WO2006077959A1

WO2006077959A1 - Information management system in cosmetics sales

Info

Publication number: WO2006077959A1
Application number: PCT/JP2006/300837
Authority: WO
Inventors: Akihide Hamano; Tomoko Fukuyama; Masayuki Shimazu
Original assignee: Shiseido Company, Ltd.
Priority date: 2005-01-21
Filing date: 2006-01-20
Publication date: 2006-07-27
Also published as: CN101107624A; JP2006202069A

Abstract

[Problems] To provide an information management system for enabling a cosmetics selling retail shop to grasp the situations of its own customers or cosmetics users precisely. [Means for Solving the Problems] The information management system comprises a center side system (11), a plurality of shop side systems (1) and a plurality of member terminals (10) both connected with the center side system. The shop side systems (1) have: a function to collect member information on personal attributes corresponding to member IDs, sales information on sales commodities corresponding either to the member IDs and shop IDs or to the shop IDs and on sales prices and sales times, and skin diagnosis information composed of skin data and the times of skin diagnoses corresponding to the member IDs; and a function to transmit those pieces of information collected to the center side system (11). The center side system (11) has a function to store the pieces of information received, and a function to extract necessary information on the basis of requests from the shop side systems (1) or the member terminals (10).

Description

Specification

Information management system for cosmetics sales

Technical field

[0001] The present invention relates to an information management system for a product supplier such as a cosmetic manufacturer to provide sales support to a retailer handling cosmetics or to provide information to cosmetic users. .

Background art

[0002] Conventionally, the power of retail stores that sell cosmetics In order to provide various services to customers of their own stores, customer information has been managed. The customer information includes the customer's address, name, age, gender, etc., in addition to the basic personal attributes, and the purchase history of cosmetics. In addition, medical records that diagnosed the skin condition of customers were also managed along with customer information.

At each store, direct mail was sent based on customer information managed by the store, and cosmetics suitable for the customer were recommended when the customer visited the store.

[0003] On the other hand, cosmetic manufacturers sometimes give services to users of in-house manufactured cosmetics according to the purchase price, and give privileges such as prizes based on the accumulated points. Such points are managed at each store, and each store requests a maker for prizes according to the customer's points.

Since this background technology is usually used in retail stores that sell cosmetics, patent research was particularly powerful.

Disclosure of the invention

Problems to be solved by the invention

[0004] As described above, when managing customer purchase history, skin condition, and the like for each store, the following inconveniences exist.

First, when the same user purchases cosmetics at multiple stores, the purchase history is managed for each store, so it is difficult for each store to grasp the usage status of cosmetics from the purchase history. I was strong. For example, in the purchase history managed at one store, the information on the products purchased at other stores is insidious. There was a problem that I couldn't figure out, and I couldn't give proper advice on cosmetics recommendations, usage and care.

[0005] In addition, when points are given as a manufacturer's service, the purchase amount is aggregated for each store, and the amount is converted into points, so products from the same manufacturer are purchased. However, there was also a problem that the total of the purchase price was not accurately reflected in points o

In addition, manufacturers and other cosmetics providers were unable to accurately grasp information such as how their products sold to retail stores were actually sold! /, Sales volume, etc. .

[0006] An object of the present invention is to enable a retail store that sells cosmetics to accurately grasp the situation of the customer of the own store who is the cosmetic user, for example, accurately grasp the customer's use of cosmetics. It is to be able to give accurate advice.

Another purpose is to provide an information management system that enables services beyond the limits of individual stores.

Means for solving the problem

[0007] The first invention is a center-side system, a plurality of store-side systems connected to the center-side system via communication means, and a plurality of member terminals connected to the center-side system via communication means. Assuming a system consisting of: The store-side system then sells sales information, sales price, and sales time associated with member information such as personal attributes associated with the member ID and both the member ID and store ID, or associated with only the store ID. A function of collecting information, skin data associated with a member ID and skin diagnosis information consisting of skin diagnosis time, and a function of transmitting the member information, sales information and skin diagnosis information to the center system. Have

[0008] Further, the center side system stores the member information, the sales information, and the skin diagnosis information that also received the store side system power, and the member information associated with the store ID and the sales information. When there is a request to obtain information or skin diagnosis information, the sales information corresponding to the store ID of this store is specified, and the member information, sales information or skin diagnosis corresponding to the member ID is specified based on the specified sales information. Extract information and it When a request for obtaining sales information and skin diagnosis information is received from the store-side system by specifying the member ID, and the sales history and skin corresponding to the member ID A function to extract diagnostic information and send it to the above-mentioned store side system, and when there is a purchase history or skin data acquisition request corresponding to the member terminal power member ID, sales information or skin corresponding to the member ID It has a function to extract diagnostic information and send it to the member terminal corresponding to the above member ID.

[0009] The second invention is based on the first invention, and the center side system is based on the member information and the sales information! It has a feature in that it has a function to transmit to.

The third invention is based on the second invention and comprises a product supplier side terminal that can be connected to the center side system. The product supplier side terminal conducts management analysis on the center side system. It is characterized in that it has a function to be executed.

[0010] The fourth invention is a center side system, a plurality of store side systems connected to the center side system via communication means, and a plurality of member terminals connected to the center side system via communication means. Assuming a system consisting of: The store-side system includes information collection means and transmission / reception means for transmitting the collected data to the center-side system, and the center-side system exchanges information with the store-side system. Side transmission / reception means, information storage means for storing the received member information, sales information and skin diagnosis information, and processing means for performing information processing.

[0011] In addition, the information collection means of the store-side system includes member information such as personal attributes associated with a member ID, and sales items associated with both the member ID and the store ID, or associated with only the store ID, It has a function to collect sales information regarding sales price and sales time, and skin diagnosis information consisting of skin data and skin diagnosis time associated with the member ID. The processing system of the center side system is the store side system card. When a request for obtaining member information, sales information or skin diagnosis information associated with a store ID is received, the sales information corresponding to the store ID of this store is specified, and the above-mentioned member ID is assigned based on the specified sales information. A function to extract the corresponding member information, sales information or skin diagnosis information, and a store A function to extract sales history and skin diagnosis information corresponding to the member ID when receiving a request to obtain sales information and skin diagnosis information by specifying a member ID from the side system, and the extracted information to the store side system A function to send information, a function to extract sales information or skin diagnosis information corresponding to the above member ID when a purchase history or skin data acquisition request corresponding to the member ID is received from the member terminal It has a function to send information to the member terminal corresponding to the above member ID.

The invention's effect

[0012] According to the first to fourth inventions, a retail store that sells cosmetics can accurately grasp information such as purchase history and skin condition of the customer of the store itself.

In addition, services that are not bound by the store frame can be provided appropriately. As a result, customers can receive appropriate beauty advice and other services.

Stores that sell cosmetics can also analyze sales information and customer information of their stores using the center system.

BEST MODE FOR CARRYING OUT THE INVENTION

[0013] An embodiment of the present invention will be described with reference to FIGS.

Fig. 1 shows the overall configuration of the system of the present invention. The store-side system 1 installed at a retail store that sells cosmetics is connected to the center-side system 11 via communication means N1, such as the Internet. It is possible. The center system 11 is a server or the like managed by an information manager. As the information manager, for example, a cosmetic manufacturer or the like may be a supplier of cosmetics handled by each of the above retail stores, or may be another third party.

The cosmetics in this invention include makeup cosmetics, skin care cosmetics including facial cleansers and makeup removers, shampoos, hair styling agents, hair restorers, supplements, pharmaceuticals and quasi drugs.

[0014] Further, the center side system 11 can be connected to a plurality of member terminals 10 via communication means N2 such as the Internet, and can be connected to the product supplier side terminal 6 via communication means N3. ing. However, the communication means Nl, N2, N3 The means can be forceful, and the separate means of communication is also acceptable.

The member terminal 10 is a personal computer used by a customer who has registered as a member. In the system of this embodiment, communication between the store side system 1 and the member terminal 10 is always performed via the center side system 11.

The product supplier side terminal 6 is a terminal used by a person in charge on the product supplier side such as a manufacturer or wholesaler. In this system, the product supplier side terminal 6 can access the information of the center side system 11 via the communication means N3.

[0015] The store-side system 1 transmits and receives data between the processing unit 2 that performs arithmetic processing, the input unit 3 linked to the processing unit 2, the display unit 4 such as a display, and the center-side system 11. And a transmission / reception unit 5. The above input unit 3 can be used with a keyboard, a card reader for reading information such as a membership card, or a POS (point of service terminal) for capturing sales information.

Further, a skin diagnostic device 7 is connected to the processing unit 2.

The store-side system 1 may be composed of an integrated device or a plurality of devices.

On the other hand, the center side system 11 is linked to the processing unit 12 that performs data processing, and communicates with the store side system 1, the member terminal 10, and the product supplier side terminal 6. A transmission / reception unit 13, an input unit 14, and an output unit 15 such as a display are provided. Further, the center side system 11 stores the processed data, the member information storage unit 16, the sales information storage unit 17, the skin information storage unit 18 for storing the data collected by each store side system 1. And a processing information storage unit 19 for performing the processing.

The center side system 11 may be configured with a single server, or each function may be distributed on separate devices to form a system.

Next, the information stored in each storage unit 16-19 of the center side system 11 will be described.

The member information stored in the member information storage unit 16 is member attribute information associated with the member ID, and is information collected by registering a cosmetic user as a member in the store-side system 1. is there. In order to register as a member, first, the person in charge at each store inputs personal attribute information such as the name and age of the member user and the member ID assigned to the member to the processing unit 2 via the input unit 3. . The processing unit 2 associates the input personal attribute information with the member ID as the member information of the new member, and transmits it to the center-side system 11 via the transmission / reception unit 5. The processing unit 12 of the center side system 11 stores the received member information of the new member in the member information storage unit 16.

[0018] In this way, the member information is stored in the member information storage unit 16, whereby the member registration is completed. Note that the member ID can be assigned by any method. However, since it must be a unique code for each member information managed by the center side, a member ID is assigned to each store in advance, or the processing unit 12 of the center side system 11 A method of assigning a randomly specified member ID at the time of receiving personal attribute information of a new member can be considered.

[0019] The sales information stored in the sales information storage unit 17 is data collected by the input unit 3 of each store-side system 1, and the product ID, sales price, and sales time are stored in the member ID and store building fiD. Is information associated with each other.

When the product is sold, the input unit 3 reads the product code from the barcode attached to the product, sends the product code and sales data such as the selling price to the processing unit 2, and purchases the product. It has a function of reading the member ID of a member who is a member from the member card and transmitting the member ID to the processing unit 2. The processing unit 2 associates the sales data input from the input unit 3 with the member ID and transmits the sales information to the center side system 11 as sales information.

However, if the purchaser is not a member, in the store, sales data such as a product code and a sales price is input from the input unit 3, and the processing unit 2 transmits it to the center system 11. In the center side system 11, the processing unit 12 determines the presence or absence of the member ID in the received data, and if the member ID is not included, stores it in the sales information storage unit 17 as non-member sales information. How! /

In this embodiment, the input unit 3 and the processing unit 2 constitute the information collecting means of the present invention and realize the function of collecting information. The skin information stored in the skin information storage unit 18 is information in which the measurement time and the member ID are associated with the skin data measured by the skin diagnostic apparatus 7 of the store side system 1. However, these skin data may be stored in association with the store ID of the store that performed the diagnosis. In this way, by associating the store ID, it is possible to identify the store at which the skin data is measured from the data stored in the skin information storage unit 18.

[0021] The skin diagnostic device 7 may be any device, but includes, for example, a microscope and captures skin state image data and measures skin moisture, sebum, and the like. Such as a device. Then, the measurement result is associated with the member ID of the subject to obtain skin information, which is transmitted to the center system 11 via the transmission / reception unit 5.

The processing information storage unit 19 generates the information processed by the processing unit 12, the store website accessible from each store side system 1, and the member website accessible from the member terminal 10. It also stores data for the website that is necessary to do this.

[0022] As described above, the member information, sales information, and skin information collected at each store are collectively managed at the center. The center-side system 11 has a function to collectively manage information collected at each store and perform management analysis based on that information. This management analysis program is set in the processing unit 12.

The management analysis can be executed by the processing unit 12 via the input unit 14 of the center system 11. In addition, the product supplier can be made to execute the processing unit 12 from the terminal 6 or the store-side system 1.

[0023] As a management analysis, for example, using the table shown in FIG. 2, it is possible to perform a simulation of acquired member users against the annual sales target. Each frame in Fig. 2 has a plan column 20, a previous year result column 21, and a year-on-year comparison column 22. The result column 21 stores the processing unit 12 and the sales information storage unit 17 stores the above. The sales information capability is also extracted from the previous year's data, aggregated, and automatically applied to the results column 21 for display.

[0024] When data is displayed in the result column 21, the necessary numerical values are entered in each plan column 20 while viewing the data. However, there are some columns that display automatically calculated values that do not need to be entered in all plan columns 20. For example, if you enter the annual sales target in the plan column 20 of store sales A in Figure 2 and enter the sales target of member sales B, which is the member's sales, the non-member free customer sales N is the annual sales A Is automatically calculated as the difference between member sales B and member sales B, and is automatically displayed in the plan column 20 of pre-sales sales N.

In this way, it is possible to simulate the number of members required to achieve target sales for one year by entering data in all fields including automatically calculated fields.

[0025] Further, as shown in the table of FIG. 3, it is also possible to classify members by level and perform sales analysis by level. Membership levels are determined based on the number of visits. For example, the priority members, fixed members, and training members are sorted in descending order of the number of visits, and the priority members are further classified into multiple levels. It should be noted that the number of visits that will be used as a delimiter for each level can be set according to the situation of each store.

Since this kind of analysis was made possible, the relationship between sales and member levels became clear, and it became easier to plan member acquisition plans and services for members by rank.

Such an analysis can be processed by accessing the center system 11 from the store side terminal 1 or the product supplier side terminal 6.

When each analysis is performed for each store, the processing unit 12 identifies the store ID from the store-side terminal 1 that has been accessed, and stores the data corresponding to the store ID from the sales information in the sales information storage unit 17. Extract it.

In addition to the simulation and analysis shown in Figs. 2 and 3, the center side aggregates the total sales, displays the sales performance of the acquired members by rank, and analyzes the total number of members and member attributes. It is also possible to do.

Furthermore, it is possible to grasp information on when, where, and how many products were sold for all products from manufacturers and wholesalers.

[0027] In addition to the management analysis as described above, the center side system 11 manages the purchase history of individual members. Based on the purchase history of the members, the improvement of member services on the store side can be improved. Can be planned. For example, the usage status of cosmetics such as the consumption of cosmetics by the member can be estimated more accurately from the purchase history. Conventionally, each store has its own store Because they managed only their purchase history, they sometimes recommended the same product immediately after purchasing certain cosmetics at another store. However, if the information held by the center-side system 11 can be shared at each store, the amount of cosmetics used by the member can be accurately estimated.

Similarly, for skin information, the skin information collected at all stores is managed in association with the member ID, so the store can refer to the diagnosis results at other stores.

[0028] In addition, since the center side system 11 and the product supplier side collectively manage the member information and sales information collected by the plurality of store side systems 1! / It is possible to accurately grasp the purchasing history of cosmetics of each member.

For example, if the manufacturer in each store gives points according to the purchase price, the calculation of the number of points is also performed by the processing unit 12 of the center system 11, so if you purchase at a different store However, all purchases will be reflected in the points.

[0029] The center side system 11 creates and manages a store website and a member website. These websites include store websites that can be accessed from the store-side system 1 so that the analysis results as described above, the purchase history of customers, and skin conditions can be ascertained for each store. The member can access from the member terminal 10 in order to obtain his purchase history and skin information.

[0030] The store-side website includes a store home page creation support site for creating a store homepage.

The above store website creation support site easily creates a website by applying the information of the center side and the information unique to each store to the page where the basic layout of the store website is standardized. It is a site that can be made. By using such a site, anyone can easily create a store homepage in each store-side system 1. Furthermore, by providing the center side with the basic layout and color scheme of the homepage, the image of the homepage of all stores can be unified with the intention of the center, such as the manufacturer.

[0031] Thus, the store side terminal 1, the member terminal 10 and the product supplier side terminal 6 are connected to the center side. Although the information managed by the system 11 can be used, it is possible to set a limit that does not allow everyone to view all information. For example, it may not be desirable for personal information such as purchase history and skin information specifying personal attribute information to be exposed to the outside.

Therefore, for example, as shown in FIG. 4, it is conceivable to limit the information that can be accessed, that is, browsed by each terminal.

The table in Fig. 4 shows the type of viewer vertically and the type of information horizontally. In each of the corresponding fields, a circle is marked “◯” when browsing is possible, and a crossing “X” when browsing is not possible. If you can browse a part of it, indicate a triangle “△”!

[0032] For example, each individual member can view member information and sales information corresponding to his / her member ID. That is, the member can display the aggregated value of the purchase price for each store as well as his / her attribute information, his / her purchase price and purchased product, as well as the purchase price for each store. However, you cannot view purchase information for other members or sales information about stores that you have not purchased.

In addition, in principle, each store can only see information related to its own store. In the sales information, you can see the sales information of your own store, and you can also see the purchase history of each member for your own customers. For sales information of other stores, information specifying individual stores cannot be seen, but for example, average sales nationwide should be visible.

[0033] Further, on the merchandise supplier side, the member information other than the member ID cannot be viewed, but other member information and sales information can be viewed. Therefore, you cannot see personally identifiable information, such as your name, but you can identify sales IDs, skin diagnostic information, etc., and aggregate by specifying your member ID.

As described above, personal information can be protected by limiting the types of information that can be accessed by each terminal.

[0034] On the other hand, on the member's website, a member can sign in with his / her ID and password to display individual member information, purchase history, skin information, and the number of points earned according to sales. Can do. In the center side system 11, the member terminal 10 identifies the member ID. The corresponding information is extracted from each information storage unit 16, 17, 18 and 19 based on the member ID and displayed.

In addition, registered member information, that is, member attribute information may be modified from the member website. In this way, for example, when an address or telephone number changes, a member can directly change his / her attribute information without having to go to the store.

[0035] Since the skin information and member information of each member is stored in the center-side system 11, the center-side system 11 creates beauty advice suitable for each member by using these information. It can also be displayed on the member's website.

In addition, the member website provides a page for inputting and sending questions and requests, and the center system 11 accepts them, sends back answers to those questions, and provides advice based on requests. You can also reply.

The advice is selected by the processing unit 12 based on member skin information, purchase history, demands, etc. from advice data stored in advance in a storage unit (not shown).

In the above embodiment, the product provider side terminal 6 used by the product provider is connected to the center side system 11, but the center side system 11 is managed by the product supplier. In this case, the product provider can access information managed by the center side system 11 via the input unit 14 of the center side system 11. Even if you don't set up,

Brief Description of Drawings

FIG. 1 is an overall configuration diagram of a system according to the present invention.

[Figure 2] This is a table for simulating the number of members acquired against sales targets.

[Figure 3] This is a table showing sales by membership.

FIG. 4 is a table showing an example of restricting accessible information for each terminal.

Explanation of symbols

[0038] 1 Store side system

2 Processing section 3 Input section

5 Transceiver

6 Product supplier terminal

7 Skin diagnostic device

10 Member terminals

11 Center side system

12 Processing section

13 Transceiver

14 Input section

16 Member information storage

17 Sales information storage

18 Skin information storage

Nl communication means

N2 communication means

N3 communication means

Claims

The scope of the claims

[1] A center side system, a plurality of store side systems connected to the center side system via communication means, and a plurality of member terminals connected to the center side system via communication means. The system uses member information such as personal attributes associated with the member ID, sales information associated with both the member ID and store ID, or sales information associated with only the store ID, selling price and sales time, and the member ID. The center side system is equipped with a function for collecting skin data associated with the skin and skin diagnosis information consisting of the time of skin diagnosis, and a function for transmitting the member information, sales information and skin diagnosis information to the center side system. Is a function that stores the member information, the sales information, and the skin diagnosis information that have also received the store side system power, and the store ID and store ID. When there is a request to obtain attached member information, sales information or skin diagnosis information, the sales information corresponding to the store ID of this store is specified, and the member information corresponding to the member ID based on the specified sales information The function to extract sales information or skin diagnosis information and send them to the store side system corresponding to the above store ID and the store side system power also specify the member ID and request to obtain sales information and skin diagnosis information. The function to extract the sales history and skin diagnosis information corresponding to the member ID and send it to the above-mentioned store side system at the time of purchase, and the request for obtaining the purchase history or skin data corresponding to the member ID When there is a report, information management in cosmetic sales with a function of extracting sales information or skin diagnosis information corresponding to the above member ID and transmitting it to the member terminal corresponding to the above member ID System.

[2] The cosmetic system according to claim 1, wherein the center-side system has a function of performing management analysis based on member information and sales information, and a function of transmitting the analysis result to the store-side terminal. Information management system for sales.

[3] The product supplier side terminal that can be connected to the center side system, and the product supplier side terminal has a function of causing the center side system to perform management analysis. Information management system for cosmetics sales in Japan.

[4] A center-side system, a plurality of store-side systems connected to the center-side system via communication means, and a plurality of store-side systems connected to the center-side system via communication means The store side system comprises information collecting means and transmission / reception means for transmitting the collected information to the center side system, and the center side system exchanges information with the store side system. Center-side transmission / reception means for exchange, information storage means for storing the received member information, sales information, and skin diagnosis information, and processing means for information processing, and information collection means of the store-side system includes: Corresponds to membership information such as personal attributes associated with member IDs, sales information related to sales products, selling prices and sales times associated with both member IDs and store IDs, or sales IDs, and member IDs. A function of collecting the attached skin data and skin diagnosis information including the time of skin diagnosis. The processing means of the center side system is a store side system card. When receiving a request for obtaining skin diagnosis information, the member information associated with the store ID is identified as sales information corresponding to the store ID and based on the identified sales information. When a member ID is specified from the store side system and a request to obtain sales information or skin diagnosis information is received from the store side system, the member ID is received when the member information, sales information or skin diagnosis information corresponding to the member ID is extracted. A function to extract sales history and skin diagnosis information corresponding to the product, a function to transmit the extracted information to the above-mentioned store side system, and a purchase history or skin data acquisition request corresponding to the member terminal strength member ID An information management system for cosmetics sales, which has a function of extracting sales information or skin diagnosis information corresponding to the above member ID and a function of transmitting the extracted information to a member terminal corresponding to the above member ID. Beam.