US3112827A - Folded display card - Google Patents

Description

Dec. 3, 1963 J. GERBER 3,112,827

FOLDED DISPLAY CARD Filed Oct. 8, 1962 u a 6m AWMWW United States Patent 3,112,827 FOLDED DISlLAY CARD Jossel Gerber, 433 Briar Place, 3A, Chicago 14-, Ill. Filed Oct. 8, 1962, Ser. No. 229,079 1 Claim. (Cl. 20678) This invention relates to a folded display card having a number of advantages and improved features over ex isting types of display cards such as those adaptable for display on peg boards.

One object of the invention is to provide a very inexpensive, but attractive display card formed from the usual type of cardboard having one of its surfaces unfinished and its other surface coated for the imprintment thereon of information [regarding the article displayed, advertising, price and the like; but which is so folded that the unfinished surface is entirely concealed from the view of the purchaser, thus providing a much neater appearing display card than heretofore provided.

Another object is to provide a display card which is so folded as to provide a back panel on which may be imprinted advertising or the like, an upper front panel on which may be imprinted information or the like and a lower front panel which if desired may be provided with a suitable background design for the article displayed, the front panels overlapping each other in a manner that offers several advantages for the type of construction disclosed.

Still another object is to provide an upper front panel which extends throughout the major portion of the back panel and a lower front panel which has its upper marginal edge located between the lower marginal edge of the upper front panel and the back panel, with the upper marginal edge of an article holding bag interposed between the two front panels, all three panels as well as the supporting portion of the bag being held in position by only a staple or other single fastening means therethrough.

A further object is to provide a more effective holding means for an article holding bag that prevents damage to the bag and holds it more securely so that it inhibits easy removal from the display card by a customer or a shoplifter, and the bag is protected by the upper front panel from damage thereto by the staple when the displayed article is examined.

Still a further object is to provide a display card which may be economically made from cardboard coated on one side only, yet when the card is folded only the coated surface shows, thus presenting a neater appearance than with ordinary single cards which are finished on only one side, and further providing additional space for information, instructions, price, advertising and the like because of the back of the folded display card being coated for imprintrnent.

An additional object is to provide a folded display card which is economical to assemble with respect to an article containing bag inasmuch as the same can be assembled with a minimum of effort and time.

With these and other objects in view, my invention consists in the construction, arrangement and combination of the various parts of my folded display card, whereby the objects above contemplated are attained, as hereinafter more fully set forth, pointed out in my claims and illustrated in detail on the accompanying drawing, wherein:

FIG. 1 is a front perspective view of a folded display card embodying my invention and showing a transparent article holding bag and an article therein associated with the display card;

FIG. 2 is a fragmentary back perspective view thereof;

FIG. 3 is an enlarged side elevation of the lower portion of the display card and article holding bag to show how the bag is supported with respect to the panels of the cad.

3,llZ,8Z l7 Patented Dec. 3, 1963 On the accompanying drawing 1 have used the reference character C to indicate in general a display card. The card is originally an elongated strip, but in final form is folded along two horizontal lines indicated by the upper edge it; and the lower edge 12 to provide a back panel '14, an upper front panel 16 and a lower front panel 18. The horizontal width of the card is evident in FIG. 1 whereas the total initial length thereof before the card is folded is the vertical heighth of all three panels 14, 16 and 15.

The card C is of inexpensive cardboard stock unfinished on one side as indicated by the stippling at 20 and coated on the other side for the imprintment of any desired advertising, instructions, explanations, price or the like. By way of example, printed areas 22 and 24 are indicated on the back panel 14 in FIG. 2, and printed areas 26 and 28 are indicated on the upper front panel 16, and an imprinted background 30 is indicated on the lower front panel 18 in FIG. 1. The usual perforation 32 may be provided adjacent the upper edge of the folded card C for hanging the card and the article it displays on a display peg of a peg board.

The area of the panel 16 is illustrated as generally overlapping the major portion of the area of the back panel 14, and the exposed area of the panel 18 overlaps only a minor portion of the back panel 14 and constitutes only a minor portion of the exposed frontal area of the assembled card. The panel 18 serves as a background for an article holding bag 34 and an article 36 (such as a spool of thread) therein, and the imprintment 30 may be of suitable color and/or design to harmonize with, or set off, the article displayed. While certain areal proportions have been mentioned, these may of course be varied within limits to suit various bag sizes and/ or article sizes and shapes, but in the preferred form, front panel 16 is relatively large, while panel 18 is relatively small but suf'ficient to provide for proper display of the vended article.

The upper normally open marginal edge of a transparent, plastic bag 34 (indicated as 37 in FIG. 3) serves as a supporting portion and is inserted behind the lower marginal edge of the panel 16 and secured between it and the upper marginal edge of the panel 18 by a suitable fastening means 38 such as a staple. Thus a single staple passing through all three panels 14, 16 and 18 also effectively cooperates with the supporting portion 36 of the bag 34 to efliciently hold the article-containing portion of the bag properly displayed and supported in position and to protect the bag (in the area through which the staple extends) from tearing out when handled by the customer. Also this type of fastening is more substantial than the mere stapling of the bag to the front surface of a single-thickness card and it is not so easy for shoplifters to remove the bag and its article from the card.

By enclosing all unfinished surfaces of the panels within the folded card, none are exposed to view thus enhancing the final appearance and consequently the customer appeal of the display card. Inexpensive cardboard, coated on only one side may be used, and though the initial length of the card is greater than where a single card is used, a number of important advantages are had by the disclosed construction such as better holding power for the staple 38, neater appearance of the bag by concealing the portion 36 thereof from View, the provision of a background (panel 18) for the displayed article which enhances appearance and provides a substantial support to reinforce the support for the bag and its contents, and greater area for printing, as the back panel 14 may also be used for this purpose.

Some changes may be made in the construction and arrangement of the parts of my folded display card without departing from the real spirit and purpose of my invention, and it is my intention to cover by my claims any modified forms of structure or use of mechanical equivalents which may reasonably be included within their scope.

I claim as my invention:

A folded display card comprising an elongated cardboard element which is folded along two horizontal lines to provide a planar back panel, and lower and upper front planar panels, the inner surfaces of said panels being unfinished and the outer surfaces thereof being suitably coated for imprinting, said lower front panel lying immediately adjacent the back panel and extending upwardly above the lower edge of said upper front panel and being positioned between said upper panel and said back panel, said upper front panel being of a height to overlap a major portion of said back panel and the exposed portion of said lower front panel overlapping a minor portion of said back panel, an article holding bag adapted to receive an article for display and having an open upper end extending beyond the article and interposed between the overlapping portions of said lower and upper front panels, and a single fastening element extending through all three panels and through said upper end of said article holding bag to support the bag with the article therein completely displayed exteriorly of the display card and in front of said lower front panel and to clamp the three said panels together to increase the character of support in the finally assembled display card.

References Qited in the file of this patent UNITED STATES PATENTS 2,476,774 Sears July 19, 1949 2,757,793 Deitz Aug. 7, 1956 2,878,061 Sacks Mar. 17, 1959 2,974,784 Britt Mar. 14-, 1961

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