TWM531620U - Cybermall commerce platform - Google Patents
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Description
本新型創作是有關於一種電子購物商務平台,且特別是有關於一種可透過網路進行團購及後台管理的電子購物商務平台。 This new creation is about an electronic shopping business platform, and in particular, an electronic shopping business platform that can be used for group purchase and background management through the Internet.
隨著電腦科技及通訊技術的高度發展,網際網路和電子商務正在蓬勃的發展,徹底改變人們的資訊傳遞方式與交易模式。人們可以透過網際網路,購買任何所需的產品,充滿彈性與速度的電子商務已逐漸成為經濟發展的主流。 With the rapid development of computer technology and communication technology, the Internet and e-commerce are booming, completely changing the way people transmit information and transactions. People can purchase any products they need through the Internet. E-commerce with full flexibility and speed has gradually become the mainstream of economic development.
一般所謂的電子商務(Electronic Commerce)透過網際網路進行產品的購買與銷售,藉由建立虛擬的購物商店做為買賣的平台,消費者可藉由瀏覽購物網站,以尋找想要購買的產品並了解產品的購買資訊,並且進行購買產品與付款作業;賣方可刊登產品於購物網站,接收消費者訂單或服務消費者。而現況下的購物網站通常以單方面播放廣告的推銷產品方式,對於此產品無需求的消費者並無法達到銷售的作用。 Generally, the so-called electronic commerce (Electronic Commerce) purchases and sells products through the Internet. By establishing a virtual shopping store as a platform for buying and selling, consumers can browse the shopping website to find products to be purchased. Understand the purchase information of the product and make purchases and payment operations; the seller can publish the product on the shopping website to receive consumer orders or service consumers. In the current situation, the shopping website usually sells the advertisement in a unilateral manner, and the consumer who has no demand for the product cannot achieve the sales effect.
又由於消費者訂購產品為單獨行為,不能同時邀請多個消費者一同購買,以取得一次購買大量產品的折扣,為取得這樣的折扣,便開啟了團購的模式,以往的團購流程從找產品、議價、開團、收款以及發貨的過程過於繁瑣,開團的團購主必須承擔開團後團購成員跑單、先行代為付款、後續收款及發貨的風險,而使消費者卻步。 Moreover, since the consumer orders the product as a separate act, it is not possible to invite multiple consumers to purchase together at the same time to obtain a discount for purchasing a large number of products at one time. In order to obtain such a discount, the group purchase mode is started, and the previous group purchase process is to find a product. The process of bargaining, opening a group, collecting money and shipping is too cumbersome. The group purchasers of the group must bear the risk of group purchase members running the group, paying for the first payment, subsequent collection and delivery, and deterring consumers.
本新型創作提供一種電子購物商務平台,其目的 在於準確的針對使用者的購物習慣及喜好去做推播廣告的方式,大幅提高使用者消費的機率,並且將團購時議價及收費的流程縮短,並且不需再承擔不必要的風險,讓使用者快速完成團購產品。而對於賣方而言,更能在第一時間掌握買賣產品資訊、修改庫存數量。 The novel creation provides an electronic shopping business platform, the purpose thereof It is based on the accurate way of advertising advertisements for users' shopping habits and preferences, greatly increasing the chances of users' consumption, shortening the process of bargaining and charging at the time of group purchase, and eliminating the need for unnecessary risks. Quickly complete group purchases. For the seller, it is better to grasp the product information and modify the inventory quantity in the first time.
本新型創作電子購物商務平台,包括:一電子商務伺服器,包括一廣告模組,係透過大數據分析或是一使用者設定,提供一廣告資訊;購物市集模組,係提供一產品的一產品資料,使該使用者透過該購物網站顯示一訂購產品頁面、一開起產品團購頁面或一加入產品團購頁面進行交易,並進行一結帳作業;以及一資料庫模組,係透過網際網路與該購物網站連結,該資料庫模組中係包括該使用者資料、該廠商資料以及該產品資料。一購物網站,係透過網際網路與該電子商務伺服器連結,使該使用者登入及操作該購物網站,並透過該廣告模組自動推播該廣告資訊;以及一廠商端主機,係透過網際網路與該電子商務伺服器連結,包括一企業資源規劃模組以及一後台管理模組,使一廠商透過該企業資源規劃模組執行資源管理,以及透過該後台管理模組修改設定該產品資料。 The novel electronic shopping business platform includes: an e-commerce server, including an advertisement module, which provides an advertisement information through big data analysis or a user setting; the shopping market module provides a product. a product information, which enables the user to display a product order page, a product group purchase page or a product group purchase page to conduct a transaction through the shopping website, and perform a checkout operation; and a database module through the internet The network is linked to the shopping website, and the database module includes the user data, the manufacturer information, and the product information. a shopping website that connects to the e-commerce server via the Internet, enables the user to log in and operate the shopping website, and automatically pushes the advertisement information through the advertisement module; and a vendor host through the Internet The network is connected to the e-commerce server, and includes an enterprise resource planning module and a background management module, so that a manufacturer performs resource management through the enterprise resource planning module, and modifies and sets the product data through the background management module. .
在本新型創作之一實施例中,上述之廣告模組透過該使用者設定或是該資料庫模組分析該使用者購物習慣於該購物網站中自動推播該廣告資訊,當使用者點選該廣告資訊後,進入該訂購產品頁面,其中該廣告資訊更包括一贈品資訊,當使用者點選該贈品資訊,透過該購物網站提供於該使用者的該贈品資訊。 In an embodiment of the present invention, the advertisement module automatically analyzes the user's shopping habits to automatically push the advertisement information through the user setting or the database module, and the user selects the advertisement information. After the advertisement information, the product information page is entered, wherein the advertisement information further includes a gift information, and when the user clicks on the gift information, the gift information provided to the user through the shopping website is provided.
在本新型創作之一實施例中,上述之廣告資訊透過該使用者設定自動推播該廣告資訊方向及速度。 In an embodiment of the present invention, the advertisement information described above automatically pushes the direction and speed of the advertisement information through the user setting.
在本新型創作之一實施例中,上述之產品資料為圖像、影音、動畫或文字。 In an embodiment of the novel creation, the product information mentioned above is an image, a video, an animation or a text.
在本新型創作之一實施例中,上述之訂購產品頁 面,包括一產品規格選項、一產品數量選項以及一產品價格,使該使用者進行該結帳作業。 In an embodiment of the novel creation, the above ordered product page The face includes a product specification option, a product quantity option, and a product price for the user to perform the checkout operation.
在本新型創作之一實施例中,上述之開起產品團購頁面,包括該產品規格選項、該產品數量選項、一團購截止時間、一最低開團產品組數以及一產品折扣資訊,使該使用者開啟一產品團購以成為一團購主進行該結帳作業。 In an embodiment of the present novel creation, the above-mentioned product group purchase page includes the product specification option, the product quantity option, a group purchase deadline, a minimum group product group number, and a product discount information, so that the use The person opens a product group purchase to become a group of buyers to carry out the checkout operation.
在本新型創作之一實施例中,上述之加入產品團購頁面,包括一團購主資訊、該團購截止時間、該產品折扣資訊,使該使用者點選該團購主資訊以成為一團購成員進行該結帳作業。 In an embodiment of the present invention, the above-mentioned product purchase page includes a group of purchaser information, the group purchase deadline, and the product discount information, so that the user clicks on the group purchaser information to become a group purchase member. Checkout operation.
在本新型創作之一實施例中,上述之結帳作業,包括一付款方式以及一寄送地點。 In an embodiment of the present novel creation, the above-mentioned checkout operation includes a payment method and a mailing place.
在本新型創作之一實施例中,上述之透過該廠商端主機的該企業資源規劃模組,使廠商進行包括一庫存管理功能、一採購進貨管理功能、一配銷管理功能以及生產管理功能。 In an embodiment of the present invention, the enterprise resource planning module of the manufacturer host performs the above-mentioned enterprise inventory management function, a purchase purchase management function, a distribution management function, and a production management function.
在本新型創作之一實施例中,上述之透過該廠商端主機的該後台管理模組,使廠商提供該產品資料,包括一產品說明、一產品價格以及一產品庫存,其中透過網際網路連接該廠商其他一購物通路,同時修改該產品資料。 In an embodiment of the present invention, the background management module of the manufacturer host allows the manufacturer to provide the product information, including a product description, a product price, and a product inventory, wherein the Internet connection is performed. The other shopping channel of the manufacturer also modifies the product information.
於本實施例中,當廠商透過該廠商端主機連接該廠商其他一購物通路賣場,可於單一賣場銷售產品後,同時修改該商品於其他平台庫存數量,例如於本新型創作平台、奇摩購物、部落格以及臉書社群網站同時販賣產品,於本新型創作平台販賣出產品後,前述奇摩購物、部落格以及臉書社群網站會同步更新庫存數量。 In this embodiment, when the manufacturer connects the other shopping channel store of the manufacturer through the manufacturer host, the product can be sold in a single store, and the inventory quantity of the product on other platforms is modified at the same time, for example, in the new creation platform, the shopping mall of Chimo, The blog and Facebook community also sell products at the same time. After selling the products on this new creation platform, the aforementioned Chimo shopping, blog and Facebook community websites will update the inventory quantity simultaneously.
本新型創作的效果在於,此電子商務平台透過大數據分析或是關鍵字設定篩選出消費者感興趣的產品,針對使用者的購物習慣及喜好去做廣告自動推播,大幅提高使用者消費的機率,並且大幅減少使用者在開團購物的時間與風險,將找產 品、議價以及收費流程縮短,並分享給電子商務平台的其他使用者,提高團購成功的機率。也可以透過廠商端主機進行庫存管理、採購進貨管理、配銷管理以及生產管理等功能,並透過網際網路連接其他購物通路,將同一廠商的產品,透過此電子商務平台同部修改產品資訊以及控管產品庫存。 The effect of this new creation is that the e-commerce platform filters out products that consumers are interested in through big data analysis or keyword setting, and automatically pushes advertisements for users' shopping habits and preferences, thereby greatly increasing user consumption. Probability, and significantly reduce the time and risk of users shopping in the group, will find production The product, bargaining, and charging processes are shortened and shared with other users of the e-commerce platform to increase the chances of successful group purchases. It is also possible to perform inventory management, purchase and purchase management, distribution management, and production management functions through the manufacturer's host, and connect other shopping channels through the Internet to modify product information of the same manufacturer's products through the same e-commerce platform. Control product inventory.
11‧‧‧電子商務伺服器 11‧‧‧E-commerce server
12‧‧‧購物網站 12‧‧‧Shopping website
13‧‧‧廠商端主機 13‧‧‧Manufacturer host
14‧‧‧廣告模組 14‧‧‧Advertising Module
15‧‧‧購物市集模組 15‧‧‧Shopping Market Module
16‧‧‧資料庫模組 16‧‧‧Database Module
17‧‧‧企業資源規劃模組 17‧‧‧Enterprise Resource Planning Module
18‧‧‧後台管理模組 18‧‧‧Background Management Module
21‧‧‧類別選項欄位 21‧‧‧Category options field
22‧‧‧推播設定欄位 22‧‧‧Pushing the setting field
23‧‧‧產品圖像 23‧‧‧Product image
24‧‧‧產品資訊 24‧‧‧Product Information
31‧‧‧直接購買欄位 31‧‧‧Direct purchase of the field
32‧‧‧我要開團欄位 32‧‧‧I want to open a group
33‧‧‧加入團購欄位 33‧‧‧Join the group purchase field
34‧‧‧產品說明欄位 34‧‧‧Product Description Field
35‧‧‧產品規格選項 35‧‧‧Product specification options
36‧‧‧數量選項 36‧‧‧Quantity options
37‧‧‧團購截止時間 37‧‧‧Group purchase deadline
38‧‧‧最低開團組數欄位 38‧‧‧ Minimum opening group number field
39‧‧‧加入團購選項 39‧‧‧Join group purchase options
圖1是根據本新型創作之一種電子購物商務平台的方塊圖。 1 is a block diagram of an electronic shopping commerce platform created in accordance with the present invention.
圖2是根據本新型創作之一種電子購物商務平台的廣告推播頁面示意圖。 2 is a schematic diagram of an advertisement push page of an electronic shopping business platform created according to the present invention.
圖3A是根據本新型創作之一種電子購物商務平台的訂購產品頁面示意圖。 3A is a schematic diagram of an order product page of an electronic shopping business platform created in accordance with the present invention.
圖3B是根據本新型創作之一種電子購物商務平台的開啟產品團購頁面示意圖。 FIG. 3B is a schematic diagram of an open product group purchase page of an electronic shopping business platform according to the present invention.
圖3C是根據本新型創作之一種電子購物商務平台的加入產品團購頁面示意圖。 FIG. 3C is a schematic diagram of a product purchase page of an electronic shopping business platform created according to the present invention.
圖4是根據本新型創作之一種電子購物商務平台的廠商管理示意圖。 4 is a schematic diagram of vendor management of an electronic shopping commerce platform created in accordance with the present invention.
為讓本新型創作之上述特徵和優點能更明顯易懂,下文特舉實施例,並配合所附圖式,作詳細說明如下。 The above described features and advantages of the present invention will become more apparent and understood.
圖1是本新型創作之一種電子購物商務平台的方塊圖。在圖1中,電子購物商務平台包括一電子商務伺服器11、一購物網站12以及一廠商端主機13,其中電子商務伺服器11更包括一廣告模組14,透過大數據分析或是一使用者設定,提供一廣告資訊、一購物市集模組15,提供一產品的一產品資料,使該使用者透過該購物網站12顯示一訂購產品頁面、一開起產品團購頁面或一加入產品團購頁面進行交易,並進行一結帳作業,以及一資料庫模組16,透過網際網路與該購物網站12連結,該資料庫 模組16中係包括該使用者資料、該廠商資料以及該產品資料;該購物網站12透過網際網路與該電子商務伺服器11連結,使該使用者登入及操作該購物網站12,並透過該廣告模組14自動推播該廣告資訊;廠商端主機13更包括一企業資源規劃模組17以及後台管理模組18,使一廠商透過該企業資源規劃模組17執行資源管理,以及透過該後台管理模組18修改設定該產品資料。 1 is a block diagram of an electronic shopping business platform of the present novel creation. In FIG. 1 , the e-shopping business platform includes an e-commerce server 11 , a shopping website 12 , and a vendor host 13 . The e-commerce server 11 further includes an advertisement module 14 for analyzing or using a big data. Providing an advertisement information, a shopping market module 15, providing a product information of a product, so that the user displays a product page through the shopping website 12, opening a product group purchase page or adding a product group purchase The page is traded, and a checkout operation is performed, and a database module 16 is connected to the shopping website 12 via the Internet, the database The module 16 includes the user profile, the vendor profile, and the product profile; the shopping site 12 is coupled to the e-commerce server 11 via the Internet to enable the user to log in and operate the shopping site 12 and The advertisement module 14 automatically pushes the advertisement information; the vendor host 13 further includes an enterprise resource planning module 17 and a background management module 18, so that a vendor performs resource management through the enterprise resource planning module 17, and The background management module 18 modifies and sets the product information.
圖2是本新型創作之一種電子購物商務平台的廣告推播頁面示意圖,透過廣告模組14在該購物網站12中,自動推播產品廣告。 2 is a schematic diagram of an advertisement push page of an electronic shopping business platform of the present invention. The advertisement module 14 automatically pushes a product advertisement in the shopping website 12.
於本實施例中,廣告模組14透過使用者於類別選項欄位21中關鍵字設定篩選或是由資料庫模組16透過大數據分析該使用者的購物習慣及喜好於購物網站12中自動推播廣告資訊,其中廣告資訊包括產品圖像23及產品資訊24,當使用者點選廣告資訊後,進入訂購產品頁面,其中廣告資訊更包括贈品資訊,當使用者點選贈品資訊,透過該購物網站提供使用者贈品。 In this embodiment, the advertisement module 14 filters the user through the keyword setting in the category option field 21 or analyzes the user's shopping habits through the big data through the database module 16 and likes to automatically in the shopping website 12 Pushing advertisement information, wherein the advertisement information includes product image 23 and product information 24, when the user clicks on the advertisement information, enters the order product page, wherein the advertisement information further includes gift information, when the user clicks on the gift information, The shopping website provides user gifts.
於本實施例中,廣告推播頁面透過使用者設定推播設定欄位22自動推播該廣告資訊方向及速度。 In this embodiment, the advertisement push page automatically pushes the direction and speed of the advertisement information through the user-set push setting field 22.
圖3A是本新型創作之一種電子購物商務平台的訂購產品頁面示意圖,其中包括了一直接購買欄位31、我要開團欄位32、加入團購欄位33、產品說明欄位34、產品規格選項35以及產品數量選項36。 FIG. 3A is a schematic diagram of a product order page of an electronic shopping business platform of the present invention, which includes a direct purchase field 31, an open group position 32, a group purchase field 33, a product description field 34, and product specifications. Option 35 and product quantity option 36.
於本實施例中,使用者直接點擊產品規格選項35以及數量選項36,選擇所需購買產品後,點擊直接購買欄位31,以完成交易。 In this embodiment, the user directly clicks on the product specification option 35 and the quantity option 36, selects the desired product to be purchased, and clicks on the direct purchase field 31 to complete the transaction.
於本實施例中,使用者直接點擊產品說明欄位34產生一產品資料,其中產品資料為圖像、影音、動畫或文字。 In this embodiment, the user directly clicks on the product description field 34 to generate a product data, wherein the product data is an image, a video, an animation, or a text.
於本實施例中,使用者直接點擊我要開團欄位32,開啟一開起產品團購頁面。 In this embodiment, the user directly clicks on the group bar 32 to open the product group purchase page.
於本實施例中,使用者直接點擊加入團購欄位 33,開啟一團購頁面,其中包含該產品所有團購主資訊,點選後開啟一加入產品團購頁面。 In this embodiment, the user directly clicks to join the group purchase field. 33. Open a group purchase page, which contains all the group purchase information of the product. After clicking, open a product group purchase page.
圖3B是本新型創作之一種電子購物商務平台的開啟產品團購頁面示意圖,其中包括了產品說明欄位34、產品規格選項35、數量選項36、團購截止時間37以及最低開團組數欄位38,當使用者選取以上欄位後,開啟產品團購成為團購主完成交易。 FIG. 3B is a schematic diagram of an open product group purchase page of an electronic shopping business platform of the present invention, which includes a product description field 34, a product specification option 35, a quantity option 36, a group purchase deadline 37, and a minimum opening group number field 38. When the user selects the above fields, the product group purchase is started to become the group purchaser to complete the transaction.
圖3C是本新型創作之一種電子購物商務平台的加入產品團購頁面示意圖,其中包括了產品規格選項35以及數量選項36,當使用者填寫以上欄位後,點擊一加入團購選項39以成為一團購成員進行該結帳作業。 FIG. 3C is a schematic diagram of a product purchase page of an electronic shopping business platform of the present invention, which includes a product specification option 35 and a quantity option 36. When the user fills in the above fields, click on a group purchase option 39 to become a group purchase. The member performs the checkout operation.
於本實施例中,上述之結帳作業,包括一付款方式以及一寄送地點。 In this embodiment, the above-mentioned checkout operation includes a payment method and a mailing place.
圖4是本新型創作之一種電子購物商務平台的廠商管理示意圖,透過廠商端主機13,使廠商提供該商品資料,包括一商品說明、一商品價格以及一商品庫存,其中透過網際網路連接該廠商其他一購物通路賣場,例如:奇摩購物、部落格以及臉書社群網站等平台,同步修改該商品資料。 4 is a schematic diagram of vendor management of an electronic shopping business platform created by the present invention. The manufacturer host 13 provides the manufacturer with the product information, including a product description, a product price, and a product inventory, wherein the network is connected through the Internet. Other vendors' shopping outlets, such as the Chimo Shopping, Blog, and Facebook community sites, modify the product information simultaneously.
於本實施例中,當廠商透過廠商端主機13連接該廠商其他一購物通路賣場,可於單一賣場銷售產品後,同時修改該商品於其他平台庫存數量,例如於本新型創作平台、奇摩購物、部落格以及臉書社群網站同時販賣產品,於本新型創作平台販賣出產品後,前述奇摩購物、部落格以及臉書社群網站會同步更新庫存數量。 In this embodiment, when the manufacturer connects to the other shopping outlet store of the manufacturer through the manufacturer host 13, the product can be sold in a single store, and the inventory quantity of the product on other platforms is modified at the same time, for example, in the new creation platform, the shopping mall of Chimo, The blog and Facebook community also sell products at the same time. After selling the products on this new creation platform, the aforementioned Chimo shopping, blog and Facebook community websites will update the inventory quantity simultaneously.
於本實施例中,透過廠商端主機13更可以進行包括一庫存管理功能、一採購進貨管理功能、一配銷管理功能以及生產管理功能。 In this embodiment, the vendor host 13 can further include an inventory management function, a purchase purchase management function, a distribution management function, and a production management function.
綜上所述,本新型創作可透過網際網路與該電子商務伺服器連結11,進入一購物網站12,針對使用者的購物習慣 及喜好去做廣告推播,將能大幅提高使用者消費的機率,透過大數據分析或是利用關鍵字設定篩選出消費者感興趣的商品,並在畫面上自動推播,可以自由調整觀看產品的速度,體驗全新的逛街方式,更改變傳統團購的不便,將找商品、議價及收費等流程縮短,讓主購可以輕鬆開團並分享給整個平台的使用者,提高成團的機率,並透過完善的後台管理,連結各購物通路,極大化的簡化廠商對於產品販賣的時間以及管理時的複雜度。 In summary, the novel creation can be connected to the e-commerce server through the Internet 11 to enter a shopping website 12 for the user's shopping habits. And the preference to advertise, will greatly increase the user's chances of consumption, through the big data analysis or use keyword settings to filter out products of interest to consumers, and automatically push on the screen, you can freely adjust the viewing products The speed, experience the new way of shopping, change the inconvenience of traditional group purchase, shorten the process of finding goods, bargaining and charging, so that the main purchase can easily open the group and share it with the users of the whole platform, improve the probability of grouping, and Through the perfect background management, connecting the shopping channels, it greatly simplifies the time for manufacturers to sell products and the complexity of management.
雖然本新型創作以前述實施例揭露如上,然其並非用以限定本新型創作,任何熟習相像技藝者,在不脫離本新型創作之精神和範圍內,所作更動與潤飾之等效替換,仍為本新型創作之專利保護範圍內。 Although the present invention is disclosed above in the foregoing embodiments, it is not intended to limit the present invention. Any skilled person skilled in the art will be able to replace the equivalents of the modifiers and retouchings without departing from the spirit and scope of the novel creation. Within the scope of patent protection of this new creation.
11‧‧‧電子商務伺服器 11‧‧‧E-commerce server
12‧‧‧購物網站 12‧‧‧Shopping website
13‧‧‧廠商端主機 13‧‧‧Manufacturer host
14‧‧‧廣告模組 14‧‧‧Advertising Module
15‧‧‧購物市集模組 15‧‧‧Shopping Market Module
16‧‧‧資料庫模組 16‧‧‧Database Module
17‧‧‧企業資源規劃模組 17‧‧‧Enterprise Resource Planning Module
18‧‧‧後台管理模組 18‧‧‧Background Management Module
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TW105204604U TWM531620U (en) | 2016-04-01 | 2016-04-01 | Cybermall commerce platform |
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TWM531620U true TWM531620U (en) | 2016-11-01 |
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