TWI737479B - Dynamic advertisement display system - Google Patents

Abstract

A dynamic advertisement display system includes a server terminal and an identification device. The server terminal stores a plurality of dynamic advertisement information and a plurality of label pictures. The server terminal processes each dynamic advertisement information into several sub information, and writes the sub information, exclusive identification code, and mark position information of each dynamic advertisement information into different label picture to generate a plurality of defined label pictures. Each defined label picture is disposed on a display object according to the mark positon information. The identification device captures the image of the display object and senses each label element to generate a sense signal. The server terminal receives the sense signal to conduct a decode process for acquiring corresponding dynamic advertisement information, which is displayed on the identification device through an AR virtual image.

Description

Dynamic advertising display system

The present invention relates to an advertisement display related field, in particular to a dynamic advertisement display system capable of presenting virtual dynamic images.

With the development of computer technology and communication technology, people’s work and lifestyle have entered the era of digitization, multimedia and wireless communication. With the rise of the Internet and the advancement of smart phones, the current propaganda business model has also changed. The methods of sending advertising letters and posting advertisements have gradually shifted to advertising media machines.

Although advertising media machines can improve the delivery of advertising letters or posting advertisements, it will increase the amount of garbage and cause environmental pollution; however, advertising media machines cannot interact with viewers during the advertising carousel process. It is difficult to simply play advertising content. Increasing the attractiveness of viewers can easily reduce the effectiveness of advertisements.

In order to solve the above-mentioned problems, the present invention provides a dynamic advertisement display system, which can install a label element with dynamic advertisement information on a display object, and the identification device can obtain dynamic advertisements presented in augmented reality virtual images through induction, thereby increasing Interaction with users increases the effectiveness of advertising.

An embodiment of the present invention provides a dynamic advertisement display system, which includes: a server terminal, which has a database and a processing module coupled to each other, and the database has plural dynamic advertisement information and plural label patterns; the processing module The group processes each dynamic advertisement information to generate plural sub-information. The processing module uses a coding technology to write each sub-information, a unique identification code and a mark position information of each dynamic advertisement information in different label patterns to generate pluralities. Defined label patterns, wherein each defined label pattern is respectively set on a display object according to the marking position information; and a recognition device that captures the display object and the image of the surrounding environment of the display object, wherein the recognition device captures the display object The image senses each tag element at the same time to generate a sensing signal, and the server terminal receives the sensing signal for decoding processing to obtain the corresponding dynamic advertising information from the database. The dynamic advertising information is used to augment the actual virtual image with the display object and the display object The image of the surrounding environment is presented on the recognition device.

Through the above, the present invention can combine dynamic advertising information with the label pattern through the encoding technology through the servo device, and set the defined label pattern with the dynamic advertising information built on the display object through the output device, and provide the user with the identification device through the sensor Obtain dynamic advertisements presented in augmented reality virtual images; thereby, improving the single playback function of conventional advertising media machines can effectively increase interaction with users and increase advertising efficiency.

In order to facilitate the description of the central idea of the present invention expressed in the column of the above-mentioned summary of the invention, specific embodiments are used to express it. The various objects in the embodiment are drawn according to the proportion, size, deformation or displacement suitable for explanation, rather than drawn according to the proportion of the actual element, which will be described first.

The present invention provides a dynamic advertisement display system 100, wherein FIGS. 1 to 4 are schematic diagrams of the first embodiment of the present invention, and FIGS. 5 to 7 are schematic diagrams of the second embodiment of the present invention.

Referring to FIGS. 1 to 4, the dynamic advertisement display system 100 according to the first embodiment of the present invention includes:

A server terminal 10 has a database 11 and a processing module 12 coupled to each other. The database 11 stores plural dynamic advertisement information and plural label patterns; the processing module 12 processes each dynamic advertisement information to generate plural sub Information, the processing module 12 uses an encoding technique to write each sub-information, an exclusive identification code, and a mark position information of each dynamic advertisement information D into different label patterns to generate a plurality of defined label patterns 121, wherein each The defined label pattern 121 has an exclusive identification code. Therefore, the defined label patterns 121 generated from each dynamic advertisement information D are bound to each other by the exclusive identification code and stored back in the database 11; in the embodiment of the present invention Each dynamic advertisement information D has four sub-information, and each dynamic advertisement information generates four defined label patterns 121 correspondingly; the marking position information is encoded in the label pattern with trigonometric coordinates to generate the defined label pattern 121.

The server terminal 10 further has an editing module 13 coupled to the database 11, the editing module 13 can read and edit each dynamic advertisement information D of the database 11, and the data that the editing module 13 can edit can be unbound A defined label pattern can also be bound to a defined label pattern. That is to say, when one of the dynamic advertising information D has been coded in the label pattern to form the defined label pattern 121, it can be edited through the editing module 13 Edit the content of the dynamic advertising information D bound with the exclusive identification code, and then store it back in the database 11 for use.

Furthermore, each defined label pattern 121 has a first identification code 121a and a second identification code 121b. The processing module 12 uses the encoding technology to form the marking position information into the first identification code 121a, and the processing module 12 uses the encoding technology Each sub-information and the exclusive identification code are formed into a second identification code 121b; wherein, each defined label pattern 121 is almost rectangular, and the processing module 12 uses encoding technology to form a rectangular frame with the first identification code 121a in a rectangular block shape. The processing module 12 uses the encoding technology to define the second identification code 121b in a rectangular block shape within the rectangular frame of the first identification code 121a, and the processing module 12 uses the encoding technology to define the rectangular blocks according to each sub-information and the exclusive identification code. The second identification code 121b is interleaved with the rectangular block-shaped first identification code 121a; in the embodiment of the present invention, the encoding technique is a binary encoding technique.

An output terminal 20, which is coupled to the server terminal 10. The output terminal 20 obtains each defined label pattern 121 from the server terminal 10, wherein the output terminal 20 can obtain the defined label pattern 121 from the database 11 or the processing module 12; When the output terminal 20 has been coupled to the server terminal 10, the processing module 12 can directly transmit the defined label patterns 121 generated by the processing to the output terminal 20; or when the defined label patterns 121 have been restored to the database 11 In the example, the output terminal 20 can obtain each defined label pattern 121 from the database 11 of the server terminal 10.

Furthermore, the output terminal 20 outputs each defined label pattern 121 as a label element 30, and each label element 30 is provided on a display object 40 according to the marked position information, wherein the marked position information corresponds to the label element 30 provided on the display object The position of 40 is encoded in the defined label pattern 121 with trigonometric coordinates; in the first embodiment of the present invention, the output terminal 20 is a printer, and the surface of each label element 30 is printed with the defined label pattern 121 ; Each dynamic advertising information D will generate four defined label patterns 121 correspondingly, the output terminal 20 uses printing technology to generate four label elements 30 from the four defined label patterns 121, and the four label elements 30 can be respectively placed on The four end corners of the object 40 are displayed, as shown in FIG. 3.

An identification device 50 that captures images of the display object 40 and the surrounding environment of the display object 40 through a camera function. The identification device 50 can be a smart mobile device, such as a smart phone, a tablet, etc., which can connect to the Internet and For a device with a camera function, in the embodiment of the present invention, the identification device 50 is a smart phone.

Furthermore, the identification device 50 captures the image of the display object 40 while sensing and reading each tag element 30 to generate a sensing signal. The identification device 50 transmits the sensing signal to the server terminal 10 through the Internet, and the server terminal 10 receives the sensing signal. The signal is decoded to obtain the unique identification code contained in each tag component 30. Each unique identification code obtained through decoding obtains the corresponding dynamic advertising information from the database 11, and the server terminal 10 returns the acquired dynamic advertising information D It is transmitted to the identification device 50, so that the dynamic advertisement information is presented on the identification device 50 with the display object 40 and the image of the surrounding environment of the display object 40, wherein each label element 30 serves as the positioning boundary point of the display object 40, and the display object 40 is originally in the fourth position. The images between the label elements 30 will be replaced by dynamic advertising information D, and the dynamic advertising information D will be presented within the boundaries defined by each label element 30, as shown in FIG. 4.

In the embodiment of the present invention, the dynamic advertisement information D is presented on the identification device 50 with an augmented reality virtual image in conjunction with the display object 40 and the image of the surrounding environment of the display object 40, and the user can watch the dynamic advertisement information D of the augmented experimental image. Simultaneously interact.

Through the above, the dynamic advertisement display system 100 of the present invention can combine the dynamic advertisement information D with the label pattern through the encoding technology through the server terminal 10, and output the defined label pattern 121 on which the dynamic advertisement information is built through the output terminal 20 as a physical entity. The label element 30 and the label element 30 are arranged on the display object 40 to provide the user with the dynamic advertisement presented by the augmented reality virtual image obtained by the identification device 50 through induction; thereby, the interaction with the user can be effectively increased, and the Advertising effectiveness.

Furthermore, the label element 30 of the dynamic advertising display system 100 of the present invention does not require power supply, only the label element 30 needs to be adhered to the four end corners of the display object 40, which can be sensed through the identification device 50 to augment the real virtual image. The dynamic advertising information D presented can achieve the effect of environmental protection and simple setting.

In addition, when the display object 40 has four label elements 30, the advertising industry can edit the content of the dynamic advertisement information D corresponding to the four label elements 30 provided on the display object 40 through the editing module 13 of the server terminal 10; In this way, the same set of label elements 30 can be reused, saving advertising costs, increasing the variability of advertisements, and thereby increasing advertising benefits.

Please refer to FIG. 5 to FIG. 7, the dynamic advertisement display system 100 according to the second embodiment of the present invention. Compared with the first embodiment of the present invention, the dynamic advertisement display system 100 further includes:

A display device 60 is coupled to the server terminal 10. The display device 60 is installed on the display object 40. The display device 60 has a control module 61 and a display interface 62. The control module 61 and the server terminal 10 are connected via the Internet Connected, the control module 61 obtains each defined label pattern 121 from the servo terminal 10, and the control module 61 displays each defined label pattern 121 on the four corners of the display interface 62 according to the mark position information, as shown in FIG. 6; In the second embodiment of the present invention, the display interface 62 is a liquid crystal panel.

Referring to FIGS. 5 and 7, the identification device 50 captures an image of the display object 40 while sensing and reading each of the defined label patterns 121 displayed on the display interface 62 to generate a sensing signal, and the identification device 50 will sense the signal The identification server terminal 10 is transmitted through the Internet. The server terminal 10 receives the sensing signal and performs decoding processing to obtain the unique identification code contained in each defined label pattern 121. Each unique identification code obtained through decoding is obtained from the database 11 Corresponding to the dynamic advertising information, the server terminal 10 returns the acquired dynamic advertising information D to the identification device 50, so that the dynamic advertising information presented in the augmented reality virtual image is presented in cooperation with the display object 40 and the image of the surrounding environment of the display object 40. The identification device 50 is shown in FIG. 6.

It should be particularly noted that the advertising industry can display different dynamic advertising information D according to the advertising needs to meet different advertising needs. Among them, the advertising industry can control the display device 60 through the server terminal 10 to receive the corresponding dynamic advertising information D. The label pattern 121 is defined, and the display interface 62 cooperates to display each of the defined label patterns 121 of each dynamic advertisement information D; when the user reads through induction through the identification device 50, different dynamic advertisement information D can be presented.

The above-mentioned embodiments are only used to illustrate the present invention, and are not used to limit the scope of the present invention. All modifications or changes made without violating the spirit of the present invention fall within the scope of the present invention's intended protection.

100: Dynamic advertising display system

10: Servo terminal

11: Database

12: Processing module

121: Defined label pattern

121a: first identification code

121b: second identification code

13: Edit module

20: output terminal

30: label element

40: display objects

50: Identification device

60: display device

61: control module

62: display interface

D: Dynamic advertising information

FIG. 1 is a block diagram of the system architecture of the first embodiment of the present invention. Fig. 2 is a schematic diagram of an embodiment of a plurality of defined label patterns respectively presented on each label element of the present invention. Fig. 3 is a schematic diagram of an embodiment of the label element of the present invention disposed on a display object. FIG. 4 is a schematic diagram of an embodiment of the present invention that dynamic advertisement information is presented on the identification device in cooperation with the display object and the surrounding environment image. FIG. 5 is a block diagram of the system architecture of the second embodiment of the present invention. Fig. 6 is a schematic diagram of an embodiment of the present invention having a defined label pattern set on a display object. FIG. 7 is a schematic diagram of an embodiment of the present invention that the dynamic advertisement information cooperates with the display object and the surrounding environment image to be presented on the identification device.

100: Dynamic advertising display system

10: Servo terminal

11: Database

12: Processing module

13: Edit module

20: output terminal

50: Identification device

Claims (9)

A dynamic advertisement display system, comprising: a server terminal, which has a database and a processing module coupled to each other. The database contains plural dynamic advertisement information and plural label patterns; the processing module integrates each dynamic advertisement The information processing generates plural sub-information. The processing module uses an encoding technique to write each sub-information, a unique identification code and a mark position information of each dynamic advertisement information in different label patterns to generate plural defined label patterns. Wherein, each of the defined label patterns is respectively set on a display object according to the mark position information; an identification device that captures the image of the display object and the surrounding environment of the display object, wherein the identification device captures the display object The image simultaneously senses each of the tag elements to generate a sensing signal, and the server terminal receives the sensing signal and performs decoding processing to obtain the corresponding dynamic advertising information from the database. The dynamic advertising information is used to augment reality The virtual image is presented on the identification device in conjunction with the display object and the image of the surrounding environment of the display object; and an output terminal coupled to the server terminal, the output terminal obtains each of the defined label patterns by the server terminal, and the output The terminal outputs each of the defined label patterns as a label element, and each of the label elements is respectively arranged at the four end corners of the display object according to the marking position information. For example, the dynamic advertisement display system of claim 1 further has a display device coupled with the server terminal, the display device is installed on the display object, the display device has a control module and a display interface, the control The module obtains each of the defined label patterns from the server terminal, and the control module displays each of the defined label patterns on the four corners of the display interface according to the mark position information. The dynamic advertisement display system according to claim 1, wherein each of the defined label patterns has a first identification code and a second identification code, and the processing module uses the coding technology to place the mark The setting information forms the first identification code, and the processing module forms the second identification code from each of the sub-information and the exclusive identification code through the encoding technology. The dynamic advertisement display system according to claim 3, wherein each defined label pattern is roughly rectangular, and the processing module uses the encoding technology to form the first identification code in a rectangular block shape into a rectangular frame; the processing module The group uses the coding technology to define the second identification code in a rectangular block shape within the rectangular frame of the first identification code. The dynamic advertisement display system according to claim 4, wherein the processing module uses the coding technology to convert the second identification code of the rectangular block and the first identification code of the rectangular block according to each of the sub-information and the exclusive identification code. The identification code is interleaved. The dynamic advertisement display system according to any one of claims 1 to 5, wherein the encoding technique is a binary encoding technique. The dynamic advertisement display system according to claim 1, wherein each dynamic advertisement information has four sub-information; each dynamic advertisement information corresponds to four defined label patterns; the output terminal generates four defined label patterns. Four label elements are respectively placed on the four end corners of the display object. The dynamic advertisement display system according to claim 7, wherein the mark position information corresponds to the position where the label element is arranged on the display object and is coded in the label pattern with trigonometric coordinates. The dynamic advertisement display system according to claim 1, wherein the server terminal further has an editing module, and the editing module can read and edit the dynamic advertisement information in the database.

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