TWI616835B - Non-centralized advertising system and method - Google Patents

Abstract

The present invention provides a decentralized advertisement delivery system and method thereof, mainly by installing an advertisement engine to a mobile device terminal, and the advertisement engine communicates with the advertisement server to obtain an advertisement list and an advertisement engine configuration file, and then establish an advertisement pre- The list is downloaded from the advertising content delivery network in sequence to download multiple advertisement content. When the mobile application has an advertisement display requirement, the mobile application sends an advertisement request to the advertisement engine, and the advertisement engine sends the downloaded advertisement content to the mobile application according to the advertisement request and returns the advertisement browsing record. By installing an advertising engine on a mobile device terminal and creating an advertisement preload list, the case can be more efficient without the need to deliver advertising content through real-time access to the advertisement server, thereby reducing user waiting time and improving the user experience. Place an action (video) advertisement on the mobile device terminal.

Description

Decentralized advertisement delivery system and method thereof

The present invention is a decentralized advertisement delivery system and method thereof, and more particularly to a method for placing an advertisement placement environment applied to a mobile device application.

With the popularity of smart phones and the advancement of mobile network bandwidth technology, the application range of mobile apps is becoming wider and wider. In recent years, the traffic of mobile networks has even surpassed that of traditional Internet-based mobile phones. In other words, the vehicle used by the network user has been converted from a desktop device (for example, a personal computer (PC) or a notebook computer (NB)) to a small screen mobile device (for example, a mobile phone or a tablet). .

When the user's life is increasingly dependent on mobile devices, mobile advertising has become the new darling of the advertising market, especially some audio-visual advertisements that are more attractive than text ads. More and more brands are willing to put the original on TV. The advertising budget is turned into action advertising.

However, displaying high-resolution advertising content often requires better computing power of mobile networks and mobile devices, but the bandwidth, speed, and computing power of mobile networks are inferior to desktop devices and are susceptible to The influence of the external environment, and often the failure of the ad loading or the loading delay, the loss of exposure or the dissatisfaction of the user (viewer).

In order to overcome the above problems, the current common method of advertising advertisements is to use the pre-loaded content to pre-download the advertisement content before the advertisement display demand, and when the mobile application has the display advertisement requirement, the downloaded content can be directly downloaded. Advertising presented to the user (view Appreciate).

A method similar to the above is disclosed in U.S. Patent Application Serial No. 12/618,397. Method, before the display of the advertisement, the advertisement to be served will be downloaded according to the advertisement list, but when the advertisement background (ie, the advertisement server) changes the advertisement list (for example, the advertisement play contract ends), the mobile application must have previously The downloaded ad is deleted and the new ad content is re-downloaded, which wastes transmission costs and power. And while a large number of preloads, it will also affect the performance of mobile devices.

In addition, the current method of pre-loading advertisements is to download a large amount of pre-stored advertisement content according to the setting of the advertisement background, and it is not possible to give an advertisement content suitable for the user according to the execution state of the mobile application; and in a limited storage space, it can only be repeated. Show the same advertising content.

Therefore, is there a mechanism or method that can enhance the user experience and the user's preference, and can also deliver the action (video) advertisement to the mobile device terminal more efficiently.

In order to solve the shortcomings of the current preloaded mobile advertising, one aspect of the present invention is to provide a decentralized mobile advertising placing system and method, which is provided by the advertising engine by setting an advertising engine for installing a mobile device corresponding to the mobile application. Load multiple ad content to respond to ad requests for mobile apps.

Another aspect of the present invention is to provide a decentralized mobile advertisement delivery system and method that can determine pre-loaded advertisement content according to user preferences, and determines the advertisement content to be carried by recording the number of advertisement requests.

Yet another aspect of the present invention is to provide a decentralized mobile advertising delivery system and method capable of preloading mobile advertisements without affecting the performance of the mobile device, which sets the priority order of the preloaded advertisement content by recording the number of advertisement requests and the advertisement list. And based on the operation of the mobile device The status determines the timing of the download of each advertisement content.

An embodiment of a decentralized mobile advertising delivery system according to the present invention, comprising A content delivery network (CDN), an advertising server, an advertising engine, and a mobile application. The ad delivery network has multiple ad content. The advertisement server sets an advertisement list and an advertisement engine profile according to the advertisement content and the playback requirement in the advertisement content delivery network. The advertisement engine and the mobile application are installed in the mobile device, and the advertisement engine establishes an advertisement preload list according to the advertisement list, the advertisement engine profile and the advertisement request record of the mobile application, and according to the advertisement preload list and the action application The program's operational status downloads multiple ad content from the ad content delivery network. When the mobile application has an advertisement display requirement, the mobile application sends an advertisement request to the advertisement engine, and the advertisement engine sends the downloaded advertisement content to the mobile application according to the advertisement request, thereby eliminating the need for real-time access to the advertisement server. .

An embodiment of a method for decentralized mobile advertising according to the present invention, comprising Obtaining an advertisement list and an advertisement engine profile from an advertisement server, establishing an advertisement preload list according to the advertisement engine profile and the advertisement list and the advertisement application record of the mobile application, according to the advertisement preload list and the One of the mobile devices operates from a commercial content delivery network to sequentially download a plurality of advertisement content, receive an advertisement request from a mobile application, and respond to the advertisement application of the mobile application according to the advertisement list.

In summary, the decentralized mobile advertising delivery system and method thereof of the present invention The advertising engine and the pre-loading list can be used to enhance the user experience and more efficiently deliver the action (video) advertisement to the mobile device terminal.

10‧‧‧Advertising content delivery network

101‧‧‧Advertising content

20‧‧‧Advertising Server

201‧‧‧Ad List

2011‧‧‧Ad Code

2012‧‧‧Advertising Position

2013‧‧‧Playing Rules

202‧‧‧Ad Engine Config

2021‧‧ ‧ Preload rules

2022‧‧‧Download Rules

203‧‧‧Browse records

204‧‧‧Ad request record

30‧‧‧Advertising Engine

31‧‧‧Preloading module

32‧‧‧Cache Module

33‧‧‧Selection module

301‧‧‧Advertising Preload List

302‧‧‧Synchronization signal

40‧‧‧Mobile app

50‧‧‧ mobile devices

Req‧‧‧Ad request

1 is a schematic diagram of an embodiment of a decentralized mobile advertising placement system of the present invention.

2 is a schematic structural diagram of an embodiment of a decentralized mobile advertising placement system according to the present invention.

FIG. 3 is a flowchart of an embodiment of a method for decentralized mobile advertisement placement according to the present invention.

4 is a flow chart of an embodiment of establishing an advertisement preload list in step S110 of FIG.

Figure 5 is a flow chart of one embodiment of the sub-step of step S118 of Figure 4.

Referring to FIG. 1 and FIG. 1 , FIG. 1 is a schematic diagram of an embodiment of a decentralized mobile advertising placement system according to the present invention. FIG. 2 is a schematic structural diagram of an embodiment of a mobile advertising delivery system according to the present invention. In this embodiment, the decentralized mobile advertisement delivery system includes an advertisement content delivery network 10, an advertisement server 20, an advertisement engine 30, and a mobile application 40. The advertising content delivery network 10 has a plurality of advertising content 101, each of which has an advertisement code (Ad ID) 2011. The advertisement server 20 sets an advertisement list 201 and an advertisement engine setting file 202 according to the advertisement content 101 in the advertisement content delivery network 10. The advertisement engine 30 and the mobile application 40 are installed in the mobile device 50. The advertisement engine 30 includes an advertisement request record 204, and an advertisement preload is established according to the advertisement list 201, the advertisement engine configuration file 202, and the mobile application advertisement request record 204. After the list 301, the download order of the advertisement content 101 is set according to the advertisement preload list 301 and the current display page of the mobile application 40. When the mobile application 40 has an advertisement display requirement, the mobile application 40 sends an advertisement request Req to the advertisement engine 30, and the advertisement engine 30 sends the advertisement content 101 that meets the request Req and the downloaded advertisement content 101 to the mobile application according to the advertisement list 201. 40.

It is worth noting that the mobile advertising system of the present invention is installed by installing an advertisement. By arranging a mobile device terminal and establishing an advertisement preload list, it is possible to deliver the advertisement content without directly transmitting the advertisement content through the real-time access advertisement server, and directly download the advertisement content 101 to the advertisement content delivery network 10, which can achieve decentralization ( The benefits of a decentralized system; the ad server in the present invention does not require too high a specification of machine and computing power compared to the ad server in a conventional advertising system that requires powerful computing power.

The advertisement engine 30 records the number of times the advertisement request Req is in the advertisement request record 204, and establishes a browsing record 302 with the browsing status of one of the mobile applications 40 and transmits it back to the advertisement server 20. recording

The advertisement list 201 includes an advertisement code 2011 corresponding to all the advertisement contents 101 stored in the advertisement content delivery network 10, an advertisement layout 2012 (for example, an interstitial advertisement, a boot advertisement or a stream advertisement), and a play rule 2013. The advertisement engine profile 202 includes a preload rule 2021 and a download rule 2022.

The download rule 2022 is mainly to regulate the timing when the advertisement engine 30 downloads the advertisement content 101 to the advertisement content delivery network 10, for example, when the power of the mobile device 50 is a high power state or in a wireless local area network environment, the download rule 2022 allows the advertising engine 30 to perform an action of downloading the advertising content 101 in the context of the mobile application 40.

The play rule 2013 is an advertisement content 101 that the advertisement engine 30 responds to the advertisement request Req according to the advertisement contract information. For example, some advertisers will require their advertising content to be played only once in 12 hours. Therefore, when the advertising engine 30 receives the advertising request sent by the mobile application 40, Req, the restricted advertising content 101 will not Send to the mobile app 40 side.

Preload rule 2021 is a preset rule that includes an ad slot 2012, an ad priority, an ad demand, and a threshold. The following table is a schematic table of a preload rule 2021.

As shown in Table 1, under the same advertising slot 2012, the setting of advertising priority will be related to the advertising demand and threshold. The higher the value of advertising priority, the higher the priority is preloaded; the meaning of the threshold value is Advertisements under the ad slot 2012 must have at least a few ad requests for the Req party to qualify; the ad demand is the amount of pre-loaded ad content required. For example, when the interstitial advertisement accumulates five advertisement requests Req in a time interval, the information advertisement advertisement A does not have any advertisement request Req, and the preloading rule 2021 of the applicable advertisement engine 30 is:

Moreover, the priority of the interstitial advertisement is higher than that of the information advertisement advertisement A. The preloading rule 2021 of the embodiment is that the advertisement engine 30 first preloads two interstitial advertisements from the advertisement content delivery network 10. The advertisement content 101 is further preloaded with the advertisement content 101 of the information stream advertisement A.

Thus, when the ad engine 30 launches, it will communicate with the ad server 20 (eg, a synchronization signal 302) to obtain an advertisement list 201 and an advertisement engine profile 202, and utilize the advertisement request record 204 to create an advertisement preload list 301, and according to the advertisement preload list 301 and the mobile application 40 The display page sets the download order of the advertisement content 101.

For example, in conjunction with the preloading rule 2021 of Table 1 above, when the mobile application 40 displays the advertisement slot 2012 of the information stream advertisement A, and the interstitial advertisement is within a period of time (for example, 3 days), the interstitial advertisement The advertisement request Req is accumulated twice, the information flow advertisement A is accumulated 8 times, and the information flow advertisement B is accumulated 4 times. As described above, according to the setting of the threshold value, the preloading rule 2021 of the application advertisement engine 30 should be:

As shown in Table 2, the interstitial advertisement needs to be preloaded one, and the information flow advertisement A Two are required, and the information flow advertisement B needs one, and a total of four advertisement contents 101 are required for preloading. The advertising engine 30 will check the number of ad slots 2012 and the number that have been preloaded. Assuming that the information flow advertisement A already has an advertisement content 101 pre-loaded, the advertisement engine 30 will only download an advertisement content 101 of an interstitial advertisement, an information advertisement advertisement A and an information flow advertisement B, instead of the pre-loading rule 2021. The demand for the four advertising content 101 listed in Table II.

It is worth noting that the advertisement engine 30 checks that it has been checked after obtaining the preloading rule 2021. The downloaded advertising content 101 can achieve the effect of repeated use of the advertising content 101. The advantage of repeated use is that it can save unnecessary network bandwidth and power consumption.

In addition, since the current display page of the mobile application 40 is the information flow advertisement A In the ad slot 2012, the priority corresponding to the ad slot 2012 in the ad preload list 301 will be considered the highest, ignoring the value of the ad priority of the preload rule 2021. Therefore, the advertisement preload list 301 will obtain the advertisement code 2011 from the advertisement list according to the download requirement of the advertisement content 101 of one interstitial advertisement, one information advertisement A and one information advertisement B, and deliver the network 10 to the advertisement content sequentially. First, download the advertisement content belonging to the information stream advertisement A, then the advertisement content belonging to the interstitial advertisement, and finally the advertisement content of the information flow advertisement B.

When the mobile application 40 has an advertisement display requirement, the mobile application 40 will issue An advertisement request Req is sent to the advertisement engine 30, and the advertisement engine 30 transmits the downloaded advertisement content 101 to the mobile application 40 according to the advertisement request Req.

As shown in FIG. 2, the advertisement engine 30 includes a preload module 31 and a cache module. 32 and a selection module 33. The preload module 31 communicates with the advertisement server 20 to synchronize the advertisement list 201 with the advertisement engine profile 202. The cache module 32 stores the advertisement content 101 downloaded from the advertisement content delivery network 10 and communicates with the preload module 31 to remove the advertisement content 101 in which the advertisement code 2011 does not exist in the advertisement list 201. The selection module 33 instructs the cache module 32 to send the corresponding advertisement content 101 to the mobile application 40 according to the play rule 2013 in the advertisement list 201.

The advertisement request Req of the mobile application 40 is transmitted to the preload module 31, respectively. After the selection module 33 is selected, the corresponding advertisement content 101 is sent by the cache module 32 to the mobile application 40. It should be noted that, as shown in FIG. 2, the mobile application 40 itself does not determine the advertisement content 101 to be displayed. When the preload module 31 receives the advertisement request Req, it will adapt to the wide range of preloading. In the order of the order, the selection module 33 concentrates on configuring the advertisement content 101 to be displayed. The advantage is that the complexity of the advertisement configuration setting can be simplified, and the advertisement content conforming to the play rule 2013 is transmitted to the mobile application 40 if there is no match. The advertisement content 101 of the play rule 2013 will not be sent to the mobile application 40 for display. Moreover, when there is a special advertisement playing requirement, it is only necessary to adjust the playing rule 2013, and it is not necessary to change or change the preloading rule 2021 or the downloading rule 2022.

In summary, the decentralized mobile advertising delivery system of the present invention uses an advertising engine. With the establishment of an advertisement preload list, it is possible to achieve an improved user experience and more efficient delivery of action (video) advertisements to the mobile device terminal.

Please refer to FIG. 3, which is a method for deploying a decentralized mobile advertisement according to the present invention. Flow chart of the example. In this embodiment, the decentralized mobile advertisement delivery method is applied to the advertisement delivery system, which includes the step S100: obtaining an advertisement list and an advertisement engine profile from an advertisement server, S110 according to the advertisement engine profile, and the advertisement request. Recording an advertisement preload list with the advertisement list, S120, according to the operation status of the advertisement preload list and one mobile device, sequentially downloading a plurality of advertisement contents from an advertisement content delivery network, and storing, by the S130, the advertisement contents, S140 receives an advertisement request from a mobile application and S150 responds to the advertisement request of the mobile application according to the advertisement list.

The advertisement list includes an advertisement code 2011, an advertisement slot 2012 and a play rule 2013. The advertisement engine profile includes a preload rule 2021 and a download rule 2022.

Please refer to FIG. 4, which is a flowchart of an embodiment of establishing an advertisement preload list in step S110 of FIG. In this embodiment, the step of creating an advertisement preload list S110 includes S111 reading a threshold value set by the advertisement slot 2012 of each advertisement content from the preloading rule 2021, and obtaining S112 in a time interval corresponding to each advertisement slot 2012. The number of ad requests, when the ad please The number of requests is higher than the threshold, S113 obtains an advertisement preload amount required to meet the threshold value, and an advertisement slot 2012 and S114 establish an advertisement pre-use according to the advertisement pre-loaded quantity and the advertisement slot 2012 using the advertisement list. List.

As shown in FIG. 4, the advertisement preload list step S110 further includes the step S115 self-pre-pre- The loading rule 2021 obtains a priority value of the advertisement slot 2012 corresponding to each threshold value and S116 sequentially arranges the order of downloading in the advertisement preload list according to the priority value. However, the unnecessary steps of steps S115 and S116, the download order of the advertisement content in the advertisement preload list may also be fixedly arranged corresponding to the advertisement slot 2012.

In general, the higher the threshold, the number of ad content required for ad slot 2012 The higher, the threshold is proportional to the content of the ad.

In addition, the advertisement preload list step S110 further includes the step S117 to the action The ad slot 2012 setting required by the app to display the page currently has the highest priority value. This step is an unnecessary step as steps S115 and S116, but the advantage is that such an operation can satisfy the advertisement request Req of the current mobile application 40 as quickly as possible.

For mobile devices, the page display mode of the information stream can save the user Constantly switching the page's troubles, as long as the finger can continue to slide more information can be displayed, but for mobile advertising operators (especially the pre-loaded advertising industry), the more users slide, the number of ads required The more it will be, the more often it will appear when the pre-loaded ad content is insufficient. The establishment of the advertisement preload list of the present invention and the step S117 can effectively improve the disadvantage that when the number of advertisements displayed on the display page increases (that is, the number of times the application requests the advertisement to be increased), the more advertisement requests are The number of advertisements that meet the higher threshold value, and as described in step S117, the advertisement slot 2012 corresponding to the current display page has the highest The priority, that is to say, other ad slots 2012 will be downloaded in a later order.

Take the Facebook action app (Facebook(RTM) App) as an example, when As the user slid the mobile phone continuously, more and more friends' dynamic messages will be loaded, and the advertisement display demand between the dynamic messages will increase. If the non-centralized mobile advertisement delivery method of the present invention is applied, the advertisement version displayed in the dynamic message is met. The number and priority of Bit 2012 will be sorted in the pre-loaded list and will be the priority for the downloaded ad slot 2012, which will significantly reduce the shortcomings of duplicate ad display.

In addition, when downloading advertising content, to avoid affecting the performance of mobile devices or In an embodiment, the decentralized mobile advertisement placing method of the present invention further includes a step S118 of downloading a plurality of advertising content from the advertising content delivery network according to the advertising preload list and the operating state of the mobile device.

Please refer to FIG. 5, which is an embodiment of the sub-step in step S118 of FIG. flow chart. In this embodiment, step S118 further includes step S1180 of obtaining the corresponding advertisement code 2011, S1181 of the plurality of advertisement contents in the advertisement preload list, determining whether the mobile device is an operation state of a wireless local area network connection, and S1182 determining the action. Whether the device is in a high-power operation state and in step S1183, if the mobile device is in a wireless local area network state and is in a high-power operation state, an advertisement code 2011 is sent, and the corresponding advertisement is transmitted from the advertisement content delivery network. The advertising content of code 2011.

The above description and description are only illustrative of the preferred embodiments of the present invention, and those of ordinary skill in the art can make other modifications in accordance with the scope of the invention as defined below and the description above, but such modifications should still be It is within the scope of the invention to the spirit of the invention.

Claims (15)

A decentralized advertisement delivery system includes: an advertisement content delivery network having a plurality of advertisement contents; an advertisement server including an advertisement list and an advertisement engine profile, wherein the advertisement list includes an advertisement request record An advertisement engine is installed in a mobile device, and establishes an advertisement preload list according to the advertisement list, the advertisement engine profile, and the advertisement request record, and according to the advertisement preload list and the operating state of the mobile device The advertisement content delivery network downloads a plurality of advertisement content; and a mobile application is installed in the mobile device, and sends an advertisement request to the advertisement engine to obtain the at least one advertisement content. The non-centralized advertisement delivery system of claim 1, wherein the advertisement engine records the number of times of the advertisement request and the browsing status of one of the mobile applications, establishes a browsing record, and transmits the browsing history to the advertisement server. The non-centralized advertisement delivery system of claim 2, wherein the advertisement server sets the advertisement list and the advertisement engine profile according to the browsing record and an advertisement contract information. The non-centralized advertisement delivery system of claim 1, wherein the advertisement list comprises an advertisement code, an advertisement slot and a play setting, and the advertisement engine profile comprises a preload rule and a download rule. The non-centralized advertisement delivery system of claim 4, wherein the download rule is an opportunity to regulate the advertisement engine to download the advertisement content to the advertisement content delivery network. The non-centralized advertisement delivery system of claim 4, wherein the play rule is a timing and a restriction that regulates the advertisement engine to respond to the advertisement request. The non-centralized advertisement delivery system of claim 4, wherein the preloading rule is a preset rule for the advertisement engine to download a plurality of advertisement content, the preloading rule comprising an advertisement slot, an advertisement priority, An advertising demand and a depreciation. The non-centralized advertisement delivery system of claim 4, wherein the advertisement engine comprises: a preloading module that communicates with the advertisement server to synchronize the advertisement list with the advertisement engine profile; a cache mode a group, which stores the advertisement content downloaded from the advertisement content delivery network, and communicates with the preloading module, removes the advertisement content that the advertisement code does not exist in the advertisement list; and a selection module, According to the play rule in the advertisement list, the cache module is instructed to send the corresponding advertisement content to the mobile application. A method for decentralized advertisement placement, comprising the steps of: obtaining an advertisement list and an advertisement engine profile from an advertisement server, wherein the advertisement list includes an advertisement request record; according to the advertisement profile, the advertisement list and the advertisement request Recording an advertisement preload list; sequentially downloading a plurality of advertisement contents from an advertisement content delivery network according to the operation status of the advertisement preload list and a mobile device; storing the advertisement contents; Receiving an ad request from a mobile app; and responding to the ad request of the mobile app based on the ad profile. The non-centralized advertisement delivery method of claim 9, wherein the advertisement engine profile comprises a preloading rule and a downloading rule, the advertisement list further comprising an advertisement code and an advertisement slot. The non-centralized advertisement delivery method according to claim 10, wherein the step of establishing an advertisement preload list according to the advertisement engine profile, the advertisement list and the advertisement request record, further comprising: reading each from a preloading rule a threshold value set by the advertisement slot of the advertisement content; the number of advertisement requests corresponding to each advertisement slot in a time interval, when the number of advertisement requests is higher than the threshold value; and the required threshold value is obtained An advertisement preloaded quantity and an advertisement slot; and an advertisement preload list is established by using the advertisement list according to the advertisement preloaded quantity and the advertisement slot. The non-centralized advertisement delivery method of claim 11, wherein after the step of obtaining an advertisement preload amount and an advertisement slot required for the threshold value, the method further comprises: obtaining, corresponding to the preloading rule a priority value of the advertisement slot of the threshold value; the order of downloading the advertisement content in the advertisement preload list is sequentially arranged according to the priority value. The non-centralized advertisement delivery method of claim 11, wherein after the step of obtaining a priority value of the advertisement slot corresponding to each threshold value from the preloading rule, the method further comprises: The ad slot settings required to display the page have the highest priority value. The non-centralized advertisement delivery method according to claim 9, further comprising the step of: downloading a plurality of advertisement contents from the advertisement content delivery network according to the advertisement preload list and one of the mobile device operating states. The non-centralized advertisement delivery method of claim 14, wherein the step of downloading a plurality of advertisement contents from the advertisement content delivery network according to the operation preload list and the operation state of the mobile device comprises the steps of: obtaining the a corresponding advertisement code of the advertisement content in the advertisement preload list; determining whether the mobile device is an operation state of a wireless local area network connection; determining whether the mobile device is a high power operation state; and if the mobile device For a wireless local area network state and a high power operation state, the advertisement code is sent, and the advertisement content corresponding to the advertisement code is downloaded from the advertisement content delivery network.