TW491972B - System, method, and article of manufacture for electronic merchandising in an e-commerce application framework - Google Patents

Abstract

A system, method and article of manufacture are provided for suggesting products over a network. Information of a product is displayed. The product information includes product specifications, graphics, video images, digital samples, and/or inventory availability. A search mechanism is provided for searching for items similar to the product over a network. Items found during the search similar to the product are suggested. Selection of the product and the items similar to the product is allowed for purchase over the network.

Description

491972 A7 B7 V. Description of the Invention (1) Field of the Invention The present invention relates to an electronic product catalog, and in particular, to a bag ..............--------- -· 11 (Please read the notes on the back before filling out this page) A product catalog including inventory control information. BACKGROUND OF THE INVENTION One of the important uses of computers is to transfer information over a network. Currently, the largest computer network available is the Internet. The Internet is a global interactive connection of computer networks that communicates with each other using a common agreement. Tens of thousands of computers, from low-end personal computers to high-end supercomputers, are connected to the Internet. The Internet Department. A work sponsored by the U.S. Defense Department ’s Advanced Research Projects Agency during the 1960s.

Researchers in universities and national laboratories have long used the Internet to share information. As the Internet became more widespread, many users outside academic research units (for example, employees of large companies) began using the Internet to send e-mail. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs in 1989, a new type of information system, called the World Wide Web ("Web", "the Web"), was introduced to the Internet Online. The early development of the Internet took place in CERN (the European Particle Physics Laboratory). World Wide Web is a wide-area hypermedia resource 4HICKMAN200036TW; AND1P282.TW] This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 _B7___ V. Description of the Invention (2) An information retrieval system whose goal is to provide extensive access to a large number of global documents. At that time, the World Wide Web was known and used only by academic / research institutions. For a technically untrained person, there are no easy-to-access tools to access this global information network. In 1 993, researchers at the National Center for Super Computing Applications (NCSA) released a World Wide Web browser, called "Mosaic," which uses a graphical user interface (GUI). Mosick's graphical user interface is easy to learn, but still powerful. The Mosico browser allows users to retrieve data from the World Wide Web using simple point-and-click. Commands. Because the user does not need technical training, and the browser is comfortable to use, it has potential for the Internet to be open to the public. The architecture of the network follows the conventional client-server model. The terms "client" and "server" are used to refer to the general role of a computer, either as the requester (client) of the data or the provider (server) of the data. In a network environment, the web browser is on the client side and the web files are on the server side. Web clients and web servers communicate using a protocol called the Hyper File Transfer Protocol (HTTP). The browser opens a link to the server and initiates a request for a file. The server delivers this request file, which is typically in the form of a text file encoded in the standard Hyper Document Markup Language (HTML) format. 4HICKMAN200036TW; AND1P282.TW 2 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ) --------------- (Please read the notes on the back before filling out this page) 0 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Description of Invention (3) When the link is closed in the above interaction, the server plays a passive role, that is, the server accepts commands from the client, but cannot request the client to perform any action. The communication mode in the known network environment provides a very limited degree of interaction between the client and the server. In many systems, increasing the degree of interaction between components within the system often makes the system more robust, but increasing the interaction increases the complexity of the interaction and usually slows down the speed of the interaction. Therefore, due to the degree of network interaction between the client and the server, the conventional network environment provides less complex and faster interaction. The invention is to provide a system, method, and finished product to suggest products on the Internet. Display information about a product. Product information includes product specifications, drawings, video images, digital samples and / or inventory availability. Provide a search mechanism to search for items similar to products on the Internet. It is recommended to find items similar to the product in the search. Allows selection of products and items similar to products when purchasing online. In one embodiment of the present invention, a downloadable product sample may be provided. In another embodiment of the invention, the product fiP produced by the user is also allowed. In yet another embodiment of the present invention, the compatibility and equality of the product with items similar to the product are evaluated. In a further embodiment of the present invention, the prices of products and products similar to the products may follow a customer profile, a customer type, and / or a geography. 4HICKMAN200036TW; AND1P282.TW 3 This paper standard applies Chinese National Standards (CNS) A4 specification (210 X 297 mm) ------------ AW1 --- 1 ---- Order --------- (Please read the precautions on the back before filling (This page) A7

Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. The invention description (4) was generated. In still another embodiment of the present invention, for a customer, a special offer or product sale of one or more products similar to the product may be generated according to a customer profile, a customer type, and / or a geographical location. Brief Description of the Drawings Figure 1 is a schematic diagram of the hardware implementation of an embodiment of the present invention; Figure 2 is a high-level description flowchart exposing an architecture; Figure 3 illustrates the dependency relationship of three structural architectures; Figure 4 reveals the delivery vehicle matrix; Figure 5 reveals the delivery vehicle cube; Figure 6 is a flowchart that describes the core technology used to identify a structure that needs to be Situations considered; Figure 7 is a chart that can be used to decide whether to use Netcentric technology; Figure 8 is a chart that can be used to decide whether to use client-server technology; Figure 9 is determined Use the host's design; Figure 10 exposes the e-commerce application architecture in the Development Architecture Framework; Figure 11 reveals the e-commerce application architecture, possible e-commerce sales models, enabling technology, enabling e-commerce Relationship between software package programs; FIG. 12 discloses a flowchart of a method for automatically performing a service on a network according to an embodiment of the present invention; 4HIC KMAN200036TW; AND1P282.TW 4 This paper? Γ standard applies to Chinese national standard specifications (210 x 297 mm) ----------- installed -------- order ------- -(Please read the notes on the back before filling out this page) 491972 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 ____B7__ V. Description of the Invention (5) Figure 13 shows the e-commerce application architecture according to an embodiment of the present invention FIG. 14 discloses a flowchart of a method for recommending a product on the Internet according to an embodiment of the present invention; FIG. 15 discloses a merchandising component of an e-commerce application architecture of the present invention; FIG. 16 discloses a A flowchart of a method that interacts with a user on the network to personalize a website according to an embodiment of the present invention; FIG. 17 illustrates a relationship management area of an e-commerce application architecture according to an embodiment of the present invention Figure 18 reveals the conceptual personalization architecture of the Relationship Management section implementing the e-commerce application architecture; Figure 19 reveals a simple personalization process Figure 20 illustrates the degree of personalization; Figure 21 reveals a content directory that can be used to manage the content of an enterprise; Figure 22 reveals a model template with three dynamic content areas (DC As), which are embedded According to a method template, this method associates a rule with content to an interaction; Figure 23 interpolates a Sh ARE (Selection, Acquisition, Retenti ο η, Extensi ο η) customer relationship model, which Propose changes when transitioning to interactive marketing; · 4HICKMAN200036TW; AND1P282.TW 5 This & Zhang scale is applicable to China National Standard (CNS) A4 specifications (210 X 297 mm) ~ (Please read the back (Please fill in this page again)

491972 A7 B7 V. Description of the Invention (6) Figure 24 shows a flow chart of a method according to an embodiment of the present invention for managing an e-commerce system on a network; Figure 25 shows a method according to an embodiment of the present invention. Elements of the maintenance and management part of the business application architecture; Figures 2 and 6 disclose the ordering procedure part of the e-commerce application framework of the present invention; Figure 27 shows a flowchart of a method according to an embodiment of the present invention on the network Completing a transaction; Figures 28 and 8 illustrate an exemplary flow of business capabilities required to complete a complete ordering process in the implementation of e-commerce; Figure 29 discloses a flowchart of a method for using the network according to an embodiment of the present invention Serving customers electronically; Fig. 30 discloses the main customer service of the customer service part of the e-commerce application architecture; Fig. 31 discloses the security elements of the e-commerce application architecture according to an embodiment of the present invention; and Fig. 32 discloses a method A flowchart of this method according to an embodiment of the present invention to ensure the security of an e-commerce system on the Internet; Figure 34 shows a sample architecture of an online advertising solution; Figure 34 shows a sample security architecture in an online advertising solution; Figure 35 describes a sample architecture that provides direct network access to some customers to share specifications and distribute engineering designs. And cooperation in progress; Figure 36 depicts another exemplary security architecture of Figure 35; 4HICKMAN200036TW; AND1P282.TW, this paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (please first Read the notes on the back and fill out this page) 丨 丨 丨 丨!丨 Order 丨 丨 丨 丨 丨 丨 II * ^ 1 ^ · Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy / 2 A7

V. Description of the invention (7) Figure 37 shows the same architecture in the interactive customer support scheme; Figure 38 shows a sample sample architecture in the customer support scheme; Figure 39 describes the same in an online banking scheme This architecture; Figure 40 shows a model security architecture in an online banking solution; Figure 41 shows a sample architecture in an online shopping solution; Figure 42 shows a sample security architecture in an online shopping solution Figure 43 discloses a flowchart of a method according to an embodiment of the present invention for manipulating a customer's data in an e-commerce environment; Figures 4 and 4 disclose a decision of an e-commerce application architecture according to an embodiment of the present invention Supporting components (Decision Support component); Figures 4 and 5 disclose integration components of an e-commerce application architecture according to an embodiment of the invention; Figure 46 shows a flowchart of a method according to an embodiment of the invention Integrate e-commerce components into the architecture of an existing enterprise. DETAILED DESCRIPTION OF THE INVENTION The preferred embodiment of the system of the present invention is preferably implemented on a personal computer, such as an IBM-compatible personal computer, an Apple Macintosh computer, or a UNIX-based workstation. A representative hardware environment is illustrated in FIG. 1, which reveals that the typical workstation hardware configuration according to the preferred embodiment has a central processing unit 110 such as a microprocessor and some other buses 11 through a system 11 2 Interlinked units. The workstation shown in Figure 1 includes random access memory (RAM) 114, read-only memory (ROM) 116, I / O adapters 11.8 connected to peripheral equipment, 4HICKMAN200036TW; AND1P282.TW 1 This paper size is applicable to China National Standard (CNS) A4 Specification (210 X 297 mm) (Please read the precautions on the back before filling this page)

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Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, printed by 491972 A7 B7 V. Invention Description (8) If the magnetic disk storage unit 1 2 0 is connected to the busbar 11 2, a keyboard 124, A user interface adapter 122 of the mouse 126, the loudspeaker 128 and the microphone 132, and / or other user interface devices, such as a touch screen (not shown) connected to the bus 112, communication The adapter 134 connects the workstation to a communication network (such as a data processing network) and the display adapter 136 connects the bus 112 to the display device 138. The workstation is mainly resident with an operating system, such as Microsoft Windows NT, Windows 95 Operating System (OS), IBM OS / 2 operating system, Macintosh operating system or UNIX operating system. Those skilled in the art will appreciate that the present invention can also be implemented on other platforms or operating systems. A preferred embodiment is written in JAVA, C, and C ++ languages, and uses an object-oriented programming methodology. Object-oriented programming (OOP) has been increasingly used to develop complex applications. When object-oriented programming becomes the mainstream of software design and development, a variety of software solutions need to be adapted to take advantage of the benefits of object-oriented programming. There exists the need for object-oriented programming that can be applied to the communication interface of the electronic communication system, so that a set of object-oriented programming classes and objects can be provided for the communication interface. Object-oriented programming is the process of developing computer software using objects, including the steps of analyzing problems, designing systems, and building programs. An object is a software package that includes a software package that contains a collection of data and related structures and steps. Since an object includes a collection of data and related structures and steps, it can be viewed as a self-sufficient component that does not require additional architecture, steps, or data to perform its specific tasks. Because 4HICKMAN200036TW; AND1P282.TW 8 This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) ----------- mu- · 丨 丨 — 丨 丨 Order ---- --1— (Please read the notes on the back before filling this page) 491972 A7 ___ B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs V. Invention Description (?) This' object-oriented program design treats a computer program as Mostly autonomous collections of components, called objects, each of which is responsible for a specific task. This idea of packaging information, structure, and steps into a component or module is called a bag. Generally, the object-oriented programming components are reusable software modules, which represent interfaces that conform to the object model, and which are accessed at runtime through the object integration framework. Object integration architecture is a set of architectural mechanisms that allow software modules in different program spaces to utilize each other's capabilities and functions. This is usually done by assuming a common component object model and constructing the architecture on the framework of this common component object model. Here we have to distinguish between objects and object classes. An object is a single instance of an object class and is often called a class. An object category can be viewed as a blueprint for many objects. Object-oriented programming allows programmers to create an object that is part of another object. For example, the object representing a piston engine is said to have a compositional relationship with the object representing a piston. In fact, a piston engine contains a piston, a valve, and many other components; the fact that a piston is a component of a piston engine can be expressed logically and semantically as two objects in object-oriented programming. Object-oriented programming also allows the creation of one object that depends on another. If there are two objects, one represents a piston engine and the other represents a piston engine made of ceramic, then the relationship between the two objects is not a compositional relationship. A ceramic piston engine cannot be made into a piston engine, it just has one more limitation than a piston engine; its piston is made of ceramic. In this case, the object representing the ceramic piston engine is called a derivative part, and it inherits 4HICKMAN200036TW; AND1P282.TW c (Please read the precautions on the back before filling this page) ρί Binding ---------

This paper size applies to the Chinese National Standard (CNS) A4 (210 X 297 mm) 491972 A7 B7 V. Description of the invention (彳 0) Represents all aspects of the object of the piston engine and further increases restrictions and details. The article representing the ceramic piston engine relies on the article representing the piston engine. The relationship between these objects is called inheritance. When the object or category representing a ceramic piston engine inherits all aspects representing the object of a piston engine, it inherits the thermal characteristics of a standard piston defined in the piston category. However, ceramic piston engine objects replace the specific thermal characteristics of these ceramics, which are often different from the thermal characteristics of metal racing. It skips the original functions and uses new functions related to ceramic pistons. Different piston engines have different characteristics, but also have the following related functions (such as how many pistons are in the engine, ignition sequence, lubrication, etc.). To access each of these piston engine objects, the programmer can call the same function with the same name, but each piston engine can have different / replaced function implementations behind the same name. The ability to hide the implementation of different functions behind the same name is called polymorphism, and it greatly simplifies communication between objects. With composition, encapsulation, inheritance, and polymorphism, objects can represent anything in the real world. In fact, real logic is the only limitation that determines the kind of events that can become objects in object-oriented software. Some typical types are as follows: ♦ Objects can represent physical objects, such as cars in traffic flow simulation, electronic components in circuit design, countries in economic models, or aircraft in air traffic control systems. ♦ Objects can represent elements in the computer user's environment, such as windows, forms, or graphic objects. 4HICKMAN200036TW; AND1P282.TW 1〇 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ----------- installation-< Please read the notes on the back before filling This page) Order: Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Description of Invention (彳 1) • Objects can represent inventory, such as personnel files or city latitude and longitude forms. Please read the notes on the back first "* Objects can represent user-defined data forms, such as time, angle and complex numbers, or points on a plane. Because OOP uses the power of objects to represent logically separable things, it enables software developers to design and implement computer programs that represent models at the physical level, regardless of whether the physical object is a specific entity, process, system, or combination of things. And because objects can represent everything, software developers can also create objects that will be used as components in larger software projects in the future. If 90% of the new OOP software programs are composed of verified and existing components, and these components are made up of pre-existing and reusable objects, then only 10% of the new software project must be started from scratch Write and test. Because 90% is taken from the extensively tested and reusable inventory of objects, only 10% of this program is likely to produce errors. Therefore, OOP allows software developers to create objects from other objects that have already been constructed. This process is very similar to building a complex machine using components (as s s e m b 1 i e s) and subassemblies. And OOP technology makes the software engineering printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economics more like hardware engineering. Developers can use various existing components of object types to build software. All this helps to improve software quality and speed up development. _ Various programming languages have begun to fully support the principles of object-oriented programming (〇〇 卩), such as encapsulation (61: 1〇 & 98111 & 16), inheritance, and more 4HICKMAN200036TW; AND1P282.TW 11 This paper standard applies to China National Standard (CNS) A4 specification (210 X 297 mm) 491972 A7 B7 V. Description of the invention (u) Polymorphism and composition relationship. The advent of the C ++ language has enabled several commercial software developers to embrace object-oriented programming. C ++ is an OOP language that provides a fast, machine-executable code. Moreover, C ++ is suitable for business applications and system programming projects. Today it has become the favorite choice of several OOP programmers, but there are still several other OOP languages on the market, such as Smalltalk, Common Lisp Object System (CLOS), and Eiffel. In addition, more traditionally popular computer programming languages, For example, Pasca Bu also added OOP capabilities. The advantages of object classification can be summarized as follows: • Objects and their corresponding categories break down complex programming problems into several smaller, simpler problems. • Encapsulation enforces data reduction and organizes the data into several independent small objects, which can communicate with each other. Encapsulation can protect the data in the object from accidental damage, but it can also allow other objects to interact with the data by calling the constituent functions and structures of the object. • Subcategories (s u b c 1 a s s i η g) and inheritance (in n h e r i t a n c e) make it possible to extend and modify objects by deriving new types of objects through standard classifications available in the system. Therefore, it is not necessary to start from scratch in order to build new capabilities. Polymorphism and multiple inheritance (multiple inherita 11 ce) can allow different programmers to mix and match many different types of features, and to build in the expected way 4HICKMAN200036TW; AND1P282.TW 12 This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) 0 emmm 1 · n ί β n — ^ in flu ϋ ϋ-Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs

'Explanation of the Invention (彳 3) Dedicated articles for use with related articles. • Class hierarchies and containment hierarchies provide a flexible mechanism to model the relationship between real-world objects and each object. • The reusable category library (c 1 a s s 1 i b r a r i e s) is very useful in many cases, but there are some limitations. For example: • Complexity. In a complex system, the category hierarchy of related categories may have tens or hundreds of categories, which can become extremely confusing. • Process of control. Programs written with the help of class libraries are still responsible for controlling the flow (that is, they must control the interaction between all objects created by a particular library). The programmer must decide when and what functions to call for which objects. • double the effort. Although category libraries allow programmers to use and reuse several small pieces of code, each programmer puts these pieces together in different ways. Two different programmers can use the same set of class libraries to write completely different internal structures (that is, designs), but the two programs with the same purpose have the same internal structure difference in the process of the designer writing the program Hundreds of small decisions made. Inevitably, similar code snippets will result in the same work in slightly different ways, but not as well as they should when they function together. The category library is flexible. The more complicated the program becomes, the more programmers are forced to re-create the basics again and again in response to basic problems. ) (Please read the notes on the back before filling this page) · ϋ 1 ϋ I nn * ^ OJI ϋ I ϋ II n ·

Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. The solution of invention description (Η). An extension of the newer category libraries is the use of a framework for category libraries. This structure is more complex ', which consists of a large number of cooperating category sets. These cooperating categories capture small-scale models and main mechanisms that implement common needs and designs in a specific application area. It was originally developed to allow application designers to avoid the trivialities of displaying menus, windows, dialog boxes, and standard PC user interface elements. Architecture also represents a change in a programmer's mind about interactions with code written by others. In the past, in the case of procedural programming, designers had to call libraries provided by the operating system to perform specific tasks, but basically the entire code would be executed once from beginning to end, and the designer could only be responsible for controlling the process. This is appropriate when printing paychecks, calculating a math form, or using a program that performs only one way to solve other problems. The development of graphical user interfaces has revolutionized this procedural programming arrangement. These interfaces enable users to drive programs and decide when specific actions should be performed instead of programming logic. Most personal computer software now does this through an event loop, which monitors the mouse, keyboard, and other external event sources and calls the appropriate part of the programmer's code based on the actions performed by the user . The programmer does not have to decide the sequence of events. The program is divided into several small pieces, which are called in an unexpected order at an unexpected time. After developers transfer control to users, they write programs that are easier to use. However, the individual program snippets written by the developers still need to call the libraries provided by the operating system to complete certain tasks, and the design is 4HICKMAN200036TW; AND1P282.TW μ P's scale is applicable to China National Standard (CNS) A4 specifications (210 X 297 (Ϊ 公) Painting (Please read the notes on the back before filling out this page) — — — — — — — ^ «1 — — — — — —

Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. 5. Description of Invention (彳 s) The teacher must decide on the control within the program after calling each segment of the program in the event loop. Process. Application code is still on the top of the system ° Even for event loop programs, programmers need to write several types of code that do not have to be written separately for each application. The idea of an application architecture takes things one step further. With application architecture, programmers no longer have to deal with building basic menus, windows, and dialog boxes, and then combine these details together. 'Programmers can start working directly with application code and basic users in place. Interface components. Then, build from there by replacing the general functionality of the architecture with the specific functionality of the application you are designing. Application architecture reduces the total amount of code that programmers must write from scratch. But because the framework is actually a general application that displays windows, supports copying and pasting, etc., programmers can also give up more control than this event callback program allows. Architecture code Pays close attention to almost all event processing and control processes, and only calls the programmer's code when the architecture requires it (for example, to create or process a proprietary data structure). A programmer writing a framework program can not only transfer control to the user (the same is true for event callback programs), but can also transfer the detailed control flow in the program to the framework. In contrast to discrete programs, this approach has custom code and repeated iterations for similar problems, resulting in more complex systems that work together in interesting ways. Therefore, as mentioned above, the architecture is basically directed at a known issue. 4HICKMAN200036TW; AND1P282.TW 15 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before (Fill in this page)

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Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7_ V. The invention description (M) domain constitutes a set of cooperative categories for a reusable design solution. It usually contains objects that provide default behaviors (such as menus and windows). When programmers use these objects, they must inherit some of their default behaviors, and then modify other behaviors to let the framework call the application at the appropriate time. There are three major differences between architecture and category libraries: • Differences in behavior and protocols. A category library is basically a collection of behaviors that are called when the program requires individual behaviors. On the other hand, the architecture not only provides behaviors, but also provides a protocol or a set of rules that control how the behaviors are combined, including what the programmer should provide, and rules that the architecture provides. • The difference between calling and replacing. When using a class library, the designer writes programs that illustrate objects and call their member functions. You can also use the framework to create and call objects in the same way (that is, use the framework as a class library), but if you want to make full use of the architecture's reusable design, the designer writes the code. This code replaces the framework and is replaced by the framework. call. The framework manages the flow of control between its objects. Writing a program involves snippets of software that will be assigned to framework calls, rather than specifying how the different program sections should work together. • Differences between implementation and design. With category libraries, programmers can only reuse implementations, but with frameworks, they can reuse designs. The framework contains a series of related programs or software fragments working methods. It represents the ability to fit several specific 4HICKMAN200036TW; AND1P282.TW 16 in the known field. This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ------------ Equipment -------- Order · (Please read the precautions on the back before filling this page) #_ 491972 Α7 Β7 V. Description of the Invention (η) ------------ Equipment- -(Please read the notes on the back before filling out this page) A general design solution to the problem. For example, a single framework can include the way the user interface works, even though two different user interfaces created using the same framework may solve two distinct interface problems. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. Therefore, the effort required for software design and development can be drastically reduced by developing the architecture required for various problems and programming solutions. A preferred embodiment of the present invention utilizes Hyper Text Markup Language (HTML) and cooperates with a general-purpose security communication protocol to implement a document on the Internet for transmission media between a client and Newc 0. . Hyper File Transfer Protocol (HTTP) or other communication protocols can easily replace HTML without inappropriate situations. Hypertext Markup Language is a simple data format used to generate hypertext documents that can be aligned from one platform to another. HTML is a standard general markup language (SGML) document with general semantics, which is suitable for expressing a wide range of information. The World Wide Web's Global Information Initiative has been using HTML since 1990. HTML is an application of the ISO standards 8 8 79, 1 9 8 6 Information Processing Text, and Office Systems and Standard Generalized Markup Language (SGML). Today, web development tools have been limited by the capabilities of dynamic web applications. Dynamic web applications extend from the client to the server and interact with existing computing sources. Until recently, HTML was the main focus for developing web-based solutions. 4HICKMAN200036TW; AND1P282.TW \ η This paper size is in accordance with China National Standard (CNS) A4 (210 X 297 mm)

Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, Consumer Cooperatives, Invention Description (彳 8) technology. However, it has been proven that HTML performs poorly in the following areas: • Poor performance; • Limited user interface functionality; • Can only generate static web pages; • Lack of the ability to interact with existing applications and data; and Scaling. Sun Microsystem's Java language uses the following features to solve several client issues: • Improve client performance; • Allow users to create dynamic, real-time web applications; and • Provide a wide range of users Interface components. Developers can use Java to build robust user interface (υι) components. Can generate customized "dedicated interface toolsets" (such as real-time stock ticker, animated icons, etc.) and improve client performance. Java is different from HTML in that it supports the concept of client authentication and offloads appropriate processing to the client to improve performance. You can create dynamic instant web pages. You can also use the customized UI components to create dynamic web pages. Sun's Java language has emerged as the “Internet programming” language generally recognized by the industry. Sun Yang defines java as "simple, object-oriented, decentralized, interpreted (inte 1 · preted), robust, robust, structured (architecture-4HICKMAN200036TW; AND1P282.TW i 〇 this paper Dimensions are applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page)

491972 A7 B7 V. Description of Invention (β) neutral), portable, high-performance, multithreaded, dynamic, buzzword compliant, general-purpose programming language. ; Lava has no platform restrictions; iava applet type supports Internet programming ". Java applets are specialized small applications that conform to Sun's Java Application Programming Interface (API). They allow developers to add "interactive content" (such as simple animations, web page decoration, basic Games, etc.). The applet is executed in a Java compatible browser (such as Netscape Navigator) by copying the code from the server to the client. From a programming language perspective, Java's core feature set is based on C ++. Sun's Java documentation states that Java is basically "C ++ plus extensions from Objective C to provide a more dynamic method of parsing." Another technology with functions similar to Java is provided by Microsoft and ActiveX technology, which allows developers and web designers the necessary means to create dynamic content on the Internet and personal computers. ActiveX includes tools for developing animation, 3D virtual reality, video, and other multimedia content. These tools use Internet standards, can work on multiple platforms, and have been supported by more than 1,000 companies. The building block of a group, called ActiveX Control, is a small, fast component that allows developers to insert some software into Hypertext Markup Language (HTML) web pages. ActiveX Control can cooperate with several programming languages, including Microsoft Visual C ++, Borland Delphi®, Microsoft® Visual Basic programming system, 4HICKMAN200036TW; AND1P282.TW 19 This paper standard is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) (Please read the notes on the back before filling this page)

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Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 ___ B7 V. Invention Description (20) and future Microsoft Java development tools, codenamed "Jakarta". ActiveX technology also includes the ActiveX Server Framework, which allows developers to build server applications. Those skilled in the art can easily see that the invention can be implemented by using Ac t i v e X instead of Java, and the invention can be implemented without undue experimentation. Overview Architecture Basics Architecture Overview What is Architecture · Architecture 1-Regardless of whether the word applies to a city's skyline work or communication system-it's all about designing something and manufacturing, building, or building something at the same time. An architect literally means a "master builder" from the Greek words archi (main or master) and tekton (builder or carpenter). However, in the true Greek way, it is unimaginable to build something without a sound architectural foundation. So architecture involves theory, but it's not just theory. On the contrary, the architecture is also obviously practical, and not just practical. The concept of form and structure lies behind the architecture. In the end, we must abandon the mentality of trying to separate the design from manufacturing; they are a coexisting whole, and taking one side away from the other is hurting the whole. Architecture is also a discipline. It produces 4HICKMAN200036TW; AND1P282.TW 20 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) Binding --------- " Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Description of Invention (21) and rely on a structured way to analyze and design what is to be built. As with all existing education, the architecture is constantly growing and evolving. Engineering discoveries have moved their fields forward. Certain engineering and design principles clearly show their success in practice, which in turn becomes repeatable parts for additional work. Continue to master the capabilities of each part, and continue to master the interaction between the components, are the outstanding characteristics of the architecture. Therefore, architecture is related to the design and construction of a basic set of components, as well as the interaction between components. It is also a principle by which all these things come together into one material, space, and people, making what had not existed a reality. Although the architects of construction may not be happy, architectural concerns can sometimes affect other “build” plans. In the past 20 years, for example, developers of information systems have used concepts in the field of architecture to describe not only their work but also to implement it. The use of architectural thinking implies that the work is about producing a structure that can be manipulated or at least affected, and it also implies that the work can be organized and executed in a structured or systematic way. In addition, the use of an architectural concept means that its work is repetitive: an architecture creates a structure, and then when similar situations are encountered, the components of the structure can be reused in the future. An architecture paradigm should not be used lightly. There are some reasons for this. The idea of using an architecture means that you are fully prepared to do it-that is, the field is already mature in its work to discover boilerplates and organize future work in accordance with those boilerplates. Finally, the structure must be understood as a program 200, not just a 4HICKMAN200036TW; AND1P282.TW 21 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling (This page) -------- Order --------- " Printed by the Consumers' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 5. Description of the invention (说明). This procedure can be described at a high level using Figure 2. • Step 1: Analyze 202. Architects must start by listening to the needs of their clients and their clients. What is the function of the building? How is its environment? What are the limits imposed by the budget? #Step 2: Design 2 04. This is the blueprint stage. The architect creates one or more designs to represent the layout of the structure, how to blend the different spaces together ', how does everything look from different angles, what materials to use, and so on. #Step 3: Model and test 206. Not every architecture plan has this step, but in many cases, the architect needs to make a scale model and a prototype of the finished product, so that the customer has a good understanding of what the final solution looks like. A model is a test phase—a kind that lets everyone [near.real_Ufe] test their design. • Step 4: Build 208. This is the actual construction of the building, according to the blueprint and prototype. • Step 5: Operation and Development 21θ. Buildings are demon 俅 田 _t 木 切 田 Ran is to be inhabited and used 丨 Ai ’so an important step is to ensure that the finished product can be used effectively. The architect himself may not participate in the development of the building. He must be involved in future expansion. Stewart Blue

Brand) 's new book, How do buildings learn? 〇w buildings learn?) "Please share ~) State the facts of effective buildings, learn the facts ... When people are long, people will subtly or not subtly try to transform their buildings

4HICKMAN200036TW; AND1P282.TW 22 This paper size is applicable to the Chinese National Standard (CNS) A4 g (21〇X 297mm) — 丨 丨 丨! • I (Please read the notes on the back before filling this page) 491972 A7 B7 5 Explanation of the invention (2 3) At the same time, when architects design a building, they have a main idea of the building's elements in mind: water pipes, motors, sewers, stairs / elevators, main structures, etc. A building The teacher's implied step is "Based on my knowledge of general parts in a building, how do those parts fit together in this particular building? Because of the building's functional needs, those parts need special attention? The definition of the Oxford English Dictionary starts from Its use and design point of view, a computer or computer-based system and the general logical organization; the special performance of this structure and organization. The method or structure of hardware or software construction defines how a system or program is How constructed components interact with each other, what protocols and interfaces are used to communicate and collaborate between modules and components, and Groups and components make up the system. The general characteristics of the seven successful architectures are as follows: _Proposes the boundaries to remove the problem; Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ♦ Clearly assign responsibilities to decompose the solution onto the components; Definitions of interfaces, formats, and communication protocols used. These should be clear and strong enough to allow asynchronous development and re-implementation of components; appropriate instructions for use should be implemented by implementers; participation in the operation of the audit mechanism A specific interface to verify that the specific input to the component can get specific results; # —The extension mechanism can do constant changes in demand and technology 4HICKMAN200036TW; AND1P28 ^^ τ This paper standard applies to China National Standard (CNS) A4 specification (210 χ 297 mm)-491972 A7 B7 V. Inventive Note) Response; * Policy, implementation and organizational structure to facilitate the adoption of the architecture. The possible types of architecture considered by the present invention are discussed below. Development architecture Development Architecture Framework (DAF) 300 provides a one-person execution, development, and operation environment Environments 302, 304, and 306 are the channels for thinking leadership and architecture. For a detailed discussion of those architectures, see the standard architecture summary (below). Figure 3 shows the ownership of the three architectures, and is explained in more detail in the transmission media summary ( The following list is the starting point of the components and scope of activities that must be considered when considering the architectural perspective of each system. They are not the definition of the environment. Standard Architecture Summary Execution Architecture 302 Execution Architecture is a runtime technical service, A unified set of control structures and supporting infrastructure on which applications run. It contains components such as: Application Information Batch Processing Architecture Intermediate (middleware) Report Error Processing Online Architecture Security 4HICKMAN200036TW; AND1P282.TW 24 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please Read the precautions on the back before filling out this page.) 1111111. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, 491972 A7 B7 V. Invention Description (25) (Please read the precautions on the back before filling out this page) Code / Decoding data access method integration assistance file conversion capability directory service load balancing workflow service state management special requirements (such as workflow, telephone (telephony), group tools) development architecture 304 development structure is technical services, tools, technology, and construction A unified set of standards for maintaining application software. Its components include, for example: design / use instruction tool information repository, program management tools, program shells, the GUI of the Intellectual Property Bureau, the Ministry of Economic Affairs, the employee consumer cooperative, and the printing of a graphical user interface (GUI window painter). Tool programmer's application program interface testing tool to source control / build procedures 4HICKMAN200036TW; AND1P282.TW 25 This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) 491972 A7 B7__ V. Description of the invention (% ) (Please read the notes on the back before filling out this page) Performance testing tools Productivity tools Design tools Compiler / debugger editor Operating structure 306 Required to maintain a commercial application production or development environment operating at the designed service level A unified collection of technical services, including technical services, tools, standards and controls. It differs from the execution architecture in that its main users are system managers and production support staff. Its components include, for example: Job scheduler Software distribution Error monitor data backup and recovery Help desk Help desk of the Intellectual Property Bureau of the Ministry of Economic Affairs Consumer Cooperatives Printed security management High-accuracy hardware management Performance Monitor On / Off Procedure. Report Management Tool Damage Recovery 4HICKMAN200036TW; AND1P282.TW 26 ^ Paper size applies Chinese National Standard (CNS) A4 (210 X 297 mm) 72 9 1X 9 A7 ___ B7 Intellectual Property of the Ministry of Economic Affairs Bureau employee consumer cooperative printed invention description (W) Network monitoring tool Cross-platform management tool Considering all environments To ensure that users are asking the right questions about the technical architecture The questions asked include: For all technical components, The following characteristics have been proposed: Implementation by specifications? Operational reliability? Ease of operation? Maintenance requirements? The ability to combine with other components, especially components from other vendors? Delivery schedule with proper pre-conversion testing? Backup procedures? Supplier reliability and financial stability? The test of business change in the future? Has the system software version been used on other websites for 6 to 12 months? The time frame varies by product. Has the reference site been verified? What is structure (f r a m e w 〇 r k) 27

4HICKMAN200036TW; AND1P282.TW This paper size is applicable to Chinese National Standard (CNS) A4 (210 X 297 mm) 491972 A7 _B7___ V. Description of the invention (plus) (Please read the precautions on the back before filling this page) The design is complex Infrastructure to meet today's decentralized, mission-critical needs is the main challenge. Based on this, it is useful to have a stock of components needed for the design, construction, installation, and operation of the system. It is also useful to understand how the components conceptually fit together. A structure should be considered a conceptual framework for constructing work that is about to be completed. It should be used as a trigger or completeness check for thinking. A structure cannot be built directly and should be used as a starting point for understanding and design. Structures are used to assist practitioners in understanding which components may be needed and how they fit together. Based on the description of the component inventory and its relationship, practitioners will select the components necessary for their design. An architect extracts components from one or more structures to meet the needs of a particular group of users or applications. Once an architecture has been implemented, it is often referred to as an architecture or infrastructure. The scope of a structure varies widely. For example, one structure may include the elements of the overall technical infrastructure, while another structure is explicitly focused on the network. A comprehensive understanding of a structural scope is important for its usefulness in the design phase of a plan. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs is also important to understand whether the structure is inherently vendor-specific (proprietary) or whether it is available (open) to some vendors. The importance of architecture has shown the benefits of the architecture approach to the development of information systems: better 4HICKMAN200036TW; AND1P282.TW 28 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 491972 A7 B7 Intellectual Property of the Ministry of Economic Affairs Printed by Bureau Consumers Cooperative

V. Description of invention (w) Productivity and less basic re-invention. An architecture provides integrity checks to ensure that all relevant elements of a possible solution have been considered. It ensures consistent, reliable and high-quality applications. He gives everyone a common structure and language that developers and their customers use to talk about work. Perhaps most importantly, it allows professional developers to measure successful solutions as they perform additional work. Architecture involves repeatable thoughts, so it reduces the time and cost of solving problems with it. Some special technical advantages of a good architecture: * Simplify application development A good architecture should provide a common set of application services. It removes programming from the complex affairs of technology and development tools, and improves the productivity of Wu's experienced developers. • Quality Usually experienced developers implement more complex technical elements into the architecture. These components are then used to avoid duplication of complex logic in the application. Repeated tests during design, implementation, and inspection often lead to improvements in architectural components. All users of these components benefit from this improvement, reduce the risk of failure, and ensure better overall quality in the final application. • Integration An architecture usually integrates different software, platforms, and protocols into a comprehensive architecture. • ductility (e X t e η s i b i 1 i t y) 4HICKMAN200036TW; AND1P282.TW (Please read the precautions on the back before filling this page) — ·!装 _; View · This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) 491972 A7 B7___ V. Description of the invention (30) (Please read the precautions on the back before filling this page) The structure is made by Built by experienced people who can somehow predict whether the existing architecture will meet current or future needs. It's easy to integrate code extensions. A well-balanced architecture is composed of the correct components. Due to the complex interaction relationship, the rate of increasing complexity is faster than that of modularization, which can reduce it. The components are combined by simple interaction. ♦ Location transparency Generally speaking, well-architected applications separate the application from the details at the source. However this is not always true or necessary. For performance reasons, designers and developers still need to pay attention to the program and data location. The horizontal scaling architecture helps to optimize the use of existing infrastructure, which results in improved application performance and stability. • Isolation Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy A framework may be used to isolate applications from specific products. This ensures that the product can be easily replaced later. This feature may be important if the future of a product and the future of the supplier of the product are at risk, or if the rate of change in a particular technology area is particularly high. A review of the changes in user interface standards over the past decade can provide a clear example. Applications that do not separate user interface logic from business logic must be completely rewritten to use new user interfaces, such as Microsoft Windows and Web browsers. • The use of portability architecture increases portability and reusability within and across platforms and protocols. 4HICKMAN200036TW; AND1P282.TW 30 This paper size is applicable to Chinese National Standard (CNS) A4 (210 X 297 mm) outside 1972 A7 B7 V. Description of invention (31) Printed on the analysis and design by the Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs The use of architecture in i10 can reduce the risk of information technology 1 (IT) solutions. Through reuse, the use of the architecture improves the productivity of development and also improves the reliability and maintainability of information technology solutions. A major challenge for IT managers today is the need for change. Architecture provides a basic structure for the main driving force of change. Many businesses are run by strategic applications, which are likely to require frequent and rapid development to cope with changes in technical capabilities and business needs. A properly defined and wisely developed architecture delivers an infrastructure upon which an enterprise can be built, and applications that support business needs now and in the future are strengthened. This is how a company handles change. The main advantage of an architecture is its complexity of divide and conquer. Simple applications benefit less from the architecture than complex applications. Fewer decisions are needed in this situation, and fewer people need to understand them. During maintenance, a poorly built applet makes it tolerable, as it is still easier to identify the shortcomings and anticipate the side effects of correcting the shortcomings. Conversely, complex applications are more difficult to understand and correct. Complexity can be achieved by subdividing the application into layers and components. Each layer has a specific function. Levels are strongly cohesive and decoupled; a given level does not need to know the interior of any other level. The study of large complex systems (LCS) reinforces the importance of stable architecture in large systems. Take the following example to illustrate: The successful transmission of an LCS solution depends on the common data application 4HICKMAN200036TW; AND1P282.TW y This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the note on the back first Please fill in this page again for matters) «• Binding: 491972 A7 _________B7__ V. Description of the invention (32) and early definition and use of technical architecture. When the architecture was not defined, stabilized, and transmitted on early LCS results, its failure rate was high. All significant LCS results involve the use of a common or shared architecture. However, a successful outcome depends on the early definition and transmission of a stable common architecture. Significant changes in data, applications, or technology architecture have serious adverse effects on the immediacy of deliverable plans and the reliability of deliverables. Although it is impractical for each plan to have nine months to define the desired architecture, it does not mean that it is necessary to focus on the definition and design of the architecture elements early. If necessary architectures are defined or significantly changed along with application development, the risk of failure is greatly increased. Benefits of the architecture Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs The benefits obtained from the technical architecture can keep us at the forefront of cutting-edge business solutions. Investing in a reliable and flexible architecture can have one or more of the following consequences: ♦ By separating each from other changes, investments in applications and technologies (such as hardware or third parties) Software upgrades will not affect applications.) ♦ Lever balance scarce technical skills (for example, for specific communication protocols 4HICKMAN200036TW; AND1P282.TW 32, the paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) " 491972 A7 B7__ V. Description of the invention (33) Or the needs of someone with detailed skills in SQL). < Please read the notes on the back before filling out this page) • Enhancements in productivity, flexibility, and maintainability because common, often complex, and error-prone components (such as error handling or cross-platform) are created in the architecture Communication), and then all apps use it. • Improved application predictability because common components operate with familiar and consistent characteristics. • Act as a blueprint and discussion agenda and ensure system consistency. This has a great impact on the operability and maintenance of the transmission application. What is an architect? Architects must have an in-depth understanding of a plan, business, and / or technology environment. Architects are involved in the complexity and complexity of business integration planning and management. When designing and implementing a technical architecture, it's easy to get involved. Ideally, the architecture should be a thin, well-defined layer that ensures development productivity, maintains flexibility, efficiency, and stability. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs The main problem is maintainability and operability. Others may have to understand the rationale behind the architecture design in order to maintain it properly, which we must keep in mind. Architectural logic can quickly become very abstract and difficult to maintain for anyone other than the builder. Carefully designed architecture may soon be unknowable 4HICKMAN200036TW; AND1P282.TW 33 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 491972 A7 __B7____ 5 Description of the invention (bell) How the maintenance and design staff of the architecture were destroyed. The architecture should be as light as possible, and only the needs that drive it should be avoided. Avoid the flexibility and extraness of "nicet 〇have" Levels of abstraction. These levels of abstraction are intellectually interesting but not essential. Transmission medium overview A transmission medium is an integrated collection of technical services that supports application types and is implemented in different architecture generations. ) ° Application type An application type defines a unique type of processing type that is used by the application and then used by the end-user. The reference group for the delivery type of today's application types includes batch and online transactions. Processing, collaboration, database, intellectual management and integration. Is the main characteristic of a transmission medium, and most people confuse the application type with the transmission medium. The main purpose of the transmission medium is that it can be reused in many applications. It is still part of the technical architecture, It does not involve application-specific logic. On the other hand, an application architecture is specific to a specific application. Architecture generation 4HICKMAN200036TW; AND1P282.TW 34 This paper standard applies to China National Standard (CNS) A4 specification (210 X 297 public) Li) ----------- I --- 1 (Please read the notes on the back before filling this page) Order --- 491972 Α7 V. Description of invention (35) One generation of architecture is a broad classification System for placing technical components in a technical period. The transmission medium is physically implemented on a different architecture generation. Note: The client / server side should be divided from the network-centric technology generation. Boundaries are difficult; usually different people tend to have different opinions. Generally speaking, the present invention is a big progress in the client / server end generation. In the context, the technology generation discussion is intended to make it a logical discussion. Its purpose is to highlight the new business capabilities that new technologies can provide. So for example, there may be Power Builder application. Transmission Media Master Figure 4 reveals a Transmission Media Master 400. One way to look at the transmission medium is to consider it as the intersection of technology generation 402 and application type 404. The following expression is used for navigation in DAFF. Transmission medium block S00, as shown in Fig. 5, shows the entire picture of a transmission medium. In addition to application types and technology generations, it introduces execution, development, and operating environments, the differences between 502, 504, and 506. 4HICKMAN200036TW; AND1P282.TW γ This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) ----------- install --- (Please read the precautions on the back before (Fill in this page) Order: # · Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 97 IX 49 .. A7 _B7_ V. Description of the invention (36) The blocks have the following scope, or the block faces: 1. The left side of the bottom of the block has the core Technical components and services 5 08, they are common to all transmission media. Its core services will use one or more more technology generations; currently there are hosts, clients / servers, or Netcentric. Most major enterprises have legacy systems that include host-based and decentralized client / server applications. The current development extends the hybrid of system technology. 2. At the top left of the block is a technical element 510, which must support a different transmission medium. These elements extend the technical architecture using services specific to various transmission media. Some components can extend some core services, while others are completely new components. 3. To the right of the box are three environments that each transmission medium will affect; execution, development, and operation, 502, 504, and 506. Both core services and transmission media extensions need the support of these three environments. The blocks reveal that different transmission media need to extend to the core development and operating environment, not just the execution architecture. A mission-critical high-traffic transaction delivery medium may require special performance adjustment tools in the re-architecture, as well as real-time monitoring tools in the operational framework. At the same time, different technology generations may require special services in all three environments. When working on a multi-platform environment, there may be duplicate services on the platform. This often complicates the development, operation, and execution architecture, and especially 4HICKMAN200036TW; AND1P282.TW 36 This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the notes on the back first ^^ 一(Fill in this page) · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 ΚΙ Β7__ 5. Description of the Invention (37) Attention should be paid to providing an integrated structure. (Please read the notes on the back before filling out this page) Usually the focus of the engagement is on the execution environment. The main compliance relationship between the three environments is that the execution architecture drives the needs of the development and operation architecture to a high degree. For example, if a heterogeneous, decentralized execution architecture is selected, both the development and operating environment will reflect it. The delivery structure facilitates the focus on business solutions and moves away from technical issues. Assist in linking deliverable architectural plans with deliveries. Create a corporate vision of the business capabilities that technology creates. Provide the required new structure to meet specific needs. Provide guidance to define which architectures best meet those needs. Provide development architecture structures and best practices to build these architectures. During high-performance architecture design, we can provide logical-level discussions to evaluate the types of basic services and products needed for specific situations. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. When the transmission medium is implemented, they reduce the time required to implement commercial solutions by providing a "Starter Kids" framework. When the transmission medium was set up, they leveraged the technology in the business by leveraging the following methods: * Reduce operating and maintenance costs by limiting the number of different technologies and the number of skills required to support them. 4HICKMAN200036TW; AND1P282.TW 37 This paper size is applicable to the Chinese National Standard (CNS) A4 (210 X 297 mm) 491972 A7 B7 V. Description of the invention (38) ♦ Reduce the technical cost of implementation and development. ----------- Installed! (Please read the notes on the back before filling out this page) Note: Anthracene: The transmission medium structure provides a method to organize technical architecture information. When providing such content to the customer, we must modify the information presented in accordance with the customer's background and terminology familiar to the customer. Selection of Technology Generation Archives This section should assist an architect in understanding the characteristics of a specific technology generation and the implications of selecting a specific technology generation. When planning and designing a system, the pros and cons of each technology generation should be understood. When identifying the core technologies used in an architecture, one should consider a customer's existing IT architecture 600 perspective, guiding principles 602, and business imperative 604, as shown in Figure 6. It is important to understand that different, static divisions do not lie between different technology generations. It is possible that an architecture is composed of more than one generation of components. The goal should be to understand the pros and cons of the different technology options available to each component, and to choose the most appropriate based on customer needs. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs It is even more important to balance existing systems and integrate them with new applications. A typical solution involves a large-scale computer legacy system. As a server in a master-slave architecture, an application server can be built from Power Builder and Visual Basic built in traditional GUI clients, and from a web server through a web server. Road-based front-end access. 4HICKMAN200036TW; AND1P282.TW 38 This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 ΚΙ Β7_ V. Description of invention (3?) In view of this, a newly customized application should generally use the latest architecture generation to ensure that the application can survive longer with the ability to respond to future changes. This means that all new applications should ideally be based on a Netcentric Architecture, rather than a traditional master-slave architecture or a host-based architecture. However, choosing a generation is not just a technical decision. Often the main technical architecture decisions are determined by factors that are not technical in nature, such as financial factors, internal and customer policies, and implementation / operational considerations. When deciding whether to apply a network-centric solution, that is, a combination of network-based server interfaces and Internet application types, we must keep in mind that these technologies are not a panacea, but only for substantial business reasons. Should only be used next. They need new investments in skills, tools, development and operating procedures. Due to the relative immaturity of work and products, they also represent additional risks in terms of technology, such as performance and reliability, and strategies, such as supplier and product quality and stability. Regardless, today's programs should often consider the possibility of using web-centric technologies. It is important to measure whether an application can benefit from a network-centric implementation immediately or in the future. Even if you decide to use a traditional master-slave approach (such as the use of Power Builder and Visual Basic), you should consider the significant reduction in software package and decentralization costs resulting from the use of network-centric concepts. Such 4HICKMAN200036TW; AND1P282.TW 39 This paper size is applicable to Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page). __ 丨 丨 Order --- ------ Antimony 491972 A7 B7 V. Description of the invention (40) The idea consists of three or more layers of architecture plus more business logic, flexible security architecture and user interface ideas residing on the server, which can be found in The rear port is on a web browser. A network-centric architecture usually still supports the development of master-slave applications. Since the traditional master-slave system usually puts the substantial part of the business logic on a large client, and the network-centric architecture still prefers most of the business logic to stay on the server, the opposite state is not always true. At the same time, the network center tends to be more loosely connected than the (statically dominated two layers) master-slave system. The following sections identify key features related to network-centric master-slave or master-based technology generations. This list is by no means complete or exhaustive, but is included as a starting point for the validation process. Network Center Architecture Generation If most of the statements in Figure 7 are true, we should consider an application based on the Network Center Generation. The importance of each statement in Figure 7 is detailed below, and it should help confirm the appropriate answer to the set of customer engagements. Existing Architecture and Infrastructure 700 E1. Other network-centric applications are developed and produced. If they are not completely unfamiliar with the characteristics of technology, the user community is often less resistant to business drivers who use new technologies to propose changes. If according to an application of the network center architecture 4HICKMAN200036TW; AND1P282.TW 40 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling this page) Decoration · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ^ / 2 A7 -______ B7_____ 5. Description of the invention (4 彳) Pilot sale and deployment have been successfully conducted, and it will be easier to accept additional systems. Ε2. The customer has important technical skills in his IT department. This is especially important if the customer plans to develop or operate the application themselves. In order to successfully deploy this type of system, considerable investment in training and internal training may be necessary. The customer must have a culture that supports the change. Some organizations are quite conservative and strong, making it harder to deliver a success with new technology. Ε3 · Customers have multiple hardware / operating system settings for their client machines. In a traditional master-slave environment, for an enterprise, spreading an application in or out requires the application to port, recompile, and test for a particular workstation operating system. Using universal clients and web browsers can reduce many of these problems by providing a consistent and familiar user interface on many different operating systems and hardware platforms. E4. The application will run on a device other than a personal computer. The power of the Internet places a lot of pressure on the vendors of various web-enabled devices. The Internet infrastructure is in place, making it easier for business people to create new physical devices from accessible electronic information. For example, Internet TV is gaining momentum. Users can now access the Internet via television. Network computers (thin-client devices) downloaded and used from a central maintenance server generate a lot of benefits. At the same time, users want to access the same information from multiple physical devices. 4HICKMAN200036TW; AND1P282.TW 41 This paper size is applicable to Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling out this page) Binding ·· Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs and the Consumer Consumption Cooperative 491972 Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 __B7____ V. Invention Description (42) For example, a user may want to use a mobile phone, an Internet TV, or their portable individuals Access his / her email on the computer. E5. The existing legacy system can be scaled up to serve many potential listeners. Expanding the user base of legacy mainframe or master-slave systems by including audiences outside the company can significantly increase system usage. The additional requirements and increased use placed on existing systems are difficult to assess or predict. Analysis must be performed to ensure that existing legacy systems and infrastructure can absorb this increase. The business order 702 B1 client needs to use this application to contact a new external audience. This is the main reason for choosing a network-centric architecture. Through the proper use of network center architecture, it is often possible to gain exposure to new customers and markets. By providing new services and products to its customers, clients can often achieve significant competitive advantages. At the same time, this new pipeline makes it technically feasible to develop a new generation of "market-of-one" products, and each customer can easily and repeatedly customize products according to their preferences. B 2. Customers need to use this application to connect with a wide or diverse internal audience. The configuration management of traditional master-slave applications is a major issue for many companies. Configuration management tends to be essentially distributed to clients and servers. Installed as a large execution file or several small executions, the software distribution makes even small updates to a small user population difficult. Every time an update is made, a process must be started to distribute the new code to all client machines. This browser center application type is for distributed functions to internal and 4HICKMAN200036TW; AND1P282.TW 42 This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 mm) (Please read the precautions on the back before filling in this Page) 装 0 # · 外 1972 A7 --- __ B7 ----------- 5. Description of the invention (43) The traditional problems of external users provide an option. IT Guiding Principle 704 G1. Customers are early adopters of new technologies. The implementation of a network-centric architecture can help customers fulfill a number of business benefits. However, introducing new technologies to an organization does have its inherent risks and can cause a lot of change. The customer should have the culture to receive the necessary changes. 〇2. Applications should be developed to handle non-specialized or occasional users. Non-professional users need a simple and well-known interface to be able to use the application. When people become accustomed to web browsers, this is their preferred user interface. A consistent interface provided by a web browser will help reduce the learning curve required to become familiar with new applications. G3. Where appropriate, applications should be developed with multimedia capabilities to display information (text, sound, video, etc.). Digitizing, organizing, and transmitting text, pictures (such as video, sound, etc.) and other information other than traditional materials to a wider range of users, so that people and companies have new ways to work together. Web-centric technologies (such as HTML documents, plug-ins and JAVA, etc.) and media information formats have led to support for these types of complex documents and applications. Network bandwidth is still a performance issue. However, advances in network technology and compression technology have resulted in richer media enablement (me d i a-e n a b 1 e d) files and applications on the network.

4HICKMAN200036TW; AND1P282.TW 4: This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) " " (Please read the notes on the back before filling this page) Binding: Intellectual Property Bureau, Ministry of Economic Affairs Employee Consumer Cooperative Printed Bamboo 1972

V. Description of the Invention (44) Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, G4. The implementation, operation and development framework will be designed to support frequent enhancements / corrections ('heart to 1011) released to the product application. It is extremely important that companies in today's market should be able to quickly modify their business processes to cope with changes in the industry. A network-centric architecture simplifies the frequent release of software to internal and external users. Client / Server Network Generation If, according to customer requirements, most of the statements in Figure 8 are true, we should consider applications based on the master-slave technology generation. The following sections detail the importance of each statement in Figure 8 and should help identify the appropriate answer that a particular customer guarantees. Existing architecture and infrastructure 800 E1 · Other master-slave applications have been developed and production started, and the client IT organization includes people familiar with master-slave architecture concepts. As with any new technology, there is a learning curve associated with acquiring master-slave development skills. When using familiar tools and environments, developing programs is often more efficient. The introduction of new technologies can also cause instability in the operating environment. Master-slave systems are still new technology to many IT departments. The Business Command 802 B1 application can only be used by an internal user community. As the execution files and data files need to be resident on the client hard disk, software 4HICKMAN200036TW; AND1P282.TW ,, this paper size applies to China National Standard (CNS) A4 specification (21〇x 297 mm) (Please read the note on the back first (Fill in this page again)

Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7___ V. Description of the Invention (45) Decentralization is one of the traditional master-slave computing environment considerations. The fragmentation of the user community outside the client organization is even more difficult to implement and manage, and will be limited to a small number of major business partners. B2. Applications need an advanced, dynamic and integrated user interface for professional users. The most advanced 4GL and 3GL development languages will support advanced user interfaces that require a considerable degree of context management between the domain and the window. Web-based user interfaces do not support such interfaces well. B3. Session performance is critical to application or sub-second response times necessary for successful use. Client server applications provide the response time necessary to support transaction-intensive mission-critical systems. Application logic and business data can be distributed between client and server for optimal efficiency. The web-based interface still has inherent recurring costs due to unlinked communication, normal data downloads, formatted information, and small-scale code. B4 · The application must support off-line mobile users. Mobile computer computing is gaining popularity in the workplace, so the connection to the server cannot be used by all users. The master-slave architecture takes into account application logic and / or data dispersion. Data and logical responses are often necessary for applications that operate on mobile phones. 4HICKMAN200036TW; AND1P282.TW 45 ¥ The paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ~ (Please read the precautions on the back before filling this page)

491972 A7 B7__ V. Description of Invention (46) IT Guiding Principle 804 ----—— — — — — — I · II (Please read the notes on the back before filling this page) G1. The customer maintains the application internally, and IT departments need the resources, organization, and procedures to maintain master-slave applications. Introducing master-slave applications into a company's production environment requires changes to the development, operation, and support of the production system's implementation, operation, and development architecture. Before developing master-slave applications, it is important that customers confirm how this system fits the company's strategic technology plans. Mainframe Architecture Generations If customer business and technology requirements meet the following system characteristics, then applications based on the mainframe technology generation should be considered. The following sections detail the importance of each statement in Figure 9 and assist in identifying appropriate answers that a particular customer guarantees. Existing Architecture and Infrastructure 900 E1. Customers now maintain and operate host-based applications, and IT organizations include personnel familiar with the development and operation of these types of applications. Few organizations simply introduce host-based production systems. Usually the basic structure of this type of system already exists. New development is not common, and it is often necessary to expand existing legacy systems. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs The mainframe system usually has a mature and stable operating environment. Note that expertise in mainframe computers is currently expensive and in great demand. Commercial Order 902 B1. The application is only used by specialized user groups. 4HICKMAN200036TW; AND1P282.TW 46 I Paper size is applicable to Chinese National Standard (CNS) A4 specifications (210 X 297 mm f 491972 A7 B7 V. Description of the invention (47) Graphical user interface. Professional staff with low turnover rate and familiarity with the basic application program 3270, reducing the need for a graphical user interface. B2. Application programs require a large number of repeated transactions. High processing power provided by large computers Considering the development of applications with extremely high performance requirements. B3. This application requires considerable batch processing. Large computers may still be the most powerful platform for large-scale batch processing. Mature tools exist to schedule, Restore / restart, sort, combine and move large groups of data. Β4. End users can maintain a physical connection to the host at any time. A continuous connection to the host is required to use the app Computing or business logic methods are not possible. B5 · The application must support a large number of (≫ 100) Large-scale, mission-critical, and user-based applications rely on the processing power of today's mainframes. IP Guiding Principles 904 G1 · Customers have the ability to develop and operate host-based applications The resources, organization, and procedures required by the program. Before the mainframe is developed, it is important that customers confirm how this system fits the company's strategic technology plan. G2 · Reliance on a single vendor (IBM) to solve Technical problem is acceptable 4HICKMAN200036TW; AND1P282.TW 47 This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) ----------- install --- (Please read the back first Please pay attention to this page, please fill out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 491972 A7 ___B7__ V. Invention Description (4¾). The choice of host-based architecture limits customers to rely on a supplier for technology Solutions. Although IBM Business Machines (IBM) is a prestigious and stable company, the long-term business strategy to ensure that IBM's technical vision and leadership will support customers is Important. G3. Centralized applications and data are acceptable strategies. A pure host-based architecture reduces the possibility of decentralized data and business logic to customers. In this way, some application decentralized strategies can be seen. Performance, however, centralized access to business logic and business data can improve operational stability and reduce costs. The current trend is to transform legacy systems based on mainframe computers into a multi-layer master-slave or network-centric architecture The data and application server in the structure. Observation of the structure When considering what structure to use, keep the following in mind: * When the various structures of the DAF can be used * How the structure is related to the structure of the transmission medium DAF Most structures propose various aspects of the transport media architecture. DAF provides access to a thinking program that has an architectural framework for leadership and execution, development, and operating environments. In short, DAF includes: * Core execution architecture (master, master-slave, and network-centric) for different architecture generations. Most of 4HICKMAN200036TW; AND1P282.TW 48 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling out this page) Binding-· Intellectual Property Bureau, Ministry of Economic Affairs Staff Consumption Printed by the cooperative 491972 A7 B7____ 5. Description of the invention (4) Most users will use the network center structure. * Implementation fT architecture extension (execution architecture extension). These structures augment the core structure with services specific to a particular transport medium. • The development architecture should help establish and operate a high-quality development environment. * Operational architecture should help establish and operate high-quality operations

-l-yV bad environment. Emphasis on simple applications, structure, and structural perspective The e-commerce market is booming. This can be proved by the following points: 'such as the increasing number of new e-commerce transaction sites, the increase in the daily value of "price exchange" transactions, the emergence of companies and companies focusing on the electronic market, and the existing companies' Convergence and partnership, as well as allowing everyday users to meet their needs in the evolving electronics market. One definition of e-commerce is: the exchange of business prices between an enterprise and an external entity-whether it is an upstream supplier, partner or downstream customer-on a common, ubiquitous electronic medium. The 1000 e-commerce application structure in DAF is disclosed in Figure 10. The eCaf application structure (eCaf) identifies and describes the capabilities of applications that are useful and necessary for implementing e-commerce business solutions. It provides a structure to link business processes, applications and e-commerce technology in 4HICKMAN200036TW; AND1P282.TW 49 ^ Paper size applies Chinese National Standard (CNS) A4 specification (210 X 297 public fl " ------ -----_ Equipment — (Please read the notes on the back before filling out this page) Order ·· Printed by the Employees 'Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 491972 A7 B7___ Explanation (叨) Together, it also provides the ability to map and evaluate eCommerce packaged solutions. This structure should be used as a medium for communication and design of e-commerce business solutions. E-commerce application structure has always been It has been created to provide an understanding of the types of services and applications that are necessary to implement e-commerce solutions. Figure 11 reveals the structure of an e-commerce application 1000, and possible e-commerce sales models 1102. , The relationship between enabling technology 1104 and enabling electronic commerce suite software 1106. Electronic commerce should The program structure defines a support middle tier between the basic Internet or network-centric enabling products (e-commerce software package) and the technical infrastructure (enabling technology), both of which are based on the industry-specific sales model ( business-specific selling model) (e-commerce sales model) is necessary to develop an e-commerce enabled website. Note that the e-commerce application structure includes exactly the middle tier. Each solution or website may have different sales methods, architecture, technology utilization, Or application. The structure of an e-commerce application contains concepts, applications, services that are common to different solutions, and group them into application capabilities. Technically, e-commerce business capabilities require a logical grouping of services that can perform specific e-commerce functions This function may be a single technical service in the basic structure or in the entire application. Its capabilities come from investigating the implementation of multi-layer e-commerce software packages and e-commerce. As e-commerce evolves, its classification and capabilities also change. ; AND1P282.TW 50 sheets Zhang scale is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) " (Please read the precautions on the back before filling this page)

491972 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of Invention (M) DAF e-commerce application structure In DAF, its capabilities are expressed in structural elements and secondary elements. E-commerce capability description The highest level of e-commerce capability classification: external agent, electronic merchandising, relationship management, maintenance and administration, order processing , Customer service, security, decision support, and integration. Capabilities in a category can cover potential full-range sales models. Some components may be specific to a business-to-business buyer-centric implementation only. Additional components may appear as the technology matures. I should keep in mind that the documentation of the e-commerce application structure in the DAF focuses on the ability of the e-commerce application. Enabling technologies will be discussed elsewhere in the DAF (see below). The sales model and e-business package are only briefly explained. E-commerce enabling technology The enabling technology for e-commerce implementation is the same basic technology that is used to achieve most network center (in some cases, master-slave) implementation. In general, most implementations will utilize network-centric technology. The understanding of the structure of the network center will be used as a building block for 4HICKMAN200036TW; AND1P282.TW 51 This paper size applies the Chinese National Standard (CNS) A4 specification (210 x 297 public love) ------ --- 1 I ——— Order——I— (Please read the notes on the back before filling this page) 491972 A7 _B7___ V. Description of the invention (52)

Explain the technical aspects of an e-commerce solution. The information can be found in the patent application entitled "A SYSTEM, METHOD AND ARTICLE OF MANUFACTURE FOR BASE SERVICE PATTERNS IN A NETCENTRIC ENVIRONMENT", which can be used as a reference for the above description and can be incorporated into the overall structure of the network center by reference. in. In the form of e-commerce sales, many different e-commerce solutions fall under the umbrella of the term e-commerce. The vague definition of e-commerce gives itself a large field of implementation and possibility. A survey of current websites in the e-commerce market reveals that most price / exchange transaction solutions focus on selling "products". Products can be further divided into physical and electronic. * Physical --- Any tangible product that buyers can come across and feel (such as a car, refrigerator, food, or furniture). This includes retail and durable goods. • Electronic one-any product delivered via electronic media. This can include content, information, sound and video, or software (such as music, financial products, such as insurance or mutual funds). There are three general sales models on many price exchange sites: seller centers, buyer centers, and auctions. Seller center sales model The sales center model is the most common. In its simplest form, a 4HICKMAN200036TW; AND1P282.TW 52 This paper size applies the Chinese National Standard (CNS) A4 specification (210; 297 mm) = '----------- installed ·! (Please read the notes on the back before filling out this page) Order: Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs

Companies often provide information about their products and give orders to customers. More advanced implementations use electronic methods to support the entire sales and support process, which includes: marketing, product shows, marketing planning, customer needs assessment, order processing and many other activities. In most Seller Center solutions, the infrastructure is built and maintained by the supplier. The client simply needs a browser and / or access to the website. 2. Sales center sales model In the buyer center solution, the main focus is on the customer or the buyer to meet their product needs. In contrast to a seller-centric website that offers products, a buyer-centric website displays items that the buyer wants to buy-in an attempt to entice the seller. It also requires many of the same capabilities as the Seller Central website, such as order management and payment capabilities. In this case, the client participates or generates an infrastructure that focuses on meeting his needs. The infrastructure usually provides an environment between trading partners who facilitate browsing and comparing products, ordering, fulfillment (fu 1 fi 11), payments and any customer support services needed. A focus should be on making transactions and information flow easier. For this reason, the seller can customize its product line to meet the buyer's special needs. In the case of most buyer centers, the buyer or buyer's consortium of buyers provides the bulk of the e-commerce infrastructure. Additional integrations or settings may or may not require the intention of participating individual trading partners. Sellers need to specifically configure or integrate their own systems to participate in the implementation, usually only when the buyer has substantial market power in their relationship, such as in GM® or FORD®, from their supply 53 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling out this page) 0 Installed by the Intellectual Property Bureau of the Ministry of Economic Affairs and printed by the Consumer Cooperative of the Ministry of Economic Affairs Printed by Employee Consumer Cooperatives 491972 A7 __B7__ V. Description of Invention (54) Commercially purchased and traded parts. In this case, the two parties should agree on what information to share, how to model the information, the standards for telegrams and communications, and which technology will be used. In addition to the technical barriers to integrating multiple systems and some of the immature state of today's software products, persuading trading partners to adopt Internet business methods can also be difficult. Without a particularly strong buyer, it is difficult to attract potential sellers to a person's website and take time to understand their individual needs. This requires sellers to take very different activities than traditional, and many sellers have no intention of changing the way they do business for smaller customers. This part of the market appears slowly. As mentioned above, maintaining trading partners is the main issue. Companies at the end of the mainstream (hub) must trade into the mainstream's practices and perspectives. Future perspectives and directions are also important. Once the changes have been implemented, all trading partners need to move forward together. Buying from all partners will have the potential to delay the adoption of new technologies and process innovations, which over time will lead to a lifeless minimal common divisor approach. Intermediary sales model Intermediary or auction-type solutions are also emerging, although more slowly. Intermediaries do not typically sell their own products, but instead provide an e-commerce environment to bring most sellers and buyers together. Buyers and sellers can take advantage of intermediary websites and infrastructure without developing and maintaining their own e-commerce capabilities. In this case, the intermediary has already set up the necessary infrastructure for trading goods. Its basic structure will be very similar to the solution of the seller's center 'with the addition of 5 to buy items on the date (or change in the buyer's center (twist)-Dengmu own quotation requirements (request f〇r qU〇te 4HICKMAN200036TW; AND1P282.TW r This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling out this page): Binding · Printed by the Intellectual Property Bureau Staff Consumer Cooperative of the Ministry of Economy 491972 A7 _______B7____ V. Description of the Invention (ii) RFQ)) required components, price negotiation and bidding, and reconciliation services. A trading network (TN) is an excellent business example for an intermediary website. Users of the trade network can issue RFQ ’S on the trade network. The requirements may be required raw materials, components or finished products. Suppliers are free to answer quotation requests as long as they meet some basic guidelines and requirements. The Internet provides a true double-naked relationship. Because the network is global, buyers and sellers who are not known to each other are free to participate. Another example of a consumer is a sales website. Such sites offer a variety of computer, electronics and health goods, as well as general marketing auctions. Customers can browse items to view product information and their current bid prices. Prospective buyers can bid online and compare their bids with others. The auctions are time-based and follow detailed bidding procedures. When customers are out of bid, they will be notified via email and have the option to respond to counter bids. Packaged e-commerce software About packaged e-commerce software, the structure of the e-commerce application provides a foundation for understanding and evaluating the capabilities of the packaged e-commerce software. If the software package is used to implement some e-commerce solutions, it should analyze the underlying technology and business needs related to the network center structure and sales model. It is important to understand the underlying architecture and any inherent application limitations, which come from the choice of software technology used to implement its architecture package. In short, understanding what comes out of the box is heavy 4HICKMAN200036TW; AND1P282.TW 55 This I-size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) " " "- --------- Installed! !!丨 丨 丨 Order --------- (Please read the notes on the back before filling out this page) 491972 A7 B7 V. Description of the invention (½) Yes. Remember to understand the main components (such as web browsers, web servers) of each network center structure description, how the components communicate, and what are the limitations of the software package and component architecture. Many different packages appear under a name that sounds like "e-commerce server". Each set may boast about the different issues mentioned, such as in architecture, underlying processes and technology. In addition, it may claim that companies wishing to trade on the Internet provide end-to-end solutions. It is difficult to distinguish between products. The e-commerce application structure provides the foundation for understanding and evaluating the capabilities of existing and emerging e-commerce software packages. Currently, e-commerce software packages can be divided into the following categories: * Any kind of collection of tools or components that are used to create e-commerce applications. Examples include multiple “Cyber Wallets” or electronic cash components. * The e-commerce Internet application Y contains m specific iron specific e-commerce business functions or program software. This product is a template or an e-commerce enabled application itself. An example might include a product that provides directory capabilities or a help desk function. This is often called a vertical solution. ♦ 霪 子 蔚 蔚 f 易 基 铉 # This class contains software packages that provide the infrastructure to support multi-transaction e-commerce applications. These kinds of solutions provide transaction bases used on many websites. 4HICKMAN200036TW; AND1P282.TW 56 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) !! ^ p- I 装 i I "Please first (Please read the notes on the back and fill in this page.) Order Printed by the Employees 'Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 ____B7______ 5. Description of the invention (nail) Infrastructure. A complex e-commerce solution could potentially use all three categories, plus any custom code needed to integrate them 0 External agent 1002 Figure 12 reveals method 120 0 Automatic service execution on the network Flowchart. When a service request is received on the network in operation 1 202, the service is searched for information on a product on the network in operation 1204. The data includes the price of the product selected by the network information, and this service is performed using the guest data in operations 1206 and 1208. Services include advice based on user profiles and history. The requested service includes retrieval of information. Third, the required service may include product comparisons. Alternatively, the data may further include detailed product attributes. Alternatively, the services of other agents can also be used to perform this service. On the Internet, Agent 1 300 (also known as Smart Agent) is a program that collects information and executes it without the intervention of a user ~ Some other services. See Figures 10 and 13. Usually an agent uses the constant provided by the user to query all or part of the Internet, collects the requested information, and presents it to the requesting user. Smart external agent technology will continue to grow as the e-commerce market develops. As the market is flooded with products and information, technologies and agents for filtering information will grow. 4HICKMAN200036TW; AND1P282.TW 57 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ---------- installation -------- order ----- ---- ^^ 1 (Please read the notes on the back before filling out this page) 491972 A7 B7 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

V. Description of Invention (α) Dedicated Drivers Although there are a large number of information and tools on the Internet, it is still a requirement that users use them to browse a large amount of information in order to obtain the information they need. The introduction of advanced smart agent technology may transform the Internet into an active network, through which users can delegate work to computer programs to complete work from the user's standpoint. An agent according to a specific embodiment of the present invention is capable of transmitting itself from one place on the network to another place 'to filter relevant data to perform its work. The software can be designed to provide suggestions based on the user's profile and history, and its behavior has changed as it learns from experience and interaction with other agents. The smart agent has the following characteristics: # mobility- 一 在 电子The ability of the network to move around; • Autonomous ...- agents do not need the direct action of people or other agents' and they have some degree of control over their actions and internal conditions; Lu adaptability --- agents can The adjustment itself matches the habits, working methods, and preferences of its users. A typical agent is Bargain Finder. Bafgain F i n d e r Agent thief is a smart agent used in comparative purchasing of music. A user can ask the agent to search for a particular artist and album. The agent searches for known sources, collects the required information, and returns a comparison form with price and specifications to the requester. If this concept is applied to business 4H1CKMAN200036TW; AND1P282.TW ----------- • equipment (Please read the precautions on the back before filling this page)

• I n ϋ H ϋ H ϋ n n ϋ 1 I This paper size applies to the Chinese National Standard (CNS) A4 (210 X 297 mm) 491972 A7 B7____ V. Description of the invention (59) In the world, the potential price will increase significantly. A business can take advantage of similar concepts on a larger scale, allowing users to take advantage of the lowest price. If there are enough suppliers, a company can generate an agent to find the best price for construction materials or assembly components. In this way, the agent can save considerable money in material costs and personnel. Inbound and Oubound agents From the website's perspective, there are inbound and outbound agents. An outbound agent is an agent sent by a website to collect information. For example, a website that sells digital goods may embed a specific digital watermark into its digital goods. It can then generate an agent to find the watermark on the network to determine if there is an unauthorized use. Another example is competitive analysis. A website can generate an agent to investigate the spot prices and product listings of competing websites in order to make the pricing of its website items competitive. On the other hand, websites can transact with inbound agents. The emergence of intelligible, intelligent purchasing assistants is a prime example of inward agents. Agents can access websites to try to find information about products, availability and prices. For example, an Internet buyer may use a shopping agent to make a request for a particular product. The purchasing agent decided that Hao's website could have relevant information, interact with the site to collect any required information, and prepare to report to the user with detailed product information, product comparisons and price lists. From the point of view of a website that sells goods, an agent can be considered an inbound customer. In essence, the agent can be both inward and outward, depending on the website's point of view 4HICKMAN200036TW; AND1P282.TW 59 This standard scale applies to China National Standard (CNS) A4 (210 X 297 mm) ~ (Please read first (Notes on the back, please fill out this page) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7

5. Description of the invention (60) And 疋. If the website is the originator of the agent's benefit (n), then the agent is considered to be outward. The same agent can be considered inward for the websites that it interacts with to gather information. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Agent technology The technology behind agents has been evolving. Agents usually require more decentralized processing and communication capabilities than those provided by current network work and computer standards such as TCP, / 1P, and CRC A. These standards cannot accommodate the flexibility and variety of interactions that are needed between agents, users, other agents, and the system. Middleware support is now available, and intermediate support for inter-program communication is very primitive. TCP / IP meets the necessary transport functions; Remote ProcedureCall (RPC) and socket libraries take into account basic information exchange and TCP / IP top-level invocation of procedures; and COBRA additional routing, Naming services and data format conversion. Flexible, adjustable interaction between agents, users and other agents and systems requires a language and communication protocol to specify or customize the actions of the agents, regardless of their mobility. Some statements in its language will allow a particular component of the agent interface to flexibly interact with the service. These service intermediaries will allow the incoming agent to ask about the nature of the service provided and when it is not used. Investigations are ongoing on languages, their semantics, their grammar, and how they integrate with agent systems.

4HICKMAN200036TW; AND1P282.TW 60 ------------ install — (Please read the precautions on the back before filling this page) is This paper size is applicable to China National Standard (CNS) A4 (210 X 297 (Mm) Outside 1972 A7 B7 V. Description of the Invention (M) Computer computing among peers allows workstations to transmit and host multiple service requests simultaneously. Issues of safety, reliability, and integrity need to be explored, especially because the market has high expectations for a master-slave environment. Asynchronous decentralized computer computing is best handled by mobile agents. A mobile agent does not code permanent, complex exchanges between a client and multiple servers, but rather a compact program with all the required procedures for remotely performing interactions. Electronic marketing 1004 Figure 14 discloses a flowchart of a method 1400 for suggesting products on the Internet. Information for a product is displayed in operation 1402. Its product information includes product specifications, drawings, video images, digital samples and / or inventory availability. In operation 1404, a search mechanism is provided to find items similar to products on the Internet. In operation 1406, items similar to the product found during the search are suggested. In operation 1408, a product and items similar to the product are selected when purchasing online. One option is to also provide downloadable samples of the product. Another option is to allow user-created product customization. At the same time, the compatibility and / or equality of products and similar products can be evaluated. You can optionally generate a product price or an item price similar to this product based on the customer profile, customer type and / or geographic location. In addition, 'According to a customer profile, a customer type and a geographical location, one or more preferential supplies for the product or an item similar to the product are produced for a customer and special 4HICKMAN200036TW; AND1P282.TW 61 This paper standard applies to Chinese national standards (CNS) A4 specification (210 X 297 mm) (Please read the notes on the back before filling out this page) Binding-· Printed by the Employees 'Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed A7 B7__V. Description of Invention (U) Electronic marketing introduces a new medium, the Internet, to suppliers to sell their products. As shown in Figure 15, the marketing component includes the services needed to deliver the product, pricing, and inventory information. These services interact directly with personalized services to deliver information in a customized format. A traditional example would be window shopping, merchandise browsing, or any intelligence interaction with sales counter personnel. There are great advantages to using electronic marketing. Some of its advantages are listed below. • The amount of information-the Internet is a great medium for selling data-intensive products. In addition, information can be updated as needed. Customers need not worry about outdated catalogs and information. • Location-The Internet has nothing to do with geography. A single website can serve global communities. • Availability-Also, suppliers don't have to worry about shop opening time. The website is open 24 hours a day, seven days a week. • Catalog sales model-A catalog sales model naturally moves to the Internet. Buyers can click on a product to see larger photos and more detailed information. A smart agent can suggest similar items or other items of personal taste. Special offers and sales can be dynamically generated for each customer while watching. The directory can even be sent as an email attachment once a month, with links to the main website for more information. • Convenience services --- Convenience services such as grocery shopping and virtual flower shops have been successful online. Busy customers can download from the huge online 4HICKMAN200036TW; AND1P282.TW 62 This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling out this page) _-installed. 491972 Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 __B7 ___ V. Invention Description U3) Select a greeting card from the directory, add a personal message, and send it on any day specified by them. • Digital Goods-Digital goods, such as news, research, or data and picture media such as art and photos, are all suitable for e-commerce. Buyers can immediately receive delivery at the time of purchase, providing immediate satisfaction and peace of mind. The seller cannot receive payment until the goods have been received. ♦ Wide choice of goods ...-Online stores can have deep "virtual inventory", which is impossible or very expensive in the real world. Product Information (Catalog Services) 1500 There are many different forms and metaphors of electronic marketing. Its basic grassroots concepts provide product information to end users. Product information can include product specifications, drawings, or even the availability of inventory. Product specifications, drawings or video images, digital samples or inventory availability. The method of displaying this information varies depending on the business-to-business or business-to-customer implementation. The most common implementation is to use the directory approach. Information Storage (Data Mode) The actual storage of 1502 content is important. There is a side to using static HTML for product information. The most common way is to store it in an object database or an associated database. Many suppliers even provide data modules of product database 4HICKMAN200036TW; AND1P282.TW 63 This Yu's scale is applicable to China National Standard (CNS) A4 specifications (210 X 297 mm ^ ~ (Please read the precautions on the back before filling in (This page) _ Lanthanum-binding: 491972 A7 B7 V. Invention Description (64.) type. Suppliers' data patterns often need to be modified to fit the specific product details required by the system. It is important to understand if you need to introduce When changing, the strength of the data model and its impact on the system. The system can involve the storage and access of many non-discrete data types. Information transmission 1504 In more complex marketing implementations, the content can be changed by non-discrete data. It consists of separate data types, such as audio and video. The transmission mechanism must be able to send data to different access devices. The system will face the management of non-separable data types, such as audio and video data, and optional content to avoid this type of access This data type cannot be processed. (Please read the precautions on the back before filling this page): Install the Intellectual Property Bureau of the Ministry of Economic Affairs Fei Cooperative's ability to print data 1506 The ability to transmit new products and information is critical to maintaining leadership and coping with competition. The speed with which data is updated and transferred to production is critical. Be sure to understand content changes and transfer changes to production systems. The relationship between the correct procedures. The ability to maintain and grow a website can prove to be the main factor for the success of the website. In most cases, a content planning program should be in place. In the simplest format, correct and add content, test Procedures for verification of content, subject matter, and authorization and transfer of production should be documented. Equal Item Identification and Product Comparison 15 08

4HICKMAN200036TW; AND1P282.TW Order --------- # · 64 491972 A7 B7 V. Description of Invention (β) The buyer-centric solution may need to implement a method to evaluate product compatibility and equality. These functions can increase additional costs if the buyer's website trades with multiple trading partners. Buying from all trading partners to agree-common product information model is the key to this success. Dynamic Pricing 1510 Dynamic pricing is the ability to show different product prices based on customer profiles, customer types, or other logical possibilities. A personalised link may be needed to handle the pricing plan, which is based on relationships, conditions, pockets or other potential customer profile matters. It is good to base information on database technology. Database technology allows for fast retrieval and calculation (note that this is clearly a performance-concious area). Beyond that, pricing mechanisms should be linked to any kind of price reduction or promotion motivation. For business-to-business implementation, contracts and agreements can push specific pricing in place. The price reduction can be applied on an incremental or time-oriented basis. One common thought used is electronic coupons or other forms of discounts. Customers can earn or receive electronic coupons or other forms of discounts from previous interactions with the website. Coupons, usually stored on the user's machine, can be applied to purchased products. Product Search 1512 In addition to catalog navigation, the ability to search for specific products is decisive. Assuming that the website is a seller center website, there are many ways to perform a product search. 4HICKMAN200036TW; AND1P282.TW Applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) to this paper size. (Please read the notes on the back before (Fill in this page) Binding · · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Description of Invention () Product Sampling 1 51 4 Product Sampling-Products that can be sampled on the Internet will sell well. Music is an example. Before deciding to place an order, 'the buyer can listen to a fragment of a song on the CD. Custom Product Configuration 1516 Some applications require the ability to generate custom parts or the ability to combine individual pieces. Users can combine individual components to meet a specific, difficult-to-manage need. Component compatibility and pricing can become very complex and unmanageable. Broad Considerations International Considerations When designing marketing components, it is important to keep international considerations in mind. This obvious consideration is about switching currencies and languages. In addition to these, there are hidden pitfalls for specific customers that may be unknowingly violated. Some products must not be sold in some countries. Website Design Considerations When considering any website, its layout, design, and navigation are very important. The webpage and website entry are decisive. There are often arguments about the extent to which clusters and organizations are desired. Investigate the current website of potential users 4HICKMAN200036TW; AND1P282.TW ^ This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) 丨 丨 丨 丨 丨 «! (Please read the precautions on f before filling (This page) Binding-· Printed by the Consumers 'Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 i' Invention Note (67) The standard practice of design and layout is good. Relationship Management 1006 Figure 16 illustrates the flow of method 1 600 for interacting with users on the Internet to personalize a website. A user is identified and information about him is included in operations 1 602 and 1 604. The user profile is created based on the information collected, and a plurality of different contents are managed in operations 1606 and 1 608. In operation 1610, its profile and content are analyzed to match the attributes of the user profile with the attributes of the content. Then, in operations 1612 and 1614, content having attributes matching the attribute of the user profile is selected, and this content is transmitted to the user. The operation 1616 allows the user to manually select which delivered content appears on the display. The user is also allowed to selectively place the delivered content on the display in operation 1618. The analysis of the introduction occurred in a timely manner. This can be done by using a password to track cookies (cookies), accepting user input, and digital certificates. One option is to identify when the user last watched the content, and also indicate the parts that have been modified or added since the last time the content was last viewed. Another option is to allow users to rate their content. Furthermore, a potential customer can be selected from a plurality of users, and an action can be performed to lure potential customers into real customers. At the same time, there are further activities to keep current customers and provide demand generating applications. Companies must respond by investing in new potential provided by interactive media; reaching, communicating, and interacting with customers. Because of the need for high convenience

4HICKMAN200036TW; AND1P282.TW This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) News (Please read the precautions on the back before filling out this page) Pack! !! Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Description of Invention (68) Demand, better access, higher-level interaction, and rapid reach, the way companies interact with their customers is constantly changing. As a result, more customer interactions are generated electronically (eg, home computers, automated teller systems, automated voice answers, 800 toll-free telephones and the Internet). Regardless of the particular medium chosen by the customer, communication in the future will increasingly become technology-enabled and information-intensive, and will provide the basis for a continuous two-way dialogue with the customer. The advantages of interacting with new media and communication technologies are numerous, allowing companies to provide better customer service, gain valuable information on customer behavior and use of products, and allow greater differences in touch points. However, most of the next-generation customer interfaces continue to be designed as high-tech rather than high-touch.

Ecaf's relationship management department, as shown in Figure 17, covers applications and architectural elements suitable for investing money in customer interactions. In relationship management, there are two main driving forces: interactive sales of 1 7 0 2 and personalization 1700 ° personalization 1700 printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ---- 1 ------ Μ -------- Order (Please read the notes on the back before filling out this page) Personalization is a continuous process of collecting, analyzing, and using end-customer data to improve productivity and the cost of interacting with your organization. The purpose of personalization is to interact with customers / users, hoping to build relationships and increase sales by meeting the needs of individual customers, cross selling or up selling, and attracting customers to return to this site. Unlike other broadcast media, the Internet is designed to allow two-way interaction, thus providing narrow cast or customized individual user interactions. 4HICKMAN200036TW; AND1P282.TW 68 This paper standard applies to Chinese National Standard (CNS) A4 Specifications (210 X 297 mm) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 491972 A7 --- ^ _ B7___ V. Description of invention (cutting) capabilities. Generating demand for website products or services and establishing customer relationships are decisive for e-commerce implementation. This is even more apparent in sales center implementations and hype or often marketing-driven implementations. Customization can take many forms. Services and infrastructure can change in varying degrees of personalization. Each e-commerce suite can be personalized using different services and infrastructure. The corporate complexity of a personalized approach will drive the architectural components and applications needed to implement and deliver a strategy. Understanding how personalization strategies affect the entire business is a decisive factor for business success. Mind Personalized Architecture Mind Personalized Architecture is independent of business or industry. Implementing a personification strategy into an existing system or a new system requires the design and development of individualized architecture elements. These elements are important to the personalization strategy. They include an identification element 1710 to identify users, an information extraction element 1712 to retrieve user data, a content directory element 1714 to manage different content in the system, a matching element 1716 to match user profile attributes with correct content, Merge & Deliver element 1718 to deliver content to users, and an optimization & administration element 1720 to maintain optimized personal interaction and manage change and additional Rules and content. See figure g17. By way of example, the imagination personalization architecture element # disclosed in FIG. 18 will discuss the sub-components of this component in detail.

4HICKMAN200036TW; AND1P282.TW This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page). ---------- Order ---- --- · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 ________B7_ V. Description of Invention (70) At present, there are many propaganda and media focuses on personalization concepts. With such diversified products and concepts, it is clear that a variety of personalized transmission technologies and technologies are evolving. As with most emerging ideas, preliminary technologies cover a wide range of complex infrastructures and approaches. Most personal websites use a combination of skills. Examples of personalization techniques are as follows: User acknowledgement This is to acknowledge or greet the customer with a personalized statement. The statement can be as simple as "Welcome back < user name >!" or more complex and longer information from the last interaction. Personalized interface In this way, the application or website user interface is customized by the individual. The actual page configuration and page design can be changed based on individual interactions with the system. Directories can be separated according to who (website or user) controls how the interface changes. ♦ Site morphing. Website deformation is when the website changes the user interface. The website may change the layout, themes, content types and information, or the capabilities of the website according to the user's knowledge. Various user attributes or algorithms can be used to customize the user interface. 1. Customer strategy. The website interface can be adapted to the customer's situation or strategy 4HICKMAN200036TW; AND1P282.TW 70 This paper size is applicable to China National Standard (CNS) A4 specifications (210 X 297 mm) 0

V. Description of Invention (Μ) The Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs printed A7 and changed it. When preparing interfaces and interactions for existing customers to retain and extend (sell additional products, allow customers to self-help, or make it easier to trade with the company), customer strategies may attempt to interact with new website visitors , This interaction is through the interface of choice (what is the potential price of this customer) and acquisition (how to get this customer). 2. Customer status. The web interface can change based on the status of the customer. For example, the United Airlines website can be customized based on the user's MileagePlus situation. Non-members have a very general website where they can perform basic website functions. M i 1 e a g e P1 u s members will have additional capabilities (such as flight history, journey status or customer service conversations) and different website configurations based on their correct status. 3. Intent Determination. This technique attempts to determine in advance the purpose of the user's visit to the website, and customize the navigation and user interface to help users perform this action quickly. Based on the user's information and past actions, it is often possible to determine the most likely customer login, and therefore make these functions and information immediately available-front and center. It is assumed that United Airlines uses purpose decisions to create a personalized interface. After time, the website learns that users regularly check their trips, flight schedules, food service schedules and terminal maps. The website also notices the last two interactions, user 4HICKMAN200036TW; AND1P282.TW 71 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page)

491972 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7

V. Description of the invention (72J should be upgraded to first class. Next time the customer logs in and understands that the customer has a scheduled flight to Chicago, an O'Hare terminal map, in-flight movie and dinner menu will be automatically displayed, and the customer will be immediately asked Whether to upgrade to first class. The power of this idea will become more and more important with the configuration of more functional websites. Multifunctional websites allow the use to do hundreds of different things. Users have begun to be dissatisfied with the navigation of smaller simple websites Ability. Personal purpose decides to pursue “de-c 1 u 11 er” company website and let users know that company knows them and what is important to them. Good purpose decisions are not easy to achieve, but remain true The power is to make the customer-based application easier and more likely to be used. ♦ User configuration interface. The user controls the configuration of the website. In this case, the website provides the user with the ability to configure the web configuration, themes , Links, or the content contained in this web page. Once configured, users have a custom web page that meets their specifications. When using When the user enters this website, the user configuration interface is loaded. In the user configuration website, the user has the ability to set the own website by selecting the configuration, title and content details. Define menus to select items to display content details. Content filtering is a technique based on user input or understanding. Filtering is displayed for use. 4HICKMAN200036TW; AND1P282.TW 72 This paper size applies Chinese National Standard (CNS) A4 (210 X 297 mm) ------------ Installation -------- Order --------- (Please read the notes on the back before filling this page) 491972 A7 B7___ V. Invention Explain (叼) information or content. Many personalized websites use some forms of content filtering. There are various filtering techniques available. Some use traditional master-slave techniques suitable for the Internet. The first group of techniques mentioned here, use User controls how information is filtered. ♦ User control, explicit content filtering. The techniques in this category allow users to filter data or content. Personalized information. Allow users to see information specific to them. The content in the situation may be about the user profile, about the products they have, or the history of past orders. This technique allows users to filter the data by constructing a "where clause" statement or performing a 'canned' query. This is in use People who are familiar with the data and want to organize or filter the data in many ways are often used. ♦ User control, implied content filtering. Collaborative filtering. Collaborative filtering determines a group of customers with similar interests, whether by explicitly asking the user or Observe the choices and actions of users to implicitly determine their interests. This is a technique for effectively recommending products. ♦ Website-controlled content filtering. Background inference (c ο nte X tua 1 inference). The background reasoning uses humanity decision rules to select content based on behavior, interests, or other archival attributes. What's new. Based on knowing the user ’s recent visit time, the website decides the user ’s last time with the website 4HICKMAN200036TW; AND1P282.TW 73 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) < Please read the notes on the back first (Fill in this page again) Pretend ^ --------- Printed A7 by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs -------- ____ V. Invention Description (/ 7 buckets) Those inner valleys after interaction. Changes and displays a list of changes. -Personalized "what's new" is more Weier than-generally displayed to all users ... apparently "what's new" The person who has n’t used the station in the past month for g suspects has not A k. Content marked as chopped may be coerced to include only use of test ___. Configuration procedure or fastpath This technique simplifies complex procedures or repetitive tasks by storing the user's personal preferences and the inputs required to complete the procedure. In most cases, the pre-defined questions and preferences of the series must be set in order to use this feature. I-chck is available, which allows the user to select an item with a single click and purchase this item-by-jump_lang_, order form, delivery and payment page. The shortcut method can be used to close the place. The user has performed its functions before. “With the user ’s permission, you can use the program to edit the static data such as the shipping address advance form and information. In situations where user data is required to complete the action, , The URL can use existing user information to preview the form. For example, the website address may include the last URL of the user on the order, the order information, or the website address may include a list of the last ordered items. The difference between this method and the shortcut is that users can still view the preview form and have the opportunity to change the data. 4HICKMAN200036TW; AND1P282.TW 74 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ----------- ^ --- (Please read the notes on the back before filling (This page) Ding Yan Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 4 ^ 1972 A7 --------- B7_V. Invention Description (75) The personal assistant website provides an interactive assistant to deliver personalized help With assistance. The goal is to help users with difficult operations and website functions. Based on observations and records of how often a user uses a feature on the website, tips, suggestions, and other types of assistance can be carefully adjusted to the level of user experience. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

Non-interactive delivery techniques Most of the above personalization techniques are interactive personalization techniques. Content and information are personalized for users in real time-and users interact with apps or websites. Some types of personalization can also be used in non-interactive or "push" ways. Push (or server push) is that information transmission on the network is triggered and initiated by the information server, not by the user. In fact, the information pushed from a server to a user comes from a subscription-like standing request generated by the user, which is stored on the server or their regional machine. This program locally retrieves and stores user profiles and periodically requests data from the server on behalf of the user. Push technology enables companies to reach and provide prices to customers who are out of reach of traditional interactions. In the above personalization techniques, content filtering does not need to be sent through interactive dialogue. Remember that push does not necessarily mean personalization. A website can simply push the same information to all users or subscribers. Personalized push refers to the filtering of information based on specific user requirements, or files, or locations scheduled for specific users. There are many different legitimate business reasons to push the use of 4HICKMAN200036TW; AND1P282.TW 75 (please read the notes on the back first_fill in this page) — installed · This paper size applies Chinese National Standard (CNS) A4 specification (21〇X 297 public (Centimeters) v ^ 97 1X 9 A7 __ B7_ 5. Information of the invention description (%). The following examples are personalized push: ♦ Information transmission. Users order to receive information on a regular basis. The information that is pushed is determined by user selection-a user chooses the topic, data type they want, or the website decides what information the user might be interested in based on their profile information. For example, an investment website allows users to order investment information reports. Users decide to receive daily reports on the value of their stocks of value. The securities held by the website based on the user profile will transmit this information and additionally add push news and stock recommendations. * Event reminder. Users subscribe to receive event reminders from the website. Event reminders can remind users to pay attention to a specific date of interest, such as birthdays or anniversaries, a payment reminder, or actions required in the near future. _ Information update. A website can push updates to users. For example, Microsoft's Expedia allows users to request cost updates. A user can choose a specific Internet purpose. If the fee changes in this place, the user will be notified of the fee update. Don't be a spammer. Push media are powerful and potentially less costly than traditional letters. This does not justify its use on spam. It has no effect, because everyone receives junk electronics 4HICKMAN200036TW; AND1P282.TW 76 This paper size applies to China National Standard (CNS) A4 specification (210 X 297 mm) (Please read the notes on the back first_fill this page) 丨Binding: 491972 A7 B7 printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (π) E-mail, and the spam e-mail that was finally dropped in the trash can not achieve the marketing effect. Personalize it. Send valuable information that customers are interested in. Allow them to choose topics and how to filter content and delivery frequency. Personalization process · Personalization is actually a collection of basic technical capabilities that are needed to generate personalized interactions between organizations and users. By breaking down the underlying technology and logic into simpler components, you can build an understanding of programs and technologies to deliver personalized applications. Personalization is a continuous process of collecting, analyzing, and using end-user information to improve productivity and the cost of their interactions with the organization. This definition implies the need to do some basic things. In short, methods are needed to identify users, collect (or detect) and store user information, analyze information, evaluate what content or features are appropriate, and present them to users. Figure 19 reveals a simple personalization procedure 1,900. Most personalization techniques make use of this program in one way or another. The complexity and details of the program may vary with techniques. The different personalization program components are described below. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs ♦ Identification 1902 --- The first step is to identify users. This enablement leaves other personalised program elements. We must know who to talk to to personalize the personal experience. ♦ Information Retrieval 1904—The next step is to collect user information. This can be either explicit or implicit, user-directed or system-controlled. The purpose is to extract help to determine and transmit the value 4HICKMAN200036TW; AND1P282.TW 77 This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 public love) A7 ------- ____ Β7 _ V. Description of the invention (78 ) 値 Interactive information. Analysis and Refining ...-Once the data is retrieved, it needs to be refined before it can be used. The system needs the ability to analyze data and get insights and conclusions about information and interaction. Refining can transform data obtained from questionnaires or obscure observations to work with matching rules and content index strategies. • Matching 1906 ...- When personalization strategies have been developed, Personalization Matching Factors and rules (based on who, what, where, when, why) are generated. These matching factors and rules are determined by the content, navigation Configuration with the user is necessary. ♦ Combining and transmitting 1 908 --- In order to determine the appropriate information and format, the information needs to be combined and transmitted to the user. This can be through an interactive interface or a push mechanism. ♦ Personalization and optimization 1910 — Personalization is a complex and ongoing process. The ability to collect dimensions and measurements to perform rules or data conversions, model adjustments, and reporting during personalization is important to maximize the potential of this idea. Personalization strategy Personalization will continue to be adopted by the market. Many websites incorporate personalization skills into their websites, and the market is full of independent software vendors that create personalization-related software. Individual companies must evaluate their opportunities for personalization from their perspective, 4HICKMAN200036TW; AND1P282.TW 78 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back ^ Fill this first Page) 丨 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 _B7__ V. Invention Description (Bamboo) and develop their own personalization strategy. Personalization strategies must be combined with the company's existing customer relationship, technology and e-commerce strategies. Develop a personalization strategy Using the Opportunity matrix below, personalization usually transmits the most expensive opportunities in the interactive field. This area contains opportunities for organizations to interact with or attempt to engage in conversations. The interactive segment's published clips and the level of intellectual management are usually the secondary areas of personalization opportunities, while the delivery area is the last area. Intellectual Property Bureau, Ministry of Economic Affairs, employee consumer cooperative printing procedures; publishing, interaction; transaction development product research and product acquisition customer integration design and service; data; returns; systems; co-designing products; generating demand; product information; interactive marketing; ; Demand generation advertising; single market pricing; realization of demand; product availability; customer relationship; order delivery information; management payment; royalty program planning and management; publishing policy and knowledge management; internal procurement enterprise; procedures; human resources and human resources and financial information welfare system All regions should consider when assessing what opportunities exist. The price of personalized interaction depends on many factors, such as the type of product and service (can they be personalized?) Or the type and relationship with customers or consumers. 4HICKMAN200036TW; AND1P282.TW 79 This paper standard applies Chinese national standards (CNS> A4 specification (210 X 297 mm) 丨 丨 — 丨 丨! — I-• 丨! 丨 丨 丨 i 丨 I! (Please read the precautions on the back before filling this page) 491972 Employees ’Intellectual Property Bureau of the Ministry of Economic Affairs Consumption Cooperatives print A7 ______B7___ V. The ability to invent (80) information. ~ A formal personalization strategy should be established, which includes short-range goals and long-range prospects. Many companies immediately jump in, and there is no way for them to grow and strengthen the enterprise. There is no guidance or understanding. The strategy should start at a holistic level. Perform key force tests that affect the business, and perform tests to find out how these forces affect business processes. What are the driving forces? Society, marketing, technology, business Industry? With the emergence of the personalized market, there are still many unverified business cases and undocumented Technology. Companies should not engage in personalization simply because they can't and can't fall into unproven expectations created by suppliers or marketing promotions. Companies that consider personalization must be built in the context of real business goals Personalization (increasing customer retention or increasing customer expansion) 'then determines how personalization can help achieve these goals. Personalization strategies should examine the complexity of personalization, the cost and time of implementation, and the potential business impact. In many cases, Really a pair ~ Personalized websites may not make much sense. Creating millions of different products will only complicate the interaction and make it confusing to use. In some cases, engaging in a simple personalized conversation may be the closest Good and midterm solution. Since different users want to interact in different ways, there are many correct answers for personalization strategies. Some users are self-help and want tools to explore or make their own choices, others Others require immediatecy, others may want intimacy So that they are registered in response to the selected companies. 2〇 see section view illustrating the personal

4HICKMAN200036TW; AND1P282.TW This paper size is applicable to Chinese National Standard (CNS) A4 (210 x 297 mm) ------- I ---- ιϋ ^ Γ Packing --- I-- 丨 丨 Order- ----- (Please read the notes on the back before filling out this page) 491972 A7 ___B7__ V. Description of the invention (81) No customization 2000 to one-on-one 2002. The form of dialogue between the website and the user varies from user to user. In some cases, no personalization or customization should be performed. To get more information from the customer, the correct type of conversation should be accessed. Deciding on the right touchpoint and personalization Skill complexity is an important part of your personalization strategy. Common barriers to personalization Some common barriers to personalization are listed below: 1. Cost-The cost of performing complex personalization is high. The annual cost of maintaining a highly personalized website is even higher than the implementation cost. 2. Immature software-some websites that separate users based on behaviors and preferences Measurement and analysis techniques come directly from academia and have not been properly tested in the real world. 3. Immature suppliers-Many of the vendors that provide the most complex personalized software are small vendors established by academics. These companies are still developing their strategies and growth plans, and it is easy to change them in the coming years. 4. Content management --- content must be generated and stored in order to be flexible and constantly revised. 5. Integrate with marketing database --- For more than just innovation, personalization requires close integration with the marketing database. This poses a serious integration challenge and may require a company-wide strategy to collect, normalize and analyze customer data. 6. Necessary maintenance --- Personalization requires full maintenance. Although many personalization procedures are automated to match the content and the business rules of the visitor 4HICKMAN200036TW; AND1P282.TW 81 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ^ ----- ------ «-Packing (please read the precautions on the back before filling out this page) 1T --------- # Employee Cooperatives of Intellectual Property Bureau of the Ministry of Economic Affairs, printed by employees of Intellectual Property Bureau of the Ministry of Economic Affairs Co-operatives printed 491972 A7 ----- --B7 __ V. The establishment of the invention statement (W) and the metadata tags needed to classify all content still require a large number of personnel to supervise. The need for monitoring will only increase exponentially as personalization increases with the number of visitors and the amount of information available. The overall result is that a company that decides to personalize without a significant increase in staffing will eventually fail. 7. Personalization failure-if personalization techniques fail to deliver the right message or product, the results are very harmful. Personalization skills should not undermine or undermine relationships. Implementation considerations Architecture elements and procedures vary with the type of personalization techniques implemented. For each technique, you should understand that there are important considerations and differences. Each technique is different in terms of method, required information and delivery. The following items should be considered: 1. What will Kai Yan Teng X start to personalize? Is the user controlling the process or is the site controlling the process? Is the program started when user g asks for a page or the DCA in the page? Or was it initiated by a background process based on Moho information? 2 · Use # 献 允 资 矜-What information is required for a personalization process? What is the data source or where is it stored? How and when was it retrieved? 3. The base is thin ... what drives the dynamic matching logic? How are its rules defined? Can users make rules? Will the rules themselves be optimized and learned? What if the required information does not exist, is the website trying to retrieve it?

4HICKMAN200036TW; AND1P282.TW This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ----------- 11 ^ -install -------- order-- ------- (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7____ V. Description of the Invention (B) 4. What's the potential content ? How do I store it? How is its content combined and displayed? What is the extent of content management? 5. Defining public opinion-who is responsible for formulating and maintaining this rule, matching logic, or personalization skills? What is the measure of ROI? How do I get metered? These answers can be answered in many ways. The impact of their answers varies depending on the company and its personalization strategy. Some of the specific techniques considered are detailed below: 1. Personal acknowledgement-In the case of personal acknowledgement, the rules set are well defined and the user does not know they exist. Nor does it allow users to change or customize their content. An example of personal confirmation might be a simple greeting saying "hello < user >, good afternoon", the rules of which are based on the time of day, such as system time. Once the user enters the website, this rule is enforced. According to the results, the system will greet the user "Good morning, good morning or good night". In this case, the rules are fixed and do not change. 2. Content Filtering-Content filtering is similar to personal functions, but it allows users to change what they want to see. The defined rule definitions are not as scrupulous as the personal confirmation definitions, but only the outlines of the rules in the proper place and the ability of the user to customize the attributes of the rules. Content filtering allows users to define what they want to see on their web pages. On a website, users can choose what information is important to them. Users can choose whether they want to see sports, climate, US news, world news, states, and many more. Regardless of 4HICKMAN200036TW; AND1P282.TW 83 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ~~~ = ~ ™ (Please read the precautions on the back before filling this page)

491972! A7 B7 V. Description of the Invention (钭) What options the users have chosen are the types of stories displayed on their personalized pages. The user should be given the option to change the option at any time. In this case, regular contours are defined, however the user can change these attributes at any time. 3. Customer Interface One-The example of the customer interface takes the idea of content filtering even further. In this case, users not only have the option to set content properties, but they can also set page properties. By giving them the ability to set page properties, they set the layout of their pages so the items are what they want and where they want to see the items. Here, the same form of regular outline is used, but users also have many options at the same time, which allows them to set the page they want. 4. Personal Assistant One-The concept of personal assistant has been popularized by Microsoft plus personal assistant in Microsoft Office. A personal assistant can help if I start having trouble or don't know how to do it. This interface is different from other mentioned forms. In this example, the system is designed as a learning system and is case-based. That is, it is designed to monitor what the user is doing and try to determine if the user is lost. If the system finds that the user continues to return to the site section designed to change the web address, but the user cannot successfully change the web address, the personal assistant is activated. The assistant will try to help the user follow the steps required to smoothly change addresses. This type of website is not built on the rules of death, but is designed to learn as much as possible about the user when it works. 4HICKMAN200036TW; AND1P282.TW 84 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs and Consumer Cooperatives 491972 A7 _B7___ 5. Description of the invention (offender), identification 171 〇 The first job of the personalization engine is to identify the user. Unlike daily human interaction, one person recognizes another person's face, voice, or other attributes to identify others, and identifying a user online is a difficult process. The simple task of identifying users is not at all simple. A system can personalize an interaction based on information captured in a single conversation or information collected throughout the duration of a relationship. Regardless, the captured information needs to be associated with the user. To track a user, an identification or tracking mechanism needs to be generated. Confirmation techniques Various techniques can be used to identify users. The techniques are based on the security needs and privacy considerations of website security. The most common way today is to generate a password tracking cookie (cookie) on the client machine or an identification system on the server, such as a user login. In the future, digital proofs will become more common and become the mainstream confirmation method. Client storage ...-Password tracking data Password tracking data is a small file file placed on the client's hard drive by a web server. It is basically a user identity card, and cannot execute code or send viruses. It is user-specific and can only be used by the distribution server. Although this is a common method for identifying users, there are many related risks. 4HICKMAN200036TW; AND1P282.TW 85 This & Zhang scale is applicable to China National Standard (CNS) A4 specifications (210 X 297 mm) * ~ * ------------ install --- (Please read the back first Please pay attention to this page and fill in this page) 5J · Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Invention Description (½) ♦ Password tracking data may be cut by users through futures. I t ^ i n amm— 1 ^ 1 I ϋ ^^ 1 1_ϋ I · ^ 1 ϋ (Please read the notes on the back before filling out this page) • Many people may use the same client machine. Confirming which user is using it can be complicated. This may result in multiple password tracking data or complex password tracking data being able to confirm multiple users. However, the password tracking data cannot determine which user is on the system. • Users may use multiple machines. In this case, the new / other machine may not have the user's password tracking data and there is no method _ _ user. ♦ The user has the ability to turn off the use of password tracking data in the browser. One option is that the user can set it to tell the browser to exclude all password tracking data. If the user does this, he / she will not be identified. Server-side application logic This technique requires users to log in or sign on the site. This requires the generation of a user ID and password to take advantage of the system and resources for confirming and storing the ID and password. With this technology, users must remember their ID and password. Additional services should also be provided to check login names or request new passwords. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

Proofs and Digital IDs In everyday life, people carry different types of identification cards. A person's online identity may be different. Modern cryptographic technology provides as electronic form identification or digital ID. Digital proofs are still evolving, and the main players of the clip 4HICKMAN200036TW; AND1P282.TW 〇, this paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 491972 printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 5. Description of the invention (?) The details of how to integrate them have not yet been determined. An example of a valid proof of use is Fire fly Passport. This proves to be with the user profile. (Microsoft bought Firefly for this technology. Its name will change after a period of time. Firefly Passport gives users an application. With this application, they can control their personal information and details. This information can be selectively assigned to the first The three can be used. Combination technology can also be used. Password tracking data can be used for initial identification or the default ID of the login process, and the server-side login process can be used to verify the identity of the user. It is important to make this The program has no gaps or obstrusive. Make sure the program should disappear in the background. It should appear in an invisible and non-obtrusive way.

Regarding multiple IDs From the perspective of a website or business, establishing login and check-in procedures introduces the old problem of multiple logins (or identities). If the user forgets their login code, they may create a new one. This may cause multiple logins for the user, and any information related to the previous login cannot be associated with the new one. To prevent this, you should provide the ability to query existing login names or request a new password. As in the master-slave world, a single or universal login is recommended, especially for systems that want to personalize their website interactions. If the company already has a user base, the ability to push IDs to users or allow reuse of existing IDs should be encouraged. For example, United Airlines produces a personal identity 4HICKMAN200036TW; AND1P282.TW 87 This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) --- I ------- installation ----- ! — Order --- I ----- (Please read the notes on the back before filling out this page) 491972 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 ______ J7_____ V. Description of the Invention (δ8) Special Number (PIN ) To each Mileage Plus member and push (physical delivery) this personal identification number to each member 'Every member can access the Mileage Plus section of their website. The PIN is their Mileage Plus number combined with a password. By doing so, they can reuse their existing identification procedures and login IDs. Information retrieval 1712 The personalization process is data-intensive and driven by relevant information about the system user. The more data the site collects and holds about users, the more likely it is to interact and interact at a personal level. Without this critical source ’there is no basis for shaping interaction or driving personalization skills. The personal information collected about a user is the user profile. Logically, this is all that the company (website) knows about users. The attributes from the user profile will be the input of the personalization program, as well as the driving data of different personalization skills. An enterprise should develop a file strategy (profiling s t r a t e g y). The enterprise proposes what information to retrieve, the source of this information, how to retrieve it, and how to store this information. If customers are treated the same way throughout, a common file shared by all departments and applications should be developed. Deciding what information to collect or what attributes make up a user profile can be a difficult process. In most cases, the archives will be based on the company ’s personalization strategy, the personalization techniques implemented, the information needed to implement them, and the 4HICKMAN200036TW; AND1P282.TW 88 standard applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 public) PCT) First (please read the precautions on the back before filling out this page) 491972 A7 B7 5. Description of the invention (of) A mixture of any useful user information can be collected. In general, websites need to capture the information needed to perform the analytical aspects of a personalization process so that individualization techniques can be implemented. This information can include: * Basic user information, such as name and address. * User demographics, psychographics, and sociographics, such as gender, height, or age. * User transactions or corporate information, such as purchase history. ♦ User-specific configuration information, such as the attributes of the user's personal web page. ♦ Interactive information, such as the content viewed or the period during which the content is displayed to the user. Each personalization technique requires a different set of attributes from the user profile. The information used to transmit "Site controlled Contextual Inferences" will be very different from the information required by the "pre-forms". The website controls the context inference content filtering requirements to generate rules and the necessary user information to satisfy this rule or context inference. (The information needed to satisfy a rule is referred to as Personal JVI atching Factors P M F s and will be discussed in detail in Matching Logic Elements). For example, this rule might be based on gender, age, purchase history, or customer demographics. On the other hand, the information used to preview the form may be a profile of different groups of users. This could be, for example, name, address, shipping information, and payment information. Other personalization techniques can use the same group of users or 4HICKMAN200036TW; AND1P282.TW ftr This paper size applies the Chinese National Standard (CNS) A4 regulations (210 X 297 mm) ---------- • (Please read the precautions on the back before filling this page) Order --------- # Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Description of the invention Π〇) Another subgroup. In fact, this information may come from many sources within the enterprise. Information may be collected directly by user interaction on personalised websites through tacit or explicit information collection techniques. Information may be used from other sources, such as existing application transaction data, corporate data warehouses, or internal or external data sources. Situations should be analyzed to determine whether archival data should be copied and stored in additional archival tables, or whether it should be kept in existing sources. Some personalization tips require additional reports to store user profile attributes for transmitting personalization tips. This is discussed in detail in the matching section of this article. File Standards The industry has recognized the importance of personalization and the need for personalization to transmit personalization information. To this day, a file standard or a common definition of "user profile" does not exist. This means that every website must retrieve and maintain its own set of file information. From a user's perspective, this is a new problem because they are being asked to provide the same basic information by many personalized websites. Open archive standards have been proposed to address this issue. Platform for privacy preferences and open file standards The Internet PriVacy Working Group (IPWG) began to develop the Platform for Privacy Preference (P3P) 〇P3P 4HICKMAN200036TW; AND1P282.TW Qr This paper standard applies China National Standard (CNS) A4 specification (210 X 297 male shame) ----------- «_ equipment—— (Please read the notes on the back before filling this page)« · Intellectual Property of the Ministry of Economic Affairs Printed by the Bureau ’s Consumer Cooperatives ^ / 2 A7 " —__ B7___ V. Description of the invention Π1) Enable the automatic coordination of preferences, policies and information exchange of notice and consent capabilities to expand Internet content selection Platform (Platform for Internet Content Selection, PICS) standard. If the setting of (P3P) is correct, web surfers should be able to browse arbitrarily, and they will only see the attention of (P3P) when they go outside the agreed boundaries in the file. Netscape, Fire fly and VeriSign have adopted the Open Archive Standard (OPS), a proposed standard to help solve multiple archive issues. This proposed standard provides a unified approach for Internet site developers to personalize interactions by obtaining user profile information. OPS is a part of the WWW Consortium ’s Platform, in order to meet the standards of privacy preference (http://www.w3c.org). It is compatible with existing vCard and X.5 09 digital certification technology standards, which allows for user identification and authentication on the Internet. Individuals will have a personal file containing their name, e-mail address, mailing address, and any other information they wish to provide. This file will be stored on their personal computer (or securely in an enterprise-wide or global directory). The first time an individual visits a website that supports 0PS, the website will request information from the profile. To protect their privacy, users can decide whether they want to give the publisher all or part of the information and who can see it. In addition, if the website collects additional information about personal preferences, it may (with personal consent) store this information in personal files as 4HICKMAN200036TW; AND1P282.TW 91 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 public) Li) One (please read the note on the back and fill in this page) «-Binding --------- # · Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 Employee of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by Consumer Cooperatives 5. Invention Description (u) Future Uses. Some of the advantages to users are as follows: ♦ The convenience of maintaining only one set of personal information for many websites can save time and reduce the inconvenience of giving the same information to many websites. * Enhance personal privacy by allowing users, not websites, to control the privacy of the website. * Provides security by possibly encrypting locally stored information, or by transmitting this information to a website. Users can selectively release or retain information in their personal files rather than a "all or nothing" process to accept or reject password tracking data that users cannot verify. OPS gives individuals more flexibility and more control over personal information than password tracking data. P3 P and 0 P S have shared goals and have integrated their plans. Its dominant term is P3P. Information Retrieval Tips Once the file strategy has been determined and its source has been identified, the next step is to retrieve the information. In many cases, information comes from existing sources. In some cases, the data may need to be refined or repeated. The remaining information can be obtained directly from user interactions with the website. In most cases, the user will control a personalized program or skill. In these cases, the user notices the personalization technique and chooses to use an interface that transmits the personalization technique. For example, a configured interface such as My Yahoo! requires users to choose what they want to display on the personalized page 4HICKMAN200036TW; AND1P282.TW r (Please read the precautions on the back before filling this page)-Install

1 ejI This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 491972 A7 B7 5. The configuration and subject on the invention description (β). This configuration (or setting) interface captures the required information and puts this into the user's logic plan. At the other end of the range are site-controlled information retrieval techniques. The website collects information about interactions. This interactive data extraction can be categorized as an explicit or implicit technique. Explicit Information Extraction Explicit information collection usually provides an interface to collect file information. The website explicitly asks users to provide information. Examples of explicit information retrieval techniques are: ♦ Registration form. A form written by a user to register on the website. This may include interests, demographics, or other file attributes that are already defined on the site or that users are willing to provide. Lu static or dynamic questionnaire. During the interaction, the website can prompt users to answer questions. The question may be based on the answer to the previous question. (Note: the registration form or scoring interface can also be an example of a questionnaire). If there is a Personal Knowledge Gap, the website may ask users a question. (A personalization gap is the difference between the data needed to deliver a personalized interaction and the amount of information the site collects from users). Another example might be a need assessment questionaire. For example, advanced insurance websites provide a list of issues to analyze user insurance needs.

4HICKMAN200036TW; AND1P282.TW This paper size is applicable to China National Standard (CNS) A4 (210 X 297 male f) ----------- Secret · Install (Please read the precautions on the back before filling this page ) ---- Order ---------. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 491972 A7 B7 V. Description of Invention (钭) * Filter or inquire the interface. An interface allows the user to directly manipulate or filter the displayed content. * Configuration interface. An interface that allows users to shape a website or choose what to display. Implicit Information Extraction Implicit techniques collect information about interactions without asking the user directly. Basically, websites record interactions to find useful information. Users may not notice that the site is fetching information. The most common silent technique is point-to-point flow analysis (c 1 i c k s t r e a m a n a 1 y s i s). The website records user actions, what they click, where they browse, what is displayed, the time it takes, or the time it takes for a pattern to appear. Then analyze the collected information to obtain patterns and trends ° Information collection considerations The goal of a personalized website is to increase the price of user interaction with the organization. ° Unfortunately, the website may be counterproductive. Personalization of the website. In fact, it may invade or scare customers. The way a website uses to capture information plays an important role in the success of a personalized website. Here are some things to keep in mind when collecting user profile information: • Provide price. Generally speaking, people do not like to give personal information to others. In order to overcome this problem, the website needs to provide the price of information retrieval, or provide a dual-naked status. If the information retrieval causes some user benefits, they are more likely to provide 4HICKMAN200036TW; AND1P282.TW 9 'This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the note on the back first Please fill in this page for matters) Binding: Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7_____ V. Description of the invention (¾). A good example is the grocery-p referred card. For example, Jewel Food Store offers priority cards, where users get weekly discounts on selected groceries. -Users must present their card to receive the discount. When a customer receives a substantial discount, Jewel obtains valuable user profile attributes, such as purchasing history and trends, and when the customer receives a substantial discount. The same analogy can be applied to explicit information retrieval techniques used on personalized websites. ♦ Proper little questions.塡 Writing long forms or questionnaires can also be turned off immediately. Users do not want to be burdened by information retrieval techniques. They have their goals and tasks, and if the site distracts users by completing a presentation, the site runs the risk of losing a customer. If the information retrieval is not directly related to some prices immediately seen by the user, it is divided into small units or a single problem. Also, just ask what is needed and when it is appropriate. If users are asked to write a long questionnaire at the beginning of an interaction or when they first visit a website, they are likely to leave. By collecting the information needed and linked to the actual price, users are more likely to be willing to provide the correct information and stay on this site. • Correctness issues. There is no way to stop users from lying or providing misinformation. Although there is no certain successful way to prevent this, 4HICKMAN200036TW; AND1P282.TW 95 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) 0 -Installed 491972 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7___ V. Invention Description Π. The website can reduce the possibility of occurrence. As mentioned above, users are more likely to be honest if answering a question is associated with a perceived price or small amount. The website should explain the benefits of the right information and how it can benefit users by better serving them. Information may change over time. User interests or marital status may change over time. Confirmation of the information is necessary every time. If the resulting data is stored, these may also become incorrect over time. For example, driver status may change over time due to mobile violations or changes in marriage status. The same risks arise with implied information. • Privacy issues. The subtle boundaries between user space and legal rights are another area of concern. ♦ Regulatory compliance. The details of a user's legal rights are unknown. In the near future, legal requirements will require all companies to place privacy statements on their websites and provide customers with a mechanism to verify and challenge the personal information they collect about them. Customer access to personal data will be difficult to implement due to the unpredictable nature of user authentication requirements and data requests and changes. In either case, failure to comply with the privacy policy stated on the website or failure to provide customers with a copy of their personal data will mean a legal action by the company under national regulations. (Please read the precautions on the back before filling this page) «-Packed 4HICKMAN200036TW; AND1P282.TW 96 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) 491972 A7 B7 Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the employee consumer cooperative V. Invention Description (Bamboo) ♦ Define personal preferences or personal definitions for public discussion. The European Data Protection Directive, for example, defines areas that are considered particularly private (e.g., political alliances) and is therefore under increased control. However, the ability of the Internet to follow users' search patterns and customize the content provided by a website provided by the website (such as most current-affairs sites) will provide de facto ability to confirm the use People ’s viewing preferences, without explicit authorization required by law, if they are confirming their own identity. This issue has caused the most friction between lawmakers in the United States and Europe, as the United States tends to evaluate privacy based on context and use, while Europe is an absolute measure of the perceived privacy of data (see note 1). The collection of data that can be used to obtain sensitive information (in each jurisdiction) will be subject to a privacy standard equivalent to the level of sensitive information (0.7 probability). _child. Its website is a seller designed for children and will be subject to more public oversight for violations of privacy regulations and conventions. Children's websites that perform content customization or context customization after multiple visits will become politically sensitive. * Sell materials to third-party suppliers. 4HICKMAN200036TW; AND1P282.TW ^ This paper size applies towel @ ® 家 standard (CNS) A4 specification (210 X 297 public love) '(Please read the precautions on the back before filling this page) «-Packing 491972 A7 B7 V. Invention Explanation (Bamboo). General data privacy guidelines state that information must not be used in a way that cannot be interpreted as the reason for the time the information was collected. The problem is that the most personal information (such as a stock portfolio) is also the most valuable when it is shared with other app vendors. This can create a tension between the price that a website offers its visitors (to the extent that it offers personalization) compared to the price offered from its services (by sharing information with advertisers and third-party organizations). The requirement to manage conflicts between personalization and information sharing will be a key factor in determining the success of a website. Content Directory 1714 Currently, most websites have unmanaged web content. Its companies do not make use of tracking content or content attributes. An enterprise has a pool of content, which may be divided into multiple directories, departments, and web servers. When the content is generated, it is added to the pool of content by adding it to the directory of a web server and adding the link needed to display it. Content in the pool can be copied, outdated or unused. In short, companies don't know the content level or information about content attributes. Unmanaged content can be a barrier to personalization. In order to deliver personalized content or filter content, the system must know what attributes exist with those attributes. A content catalog 2 100 or content management system should be used to manage enterprise content. A simple definition of the content directory is as follows. There are many forms of content. As shown in Figure 21, the content may be a web page (HTML page) 2102, a pattern (image) 2104, sound, and video 4HICKMAN200036TW; AND1P282.TW 〇c This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 (Mm) (Please read the notes on the back before filling out this page) _ ·! Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economy 491972 Printed by the Employees’ Cooperative of the Intellectual Property Bureau of the Ministry of Economy A7 __ _ B7__ V. Description of the invention Π1 ) News or even information 2106 and messages. There are many different types of content storage; they can be stored in tables, files, or directories. Content directories need to pay attention to what content and where it is stored. This can be achieved by preserving the attributes of the content and providing an index of the content. Content attributes may be physical characteristics, such as what type of content (HTML page, artwork, sound file, video file, or text message) or the size of the content. The difficulty is attempting to store heuristic or analytical attributes and to make these attributes accessible to personal skills. The indexing strategy should include a complete document and attribute index, which provides effective access to enterprise users and any possible enterprise value chain integrated members ° Matching logic 1716 This personalized component needs to provide wisdom to Match user profile attributes with the correct content and send this content to the user. Linking file information to content is truly at the heart of personalization. Various ways can be implemented to accomplish this. The complexity of this matching logic is directly proportional to how resilient, strong and dynamic this website's personalization layer is. Matching thought is the process of analyzing the information of known users and determining the correct content to display to them. Once the user profile attributes have been identified, they must be applied against the rules and matching logic defined in the website to determine the appropriate content for the domain to display. Three inputs are required to complete the matching process. • User profile information-This information consists of things known to the user. The procedure used to collect this information was earlier in this section. 4HICKMAN200036TW; AND1P282.TW 99 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page)

491972 A7 B7________ V. Description of Invention (仂 0). • Content available-Content on the system includes any information displayed to the user. In this case, the content includes; video, text, personalization statements, applets, and digital information. • System-defined rules or matching logic-In order to effectively use user profile information, we must have a well-defined set of rules to evaluate each user accordingly. Define this rule to match user information and content. A simple example of this matching logic is a definition query. Websites can provide user logic to view their account information. In this case, the file information is their user ID or account number. The rule is to define a query (SELECT account_info FROM Account where Acct_Id =: USer_ACCt_Id) and its content is the user account information stored in the account table. If the content is stored in a relational or object database, SQL queries are an effective way to access this data. In this case, the "definition rules" come in the form of SQL statements. Unfortunately, most of the content is not stored in an associated database or directly linked to something like a user account ID. Instead, the content is a web page or a large number of news feeds or textual information. These situations require different and possibly more complex ways and infrastructure to perform this matching logic. In this environment, the rules are usually composed of Personalization Matching Factors (PMFs). 4HICKMAN200036TW; AND1P282.TW 100 This paper size applies to China National Standard (CNS) A4 (210 χ 297 mm) ----------- ·! (Please read the precautions on the back before filling this page ) Equipment _ Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7_____ V. Invention Description (Μί) Personalized Matching Factors (PMFs) Personalized Matching Factors (PMF) is a regular building block. Information is needed for the matching level of the personalization process. This is the demographic / psychographic / sociographic or any other information needed to drive personalization. PMF may be as simple as user gender or a complex attribute, such as the type of driver obtained from a group of data. The definition of PMF should include the definitions needed to create it. The development of PMF will require the involvement of the marketing department and other business entities, who understand customer strategies and corporate customers. It is important to understand what customers need, what they expect, and what affects customers differently when deciding and generating PMF. The PMF should be limited to the information that the site can actually collect and reliable and accurate information. In theory, PMF can be any information obtained and conceived. For example, PMF may be the user's gender, age, marital status, number of children, years of becoming a customer, their occupation, driving history, interests such as sports, travel, other leisure activities, favorite colors, personality characteristics such as They are attentive or pessimistic, or any other demographic / characteristic analysis / community analysis information. How is this information collected? What attributes can be used to get this? What is the accuracy of this information? Why is PMF used for personalization? These are the forms of questions that need to be asked when deciding on a possible PMF. A PMF must have a good definition and limited possibilities. For example, a website can generate a PMF called "age classification". 4HICKMAN200036TW; AND1P282.TW 101 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm " 5 ~ ^ ~ (Please read the precautions on the back before filling this page)-Install the intellectual property of the Ministry of Economic Affairs Printed by the Bureau ’s Consumer Cooperatives 491972 A7 __B7________ 5. Description of the Invention (彳 02) (Please read the notes on the back before filling out this page) This website needs to define what the annual category PMF means. In this case, the annual category It is only a logical group of users based on the age of the users. The categories are: year, year, year, class, 0-12, child, 13-19, young, 20-40, young, 41-64, middle-aged, 65-125, senior, 125-200, old PMF may also be a combination of low-level data. If an insurance risk PMF is generated, the required data will be much more than one year. It needs to include the year, driving history, vehicle, region and possibly other information. Rule and matching logic PMF is the building block of rules and matching logic. Unlike the extension of SQL, there is no industry standard for accessing network content and generating rules. Some methods The details are as follows = Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs_Simple Condition Rules --- The simplest procedure is to define a clear combination of rules to evaluate PMF according to it. These rules are usually simple rules with only a few Conditions to evaluate. A simple rule will follow this structure: 4HICKMAN200036TW; AND1P282.TW 102 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ~ " 491972 A7 also ----- Description of the invention (cut 3). User variable + comparison operator (operator) + predetermined 値 (or PMF) Age = young people (20-40) User variable is a specific user profile attribute or rule of PMF 値In this case, the user's age can be obtained from the user's birthday and the current date. The next element in this structure is the comparison operator. The last element is the PMF or the cluster or data on which this rule is based. With the granularity of PMF, this rule may have many results. Each result may point to a defined content of a different group. The whole year may be as follows: User year: = children ( < 12) Transmission content ABC = Youth (1 3-19) Transmission content DEF = Young people (20-40) Transmission content GHI = Middle-aged person (41-64) Transmission content JKL = Chuanren (> 64) The delivery of content MN0, plus a logical operator that allows the rule to have multiple PMFs, will make the rule more complex. For example, a rule can be just "AND" multiple PMFs together. In this example, the rule would look like this: user variable A + comparison operator + predetermined 値 (or pMF) a and

User variable B + comparison operator + predetermined 値 (or PMF) B 4HICKMAN200036TW; AND1P282.TW 1 (Γ The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 χ 297 mm) ~ ^ (Please read the back first Please fill in this page for more details) > III §1 I ϋ ml ϋ 一 I— 1 an. ^ 1 ϋ II __JB7___ 5. Explanation of the invention (cut bucket) The actual rules are like this: Age = young people (20-40) and gender = M (male) This rule is now the age-gender rule. It evaluates the age-category and gender of users. If the user's age classification is "young people" and male, then declare to evaluate it as true and take action, or transmit specific content. At first glance, this seems difficult to code. If placed directly in a script, this would be A true statement. Instead, this infrastructure should be created to define rules, evaluate rules, assign rules to dynamic content areas or pages, and assign content to specific The result of the rule. Instead of hard coding in the application or script, this rule element or dynamic content area (DCA) is placed in the script. When DCA is encountered, this framework handles rule evaluation and defines file attributes to the rule's Match to deliver the appropriate content. It ’s easy to remember, but it ’s difficult to create this infrastructure. To this end, a rule engine or personalized vendor will be introduced. Many independent software vendors (IS Vs) to fund this market positioning and create their own proprietary personalization infrastructure. These vendors will be described in more detail in the accompanying vendor documents. • Forward Chaining Rule- … Forward Chain still uses the basic principles of simple rules, but promotes the construction based on the user information available at this time. In this case, as long as a small amount of information about the user can be obtained, this rule 4HICKMAN200036TW; AND1P282.TW 104 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ^: (Please read the precautions on the back before filling this page)

491972 A7 B7 V. Description of the Invention (s〇s) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, will only be determined based on this information. Once more information is collected, this rule takes into account the complex conditions of more domain evaluations. The setting of this rule is similar to this: user variable + comparison operator + booking 値 (or PMF) and if the following known user variable + comparison operator + booking + (or PMF) year 齢 = 2 0-4 0 and if Known gender = Male rule is estimated based on information about known users. For example, if the user knows only his / her age, the ^ rule will be evaluated in one way. If his / her gender & rules will be evaluated in another way. & Lu learning system (Neural Net ~ 〇rk) ... The premise behind the learning system is that it will monitor _ the user's actions and follow the system from the user to learn different ^ & skills are A complex combination of rules and relationships, phase by phase ^ use ^ interaction with the website to increase corporate knowledge about customers. ^ This method uses the definition of neural network. # ~ Nervous system The network is a system that simulates the functioning of the human brain and the structure of the food. Usually a neural network is wrapped at first, ^^ 士 & 爻 training "or give

I have a lot of information about the relationship between the data and rules [J a grandfather who is older than his father]. A thin $

4HICKMAN200036TW; AND1P282.TW This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) B7

How to respond to external stimuli ’or it can initiate activities based on user actions. • Inductive reasoning and collaborative filtering (Collaborative Fi 11 er ing)-Fir efiy will be printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 5. The invention description (deduction 6) is defined as a technology for filtering. Imitate social procedures in which people make recommendations based on their knowledge of each other's preferences. Personal agents track and select items based on personal tastes and preferences. The core technology personalises the delivery of content and understanding of the people involved within a defined network environment or taste space. Firefly tools correlate individual user preferences based on explicit or implicit ratings of comparable items in other situations. These ratings can be stored entirely on a single website or combined on a fly from information composed of individual customers and sharing servers. Cooperative filtering evaluates a single set of user preferences to identify individual communities of interest. Collaborative filtering, interrelated personal user tastes and comparable user preferences to develop a series of personalized recommendations. This is sometimes called people-to-people matching and is dedicated to automating word-of-mouth information. Canned query-The ready-made query system allows the user to select only some activities that are reserved for the user. This query gives the user the choices listed without changing over time. The examples above are mainly site controls. This website has pre-defined rules 4HICKMAN200036TW; AND1P282.TW 106 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ^

491972 A7 B7 V. Description of the invention (仏 7) Matching logic that may or may be executed. This site is responsible for deciding what has been learned from the interaction and what can be done based on the knowledge gained, and those additional information will provide more insights. If possible, users should be allowed to define rules and match logic or what they want to see. Provide user structure to create rules or define queries ° Defining legitimate business rules and models is as important as evaluating their infrastructure. Rules can be enforced and content can be delivered, but if their rules are not commercially justified, their efforts are all in vain. Business and marketing people should be involved in defining the rules ’and make sure they are properly interpreted and technically enforced. This is another reason why the personalization team should include people from 1τ, Business and Marketing. Its group needs to understand their current and potential customers, what is available, and when and why it is displayed. Combining and transmitting content 1718 The rules of the matching logic should be defined as independent entities, so they can be used in multiple situations. Each situation can associate the same rule to different interactions and different groups of content. Matching logic should be tied to a template or interaction, and content should be tied to a rule result or matching logic condition. One possible way to connect a rule with content to an interaction is to use a dynamic content area (DCA). DCA is embedded in a template and points to certain rules, and a combination of rule results will be associated with specific content. For example, a page can explain a particular service to the current user. This site may wish to display on one page a graphic that the user can reach, as well as a list of benefits that are personalized to the user, and finally list the discounts that the user is eligible for. 4HICKMAN200036TW; AND1P282.TW 107 _ This paper size applies to China National Standard (CNS) A4 (210 x 297 mm) (Please read the precautions on the back before filling this page)

MM MM W a ·· ΜΗ · MB MIB W IBB A Printed by the employee's consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the employee's consumer cooperative of the Intellectual Property Bureau of the Ministry of Economics 491972 A7 B7 V. Description of the invention (彳 oS) A separate DCA can Used in each group of materials. Figure 22 reveals a model template 2200 and three DCAs embedded in this template. • DCA1 2202 may be a pattern placement rack (place h ο 1 d e r). Rules related to DCA 1 may be the basis for a set of PMFs, such as age and gender. Depending on how the rules are evaluated, different graphics may be displayed (in this case, a graphic is content) • DCA2 2204 may represent a shelf for the benefits that users can derive from this service. This rule can be linked to different PMFs. For example, the PMFs for this rule might be marital status, age and number of children, and income level. Different interests will be shown in the way that this rule is evaluated. In this case, a written statement of interest is considered to be its content. • DCA3 22〇6 may represent discounted shelves. This area can use the rules created for DCA2, but the content is different. In this case, the content is a list of discounts assessed according to rules. During the design of the website, a decision must be made to determine which area of the website will provide personalized content to the user, and the rules used will match the relevant Logic, and what should be displayed for each rule result. Since there is no face-to-face interaction with the user, it is important to confirm what is being used. The site must make users feel as if they are being communicated directly. Once the user requests or encounters this webpage, its webpage is generated, and each DCA will require that a rule should be implemented and the content should be generated according to the user's profile. 4HICKMAN200036TW; AND1P282.TW lnc This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ----------- Installation -------- Order · (Please first (Read the notes on the back and fill out this page.) A7

5. Description of the invention (彳 D 兮) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. This method will be used to deliver most of the content. There are other delivery methods that are considered based on the domain delivery content. Other delivery methods include email, FTP, push or channel and streaming video. Since the timing of transmission is very important, we must consider developing a transmission method that will provide the user with the greatest impact in real time. Managing 1720 personalization is difficult for a number of reasons, but the biggest difficulty (gotcha) is that it requires dedicated maintenance personnel after all. When many personalization procedures can be automated, the establishment of business rules to match content to visitors and the classification of metadata tags for all content still require a lot of human supervision. The need for such monitoring is only exacerbated by the exponential increase in personalization as the number of visitors and available content increases. As a result, the decision to engage in a personalised company without proper staffing will lead to failure. Personalization is a continuous process. It is not an application, and it is no longer lifted or forgotten after delivery. Personalization skills need to be added, removed, and modified. Rules, content and messages will change. Most companies are unable to measure the profitability of their investments or directly attribute customer behavior to certain initiatives. As a result, companies often invest in initiatives, promotions and events without knowing how they will impact product and customer profitability. Procedures, measurement and reporting devices, and metrics must be created to allow companies to evaluate and improve their personalized interactions and delivery of customer strategies, as well as delivery of their customers. 4HICKMAN200036TW; AND1P282.TW 109 This paper standard applies Chinese national standards ( CNS) A4 specifications (210 X 297 mm) ~ ^: One. 丨 丨 ----- 丨 丨 丨 丨 丨 丨 !! Order-丨 丨 丨 丨 丨 丨-· (Please read the first Please fill in this page again for attention) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 491972 A7 B7 _______ V. Description of Invention (彳 1〇) Strategy. The website can provide a client that will make purchasing decisions. If they decide not to buy, what is the reason? Companies should try to collect data on why this happens and find ways to prevent it from happening again in the future. The following optimization and management components should be considered for personalized websites: • Content rating and user reporting. Allow users to rate interactions and content directly. The Internet is an interactive medium, but unlike face-to-face interaction, it is impossible to interpret the user's face or the infectivity in their voice to determine whether their needs have been met. This type of return needs to be built into the website. The interface should be simple so that users can provide a return with a single click. • Metrics return on investment / information (metris return). How to decide if a personalization program will help the business? Measurements should be defined to measure Return on Investment / Information (ROI). This may include reporting equipment to capture the information needed to provide these measurements. • Administration Facility. When designing a personal website, rules and content maintenance should be considered. The people most likely to push this information will not be technology-oriented and may require a simple interface to change the rules of personalized content. An IS member should not be required to change the rules. The same is true for content. As content increases, information needs to be indexed and integrated with search technology performed on the site. Interactive marketing 1702 4HICKMAN200036TW; AND1P282.TW 110 This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) ~ _----------- install ------- -Order --------- (Please read the phonetic notes on the back before filling out this page) 491972 A7 B7 V. Description of the Invention⑴) With the emergence of interactive media and the collection of real-time customers who interact with this media The inherent capabilities of information, corporate marketing strategies and systems are becoming more and more customer-centric. As they move from mass (or target) marketing to customer-centric marketing, companies must evaluate their customer relationship models. Traditionally, the marketing model tends to focus on customer acquisition (mass marketing), and then focus on customer choice (micromarkeing and target marketing). However, some studies have pointed out that the cost of acquiring a profitable customer is four to ten times that of retaining a customer. This recognition has led to an increased emphasis on customer retention and expansion, and this recognition has become a major driving force for relationship marketing. However, customer retention and expansion are less independent of traditional marketing and are more closely tied to the price that customers recognize and set in each interaction with the enterprise. In addition, these strategies require different marketing infrastructures that are data and customer driven, not product and creative driven. Therefore, relational marketing is a bit misnamed, because adding customer relationships is not just a marketing challenge, but also a challenge for every function in the enterprise. This business model needs to differentiate itself by continuously providing superior services at every point of contact with customers.

ShARE mode

ShARE (choose 1 730, obtain 1 732, reserve 1 736, and expand 4HICKMAN200036TW; AND1P282.TW 111 This paper size applies to China National Standard (CNS) A4 specifications (210 X 297 mm) (Fill in this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs

491972 A7 B7 V. Description of the Invention (112) Zhang 1 734) The customer relationship model 2300 is detailed in Figure 23. See also Figure 17. This model proposes a shift to interactive marketing. Due to the emerging of interactive media, today's systems are capable of reaching the full scope of the ShARE model. Choice 1730

The selection of the ShARE model partly determines who is the company's most profitable customer in the general population. Selection determines the composition of the product's target audience and allows a company to focus more accurately. This is demographic information such as age, geography, and income to which the scope is applied to produce a more limited list of possible customers. The selection process allows companies to make decisions such as not selling snow shovels in Ecuador. Gaining 1732 Gaining focuses on making potential customers use a company's services or buy a company's products in the most efficient way. Traditionally, the focus in this area has been on mass market marketing and measuring the cost per thousand contacts of a company. The classic example obtained was the marketing of soap by P & G's daytime TV series in the United States, resulting in what is now called the soap opera. Other ways to get it include direct mailing, telephone solicitation, toll-free phone numbers, and recent internet advertising and online transactions. Advertisements often use 4HICKMAN200036TW; AND1P282.TW 112 when investing capital in two-way interactions and the general public. This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) --- --- (Please read first Note on the back, please fill in this page again.) Order .. A7 B7 I printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs, I. Description of Invention (彳 13) Advertisement is spread on the application on the Internet. In a browser-based implementation, the use of information boxes or titles creates the possibility of displaying a portion of the advertisement. With most marketing capabilities, the advertising model (service) can be changed from simple static advertising to strong advertising integrated with personalization. Implementation methods range from advertising applets to advertising services integrated with personalized systems. The following is a list of possible services included in the implementation of complex advertising. Storage Advertising content should be stored in the same way as products and e-marketing content. Its content should be integrated with personalized services and user profiles. Integration with personalization Ideally, personalization services are separate and can be used by multiple applications. In order to personalize the advertisement, archive information will be collected and the advertisement content will be filtered based on the archive. A separate program will handle the integration and delivery of content and temporarily change ads as users browse past. Advertising content can include rich content graphics and videos. Buy Now Services Microsoft and other companies are working on technologies that allow users to click on ads and purchase items without leaving the site. These technologies are constantly appearing 'and may require a client-side wallet to execute this transaction. The selling technique is to provide quick purchase of items of interest without leaving the interest. 4HICKMAN200036TW; AND1P282.TW 113 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ---------- -Installation (please read the notes on the back before filling this page) Order --------- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Description of the Invention (114) Interesting website for buy. Microsoft recently offered to use ActiveX controls integrated with a Microsoft Wallet. Other manufacturers must follow this trend. There are many different ways to charge for advertising space using star degree (m e t e r i n g) and mediation (r e c 〇 η e i 1 i a t i 〇 n). The most common method of payment is to take advantage of what it can include: the amount of time displayed, the length of time an ad is displayed, or the number of users who see an ad. Services that record usage information are needed to mediate with the advertising provider. Since many websites are funded by advertising revenue, the accuracy of this service is decisive. As online advertising and its supporting technologies mature, new advertising methods will emerge. For example, an "intermercial" (sometimes referred to as interstitial-meaning entangled) that automatically pops up between pages may be an alternative. Ensure that flexibility is maintained and that technology is continually updated to take into account the implementation of advertising. Retaining 1736 Now the company knows that retaining existing customers is much cheaper than finding new ones. Everyone is paying more and more attention to retaining customers. The point of retention is to keep customers as long as possible. The most effective way to do this is to provide the most outstanding customer service in every interaction with the customer. Since e-commerce does not provide traditional customer service, web-based companies have websites with appropriate support functions. 4HICKMAN200036TW; AND1P282.TW 1 ^ This paper standard applies to China National Standard (CNS) A4 specifications (210 ¾ public [ y (Please read the notes on the back before filling out this page) Printed on the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 72 9 1X 49 Five printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 — _____ B7 Description of Invention (彳 15) Important. This support should be easy to use and meet the specific needs of the customers of the product. The recommendation service recommendation function may have complex formats. The most common format is to allow website users to provide direct or negative information about the content or product of the website. Reports and recommendations. By providing these services, the website can provide a community where users can interact with each other and provide the price of the website. For example, the website can allow users to submit book reviews. This information can then be consumed by the general public. The technology is quite simple, and its procedure may be more complicated. This procedure includes receiving input , Comment and recommend, filter and approve content, and then post these comments or recommendations. The lack of filtering and commenting procedures may damage the network. Another recommendation service is to suggest to the user base. These services may range from simple to complex. A more complex recommendation The service may use collaborative filtering. Over-cooperation is the use of content or product ratings from the user base of the website to estimate the interest of other potential users on this content or product. Correlation algorithms (c ore 1 ati ο η algorithms) use file data, history, and / or input preferences to construct an associated user group, and their evaluation is a valid estimation basis for new users. The estimation algorithm then uses the user's evaluation and file information Make an estimate of the content that they are most likely to be interested in. (Note: the collaborative filtering technology can be implemented in the personalization system) Use of archival data, history, and / or input at the stage of interrelationship 4HICKMAN200036TW; AND1P282.TW iis This paper standard applies China National Standard (CNS) A4 specification (210 X 297 mm) ----------- install ------ --Order --------- (Please read the notes on the back before filling out this page) 491972 A7 -------_____ V. Invention Description (1 仏) Priority is to build AI. Mutual group, they are waiting for the effective estimation of new users. Although the pre-paragraph means _ bear case data, they found that they are interested in the internal valuation. (Department of cooperation can be implemented in a personalized system) The website of the Ministry of Economic Affairs ’Intellectual Property Bureau ’s Consumer Cooperatives prints website announcements and event reminders (site Anouncements and Event Reminder). The technology for relationship building is website announcements and event reminders. The base station has generated content from reminders of upcoming events that are announced or important to a particular customer based on the customer's new product. Miscellaneous _... Event reminders can point to the upcoming wedding ceremony 'personal anniversary or holiday. f Once the user is reminded, he can use this website to respond to the incident. If the website performs complex event reminders, additional services may be required to provide calendar and scheduling functions. These services can also be combined with off-site subscription services to provide reminders to users who are not logged in to this site. Loyalty and Customer Return Programs Creating an environment that promotes customer return to the site is important to the life of the site. Many seller center implementations will use affiliate services and other incentive programs to try and facilitate customer return. For example, website members receive discounts and extra privileges, and thus build better relationships with the website. Points like patrons' points and the use of exclusive member information are other common methods. Loyalty programs may require additional logic to be allowed and content filtered. most

4HICKMAN200036TW; AND1P282.TW 116 (Please read the precautions on the back before filling out this page) Packing-· "This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) Employees of the Intellectual Property Bureau of the Ministry of Economy Printed by the cooperative 491972 A7 B7 V. Description of the invention (07) It can be implemented by collecting and using files and integrating with complex personalized systems. A return program is a service used to lure customers back to a website. The Internet Reduces two factors that affect customer loyalty. The first is proximity. In traditional brick and mortar medium, customers ’tend to shop or browse near their place of residence or work. The second factor is time and how long the store is open. The Internet operates 24 hours a day, 7 days a week, and is geographically irrelevant. None of these items are relevant. Based on this, considerable efforts can be invested in creating return programs. The most common form is an electronic version of the current method, although they are more efficient due to personalization and instant delivery. Push and Offsite Subscription Services This section includes marketing techniques for using email to push information to users. (Note that the subscription of the website and information information covers a fulfillment component in the order processing in the order processing). Many common services are available such as storage, filtering, formatting and consent. Additional services will be required to push this content to the desired mailing list. The details and considerations of using push technology are included in the discussion of the application of network-centric structures, see above. Here are some basic services. • Subscription Management As the Internet community is unhappy with spam and spamming, most websites use a subscription-oriented approach to distribute their push marketing. Services should be provided to allow users from 4HICKMAN200036TW; AND1P282.TW 117 This paper size is applicable to Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the Note on the back before filling out this page)

Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 ΚΙ Β7 __________ V. Description of Invention (ίβ) Website Marketing Distribution Distribution Bulk Order and Cancel Order. • Allocation management As the user base of a website grows, the actual allocation mechanism must be robust to scale up to handle the growing user base. It should be studied how to distribute information in a way that does not affect the ever-increasing network traffic. Expansion 1734 Expansion requires companies to answer the question, "How to increase customer loyalty and profitability?" Cross-selling and up-selling Cross-selling and up-selling are similar to referral services. Cross-selling use Some understanding of consumers to suggest complimentary or similar products that consumers may be interested in-"Do you want some fries together?". Upselling is a more recent version of the same thing struggling to promote more or consumers are currently considering trial and error-"Do you want oversized?" Interactive sales and upselling are considered an application or complex personalization to do To the service. Although important from a market perspective, many of the applications that generate requests are now possible once the basic services for complex personalization are in place. Cross-selling or up-selling can be implemented through product relationships in the database. Maintenance and management 1008 Figure 24 reveals the flow chart of method 2400 for the management of an electricity on the network 4HICKMAN200036TW; AND1P282.TW 118 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the (Notes for W matters, please fill out this page)

Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7_______ V. Invention Description (彳 11) Sub-business system. The operation of the entity is monitored in operation 2402. Entities include server programs, disk space, available memory, CPU utilization, time to access the server, and / or the number of connections in an e-commerce system. In operation 2404, items including marketing content, exchange rates, tax rates, and / or pricing in the email system are updated at predetermined intervals. In addition, external data stored separately from the e-commerce system is synchronized with internal data stored on the e-commerce system in operation 2406. Contact information received from users of the e-commerce system is also managed in operation 2408. In operation 2410, the item may be changed according to a profile of a user of the e-commerce system. One of the items that changes based on the user's case may include a price, which may be changed to reflect the discount assigned to the user. Before synchronizing with external data, it is also possible to perform research on the internal data of the e-commerce system. As an option, a load balancing service can also be implemented, which starts or stops the process as the level of utilization in the e-commerce system changes. Alternatively, the management of contact information may further include tracking e-commerce system responses to users. As with any system, one must support, manage, and maintain capabilities, and steps must be in place to maintain operations and efficiency. Generally speaking, the package implementation only provides the most basic maintenance and management equipment, leaving the bulk of the burden to the integrator. The basic technology of the device may be basic batch download / upload, simple server processes and applications, or even browser-based. It is important to understand the needs of system management and maintenance, develop a plan, and implement it thoroughly. Some of the areas considered are listed below. Figure 25 reveals 4HICKMAN200036TW; AND1P282.TW 119 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -------- 11 --AWI -------- Order- ----- 1— (Please read the phonetic notes on the back before filling out this page) Outside 1972 A7 --__ B7_ V. Description of the Invention (U〇) High-level thoughts on maintaining and managing the structure. System monitoring equipment 2500 The health of a system can be easily maintained by having the monitoring equipment and capturing the electronic life signs (e 1 e c t r ο n i c v i t a 1 s i g η) in place. Often the user of a system is the first to know about the system, and the manager is the last to know. This can be prevented by generating equipment to automatically monitor server programs, disk space, memory, CPU utilization, access time, number of connections, and other electronic signs of life. The complexity of these devices can be discussed openly. In addition to online monitoring equipment, it should also include robust logging, audit trail and archiving capabilities. These will help the analysis and prediction of the system needs. System management The term system management is a vague term used to classify the actions required to support a system. This includes starting, stopping, or restarting a server or process, backup schedule, and loading of data or files, recovery steps, or anything else necessary to maintain the system. Traditional system management also includes system software updates, software packages, and operating systems. The following are additional system management considerations that an e-commerce system may encounter. Marketing Management 2502 The marketing level can introduce additional management and maintenance. Steps should be prepared to deal with 4HICKMAN200036TW; AND1P282.TW 120 This paper size is applicable to China National Standard (CNS) A4 specification (21〇x 297 mm) (Please read the precautions on the back before filling this page) Binding: Wisdom of the Ministry of Economic Affairs Printed by the Consumer Cooperative of the Property Bureau I 2 97 11 49 A7 B7 Printed by the Consumer Cooperative of the Intellectual Property Office of the Ministry of Economic Affairs-V. Description of the Invention (彳 W) Manage the sold out products and reply to the order items. Marketing content, currency, taxes, and pricing need to be updated regularly. Marketing management capabilities should be able to handle pricing and discounted items and allow authorized managers to automatically update and override manually. Personalized maintenance ability 2504 The biggest difficulty of personalization is the commercial market planning, file classification, collection of file information, and development of content with appropriate content indexing to determine matching rules. Once these are established, they should be easy to maintain. When designing a personalized service, consideration should be given to maintaining rules and content. The people most likely to drive this information will not be technology-oriented, but may need a simple interface to change the rules of marketing, advertising, or other personalized content. Content Management When content has been added, this aspect will need to be indexed and integrated with the search technology performed by this network. Others such as customer service chat discussion (customer service chatdlscUssi〇n) or review the "organization of the period." Data management 2506 The use of software packages to implement an e-commerce solution to the problem is often introduced in the customer and product information-specific data model. In order that other people can access this information, this data must be synchronized with the organization ’s text and data. It may be necessary to determine the service for changing and synchronizing the data. 4HICKMAN200036TW; AND1P282.TW The private paper standard applies the Chinese national standard (CNS ) A4 specification (i10 χ 297 public love) 491972 Printed by A7 B7, Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (122) Information collected but not integrated into enterprise data. Load balancing In addition to monitoring and maintenance equipment, Services with stable performance should be considered. Assuming the system is scalable, load-balancing services will help start and stop excess programs as utilization levels change. Programs can be started to handle additional requirements during peak periods, To provide users with a certain level of performance. This point is extremely extreme during peak usage periods Yes. A good example is the fluctuation of the average response time of some current electronic trading systems when market demand surges. The time when the market demand surges is 2 to 3 minutes longer than the average response time of 6 to 10 seconds Contact maintenance 2508 Internet users quickly point out errors and suggestions for improvement. The site will receive sporadic e-mails from users who experience various emotions on the site. If no action is taken or attention is paid to the item, the user may Disappointment soon. Responses to customer feedback should be monitored to ensure that all messages from a customer are responded to in some way. System management and maintenance are often poorly monitored. This is to improve customer satisfaction and build customer relationships Requirements. Tough maintenance and management equipment should increase the overall stability of the system by reducing the time and cost of identifying and deciding problems, process automation, and enabling system management. 4HICKMAN200036TW; AND1P282.TW 122 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ------------- pack- ------- Order · (Please read the notes on the back to write this page)

Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 491972 A7 _____ B7 V. Description of the Invention (彳 23) Implementation Considerations _ Information Planning The ability to deliver new products and information is critical to staying ahead or maintaining competitiveness. The speed with which information is updated and moved to the production line is critical. Be sure to understand the relationship between content changes and the correct procedures for moving changes to production systems. The ability to maintain and grow your website is an indispensable factor for successful website testing. In most cases, the content planning process should be in place. In the simplest format, the steps to modify and add content, testing, content and subject matter confirmation, authorization, and transfer to production should be documented. Order processing 1010 Figure 2-6 reveals the e-commerce application structure [000] order procedure part 1010. The sub-chapters include product selection 2600, reconciliation 2602, payment 2604, and implementation 2606. FIG. 27 discloses a flowchart of a method 2700 for completing on the network-transaction. In operation 2702, information of a product to be sold is displayed. When a product purchase order is received in operation 2704, the price of the product to be sold is dynamically generated in operation 2706 according to the actual price and discount of the product, tax, realization cost and / or delivery cost. In operation 2 7 0 8, storage and recall of products and orders are allowed. A payment method is decided in operation 2710. When payment is received 'its order has been fulfilled (see operations 2712 and 2714). The receiving medium may be paid through credit-based payment and debt-based 4HICKMAN200036TW; AND1P282.TW 123 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ---------- I- --- I --- ^ 11111111-(Please read the notes on the back before filling out this page) 491972 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of the invention (124) Payment and / or electronic cash . In addition, export restrictions on a selected product may be allowed. One option is the ability to view, update, and cancel orders at any time. Alternatively, electronicrights can also be managed. A further option is to provide order tracking information on order status. For a successful e-commerce solution, it is important for customers to not only browse and interact, but also complete orders. This section contains many of the capabilities needed to negotiate and execute an entire exchange. When the user takes action to purchase a product, the parent is started. From a seller-centric perspective, the transaction begins once the purchase key has been selected. This "buy transaction" includes totals, payment options, inventory management, and purchasing authorization. It is important to recognize that some business suite software systems specialize in the transaction processing part of e-commerce solutions. For example, Open Market's OM-Transact does not provide a catalog interface or any infrastructure for interacting with potential customers. It does provide an interface to communicate with its trading infrastructure. Each implementation will require specific processes and business logic. The business suite software available today provides general order processing business capabilities that will need to be tailored to meet the specific needs of this business. Figure 28 illustrates the demonstration of the business capabilities required for complete order processing in e-commerce implementation. This program starts with operation 2800, which allows browsing and interaction to achieve the purpose of permitting product selection in operation 2802. This process ends after checkout

4HICKMAN200036TW; AND1P282.TW This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back first to write this page) I! Writing too 491972 A7 ___B7 _ 5. Description (Bow) at operation 2 804. -------------- Shang --- (Please read the notes on the back to fill in this page first) Product selection 2600 requires some product collection ability. All items of interest should be grouped together and organized so that they can be inspected before they are purchased. The most common methods are an order form or a comparison, such as a shopping cart or basket. The shopping cart metaphor one allows the user to select items and add them to his online shopping cart. The selected items will be tracked. Users can add or remove items, view item details, check with and calculate item totals. In addition, the purchase cart should allow the user to leave and enter the store again without losing the item he chose. Independent of the media, the following capabilities should be considered: • Order forms and information should be consistent with the marketing mechanism. If possible, display this item in the same format so that it will be as attractive as when they ordered it. • Customers should be able to store or recall items, pricing, and other order details for current and previous orders. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy This reconciliation procedure is best suited for conserving sales methods as cross-selling or other types of impulse purchases. These capabilities should be integrated into commodity selection equipment. • The ability to view, update, or even cancel orders at any point in the selection process. Customers should not feel restricted or forced to buy. 4HICKMAN200036TW; AND1P282.TW 125 This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) 72 9 IX 49 A7 _ B7_ V. Description of the invention (1½) Check 2602 Once the user decides to purchase or order collection The item, check level begins. Various capabilities may be required, and various capabilities may affect this process. Listed below are services that can be considered during the reconciliation process. Price Confirmation Given the many potential customer relationships in a geographically independent environment, many factors can affect actual pricing. The first step in trading is to determine the price. In most cases, the price will be based on the actual price of the item, taxes, implementation or delivery costs, and any other item that affects the price. Ideally, product prices, shipping and handling costs should be kept separate from other costs. This feature should include the ability to handle tax-exempt customers and transactions. It should also include sales tax and value added tax registration and auditing capabilities. Discounts In general, pricing is calculated dynamically. Special items or entire subscriptions can be discounted for a number of reasons. Additional discounts are available for preferred payment mechanisms. Other implementations can provide discounts based on total sales at the end of the month. Taxes and Tariffs Taxation issues related to the purchase and sale of personal tangible assets or services on the Internet are numerous and complex. Questions include which products and services should be taught 4HICKMAN200036TW; AND1P282.TW 126 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back first 'write this page) Printed by the Intellectual Property Bureau Staff Consumer Cooperatives 491972 A7 B7

V. Description of Invention (彳 27) Tax, when and where taxes are levied on retail transactions, suppliers need to collect {10% tax (sale or use). It should be considered to have integrated tax calculation function of sales tax or tax increase engine, which can be based on customer specific product code, original order point, shipper address and consignee address. Because of these complexities, most solutions with tax engines have been designed to reduce risk and involve tax legitimacy. X Most commercial software packages available today are integrated with a leading tax engine 0 (Please read the note on the back first ® write this page) F 'Pack printed by the Intellectual Property Bureau of the Ministry of Economic Affairs and the consumer co-operative shipping costs Shipping Costs can be applied to items that cannot be realized directly through the website. In some cases, customers' shipping locations can be used to determine their taxes and shipping costs. There are many mechanisms for determining shipping costs. They include: • Price Threshold-Shipping costs will change based on the set price level. • Weight-shipping costs can be determined based on gross shipping weight. • The quantity-a fee can vary depending on the quantity of the ordered items. Items may be free up to a given quantity, or shipping may be free after more than a given quantity. • Series Items-A specific shipping fee is assigned to the series items on each order. Order information Other basic order information can be collected during the reconciliation process. The most common method is an order form. This order form should be easily customizable and can include a variety of 4HICKMAN200036TW; AND1P282.TW 127 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm)-491972 A7 __B7______ V. Description of the invention (彳 洸) Same information. • Order form A standard online form with general questions: name, address, shipping location, credit card number, email address, and more. The user is usually able to submit or reject the order at this point. Submitted orders should be automatically encrypted by this commerce server. • Customer information (creating customer locations) If basic customer information was not collected early in the process, it should be collected before the payment phase. For some implementations, customers want to remain anonymous, but this does not happen often. • Shipping / Payment Address Apps should be able to support shipping addresses that are independent of and different from the payment address. This allows payment for a product or service to be delivered to one place while the actual product is delivered to another place. • Automated inventory management In some cases, trading partners can automatically order based on usage or scheduling settings. If the inventory is used regularly, this reordering process can be automated. • Inventory check and confirmation of order confirmation export restrictions can be done before placing an order. Depending on when and how the information was collected, this action can be done anywhere in the process flow or as a background event with other processes at the same time. • Purchase order generation If business implementation is integrated with existing systems, a unique purchase order may need to be generated. Services for this feature may need to be integrated and managed. • Deciding on a payment mechanism may need to be done with the user to decide on the payment mechanism. Investigations are also ongoing to see if this action can also be automated. 4HICKMAN200036TW; AND1P282.TW 128 This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) ~ (Please read the precautions on the back before filling out this page) Binding: Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7_______ V. Description of Invention (1 Milk) Payment 2604 After the establishment of the total, a payment method must be decided. Many different media can handle the transfer of money. Methods, processes, technologies and potential communications will vary by implementation. Issues related to security, reliability, and the relationship to implementation must be addressed. Here are some media to consider for deciding on the payment process and use. •anonymous. If there is a need to keep users anonymous, an anonymous medium may be implemented. Implementations such as silent bidding sites may require strict standards and media for anonymity. Generally speaking, anonymity is not the focus of most implementations. • Financial transaction scale. If the website is to handle small or large financial transactions, additional considerations will be required. Sites that accept micro-transactions will need to plan a process to collect and confirm payments. To make low-cost transactions cost-effective, solutions may sacrifice security. In some implementations, it is assumed that some kind of fraud will occur, but the amount is small and can be ignored. •transaction cost. Depending on the payment method, there are many potentially related costs. Most media have transaction costs or intermediaries that require additional fees. When planning for an effective payment system, it is important to understand the associated costs. • Audit log entry. If desired, some implementations can record each transaction with a unique identifier for tracking funds. •Safety. In the past, e-commerce has been affected by the lack of security and toughness. 4HICKMAN200036TW; AND1P282.TW 129 This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ~---------- --- Install -------- Order -------- · (Please read the note on the back before filling this page) 491972 A7 B7_ V. Description of the invention (130) Easy to choose Blocked. Recent developments in secure online payment options1 on the Internet have been the key to making this possible. An encrypted online purchase transaction protocol has been developed and integrated into the software. * Provides consumers, suppliers, and banks with credit card transactions. • Consumer form. The form of the process and the payment medium differ greatly depending on the consumer or purchaser. Once the order has been placed, the business-consumer (B-C) implementation requires payment (or at least authorization). For buyer centers, trading partnerships, established infrastructure can use traditional Internet-enabled invoicing or EDI or electronic funds transfer (e 1 e c t r ο n i c f u n d t r a n s f e r). • Electronic certification. Some kind of digital signature strategy is needed between trading partners and potential financial institutions in place. • Messaging standards. Payment instructions must be approved by all parties. Payment methods There are many different vendors and technologies available to process electronic payments. Infrastructure, procedures, and technology can vary dramatically from vendor to vendor. The actual medium for current payment options falls into these types: • Credit-based payments. Credit cards are the most widely used electronic payment method today. With this transaction protocol and security features, credit cards can be used on the Internet just as they are in the real world. Consumers are more confident about the standards they are familiar with. Today's clearing, settlement and 4HICKMAN200036TW; AND1P282.TW 130 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ~ (Please read the precautions on the back before filling this page ) Printing · Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economy 491972 A7 __B7 _ V. Invention Description (彳 31) The recurring costs of fraud make the credit card-based solution for small transactions Not economical. • Liability-based payments. Payments using this method will be directly liabilities and accounted for. These can take the form of debit cards, electronic checks, or messages using EDI or EFT. • Electronic cash. Electronic equivalent of electronic cash bills. It is often implemented using public key encryption, digital signatures and blind signatures. Electronic cash is digital money on a computer hard drive. In theory, money can be spent in small amounts, such as one-tenth of a dollar or less. In electronic cash systems, there is usually a bank that is responsible for issuing currency, and consumers receive cash from banks or intermediaries and suppliers that accept digital cash for goods and services. In short, banks, suppliers, and consumers each have a public or private key that can be used to encrypt and digitally sign electronic cash. • Smartcards. A smart card is a programmable storage device that is the same size and appearance as a normal credit card. It contains a microchip to store and process information. Some cards can contain digital coin-type storage. Losing a card means losing the price, just like cash. Cardholders can pay the stored price at any smart card accepting store. This technology is particularly useful for online shopping and is less susceptible to damage than systems that put a price on a hard drive. The transaction cost of this type of payment is very low, allowing users to exercise micro-transactions such as a penny or less. Microsoft and some computer manufacturers promote 4HICKMAN200036TW; AND1P282.TW 131 which merges smart card holders into personal computer keyboards. This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before (Fill in this page)

491972 A7 B7__ 5. Description of the invention (132) standard, and most TV Internet access devices already have them. (Please read the phonetic notes on the back before filling out this page) • Digital wallet. Digital wallet software facilitates secure online transactions between consumers and suppliers, and between suppliers and banks. For consumers, hundreds of digital wallet software will soon be available. They will be free, similar in functionality and work on a web browser. • Payment authorization. In many cases, consumer websites implementing credit card payment methods require payment authorization. In some cases the actual reconciliation process does not occur until the item has arrived. • JEPI, developed by the W3C and CommerceNet in conjunction with many major technologies, is a standard mechanism for network customers and servers to find out what payment capabilities they have in common, and negotiate payment tools, communication protocols and each other Send. It is transparent to the user; they are only informed by the wallet software what payment options are available to this merchant (with any reductions available due to payment types or membership) and are asked to choose. Achieved 2 6 0 6 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economics Implementation procedures can be complex and will vary depending on the form of delivery. Integration with existing systems and the communication of invoices to orders from wholesalers or trading partners will play an important role. A lot of communication and back-end processing will be required. Implementing an e-commerce environment often opens the door to reviewing the underlying systems and processes. Potential areas include warehouse notifications and post office delivery. Printing, 4HICKMAN200036TW; AND1P282.TW 132 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) 491972 A7 ____B7____ 5. Description of the invention (彳 33) Fax,. Or sneakernet system Upgrade to EDI, email or other electronic media. Updates and improvements to these procedures will be critical to providing customer support. Users expect to be able to see the progress of their orders as they move from the website to the warehouse to their desktop. Electronic distribution Soft goods can take the form of information, software, graphics, music or any other type of digital content. Many traditional content providers have imported their content into the Internet. Although profit generation is less than they achieved through traditional distribution channels, publishers and other entertainment providers have found that the Internet provides a richer and more interactive environment to present their content. The Internet enables consumers to search, evaluate, trade and personalize this content. The Internet will continue to be adopted as an effective distribution channel. Website Subscription A very simplified form of soft goods implementation is achieved by allowing users to access this website. Features that handle permissions and access can be required to prevent unauthorized users or actions. Website ordering can be based on different counting techniques. Internet counting technology can be divided into two categories: observation counting and usage counting. Observation counts the use of gastrointestinal nets to measure activities, while counting is used to measure items such as files, bits, or time. 4HICKMAN200036TW; AND1P282.TW This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ------------ install --- (Please read the precautions on the back before filling (This page) ·-# Printed by the Intellectual Property Office of the Ministry of Economic Affairs, Consumer Cooperatives 491972 A7 B7 V. Description of the Invention (trembling) Owners of digital content in electronic rights management, including authors and publishers, are looking for a way to prevent Unauthorized distribution of their work on the Internet. Most of the content available on the Internet today is distributed free of charge 'often without considering the copyright and appropriate royalties of the content owner. Protecting network content is a difficult task. Items such as copyrighted words, images, and other digital objects need to be protected from unauthorized copying. At present, copyright warnings can be easily deprived. There have been recent developments aimed at tracking violations of copyright. Some rights management methods are used to identify the legal and illegal use of documents or digital objects. These thoughts still need to actively search the web for signs of abuse. Basically, this method still allows the content to be extracted and used ' and most security relies on trust. Other methods include wrapping this content in a security wrapper so that it is not accessible to unauthorized users. • The most common method for digital watermarking is to add a digital "watermark." This floating water is embedded in the background of the image without changing the appearance of the entire image. An agent, sometimes called a "spider" because of the way it crawls on the Internet, can be used to scan the Internet for images or identifiers and report unauthorized URLs. The watermark follows the image, even after the image is downloaded. • Digital Object Identifier (D Ο I)-This method combines a unique identifier with digital content. Identifiers are permanently combined and may be as low-level as paragraphs. Chasing D ΟI 槪 is just a building block, and it still needs

4HICKMAN200036TW; AND1P282.TW This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling out this page) Binding: Printed by the Consumer Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. 5. Description of the Invention (1 Calcium) Integrate into the rights management system. • Digital fingerprints-Digital fingerprints are records that are invisible to anyone who contacts an electronic file. You need to decide who is the first service to misuse a file (such as improperly copying or distributing it). Fingerprint electronic files are content-dependent and are the easiest to use for file formats that use large numbers of bits. • Secure packaging—This concept prevents the use of information by placing the item in a logical security envelop. Users can access the information upon request for security encapsulation. Security protection allows users to look at the summary, price, usage rules and other relevant information first. After the end user agrees to the payment and / or rules, the user will be given a key to open the document contained in the security envelope. Customer Service 1012 Figure 29 shows a flowchart of a method 2900, which is used to serve customers electronically online. In operation 2902, the ability to search for information online through a website is provided. The order tracking information for tracking the order is displayed in operation 2904. In operation 2906, returns through the website are allowed, and the purchase price is returned to the customer. A training application is executed in operation 2908 to train a customer to use a website on the Internet. By allowing customers to communicate with customer service representatives on the Internet in operation 2910, interact with customers in a timely manner through the website. The information that can be found includes product information and order status. At the same time, customers can communicate with customer service representatives through chat rooms. 4HICKMAN200036TW; AND1P282.TW 135 (Please read the precautions on the back before filling this page)

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This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Description of the invention (secret) One option is to follow and obey the purchase history Information. Alternatively, information containing policy documents is also available. As an option, an online bulletin board can be provided to allow input from multiple customers. This category contains any component of a solution that meets the needs of the user, usually entered by a live customer service representative. These services span marketing, operating sales, order processing, and other categories. The customer service level of e-commerce is as important as selling actual products. Just as in the world of paper money, insufficient customer service or poor customer service can destroy the relationship that users have established with e-commerce. The business drivers of customer service are: • High customer satisfaction • Reduction of support staff • Barrel functions • Timely information and services Performing business on the Internet allows direct access to systems and information. New users are less able to tolerate difficult interfaces and website configurations, and need a lot of help to understand what information is on the website and how to discover it. Customer service continues to be an important factor in maintaining customer relationships. There are many different types of enhanced customer service. Which service should be implemented depends on the goals and characteristics of the website. The main customer services are shown below and are also shown in Figure 30. Website search 3000 4HICKMAN200036TW; AND1P282.TW 136 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ----------- ^ 11 pack -------- Order --------- line (please read the notes on the back before filling out this page) 491972 A7 _B7__ 5. Description of Invention (1W) The search engine has become a popular component of any information-intensive website. Its ability to direct users to the type of data they are looking for not only makes interactions more efficient, it also strengthens customer relationships. "Search" is a general term that can be used to find specific products or can be implemented to search for orders or other information about specific customers. Order Tracking (Order Management) 3002 Enabling customers to track their orders can bring many benefits to the reduction of support staff and the establishment of customer relationships. Applications with this nature can range from simple to complex by segmentation. The order tracking system should be integrated into the inherent process system for order processing. It also provides purchasing history function. Product Return / Credit 3004 If the website sells goods, the customer may return the product. As with most exceptions, although returns should be allowed, they can cause many problems. In fact, counting smart cards and replacing a digital currency can be difficult. Careful consideration should be given to laws and procedures and documentation should be provided. Assistance and Information 3 06 and Problem Solving 3 008 A website can provide many assistance and information features. Here are some more common examples. • Policy Document-A document describing the website's policies. In some cases this is necessary for legal reasons. In general, it is important to configure website policies and procedures. 4HICKMAN200036TW; AND1P282.TW 137 This sheet scale is applicable to China National Standard (CNS) A4 (210 X 297 mm) -----------_ (Please read the precautions on the back before filling in this Page) "Preparation ----% Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economy 491972 A7 ____ E -------- 5. Description of Invention (彳 38) • Electronics Email / Comments / Contact Vendors-It is a good practice to provide a mechanism for users to contact the website easily. Valuable input and comments can be obtained from actual users. Some implementations allow users to rate website content. This function can be considered as a virtual suggesti () n box. 〇Online assistance and training (Site navigation)-Regardless of whether the website is the Internet or intranet, users should be able to get relevant website navigation and Use of assistance. In more powerful situations, it will provide interactive training if it will improve website performance and usage. • Store Locator-Many customers can use the website for pricing and product research ’and may not be content to purchase items via electronic media. If the website has a physical store location, provide equipment for hesitant customers to find them. • Difficult help desks. Most help desks are available through a website. These services can range from simple documents such as problem solving instructions and common problems to complex applications. Collaboration Services Behind security, the main reason why a customer is not trading online is the lack of contact with others. Although most technicians don't believe it, the hidden fear of computers is still hidden in most potential consumer libraries. Most cash seller center websites do not provide a true two-way, interactive, or collaborative environment. Websites may have complex, personalized forms that will filter and deliver content for specific users, but in most cases will not provide instant customer interaction. Interactions can be delivered in the following ways: 4HICKMAN200036TW; AND1P282.TW n〇 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page)

-------- Order --------- line I 491972 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (1 milk) • Customer service conversation-provided directly through the website Services to interact with customers. The simplest form may be ~ the instant, text-based chat feature allows hesitant buyers to ask questions about services or agents. Before a sound or video solution can be considered, technology and bandwidth considerations must be reviewed. • Ethnicity-Interesting ethnicity of online customers. The purpose of ethnic groups is to build an interest in the website so that customers will return only for interaction and information (and potentially purchase items). This may include additional information about the product or industry, etc. that are not included in traditional distribution methods. For further details on cooperation services, please refer to the previous Cooperative Delivery Medium in DAF. Security 1014 FIG. 31 illustrates a security element 1014 of an e-commerce application structure according to an embodiment of the present invention. The various sub-components are discussed as follows: Figure 32 shows the flowchart of method 3200 for ensuring the security of electronic commerce on the network. In operation 3202, a message digest is attached to the data before transmission to determine whether the data has been modified after the user has scheduled it. This data is also encrypted in operation 32 04 to prevent unauthorized access during transmission. Authentication information is sent along with the data to verify user identity in operation 3206. By using the authentication mode on the client to determine which entity can access specific applications, data, and resources in operation 3208, the client environment is ensured. A server environment is based on 4HICKMAN200036TW; AND1P282.TW 139 (please read the precautions on the back before filling this page). Loading # · This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 491972 Economy Printed by the Intellectual Property Bureau of the Ministry of Intellectual Property, Consumer Cooperative, A7, B7 5. Invention Description (彳 40) Operation 3210 implemented a firewall to ensure security. When a data correction occurs, the message summary may include a time record. This certification information also contains a digital signature. In addition, the certification information may further include a certificate. Further, the certificate may include the identity of the user, a service identifier, a public key to verify the digital signature, the name of the issuer, the period of validity of the certificate, and an email address. In recent years, a computer crime explosion has resulted in hackers damaging CIA websites, stealing information and software from NASA and the Pantagotl, and performing unauthorized online transfers that have cost banks millions of dollars. According to Wonroom Research, property damage from computer crime is about 10 billion a year. Historically, 80% of security issues were internal. Starting from the employee ’s authority ’or because of dissatisfaction. Network-centric computer computing and e-commerce are increasing risks due to the rapidly evolving technological infrastructure. Access to enterprise systems has actually expanded, new security vulnerabilities are discovered daily, and security issues have become more complex. E-commerce may also expose businesses to risks when providing the possible business advantages of wireless. If their systems are breached, they run the risk of financial loss, embarrassment, loss of customers, and potential legal liability. Companies are often deterred from using e-commerce because they are solely concerned about security issues. Although security technologies continue to evolve to reduce these e-commerce security risks, security breaches occur because companies are unable to implement an appropriate combination of security awareness solutions. Issues related to connecting the Internet to the wider Internet have been widely published. Hackers are everywhere, and new methods of compromising the Internet are issued almost every day 4HICKMAN200036TW; AND1P282.TW Α Α (This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ------- ---- Equipment -------- Order --------- (Please read the notes on the back before filling out this page) Printed by the Consumer Consumption Cooperative of the Intellectual Property Bureau of the Ministry of Economy 491972 A7 B7___ Five Table of Inventions (彳 41). However, why not link the Internet to a partner for planning integration, or maybe a supplier of automatic inventory control? I may trust their suppliers, but I do understand them. How good is road security? Contracts and service levels can and should deal with many of these issues, but technology can also be used to strengthen security policies. Once the right combination of security solutions has been implemented, companies will enjoy rest assured that their website is secure Many benefits. Security also allows people to exercise business functions on the Internet, which previously handled or used more private connections. This allows expansion into new markets and new business capabilities, increasing efficiency Reduce the cost of doing business. For example, in a typical e-shop situation, security enables unknown buyers and sellers to exchange goods under the guarantee of respecting the transaction. Security is also the selling point of the company's e-commerce services. And reduce the chance of being deceived, a customer can choose the services of one supplier over another. Moreover, e-commerce technology relies on electronic automation security rather than inaccurate program security. This can lead to more reliable procedures With fewer errors. Unless customers and users feel that the system is safe, and the wind of using the system, its implementation will not be successful. With the system, the amount of security in different security areas in different regions also varies. Protecting all aspects of a website, making it very difficult for an intruder to enter the system without detection. There are many different ways to provide system protection. Among the most commonly used methods are firewalls, encryption and authentication (authenticati ο η) .Each item provides a special form and degree of security, and in many cases It is reasonable to use multi-layer technology to achieve the desired result. Safety should be built with extreme care 4HICKMAN200036TW; AND1P282.TW 141 > Paper size applies Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back first (Fill in this page again)

The Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs printed A7 B7 and Invention Description (m) in a system to achieve effectiveness. The details of security in e-commerce will be discussed in the form of five e-commerce cross-component applications. The five application forms are discussed as follows: • Online product advertising • Cooperation • Interactive customer service • Internet home finance • Online store / product sales. Figures 33-42 show these five application forms. These diagrams are composed of consecutive pairs. One of the sample architectures is shown in the first diagram, and the next one will be the security architecture. It may or may not be created by modifying the previous sample architecture. The organization of the double graph is as follows: Figure 33 · 34, 35-36, 37_38, 39-40, 41-42 ° Security communication 3 100

Visa® and MasterCard® — Developed the Secure Electronic Transaction (SET) protocol to allow secure, cost-effective bank card transactions on the open network on the open network. SET includes facilities for: • electronically purchasing goods and services • requesting payment authorization • requesting confirmation of certification Consumers use a specific program integrated into their browser to obtain their encryption keys. This program automatically converts a consumer's credit card number 4HICKMAN200036TW; AND1P282.TW 142 This paper size applies the Chinese National Standard (cns) a4 specification (210 χ 297 public love) -------------- ----- ^ --------- (Please read the notes on the back before filling out this page) 491972 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Invention Description CH3) Coded as Visa Or a certificate from MasterCard. This proof includes a key and a browser that is always attached to the consumer. Then, for each transaction, the consumer asks the supplier to send his certificate 'and the supplier can ask the consumer's bank to confirm the consumer's certificate. The full implementation of the SET system requires the issuance of a certificate for each credit card the user wishes to use on the Internet. This raises the difficulty of management and is related to the issue of achieving a uniform level of adoption. Anzhi Environment 3102 There are many different technical approaches to Internet security. The final purpose of safety technology is the same. It's important to pay attention to the way and the questions they answer in the city map. For example, Secure Socket Layer (SSL) and Secure HTTP (SHTTP) are considered to be competing technologies. SSL uses the TCP / IP protocol to provide transaction security at the transport level. The security nature connects to the communication channel between the two parties. The problem they are addressing is the privacy of the pipeline of the conversation or transaction. SHTTP provides transaction security at the file level. This method is to solve the problem of authentication and authorization of online transactions. Safety Date 3104 The first area to be protected is data. It is important to ensure that information is protected from unauthorized access. This is especially important when transmitting sensitive information such as credit card numbers or business data. Documents usually pass through 4HICKMAN200036TW; AND1P282.TW before reaching their final destination. 143 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page)

491972 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Α7 Β7 V. Description of Invention (M4) A long journey, which is easily read by a third party. Therefore the data must be encrypted before transmission. Some encryption technologies are used today to ensure that data cannot be used when intercepted. In addition to encrypting data, all parties involved in electronic transactions must know that the data received and sent is secure. Authentication technology needs to know the identity of the sender and recipient, and the information sent has not been changed. Certification can be achieved through the use of message digests and digital signatures. The details of some of these technologies are as follows: Cryptography, Cryptography is an important component of security data. At its most basic, cryptography uses an algorithm or some kind of key to encrypt or decrypt cryptographic data. Encrypted data such as keyless decryption is useless. There are encryption standards today that use a variety of algorithms and keys. Some different methods can be seen in the "Internet Electronic Commerce Security Technology Handbook". Message digest The message digest is used to ensure that the message does not change between transmission and reception. It is used to provide data-intergrity. A summary is combined in one message. Recipients can recalculate this summary and compare new and transmitted. If they match, the message is not passive in its transmission. The algorithm used by the sender and recipient to calculate the digest must be the same. A message digest is a short, fixed-length digital code that uses unidirectional 4HICKMAN200036TW; AND1P282.TW ι The paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ------- ------------ Order --------- Line 1 (Please read the notes on the back before filling this page) 491972 A7 B7_____ V. Description of the invention (14S) (οn e -w ay) is obtained from a longer variable-length message. As a result, the original message cannot be determined based on this digest using the same digest to find a different message. Digital signature Digital signature ensures that only the sender of the message has received this message. The sender signs a message by encrypting a message digest with a private key. With the exception of specific senders, no one can generate a summary corresponding to the message. This provides the sender's authentication and its originality (n ο η-r e p u d i a t i ο η of the origin). Encrypting a message digest also links this signature to the message content. The sender cannot claim that they did not send this message or the information was not the one they sent. Proof Some security technologies may require public keys to encrypt data. When a public key is used, issues of key management and validation arise. Usually a trusted third party will have to issue a key and a signed Certification Authority (CA). The certificate authority declares which public key and signature belong to which user and service. Because a user needs the CA public key to check the authenticity of the certificate, the CA must provide a method to securely transmit his own public key. A certificate typically contains: • user and service identifiers • actual public key 4HICKMAN200036TW; AND1P282.TW 145 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back first (Fill in this page again) I ϋ i ^ in H ϋ ϋ II ϋ ^ 1 ϋ ϋ ϋ ^ 1 I ^ Printed by the Employees 'Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the Employees' Cooperatives of the Ministry of Economics and Intellectual Property Bureau 491972 A7 B7 V. Inventions Explanation (146) • A public key that can be used to verify the digital signature of the sender • Issuer's name, or certification authority (CA) • Validity period of the certificate • Other identifying information such as email addresses Security Customer environment 3106 Customer environment also It should be preserved. Since the system may be publicly available and accessible to the general public, it may also become the target of new attack types. An environment must have security mechanisms in place to control who can access it and control user actions. This can be achieved using an authorization model. Authorization mode users 々 determine which entity (such as a person or application) can access a particular application, source, or source. With the start of network-centric computer computing, the entire application or executable content in the form of # can be downloaded from the Internet. This type of computer stomach counts; introduces a variety of different security considerations. Downloads can include applications, widgets, ActiveX controls, scripts and various other software. It's important to understand the different security considerations of downloads.

Java Applets

Java is designed to develop programs for execution on different computers connected together on a network. A J a v a A ρ ρ 1 e t is a special kind of Java program attached to a web page. The applet is embedded in the HTML definition of the web page and explained by a java-enabled browser. It is possible for users to run this program from the Internet and run it locally. 4HICKMAN200036TW; AND1P282.TW 146 This paper size applies to China National Standard (CNS) A4 (21〇X 297 mm) ------------ installation -------- order-- ------- line (please read the note on the back 咅 ^ Matters before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7__ 5. Description of the invention (Η7) Untrusted execution of some unknown persons Any code is inherently dangerous. Based on this, Java restricts Applets' actions in the security activities group (security applets are not trusted applets). J ava security mode restricts one applet as follows: • Applets cannot make direct system calls • Applets are not allowed to: 1. Access the file system 2. Open sockets (except on the native server) 3. Compare with other applets Introduction 4. Investigating the Local Environment Java has addressed these risks head-on because of its built-in security model. Unfortunately, the lava security model is still vulnerable and risky. For example, applets can be generated to perform various harmful actions: • Denial of service; such unfriendly applets occupy all available system resources on the user's machine. • Privacy violations; these small programs can make private information public. • Trouble; these applets execute sound files, display patterns, or generate countless windows.

ActiveX

ActiveX is a technology developed by Microsoft Corporation to distribute software on the Internet. Like a Java applet, an ActiveX control can be moved into a web page, which usually appears as a smart interactive pattern. Unlike Java, which is a platform-independent programming language, ActiveX control is assigned to be executable 4HICKMAN200036TW; AND1P282.TW 147 This paper size applies to China National Standard (CNS) A4 & grid (210 X 297 mm) ~~ (please first (Read the notes on the back and fill out this page)

A7 B7 V. Invention Note (H?) Executable binaries, and must individually follow each target machine and operating system.

ActiveX security mode is quite different from Java Applet. ActiveX has no restrictions on what a control can do. Each ActiveX control can be digitally signed by the author, so that the signature cannot be changed or rejected. This digital signature can be used by a trusted certification authority such as Verisign to produce an equivalent of shink-wrapped software. If downloading a signed ActiveX control causes the machine to crash, the responsible party will be identified. This security model places the responsibility of the computer system on the user. Before the browser downloads an unsigned ActiveX control, or has been signed but certified by an unknown certification authority, the browser displays a dialog box to warn the user that his actions may be unsafe. The user can abandon the transmission, or can continue to risk transmission. Descriptive programming language The Internet descriptive programming language is a programming language embedded in HTML pages and can be interpreted by the user's browser (such as Netscape's Navigator or Microsoft Explorer). Usually they are dedicated to controlling user interaction with HTML files, such as when: ♦ handling mouse events • opening a new window ♦ checking the form ♦ interacting with other dynamic content 4HICKMAN200036TW; AND1P282.TW 148 This paper standard applies Chinese National Standards (CNS) A4 size (210 X 297 mm) (Please read the precautions on the back before filling this page) Pack 1 · I ϋ ϋ ϋ ^ 1 ^ aJ0 1 ϋ ϋ —.1 I nn I ^ Consumption of employees of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the cooperative 491972 A7 B7 V. Description of the invention (half a second?) Since the scripts are code executed on the user's system from external sources, they cause security problems. Indeed, a user must be sure that a download script will not perform adverse activities on the system. Designers of descriptive programming languages must attempt to manage the balance between restricted security and programming language capabilities. MAN's full server environment 3108 The protected server environment will rely on the technology and architecture of this implementation. There are different methods of skill and security mode to achieve server-side computer calculations. The following contains basic safety information for different technologies. Internet firewall A firewall is used to protect a trusted network from untrusted networks. The two networks that are usually of interest are an organization's intranet (trusted) and the internet (untrusted). A firewall is a system or group of systems that enforces access control policies between two networks. A firewall is a collection of components or a system between two networks, and has the following characteristics: • All internal to external or reverse traffic must pass through it. Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs • Only authorized traffic, as defined by local security policies, is allowed to pass through it. • The system itself is free from infiltration. Common gateway interface (C0 m m ο n G a t e w a y I n t e r f a c a 1 a c e? CGI) — Fiber Optic Deletion Acid. TW 149

Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7__ V. Description of the Invention (1 叨) The shared gateway interface script is a method for processing information submitted to the web server using a form. A common gateway interface script can be written in any language that can use standard ingress and egress traffic (usually Perl or C. Shell). To process a form, the client first submits the content of the data to the server. On the server, a shared gateway interface script reads the contents of the form, and then uses it to write a new HTM web page, which is sent back from the server to the client. Security issues with the shared gateway interface script occur on both the client and the server. Client side of the shared gateway interface Submit a form to the shared gateway interface script, which is placed on a server, which means that the contents of this form are sent on the network. If the pipe used is not secure, the contents of the form can be easily interpreted or perverted. Any method to ensure the security of the pipeline, such as SSL, PCT or SHTTP, can be used to achieve the confidentiality of the submitted information. Because these protocols must be implemented by both the client and the server, a user must check the server to ensure the security of the pipeline. Popular browsers today can warn users if information is being submitted in an insecure manner. Shared Gateway Interface Server Side Using a server resource such as a system command to process a table on the server, such as a system command, can lead to a security breach. Indeed, the form may be full of bad content, causing the server to perform confidential data delivery. The server acts as 4HICKMAN200036TW; AND1P282.TW 150. This paper size applies to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (please read the back first) (Note the matter of concern, fill out this page)

491972 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7__ V. Description of Invention (151) machine, or unauthorized access. The only way to protect a server from attacks through a shared gateway interface script is to be careful when writing, testing, and using a shared gateway interface script. Whenever possible, the shared gateway interface should avoid executing system commands. Each submitted entry should be checked and analyzed before processing. Since analyzing the script source is the best way to find effective attacks through the script, the script source must be hidden. On a multi-user system, the right to share the gateway interface of a device should only be given to managers or trusted users. Common Object Request Broker (CORBA) The Common Object Request Broker architecture is an open-distribution object computer computing infrastructure that is standardized by the object management group. Shared Object Request Mediation Specifies the interface, structure, and policies used to distribute objects (components) independently of language, operating system, machine, or network communications. The Common Object Request Intermediate 2.0 specification proposes a good set of security policies that provide authentication, data integrity, confidentiality, and irreversibility. This standard leaves this application with issues that do not deal with irreversible policies in accordance with ISO specifications. This standard does not completely address the issue of interoperability of different security domains. Distributing Component Object Model (DCOM) Microsoft Component Object Model provides a model based on the object technology, which is based on 4HICKMAN200036TW; AND1P282.TW 15] This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ^ (Please (Read the notes on the back before filling out this page)

491972 A7 B7 V. Description of the invention (152) Manage inter-program communication on a local computer. Microsoft's Component Object Model is an extension of the Component Object Model (COM) and supports the distribution of collaborative processes on the Internet. Security issues considered by DCOM: • Communication security; inter-process communication messages are sent to potentially unsafe networks, such as the Internet. • System management considerations; using a DCOM-aware application involves the possibility of the user managing the program on other systems. This must not conflict with the rights of users on all systems. Remote Method Invocation (RMI) Remote method invocation allows a programmer to create an allocated Java-to-Java application. This allows remote Java objects to be launched from other Java virtual machines, even from different hosts. A Java object can call a remote object only if it has already obtained a reference to the remote object. This can be done in the following ways: • Use the bootstrap naming service provided by RMI to find remote objects. • Accept its reference as an argument or a return value. A client can call a remote object on a server, and its server can also act as a client when calling other remote objects. . Because remote method calls mean both the execution of external code and the communication on the network, the deployment of remote method calls requires a secure environment and a secure communication. 4HICKMAN200036TW; AND1P282.TW 152 This paper standard applies Chinese national standards ( CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling out this page) Pack — 丨 —Order ----- Printed by the Consumer Consumption Cooperative of Intellectual Property Bureau of the Ministry of Economy 491972 A7 __________ Β7 ___ V. Invention Explanation (153). The specification of the remote method invocation does not set any security features for distribution transactions. In order to ensure the security of information transmission between different URLs in time and space, some security features need to be added to the specifications. Online Advertising Products-In the sample architecture shown in Figure 33, a potential customer 3300 will access a company's website for some sales information. This is just a source of information ’cannot execute a transaction (exchange price). Internet users will quickly browse to the ad site ’and click on various links within the webpage to get more information about a specific product. Web servers can make requests from application servers to serve dynamic web pages to users. If detailed product information is requested, this application server can pull information from the database. The webmaster develops content on a development server and tests it on a development server. Functional description 1. The customer launches a web browser and goes to the website where the retail store meets. 2. With a password tracking data, the retailer's application server 3302 can identify the customer and select a supplier to display on the homepage. In addition, it can be tailored as a supplier's interactive product catalog to highlight those products that customers may be interested in. 3. The customer selects the item and gets a detailed description of the item, including its price and the nearest store address or a phone number to order online.

4HICKMAN200036TW; AND1P282.TW This paper size is applicable to Chinese National Standard (CNS) A4 (210 X 297 mm) ----------- (Please read the precautions on the back before filling this page) Binding: Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7__ V. Description of Invention (斗 5 斗) Safe business priorities • Prevent the website from being damaged • Ensure that the website is available to potential customers at any time Effective security-An exemplary security architecture is shown in Figure 34. This architecture is superior to the architecture in Figure 33. Security technology description • Encryption services are not implemented in this architecture because confidential information is sent between the client 3400 and the website. • Provide certification services at the corporate web server 3402, and a server-side certification 3404 is signed by a leading CA provider. Does not authenticate customers. Internal users (such as administrators) authenticate with their NT domain login. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs --------- I I --I I (Please read the note on the back before filling this page)

• Access control is provided by the firewall 3406 at the entry point into the company's intranet. A packet filter * router 3408 is located in front of network resources to restrict traffic to only HTTP. In addition, all sensitive servers in the architecture (firewall, network, application, database) have operating systems that are enhanced with specific security servers or an additional software package. • Intrusion detection module (IDM) 3410 on all important services of the audit service is provided in real time. Provides an offline auditing operating system security scanning tool to identify invasiveness. 4HICKMAN200036TW; AND1P282.TW 154 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ''

Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, the invention statement (this) Considerations for re-application • The division of responsibilities is necessary to ensure that appropriate controls are implemented and monitored. Security management (add / remove users, update system configuration, etc.) should be performed by different people than security audits (login review, operating system security scan, etc.). • A security policy is necessary to provide the direction in which those properties should be protected and those threats are of most concern. • Security standards are necessary to ensure consistent and secure configuration across multiple platforms and applications. • Management procedures should be developed and implemented. They should clearly describe the procedures that managers must follow for user management and system / security management. When required, procedures should include appropriate guidelines and time must be agreed between managers and their managers. • Test procedures and guidelines should be generated for the development and maintenance of application code and architecture configuration. • Training procedures should be drawn for individuals who implement security roles in the architecture. User training information should also be developed and distributed in a way that is easy to read and implement. Particular attention should be paid to any legal requirements for disclaimers and policy statements, which must be presented to customers when accessing this site. Collaboration In the sample architecture shown in Figure 35, a silicon chip designer hopes to have direct network access to some of their customers 3500 to share the regulations 4HICKMAN200036TW; AND1P282.TW 155 This paper standard applies to China Standard (CNS) A4 specification (210 X 297 mm) ----------- install -------- order --------- (Please read the note on the back first Please fill in this page again for details) 491972 A7 B7 printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. The description of the invention (secret), the distribution engineering design, and the work in progress. Company employees from headquarters 3502, local offices 3504, and a remote area 3506 can access information stored on web servers or back-end database servers. Employees have easy access to network-enabled simulation applications. Customers can also post information on their own web server or database server to provide detailed specifications or information to the chip manufacturer ° Security business priorities • Protect sensitive resources on the intranet from unauthorized External access • Protect customer design information from hackers or competitors • Allow customers to access only their own data, not others' • Ensure that design information maintains proper integrity Figure 36 depicts another exemplary Security architecture, which is superior to the security architecture of Figure 35. Security Technology Description • Provides encryption services in the security architecture of Figure 36, which has a Virtual Private Networking (VPN). Its central company firewall 3 600 has a server VPN module 3602, and all remote client addresses must also implement a VPN module on their firewall 3604. Remote users 3606 will need to install client VPN software on their personal computers. Remote users should also run a local encryption application that will encrypt the contents of sensitive directories on their hard drives. 4HICKMAN200036TW; AND1P282.TW 15 ^ This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) ----------- t -------- Order --- ------ line (please read the precautions on the back before filling this page) 491972 A7 __B7_ V. Description of Invention (彳 57) • At the customer's location, provide a certification service with a digital certificate to the user. Central company headquarters will maintain a CA (certificate authority) to manage this certification. This certificate is integrated with an LDAP server to store directory information. A Registration Authority is used to process certification requirements. For users at the customer's location, authentication occurs on the company's network exposure server and is managed by the web server's access control software. Therefore, remote users will be issued smart cards, and private keys will be stored on the cards. Each remote user will need a smart card reader on their personal computer. • Firewalls provide access control at the entry points of access control in the company's headquarters network and customer locations. At the company headquarters, a second firewall is located behind the web server to further restrict access to sensitive servers on the intranet. An access control software package 3608 is used to restrict access to specific web pages, files, and directories on a web server. In addition, all of the company's headquarters (databases, file transfer programs (ftp), applications, firewalls, networks) have operating systems that are enhanced with specific security servers or an additional software package. • Provides integrity using digital fingerprint technology on the ftp server. When a user downloads a file to their personal computer, it prints a digital fingerprint that uniquely identifies the time and user of the file being downloaded. • Intrusion detection module (IDM) that provides audit services on all important services in real time. Provides offline auditing operating system security scanning tools to identify vulnerable areas. 4HICKMAN200036TW; AND1P282.TW 157 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling this page) ▼ Install ------- Order-- ------- Line j Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Description of the invention (1S8) Implementation considerations • The division of responsibilities is necessary to ensure that appropriate controls are implemented and monitored . Security management (add / remove users, update system configuration, etc.) should be performed by different people than security audits (login review, operating system security scan, etc.). • A security policy is necessary to provide the direction in which those properties should be protected and those threats are of most concern. • Security standards are necessary to ensure consistent and secure configuration across multiple platforms and applications. • Management procedures should be developed and implemented. They should clearly describe the procedures that managers must follow for user management and system / security management. When required, procedures should include appropriate guidelines and time must be agreed between managers and their managers. • Test procedures and guidelines should be generated for the development and maintenance of application code and architecture configuration. • Training programs should be developed for individuals who implement security roles in the architecture. User training information should also be developed and distributed in a way that is easy to read and implement. Particular attention should be paid to any legal requirements for disclaimers and policy statements, which must be presented to customers when accessing this site. The customer service is shown in the sample structure shown in Figure 37. A software vendor's customer 4HICKMAN200036TW; AND1P2S2.TW 158 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ----- ------ • Equipment (Please read the precautions on the back before filling out this page) IIII ^ · 111 ---- Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972

5. Description of the invention (1Θ) Users 3 700 can access the supplier's website and attempt to solve their technical problems without directly burdening the customer support staff of the supplier. If no answer is found, the customer can send an email to the support agency and a support representative will respond. This architecture can be used as three different applications. 1) A client's client application that generates a web interface to use personalized and product-specific online assistance resources, including email, chat rooms, newsgroups Full-text search, 2) —a customer support representative application that can be used to respond to customer users ’requests via email, chat, or news' and 3) —a management application that allows corporate network administrators to easily change Support the look and feel of the site. Function description 1. The customer launches a web browser, goes to the company's website and clicks on customer service. 2. The webpage has a menu including online technical support, chat rooms, and upgrades / patches. 3. Online technical support includes the ability to send an e-mail to a technical support representative and the ability to receive e-mail responses, or access to an interactive question and answer database 3702. 4. When the user clicks Interactive Support, he will be asked a series of questions to find the crux. 5. Another option here is to let the user enter the serial number of the product and let the web server customize the assistance page based on the product owned by the user. 6 · If the user is not satisfied with the assistance he received, there is also a chat room with / 4HICKMAN200036TW; AND1P282.TW 15〇 This paper is suitable for the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read first Note on the back, please fill in this page again) Packing ---- Order ---------, Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Invention Description (16ο) or news group, To speak with other customer support representatives. Safe business priorities • The public believes that companies and websites provide appropriate and effective security • Protects access to any data on the intranet, especially customer-related information • Protects the integrity of their websites and ensures that their integrity is not compromised. An exemplary security architecture is illustrated in Figure 38. This architecture provides more security than the architecture in Figure 37. Security technology description • Encryption services are not implemented in this architecture because confidential information is sent between the customer's 3800 and the website. • Provide certification services at company web server 3 802, with a server-side certificate signed by a leading CA provider. Not certified · Customer. Internal users (such as administrators) authenticate with their NT domain login. • Access control is provided by the firewall 3 804 at the entry point into the company's intranet. A packet filter router 3 8 0 6 is located in front of network resources to restrict traffic to only HTTP and NNTP. In addition, all sensitive servers in the architecture (firewall, network, application, database), Has an operating system that is enhanced with a specific security server or an additional software package. • Provides intrusion detection module 3 808 on all important services in real time. Provides offline scanning operating system security scanning tools to identify easy 4HICKMAN200036TW; .TW 160 This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling this page) · MM MM MB IBM MM I Μ »I #-^ 口 经济Printed by the Consumer Cooperatives of the Ministry of Intellectual Property Bureau Printed by the Consumer Cooperatives of the Ministry of Economic Affairs of the Ministry of Economy 491972 A7 B7___ V. Invention Description (仏 1) Intrusive. • Provide content filtering in the software at the chat server and news server The software will filter the posted content based on a predetermined rule basis to prevent inappropriate content material. • Division of responsibilities is necessary to ensure that appropriate controls are implemented and monitored. Security management (add / remove users, update system configuration, etc.) should be audited by security (login review, operating system security scan, etc.) ) To be implemented by different people. • A security policy is necessary to provide the direction that those properties should be protected and those threats are of most concern. • Security standards are necessary to ensure that multiple platforms and applications Consistent and secure configuration. • The management program should be developed and executed, which should clearly describe the procedures that the administrator must follow for user management and system / security management, etc. When required, each program should include Appropriate guidelines, and time must be agreed by managers and their managers. • Test procedures and guidelines should be generated for the development and maintenance of application code and architecture configuration.淸 Training programs. User training information should also be developed and distributed in a way that is easy to read and implement. In order to comply with the legal requirements of any disclaimer and policy statement, it must be stored in 4HICKMAN200036TW; AND1P282.TW 161 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the note on the back first (Fill in this page again)

Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 κι Β7 _ V. Description of Invention (彳 &) Present to customers when taking this website. Internet Home Banking Figure 39 illustrates an exemplary architecture. In this sample architecture, the client 3900 is provided with the ability to access account information, make payments, order checks, and transfer money between multiple accounts. Customers will use a personal computer to dial into their ISP3902 and access the bank's website. The client personal computer will be equipped with standard HTML browser software, and HTTP communication capabilities will be provided to connect to the server 3904 at the bank. Use SSLv3 to establish an encrypted session between the client and the server. Once the connection is established, customers can request services from the bank's website. This requirement includes calling ASP or HTML pages again, using a secure SSL3 / PCT session over TCP / IP. Once the request arrives at the web server, VBScript or JScripts are executed on the Active Server Pages as requested. These scripts interact with 0LE / C0M objects, which are resident on the application server. These objects perform application services to process the information requested by the user. This application service is then controlled by the transaction service, which controls object operations and data transactions on local and remote databases. The response to the request is then sent back to the client, where it is converted from ASP to HTML or processed by ActiveX. Functional description 1. The client launches a web browser and goes to the bank's website. 2. The encryption server generates a secure SSL session and requests a login name of 4HICKMAN200036TW; AND1P282.TW 162 This paper size is applicable to China National Standard (CNS) A4 specification (210 X 297 mm) -------- ---- Equipped · 丨! !! Order i! 丨 丨 1 (Please read the notes on the back before filling this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 ΚΙ Β7_ V. Description of Invention (ΐβ) and password. 3. Send credentials to the application server and be authenticated. 4. The main page provides users with different options, such as account information, fund transfer, bill payment, securities management, and a loan service center. 5. The customer wants to pay the bill but first clicks on the account information to find out the balance. 6. The web server requests account information from the application server, and the application server accesses the host to obtain the database. 7. The account information includes the balance, recent deposits and paid checks. The account information is returned to the web server and displayed on the user's computer. 8. The user decides to pay the bill and clicks on the bill payment. 9. The user enters the payee name, and the application server asks the host to obtain the payee address and information of the check that the user previously wrote to the payee. 10. The user enters the amount and date due. 1 1. Data is transferred to the application server and executed on the specified day. 12. The amount is transferred from the user's account and paid at the payee's bank through the bank's billing center. 13. The user logs out and the SSL session ends. Safe business priorities • The public considers companies and websites to be secure, and their money is secure. • Protect access to any financial information on the intranet, especially account and customer information. 4HICKMAN200036TW; AND1P282.TW 163 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) 'ϋ -ϋ 11 ϋ ^^ 1 tma§ ϋ ·· 11 ϋ-i ϋ · I JtfNr 11 l ϋ ϋ ϋ Jl, ϋ a · — · in I (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7 V. Description of the invention (彳 64) • Prevent the involvement of multiple Large financial losses in customer accounts. Figure 40 depicts another exemplary security architecture that is superior to the architecture of Figure 39. Description of Security Technology • A 128-bit session key is used between Client 4000 and Server 4002. This encrypted session is located between the client personal computer and the encryption server 4004. Note that this requires the client to have a browser that supports SSLv3. • Provide digital certification of certification services. The customer will be issued a personal digital certificate 4006, signed by the bank root key. This encrypted server will have a server-side certificate signed by a leading PKI provider. Certificate management will be outsourced so that the bank will agree and reject certificate requirements at the RA (Registration Authorization), but certificate invocation and management services will be provided by a PKI service provider 4 008. • Firewall 4010 provides access control at the bank network entrance. A packet filtering router is placed in front of the firewall server, while a choke router is placed behind the firewall to provide some redundancy at key junctions. The firewall should perform network address translation (NAT) to protect the configuration information of the bank's internal network. Maintain a customer profile that restricts customer-to-application and host access to a database off an application server. Give users unique IDs and privileges to access applications and hosts. In addition, all sensitive servers (firewalls, encryption, applications, networks) in the bank 4HICKMAN200036TW; AND1P282.TW 164 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ----- ------ Equipment -------- Order --------- line (Please read the notes on the back before filling this page) A7 B7_ 5. Description of the invention (1) There is a strengthened operating system implemented with a specific security server or an additional software package. • Digital signatures of transaction messages sent from the client PC to the application server provide integrity. • Instantly provide audit services with intrusion detection modules on all important services. Provides offline audits for operating system security scanning tools to identify invasiveness. In addition, a separate transaction ID is registered at each point of the structure to provide the ability to track individual transactions through multiple audit trails. Implementation considerations • A division of responsibilities is necessary to ensure that appropriate controls are implemented and monitored. Security management (add / remove users, update system configuration, etc.) should be performed by different people than security audits (login review, operating system security scan, etc.). • A security policy is necessary to provide the direction in which those properties should be protected and those threats are of most concern. • Security standards are necessary to ensure consistent and secure configuration across multiple platforms and applications. • Management procedures should be developed and implemented. They should clearly describe the procedures that managers must follow for user management and system / security management. When required, procedures should include appropriate guidelines and time must be agreed between managers and their managers. • Test procedures and guidelines should be generated for the development and maintenance of application code 4HICKMAN200036TW; AND1P282.TW 165 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm) (Please read the notes on the back before filling in (This page)

491972 A7 B7_ V. Description of the invention (1½) and architecture configuration. (Please read the notes on the back before filling out this page.) • Draw training programs for individuals who implement security roles in the architecture. User training information should also be developed and distributed in a way that is easy to read and implement. Particular attention should be paid to any legal requirements for disclaimers and policy statements, which must be presented to customers when accessing this site. Online Store / Product Sales In the sample architecture disclosed in Figure 41, all visitors 4100 will be provided to the retail point of sale, and the point of sale to access a variety of goods, including many suppliers. Users will see different default stores based on their special interests and corresponding files. Customers can view all products in one package format, where only limited product information is displayed. When a product is selected, its description, pricing, motivation, and other details can be displayed. Customers can place items in a shopping basket and view and remove items already in the basket. All items in a basket must provide user shipping and billing address information, credit card information, and email addresses. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs In a sample transaction, customers will dial to their ISP and browse to the shopping mall website. The web server 4 102 will request a password tracking data from the user's web browser to determine whether they have used the service and whether they have a personalized profile. If the user has a password tracking data, the web server will request a personalization file from the application server 4104 and display it to the user. Then the user can browse this website, choose different objects from each supplier page, and place 4HICKMAN200036TW; AND1P282.TW 166 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 491972 A7 B7_ V. Description of the invention (1 to) (Please read the notes on the back before filling this page) Those items are on the purchase cart. The purchase cart is maintained in the application server. If the user decides to purchase the contents of the cart, he will click the buy now button and will be asked to provide shipping and payment information. This information is collected by the web server and passed back to the application server. The application server then routes it to the payment service function under the photo. The payment service will confirm the aging of the credit card and return a yes or no response. Once the payment has been agreed, each supplier who purchased the goods will add an entry to the payment file. This payment file is sent to each supplier for Deng single processing every hour. Functional Description 1. The customer launches a web browser and goes to the retail site. 2. Using a password tracking data, the retailer's application server can identify the customer and select a supplier to display on the homepage. In addition, it can be tailored as a supplier's interactive product catalog to highlight those customers are interested in. 3. The customer selects the item and gets a detailed description of the item, including its price. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 4. When the customer likes an item, the item is added to the virtual shopping cart after pressing the button. 5. The customer clicks the check, which forwards the customer to a secure web server and asks for a password or generates a password for the user at a time. 6. The secure web server authenticates the user and displays the order and credit card information. 4HICKMAN200036TW; AND1P282.TW 167 This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) 491972 A7 B7_ V. Description of the invention (1½) 7. The customer has the opportunity to modify the order, credit card or shipping information, and then accept Order. (Please read the notes on the back before filling out this page) 8. Send information from the web server from the web server to the application server, and then route the information to the payment service function. 9. When the purchase is approved, the web server sends an email to the customer to confirm the order. 10. The application server now routes the order / payment information to the vendor's implementation system for shipment. 11. When the goods have been delivered, another email is sent to the customer. Security Business Priorities • The public believes that this company and website provide appropriate and effective security. • Protect their clients' transactions and archives from theft or interpretation. • Prevent fraudulent transactions. • Provide timely, confidential, order files to member suppliers. An exemplary security architecture is disclosed in Figure 42. Although functionally similar, this architecture is superior to the architecture of Figure 41. Security technology description Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs • SSLv3, an encryption service provided between the client 42 00 and the web server 42 02 at the storefront, uses a 128-bit session key 4204. Note that this requires customers to have a browser that supports SSLv3. In order to preserve the files transmitted between the storefront and the supplier, a toolbox is used between the application server 4206 (storefront) and the implementation server 42 0 8 (supplied with 4HICKMAN200036TW; AND1P282.TW 168. This paper standard applies to Chinese national standards ( CNS) A4 specification (210 X 297 mm) 491972 A7 B7 printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. 5. Description of Inventions (Small Business). Encryption services are implemented everywhere. • Provide digital certification of authentication services between supplier and storefront, implemented in the same secure toolbox as encrypted services. Certification management will be performed by the storefront with a leading CA (certificate authorization) product. An RA (Registration Authorization) is used to process certification requirements. Customers will not be uniquely certified. The storefront web server will have a server-side certificate signed by a leading CA provider to provide the customer's own certification. • Access control is provided by the firewall at the entry point into the store network. A packet filter router precedes network resources to restrict traffic to only HTTP. In addition, all sensitive servers in the storefront (firewall, network, application, database) have operating systems that are enhanced with specific security servers or an additional software package. • Provides integrity on file transfers between vendors and storefronts by implementing signatures on application servers and implementation servers. • Intrusion detection module (IDM) that provides audit services on all important services in real time. Provides offline auditing of some operating system security scanning tools to identify vulnerable areas. • Fraud services are provided by a different company that specializes in secure payment technology. The store will collect order and payment information from the customer and pass this information to the payment / fraud company to check the credit card number for fraud attempts and then allow and process the transaction. Use an encryption toolbox between this application server and the payment server to secure transactions between the two networks.

4HICKMAN200036TW; AND1P282.TW This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ----------- installation -------- order ----- -1—Line Imr (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 B7_ V. Description of Invention (彳 70) Implementation considerations • Division of responsibilities is necessary To ensure proper controls are implemented and monitored. Security management (add / remove users, update system configuration, etc.) should be performed by different people than security audits (login review, operating system security scan, etc.). • A security policy is necessary to provide the direction in which those properties should be protected and those threats are of most concern. • Security standards are necessary to ensure consistent and secure configuration across multiple platforms and applications. • Management procedures should be developed and implemented. They should clearly describe the procedures that managers must follow for user management and system / security management. When required, procedures should include appropriate guidelines and time must be agreed between managers and their managers. • Test procedures and guidelines should be generated for the development and maintenance of application code and architecture configuration. • Training programs should be developed for individuals who implement security roles in the architecture. User training information should also be developed and distributed in a way that is easy to read and implement. Particular attention should be paid to any legal requirements for disclaimers and policy statements, which must be presented to customers when accessing this site. It was decided to support the flow chart of the method 43 00 disclosed in Figure 43 of Figure 1016. This method is provided for an electronic 4HICKMAN200036TW; AND1P282.TW 170 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ----- ------- install -------- order --------- line (please read the precautions on the back before filling this page) 491972 A7 B7__ V. Description of the invention (171) Manipulating information about customers in a business environment. In operation 43 02, an e-commerce application 'is provided which allows the purchase of a product or service. This e-commerce application receives and analyzes (see operations 4304 and 4306) information about a customer. This information includes the number of purchases made by the customer ’and the number of purchases. The analysis of this customer-related information is stored in operation 4 308 'and a decision support service for managing an e-commerce application is provided in operation 4310 based on customer-related information analysis. Customer related information can be analyzed to identify the frequency and quantity of purchases made by this customer. This decision support service can be designed to manage advertisements included in e-commerce applications. As an option, this decision support service can be designed to manage promotion activities included in this e-commerce application. As an option, this information may also include customer demographics. Further, reporting tools may be provided to report activity on unrealized goods, sales taxes, goods sold, backordered items, sales estimates, and e-commerce applications. An optimized e-commerce implementation will allow integration of e-commerce related information to be used by the company's decision support system, as shown in Figure 44. E-commerce applications have a wealth of information about customer spending habits and other customer information. To best balance this information, information systems should be integrated to allow the appropriate user population to manipulate and evaluate this information. Decision support services for an e-commerce solution are consistent with any other implementation. The following are some decision support services specific to the context of e-commerce programs. 4HICKMAN200036TW; AND1P282.TW 171 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) (Please read the note on the back «14 Notice before you talk ϋ ϋ ϋ I 1 ϋ 1 · ϋ II ϋ I * 'Please fill out this page again) Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economics 491972 A7 _B7_ V. Description of the Invention (Π2) Customer data service can be designed to capture, analyze and Store customer behavior. The information collected will be similar to a file service described in a complex personalization. Market Information Service Market Information Service is designed to analyze customer information. This system is used to accurately target promotions and advertisements to the appropriate user groups. For example, marketing may be interested in knowing the demographics of people who visit e-commerce sites to sell advertising more effectively. Website reports Website reports enhance the overall efficiency of your website. Reporting tools and procedures should be in place to cover at least the basic website needs. Some basic reporting needs may include transaction reports, unrealized goods, sales taxes, goods sold, backorder items, sales estimates, and website activity. Integration 1018 FIG. 45 discloses an integration element 1018 of an e-commerce application program structure, which is an embodiment according to the present invention. Integration will be an important factor in the success and progress of e-commerce. The integrated headline can be linked to many levels, and each level should be considered when estimating the overall strategy of the business. Figure 46 discloses a flowchart of a method 4600 for integrating an e-commerce component into an existing enterprise structure. The basic structure of the e-commerce components is analyzed in operations 4602 and 4604 and is done with the structure of the enterprise structure. 4HICKMAN200036TW; AND1P282.TW 172 This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) --- -------- Installation -------- Order --------- line (please read the notes on the back before filling this page) Printing A7 B7 V. Description of Invention (彳 73) Comparison. A decision is made in Operation 4606 on whether this e-commerce component is compatible with the enterprise's architecture. In operations 4608 and 4610, this electronic business component is integrated with the structure of this enterprise structure, and is integrated with the capabilities of this enterprise structure. In operation 46 12, a decision is also made as to whether additional capabilities are needed for the e-commerce component. If so, the additional capacity is added as an enterprise capacity. Better yet, other applications in the corporate structure can take advantage of this additional power. Custom HTML tags can be provided to enhance the presentation of an e-commerce element. At the same time, templates and / or wizards can also be provided for generating e-commerce applications and / or interfaces. It is better to perform integration of e-commerce components with corporate structure data. Ideally, an enterprise's e-commerce strategy should be integrated into its business strategy. By analogy, the e-commerce system should also be integrated into the enterprise's architecture and systems. In most cases, e-commerce implementation is a separate entity and hastily added to the system without consideration of integration with the enterprise. As a result, many consolidation amendments must be implemented to synchronize data (such as orders, customers, or products) with the enterprise. What's more, this will cause additional maintenance as business strategy and e-commerce evolve. If e-commerce strategies need to be generated immediately, one should also strive to understand how e-commerce systems should be integrated into the overall corporate strategy. Ideally, e-commerce strategies should be implemented as enterprise systems and integrated with existing enterprise architecture, capabilities, and data. If e-commerce systems require additional capabilities, these should be assessed and possibly added as business capabilities. For example, if the company does not support complex personalization, these capabilities should be introduced 4HICKMAN200036TW; AND1P282.TW m This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) -------- --- Aw- ^ -------- Order --------- (Please read the notes on the back before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 491972 A7 _B7_ V. Description of Invention (i) As an enterprise capability, not just an e-commerce capability. Other enterprise applications can take advantage of these capabilities in the future. External enterprise integration In many cases, e-commerce implementations will span multiple enterprises. Implementing a buyer center or trading partner type solution will involve multiple businesses. In these cases, the integration level will often be the main factor for successful implementation. The main obstacles to some multi-enterprise systems are: • data model compatibility • technical infrastructure • message formats • adoption obstacles; the addition of new trading partners should be a quick and simple process Business systems can be added as a package or a component at a time. Here are some of the main considerations for package integration. Infrastructure The infrastructure of this package should be analyzed and compared with the enterprise's systems. Data Mode Does this package introduce a dedicated data mode? 4HICKMAN200036TW; AND1P282.TW 174 This paper size is applicable to China National Standard (CNS) A4 (210 X 297 mm) ------------ Installation -------- Order --- ------ line (Please read the notes on the back before filling this page) «· 491972 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7___ V. Invention Description (Bamboo 5) How much can the business ability provide? ? For example, how big is the gap between the commercial capabilities offered and those expected in marketing and transaction processing? Does it provide open APIs? Component integration The business package itself may need to integrate components such as payment systems, tax software or other components. Research on what options can be integrated can be important. Some packages may not be compatible with any other components and require their own components. Custom HTML tags Some packages will provide custom HTML tags to enhance presentation. The use of these tags results in less open and more proprietary systems. It is important to understand the impact of using these tags (will they work with all browsers? How will these change in future versions?) Templates and Wizards Many e-commerce packages provide templates and wizards to generate Some basic e-commerce applications and interfaces. Templates and sprites reduce some development time by providing this foundation. They should only be considered as a starting point for developing robust e-commerce applications. In most cases, interfaces that generate specific needs for implementation will require considerable additional customization. Although the various specific implementations have been described above, I should understand that they are only 4HICKMAN200036TW; AND1P282.TW 175 This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210 X 297 mm) ~ '--------- --Install -------- Order --------- (Please read the precautions on the back before filling this page) 491972 A7 _B7_ V. Description of the invention (1%) (Please read the back first Please fill in this page beforehand) It is just an example, not a limitation. Therefore, the scope and scope of the preferred implementation benefits should not be limited by any of the above-mentioned exemplary embodiments, but should be defined only in accordance with the scope of the following patent applications and their equivalent changes. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 4HICKMAN200036TW; AND1P282.TW 176 This paper size applies to China National Standard (CNS) A4 (210 X 297 mm)

Claims (1)

491972 A8 B8 C8 D8 VI. Patent Application Scope Wisdom of the Ministry of Economy is printed by the Bureau's Consumer Cooperatives 1. A method of recommending products on the Internet, including the following steps: (a) Displaying information about a product, including at least one product specification , Drawings, video images, digital samples, and inventory availability; (b) provide a search mechanism to search for items similar to the product on the Internet; (c) suggest items similar to the product; and (d) allow Select items similar to similar products when shopping online. 2. The method described in item 1 of the patent application scope further includes the step of providing a downloadable sample of the product. 3. The method described in item 1 of the scope of patent application, further comprising a step that allows the user to generate customization of the product. 4. The method described in item 1 of the scope of patent application, further comprising a step of assessing at least one of compatibility and equality of the product with items similar to the product. 5. The method described in item 1 of the scope of patent application, further comprising a step of generating the price of the product or an item similar to the product based on at least one customer profile, a customer type, and a geographical location. 6. The method described in item 1 of the scope of patent application, further comprising a step of generating one or more of the product or an item similar to the product for a customer based on at least one customer profile, a customer type, and a geographic location. More special offers and special offers. 7. — A computer program specifically implemented on a computer-readable medium for use in 4HICKMAN200036TW; AND1P282.TW 177 (please read the precautions on the back before filling this page), 1T-line · wood paper scale applicable to Chinese national standards (CNS) Α4 specification (210 × 297 mm) 491972 A8 B8 C8 D8 Ministry of Economic Affairs 4th Bureau of Intellectual Property and Finance, 3th Industrial Consumer Cooperative, India Fanfan 6. Patent application Internet recommended products, including: (a) a code snippet to display Contains information on at least one product specification, drawing, video image, digital sample, and one of the products available in inventory; (b) a code snippet that provides a search mechanism to search online for items similar to the product; ( c) a code snippet that provides items similar to the product; and (d) a code snippet that allows selection of the product and items similar to the product when purchasing on the Internet. 8. The computer program described in item 7 of the scope of patent application further includes a code snippet that provides a downloadable sample of one of the products. 9. The computer program described in item 7 of the scope of patent application, further includes a program code segment, which allows the user to customize the product. 10. The computer program described in item 7 of the scope of patent application, further includes a program code snippet that evaluates at least one of the compatibility and equality of the product with items similar to the product. 11. The computer program described in item 7 of the scope of patent application further includes a code snippet that generates the product or an item similar to the product based on at least one customer profile, a customer type, and a geographic location. price. 12. The computer program described in item 7 of the patent application scope further includes a code snippet that generates the product for a client or similar to the 4HICKMAN200036TW based on at least one client profile, a client type, and a geographic location. AND1P282.TW 178 (Please read the notes on the back before filling out this page) This paper size is applicable to China National Standard (CNS) A4 specification (210X297 mm) 491972 Printed by the Ministry of Economic Affairs & Finance 4 Bureau 8 Workers Consumer Cooperative A8 B8 C8 D8 VI. One or more preferential supplies and special sales of the items in the patent application products. 13. —A system for recommending products on the Internet, including: (a) logic to display information including at least one product specification, drawing, video image, digital sample, and one of the products available in inventory; (b) provide A search mechanism to search online for items similar to the product; (c) provide items similar to the product; and (d) allow selection of the product and items similar to the product when purchasing on the Internet. 14. The system described in item 13 of the scope of patent application, further includes logic for downloading a sample of one of the products. 15. The system described in item 13 of the scope of patent application further includes logic that allows the user to generate customization of the product. 16. The system described in item 13 of the scope of patent application further includes logic that evaluates at least one of compatibility and equality of the product with items similar to the product. 17. The system described in item 13 of the scope of patent application further includes logic that generates the price of the product or an item similar to the product based on at least one customer profile, a customer type, and a geographic location. 18. The system described in item 13 of the patent application scope further includes logic that generates one or more of the product or an item similar to the product for a customer based on at least one customer profile, a customer type, and a geographical location Multiple special offers and special offers. 4HICKMAN200036TW; AND1P282.TW 179 This paper size is applicable to China National Standard (CNS) A4 (210X297 mm) (Please read the precautions on the back before filling this page) ’1T.