the odd ones to the right and the pairs to the left.

A system according to claim 1, characterized in that the rectangular segments forming the respective continuous bands are firmly joined by rigid elements, as an endless chain; where each band continues, with pre-programmed displacement of location coinciding with the rest of continuous bands, when each of the rectangular segments of a commercial advertisement or institutional message is placed side by side, they form words, images or forms that allow identifying products, goods or services.

A system according to claim 1, characterized in that the number of rollers incorporated in each transmission mechanism, which in turn establishes the depth of the system, is directly related to the length of the web and the number of commercial advertisements. or institutional messages that may contain.

A system according to claim 1, characterized in that the plurality of continuous bands contained in the respective plurality of transmission mechanisms, allow the replacement of any of the rectangular segments that comprise it, starting from the reuse of the rigid elements that they unite them

6. A command and control unit, comprising a motherboard, a plurality of memory devices and electronic accessories, characterized by exercising command and control over the transmission mechanisms, of the memory devices acting as timers, lighting arrangements, sound, vaporizer and other operating components.

7. A command and control unit according to claim 6, characterized by containing stored in the memory devices, a plurality of sequences that drive transmission mechanisms and other parts, elements and electrical and electronic components, own and / or peripherals, which also allow to establish the time of exhibition of each commercial announcement or institutional message.

A command and control unit according to claim 6, characterized in that it comprises lighting arrangements with reflectors or directional lights in front of the plane where the advertisement or message is displayed, ultraviolet light tubes to interact with fluorescent parts on rectangular segments in the plurality of continuous bands of the respective transmission mechanisms and phosphorescent or reflective elements directly incorporated in rectangular segments of the continuous bands.

9. A command and control unit according to claim 6, characterized in that the lighting arrangements also comprise fluorescent tubes or lamps constituted by LEDs placed behind the advertisement or message, highlighting the translucent nature of the material of the rectangular segments where they are located. contained the fractions of commercial advertisements or institutional messages displayed.

10. A command and control unit according to claim 6, comprising a communications module, constituted by a bi-directional link between the command and control unit and a remote operator, characterized in that it allows carrying out the monitoring integral of the system in real time and introduce substantial changes in the configuration of the system.

eleven . A command and control unit according to claim 6, comprising a plurality of carbon brushes incorporated to certain transmission mechanisms, characterized by providing power or electromagnetic signals to electrical or electronic elements, arranged in rectangular segments of the continuous bands that handle, to produce an optical effect combined with those produced by other parts, elements and own components and / or peripherals of the system.

12. A multi-ad modular advertising system, characterized in that it can display on any of its display faces, a plurality of commercial advertisements or institutional messages referred to products, goods or services, one by one, independently and can produce before, during or after executing the change from one commercial advertisement or institutional message that is displayed to another; optical, sound and / or olfactory effects, with parts or components, own and / or peripheral.

13. A multi-ad modular advertising system according to claim 12, formed by three mechanically independent systems placed at the same height on a rotating rotating base; characterized in that their decorative frames coincide in their posterior edges, forming a triangular advertising system, where the open spaces between the previous edges, corresponding to the sides of the exhibition faces, include shelves for placing flyers, brochures or other information related to products , goods or services exhibited.

14. A multi-ad modular advertising system according to claim 12, characterized by allowing the appearance or disappearance, with respect to its display, of commercial advertisements or institutional messages, through the deliberate handling of sequences contained in its memory devices, which executed on the plurality of transmission mechanisms, result in movements as a choreography, seeking a characteristic advertising impact.

15. A multi-ad modular advertising system according to claim 12, characterized in that it comprises a plurality of transmission mechanisms in the background to impose the partial or total replacement of the commercial advertisement or institutional message contained in the rectangular segments arranged in the foreground , in addition, it can incorporate a multi-advertised modular advertising system in the background, as secondary and of smaller dimensions than the one located in the foreground, allowing to introduce a detail or complementary and variant information, to a specific announcement or message that acts as the principal, thanks to the partial or total suppression of a plurality of rectangular segments placed in the foreground.

16. A multi-ad modular advertising system according to the claim 12, characterized in that its size is unlimited because it is composed of modular structures, which makes it possible to adapt its parts and elements according to the physical dimensions available in any place; where there is any device or advertising device in service or the corresponding proportional space.

17. A multi-ad modular advertising system, characterized in that it comprises a structure preferably in the form of a parallelepiped, formed by guides and a plurality of transmission mechanisms of the respective continuous bands, symmetrically located vertically or horizontally, with rigid perimeter reinforcements; in whose faces it incorporates the fractions of commercial announcements or institutional messages arranged in parallel, whose separations facilitate their displacement, without distorting their clarity.

18. A multi-ad modular advertising system according to claim 17, characterized in that its perimeter reinforcements can be of a curved nature, circumscribing within it the motorized and mechanical sections corresponding to contiguous pairs of transmission mechanisms; where an overlapping decorative frame limits the visible area of the rectangular segments of the respective continuous bands, describing the display area with curved perimeters.

19. A multi-ad modular advertising system according to claim 17, characterized in that it comprises a parabolic mesh in metal or plastic, according to the environmental environment of the system, which placed behind the continuous bands, comes to suppress vibrations of the rectangular segments and consequent optical distortions of what is exhibited, depending fundamentally on the environmental conditions referred to intensity and direction of the wind, which may affect the stability of the plurality of continuous bands it contains.

20. A multi-ad modular advertising system according to claim 17, characterized in that the focus of the parabolic mesh is established in proportion to the visible vertical or horizontal length of the system and according to the orientation of the plurality of continuous bands contained in their respective transmission mechanisms, length that comes to constitute the directrix of such parabola.

twenty-one . A modular multi-advertisement advertising system according to claim 17, comprising a plurality of static collectors to be incorporated in the equivalent plurality of continuous bands and with which physical contact; characterized by being the preferred means through which energy generated by friction between the continuous bands carrying the transmission mechanisms and the parabolic mesh is eliminated.

22. A multi-ad modular advertising system according to claim 17, consisting of more than two independent systems, characterized in that being arranged in a group on the same plane, or placed at the same height on a fixed base, these can be to be electrically and electronically interconnected, taking as a centralized system a single unit of command and control.

23. A multi-ad modular advertising system according to claim 17, characterized in that its display face, can have an inclination with respect to the vertical plane, when the spectators are passengers of airplanes in approaching process for landing or in takeoff pattern. and may be unemployed or inactive, depending on the local air traffic, determined in the command and control unit, through the monitoring of radio frequencies or another form to be established.

24. A multi-ad modular advertising system according to claim 17, characterized in that being based on movements in vertical orientation, it can increase or decrease its width dimension by incorporating or suppressing transmission mechanisms.

25. A multi-ad modular advertising system according to claim 17, characterized in that being based on movements in vertical orientation, it can increase or decrease its dimension in terms of its height by increasing or reducing the distance between the rollers located in the extremes of their transmission mechanisms.

26. A multi-ad modular advertising system according to claim 17, characterized in that being based on movements in horizontal orientation, it can increase or decrease its width dimension by increasing or reducing the distance between the rollers located in the extremes of their transmission mechanisms.

27. A multi-ad modular advertising system according to claim 17, characterized in that being based on movements in horizontal orientation, it can increase or decrease its dimension in terms of its height when incorporated or suppressed transmission mechanisms.

28. A multi-ad modular advertising system according to claim 17, characterized in that the transmission mechanisms when they are oriented vertically or horizontally are programmed in the command and control unit to perform shifts in alternate sequences, which allow maintaining the Dynamic equilibrium of the structure by opposing opposing forces generated by driving the continuous band that carries each transmission mechanism.

29. A multi-ad modular advertising system according to claim 17, characterized in that the applications in intermediate format, can be arranged on a platform on a vehicular equipment, being able to simultaneously display while moving or moving according to its application, commercial announcements or institutional messages that it contains, including, in addition, geographical positioning devices or other, that allow knowing its location in real time.

30. A multi-ad modular advertising system, characterized in that it comprises large-format applications with physical dimensions that exceed certain safety limits, which can be sectioned to fold, transport and subsequently deploy in any place; forming an advertising system modular multi-ads of itinerant nature, also incorporating environmental sensors and other accessories to monitor the environment and ensure the stability of the platform while operating stationary.

31 An itinerant multi-advertisement modular advertising system according to claim 30, characterized by comprising an electric power generator and use of hydraulically actuated elements for folding and unfolding.

32. An itinerant multi-advertisement modular advertising system according to claim 30, characterized in that for larger dimensions of large format applications; they require more than one platform to be assembled, through the mechanical coupling of matching parts and the electrical and electronic interconnections to constitute a unique advertising system, using a single command and control unit, as well as electric power generators and hydraulically operated elements respective of each platform.