TW201734911A - Server apparatus - Google Patents

Abstract

An objective of this invention is to provide a server apparatus allowing user information to be collected easily, and capable of performing advertisement corresponding to respective user based on the collected user information. A server apparatus performs ranking for users based on user information provided from each user of each user apparatus. The server apparatus transmits a merchandise list of advertising target, which is to be shown at a user apparatus, to the user apparatus, and receives a user-attracted merchandise data from the user apparatus when a piece of merchandise is selected as an user-attracted merchandise at the user apparatus. The server apparatus determines whether the user-attracted merchandise has been bought based on a receipt image data of the user-attracted merchandise when receiving the receipt image data from the user apparatus, and performs a processing of giving points to the user in accordance to the ranking of the user when it is determined that the user-attracted merchandise has been bought. Moreover, the server apparatus performs a processing of cashing the points given to the user when receiving a cashing request from the user apparatus.

Description

Server device

The present invention relates to a server device that can be applied to an internet advertising system.

A system for commercializing advertisements on the Internet has been proposed (for example, refer to Patent Document 1). As for the method of advertising products on the Internet, it is conceivable to advertise all users (general consumers). However, there is a limit to improving the effectiveness of advertising in advertising that is targeted at all uses. On the other hand, in other means of performing commercial advertisements on the Internet, a method of advertising for each user is conceivable. The advertisement effect can be expected by the advertisement for each user.

(previous technical literature) (Patent Literature)

Patent Document 1: Japanese Laid-Open Patent Publication No. 2012-164165.

However, in order to carry out a wide range of targets for individual users It is necessary to collect user information from various users. However, in the conventional system, there is a problem that it is not easy to collect user information.

The present invention has been made in view of the above problems, and an object of the present invention is to provide a server device capable of facilitating collection of user information and performing advertisements corresponding to respective users based on collected user information. .

The server device of the present invention includes: an evaluation level processing unit that performs rating of the user based on user information provided by a user of the user device; and the list data transmission unit is to be displayed And the item data of the product list of the advertisement object of the user device is transmitted to the user device; the item product data receiving unit selects, in the user device, the product list displayed according to the list material When a product is used as a user's item, the user device receives the item product data indicating the item of the user's item; the receipt image data receiving unit receives the sign indicating that the user item has been purchased from the user device. The single image data; the purchase determination unit determines whether the user item has been purchased based on the image data of the receipt, and the point feedback processing unit determines the user to purchase the item, and evaluates the user. The level corresponds to the way, the execution gives the user a point Feedback processing points; and a cash processing unit, when receiving from the user device to the requirements of the cash, to be performed which has been given a cash processing of the cash to the user points.

According to the above configuration, in the server device, the user's rating level is marked based on the user information provided by the user. The list information is transmitted to the user device, and the list of items of the advertisement object is displayed. When the user selects a certain item (user item item) from the item list, the item item data showing the item is transmitted to the server device. When the user purchases the product (the user's item) and transmits the image data of the purchased product receipt to the server device, the purchase determination is made based on the receipt image data. As a result, when it is determined that the item has been purchased, the number of points is given to the user in a manner corresponding to the rating level of the user. Furthermore, when receiving a cash request from the user, a process of cashing the user's points is performed. The user can accept the point feedback in a manner corresponding to the self-assessment level, and can also cash the point, thereby increasing the willingness to provide user information. Therefore, it is easy to collect user information, and an advertisement corresponding to each user can be performed based on the collected user information.

The server device of the present invention may further include a discount coupon processing unit that performs a discounted discount on the number of points that have been given to the user when the discount is received from the user device. deal with.

According to the above configuration, when the request for discounting from the user is accepted, the process of electronically discounting the number of points of the user is executed. When using electronic coupons, you can accept purchases or discounts on purchases on the Internet. The user can also discount the points given in a manner corresponding to the rating of the self, so that Increased willingness to provide user information. Thereby, it is easy to collect user information, and an advertisement corresponding to each user can be performed based on the collected user information.

In the server device of the present invention, the user information may include demographic information, behavior information, psychostatistic information, or utilization frequency information of the user.

According to the above configuration, it is easy to collect demographic information, behavioral information, psychostatistic information, or frequency information of the user, and to perform demographic information, behavioral information, and psychostatistic information according to the information. Or use frequency information to make advertisements corresponding to individual users.

The system of the present invention is a system including a user terminal and a server device, wherein the server device includes an evaluation level processing unit that performs based on user information provided by a user of the user device. The rating data transfer unit is configured to transmit the data of the product list of the advertisement object to be displayed on the user device, that is, the list data to the user device; the item product data receiving unit is in the foregoing When the user device selects one product as the user's item from the list of the products displayed in the list, the user device receives the item product data indicating the item of the user from the user device; the image data receiving unit of the receipt form Receiving, by the user device, the receipt image data indicating that the user's item is purchased; the purchase determination unit determines whether the user item has been purchased based on the receipt image data; and the point feedback processing unit determines Has When the user's item of the item is purchased, the point feedback processing for the user is performed in a manner corresponding to the rating level of the user; the point feedback processing unit determines that the user item has been purchased. And performing a point feedback process for assigning points to the user in a manner corresponding to the rating level of the user; and the cash processing unit, when receiving the cash request from the user device, executing The cash processing that has been given to the user's points is cashed.

With this system, similarly to the above-described server device, the user can accept the point feedback in a manner corresponding to the self-assessment level, and can also cash the point, thereby making the user's information desired. improve. Therefore, it is easy to collect user information, and an advertisement corresponding to each user can be performed based on the collected user information.

The method of the present invention is a method performed by the server device, comprising the steps of: performing the step of rating the user's rating based on the user information provided by the user of the user device; a step of transmitting, to the user device, data of a product list of an advertisement object of the user device, wherein the user device selects one product as a user from the list of products displayed according to the list material Receiving, in the case of an item of merchandise, a step of displaying the item product data indicating the item of the user from the user device; and receiving, from the user device, a step of displaying the image data of the receipt of the product of the user item; and according to the image of the receipt The data, the step of determining whether to purchase the item of the user's attention; and the party corresponding to the rating of the user when determining that the user item of the user has been purchased a step of performing a point feedback process for the number of points given to the user; and performing cash processing for cashing the points that have been given to the user when receiving the cash request from the user device The steps.

According to the above method, similarly to the server device, the user can accept the point feedback in a manner corresponding to the rating level of the self, and can also cash the point, thereby providing the user information information. Willingness to improve. Therefore, it is easy to collect user information, and an advertisement corresponding to each user can be performed based on the collected user information.

The program of the present invention is a program executed by a server device, wherein the program causes the server device to perform a process of performing the user evaluation based on user information provided by a user of the user device. The processing of the rating; the processing of the product list of the advertising object to be displayed on the user device, that is, the processing of the inventory data to the user device; and the user device from the list of the products displayed according to the list data When a product is selected as the user's item, the process of displaying the item product data indicating the item of the user item is received from the user device; and the image data of the receipt indicating the purchase of the item of the user item is received from the user device. Processing; determining, according to the image data of the receipt, whether the purchase of the user's item of merchandise has been purchased; and when judging that the user's item of merchandise has been purchased, performing the user in a manner corresponding to the rating of the user Give points to the number of points of feedback processing; when The points when the user apparatus receives cash requirements, the implementation of which has been given to the user now be The processing of cash processing of gold.

With the above program, similarly to the above-described server device, the user can accept the point feedback in a manner corresponding to the self-assessment level, and can also cash the point, thereby providing user information information. Willingness to improve. Therefore, it is easy to collect user information, and an advertisement corresponding to each user can be performed based on the collected user information.

According to the present invention, it is possible to perform rating marking according to user information provided by the user, and to assign points to the user in a manner corresponding to the rating level, and to cash the points of the user, thus It is easy to collect user information, and an advertisement corresponding to each user can be performed based on the collected user information.

1‧‧‧ system

2‧‧‧User terminal

3‧‧‧Server device

4‧‧‧Client server

5‧‧‧Remittance Enterprise Server

6‧‧‧Network

10‧‧‧Login Processing Department

11‧‧‧Memory Department

12‧‧‧ Rating Processing Department

13‧‧‧List Data Transfer Department

14‧‧‧Products Receiving Department

15‧‧‧Signature Receiver

16‧‧‧ purchased judgment department

17‧‧‧Point Feedback Processing Department

18‧‧‧Cash Processing Department

19‧‧‧ Discounted Voucher Processing Department

Fig. 1 is a view showing the configuration of a system according to an embodiment of the present invention.

Fig. 2 is a sequence diagram showing registration and advertisement viewing processing according to an embodiment of the present invention.

Fig. 3 is a sequence diagram showing the sorting process of the embodiment of the present invention.

Fig. 4 is a sequence diagram showing the purchase confirmation processing of the embodiment of the present invention.

Fig. 5 is a sequence diagram showing the cash return processing of the embodiment of the present invention.

Hereinafter, a server device according to an embodiment of the present invention will be described with reference to the drawings. In the present embodiment, a case is described in which a server device such as a system (Internet advertising system) that performs product advertisement on the Internet is used.

First, the configuration of the system of the embodiment of the present invention will be described with reference to the drawings. Fig. 1 is a view showing the configuration of the system of the embodiment. As shown in Fig. 1, the system 1 of the present embodiment is a user terminal device 2, a server device 3, a client server 4, and a money transfer enterprise server 5, which are communicably connected to each other via the network 6. The user terminal 2 is a terminal device held by a user (for example, a member or a general consumer, etc.) such as a smart phone or a personal computer. The server device 3 is a server managed by the system operator. The client server 4 is a server managed by a user of the system operator (for example, an advertisement providing company). The remittance enterprise server 5 is a server managed by a remittance company that cooperates with the system operator.

Next, the server device 3 will be described with reference to Fig. 1 . As shown in FIG. 1, the server device 3 includes a registration processing unit 10, a storage unit 11, a ranking processing unit 12, a list data transmission unit 13, a product data receiving unit 14, and a receipt (receipt). The video receiving unit 15, the purchase determining unit 16, the point feedback processing unit 17, the cash processing unit 18, and the coupon processing unit 19.

The registration processing unit 10 is provided with a function for registering members. For example, the login processing unit 10 is provided with: transmitting the appointment information to the user terminal 2, and responding from the user terminal 2 as a response. Receive a variety of login information features. The login processing unit 10 performs member registration based on the login information received from the user terminal device 2. The login information of the user who has logged in by the member is stored in the memory unit 11. The login information contains the user's demographics (eg, information on the date of birth, gender, address, etc.).

The memory unit 11 stores various materials in addition to user information. Further, the memory unit 11 also stores programs for realizing various functions of the server device 3.

The rating level processing unit 12 has a function of marking the rating of the user based on the user information provided by the user. User information, in addition to the above-mentioned demographic information, includes, for example, behavioral information (for example, information such as purchase history on a store or a net), and psychographic information (for example, Information such as questionnaire response rate), use of frequency information (for example, the degree of credits, etc.). Demographic information, in addition to member registration, can be obtained from an additional questionnaire. Behavioral information, in addition to the purchase confirmation, can also be obtained from the supplementary questionnaire. Psychological statistics information can be obtained when responding to additional questionnaires. The use of frequency information can be obtained by a method of statistically processing the information obtained in the point feedback process.

The rating processing unit 12 performs, for example, a rating of four levels of "platinum, gold, silver, and standard". For example, the rating of the user is marked as "Platinum level", that is, the user system: the response rate of the questionnaire for the additional information on demographic information is 80% or more. For the purpose of providing the information, the frequency of the purchase history of the store is weekly, and the online purchase history is provided, and the questionnaire response rate for the psychological statistics information is 80% or more. It is the case of the predetermined first reference point or more.

Further, the rating level processing unit 12 assigns the rating level to "gold level" for the user, that is, the user has, for example, a questionnaire response rate of 60% or more for the demographic information. The behavioral information is provided in the store where the purchase history is monthly, and the questionnaire response rate for psychological statistics information is 60% or more, and the number of points for monthly use of the frequency information is obtained as the predetermined second reference point (below The first reference point is the case above.

Further, the rating level processing unit 12 classifies the rating of the user as "silver", that is, the user has, for example, a questionnaire response rate of 40% or more for the demographic information. The behavioral information includes a purchase history of the store, a questionnaire response rate of 40% or more for the psychological statistics information, and a third reference point for the use of the frequency information monthly feedback (below the second) The number of benchmark points is higher than the above.

Further, the rating level processing unit 12 classifies the rating of the user who does not satisfy any of the above-mentioned "platinum level, gold level, and silver level" as "general level". The rating level processing unit 12 stores the information of the rating level marked for each user in the above-described manner in the memory unit 11.

The list data transmission unit 13 is provided with a product list data (list material) to be displayed on the advertisement target of the user terminal device 2 The function given to the user terminal 2. The item list data of the advertisement object is received from the client server 4 as advertisement promotion information, and is stored in the memory unit 11. The list data transmission unit 13 creates the product list data (list material) to be displayed on the advertisement target of the user terminal 2 based on the advertisement information stored in the storage unit 11, and transmits it to the user terminal 2. The list material transfer unit 13 may select the item to be provided to the user based on the user information from all the items of the advertisement object included in the advertisement information received from the client server 4.

The item product data receiving unit 14 is configured to receive a display selected from the user terminal device 2 when the user terminal device selects one item (user item item) from the item list displayed based on the list material. The function of the product (user's item). When the user selects a plurality of products, the product data of the item may also include data of a plurality of items (product items). The item product data receiving unit 14 stores the item product data received from the user terminal device 2 in the memory unit 11.

The receipt image data receiving unit is configured to receive, from the user terminal 2, a function of displaying the receipt image data of the purchased product of the user. The user, when purchasing the user's item, uses the camera function of the user terminal 2 to capture the image of the user's receipt, and uses the data transfer function of the user terminal 2 to record the image of the user's receipt. (Signature image data) is transmitted to the server device 3. The receipt image data receiving unit stores the receipt image data received from the user terminal 2 in the storage unit 11.

The purchase determination unit 16 determines whether or not the user's item has been purchased based on the receipt image data described in the storage unit 11. For example, the purchase determination unit 16 performs OCR (Optical Character Recognition) processing or the like from the receipt of the receipt image data stored in the storage unit 11, thereby reading the receipt information (information related to the purchase history). Processing. And, according to the receipt information, confirming whether there is any violation (for example, copying the previous receipt and retransmitting the behavior), and determining whether the product belongs to the advertisement object provided to the user from the receipt information. The user item in the item list is the item item.

The point feedback processing unit 17 is configured to execute the number of points given to the user in a manner corresponding to the user's rating level when the purchase determination unit 16 determines that the user's item is purchased. The function of feedback processing. For example, the point feedback processing unit 17 sets the rating of the user to "Platinum level", and increases the number of points given to the user by +20%. Further, the point feedback processing unit 17 sets the rating of the user to "gold level", and increases the number of points given to the user by +10%. Further, the point feedback processing unit 17 sets the rating of the user to "silver level", and increases the number of points given to the user by +5%. The point feedback processing unit 17 is in a case where the rating level of the user is "general level", and the processing for increasing the number of points given to the user is not performed.

In other words, for example, when a certain product is purchased, the user is required to return the credits to the user's 100 points, 120 points for the "Platinum" user, and 110 for the "Gold" user. Points, 105 points for users of "Silver", and "Popular" for "Public" The user gives 100 points.

The cash processing unit 18 is provided with a function of performing a process of cashing the points that have been given to the user when receiving the cash request from the user terminal 2. For example, the cash processing unit 18, when receiving the cash request from the user, creates a remittance data (including the remittance account and the amount of the remittance, etc.) for the cash remittance to the user, and transmits it to the cash remittance information. Remittance Enterprise Server 5. The remittance enterprise server 5 performs processing for remittance to the user for cash remittance based on the remittance data.

The discount coupon processing unit 19 is configured to execute a discount coupon processing for electronically discounting the number of points that have been given to the user when receiving the discount coupon request from the user terminal 2 . For example, when receiving the discount coupon request from the user, the discount volume processing unit 19 creates the electronic coupon information and transmits it to the user terminal 2. Electronic coupon information, such as information on purchases or discounts for products purchased on the Internet. Alternatively, the electronic coupon information may also be image information to be presented when the store accepts the purchase or discount of the product.

The system 1 constructed as described above will be described with reference to the drawings.

Fig. 2 is a sequence diagram showing registration and advertisement browsing processing in the system 1 according to the embodiment of the present invention. As shown in FIG. 2, when registration or advertisement viewing processing is performed, the appointment information is first transmitted from the server device 3 to the user terminal device 2 (S10). When the user terminal 2 is used, the confirmation of the agreed information, the operation of the consent, and the input of the login information are performed. At this time, the login information is transmitted from the user terminal 2 to the server device 3 (S11). The server device 3 performs the process of registering the member, and the registration information received from the user terminal device 2 is stored in the storage unit 11 (S12). When the advertisement information is transmitted from the client server 4 to the server device 3 (S13), the server device 3 performs the process of advertising the advertisement registration, and the advertisement information received from the client server 4 is memorized in the memory unit. 11 (S14). When the advertisement information is transmitted from the server device 3 to the user terminal device 2 (S15), and when the user terminal device 2 performs processing such as product selection and/or advertisement viewing (S16), the slave terminal device is used. 2 The browsing end information is transmitted to the server device 3 (S17). When the server device 3 receives the browsing end information from the user terminal device 2, the processing ends the browsing process (S17).

Fig. 3 is a sequence diagram showing the sorting process in the system 1 of the embodiment of the present invention. As shown in FIG. 3, when the sorting process is performed, first, the server device 3 performs registration of the additional request information (the data of the questionnaire to be added) (S20). When the additional request information is transmitted from the server device 3 to the user terminal device 2 (S21), and when the user terminal device 2 inputs the additional input data (answer data for the questionnaire) (S22), the additional input data is The user terminal 2 transmits to the server device 3 (S23). In the server device 3, the user's information is executed based on user input information such as additional input data acquired by adding input data or login information (memorized in the storage unit 11) obtained when the member logs in. Rating rating (S24).

Fig. 4 is a sequence diagram showing the purchase confirmation processing in the system 1 of the embodiment of the present invention. As shown in Fig. 4, when the purchase confirmation process is performed, first, the user uses the user terminal 2 to use the photograph. The two-dimensional barcode of the purchased product (S30). Thereby, it is checked whether or not the product belongs to the user's item. When the user uses the user terminal 2 to photograph the receipt of the product (S31), the image data of the receipt (the receipt image data) is transmitted to the server device 3 (S32). In the server device 3, the process of reading the receipt information by the receipt image data received from the user terminal 2 is performed (S33), and the presence or absence of the violation is confirmed based on the read receipt information (for example, copying) The behavior of the previous receipt and retransmission, etc.) (S34). Then, from the receipt information, it is determined whether or not the product (the product purchased by the user) belongs to the user item in the product list including the advertisement object to be provided to the user (S35).

Fig. 5 is a sequence diagram showing the cash feedback processing of the embodiment of the present invention.

As shown in FIG. 5, when the cash feedback processing is performed, first, the server device 3 calculates the number of points given to the user based on the rating level of the user (S40). Then, the information of the calculated number of points (the number of points given to the user) is transmitted from the server device 3 to the user terminal device 2 (S41). When the user terminal 2 performs the cash-out operation of the user (S42), the user terminal 2 transmits a cash request to the server device 3 (S43), and the server device 3 creates a data for remittance (including Information such as the remittance account or the amount of the remittance) (S44). Then, when the money transfer data is transmitted from the server device 3 to the money transfer company server 5 (S45), the money transfer company server 5 executes the money transfer process (S46).

According to the server device 3 of the present embodiment as described above, in the server device 3, based on user information provided by the user To carry out the rating of the user's rating. The list information is transmitted to the user terminal 2, and a list of items of the advertisement object is displayed. When the user selects an item (user item item) from the item list, the item item data indicating the item is transmitted to the server device 3. When the user purchases the product (the user's item) and transmits the image data of the purchased product receipt to the server device 3, the purchase determination is made based on the receipt image data. As a result, when it is determined that the item has been purchased, the number of points is given to the user in a manner corresponding to the rating level of the user. Further, when receiving a cash request from the user, a process of cashing the points of the user is performed. The user can accept the point feedback in a manner corresponding to the self-assessment level, and can also cash the point, thereby increasing the motivation for providing user information. Therefore, it is easy to collect user information, and an advertisement corresponding to each user can be performed based on the collected user information.

Further, in the present embodiment, when a request for a discount coupon from the user is accepted, a process of electronically discounting the number of points of the user is performed. When using electronic coupons, you can accept purchases or discounts on purchases on the Internet. The user can also discount the number of points given in a manner corresponding to the rating of the self, thereby increasing the willingness to provide user information. Thereby, it is easy to collect user information, and an advertisement corresponding to each user can be performed based on the collected user information.

In addition, in the present embodiment, demographic information, behavioral information, psychostatistic information, or utilization of the user are collected. Frequency information becomes easy, and advertisements corresponding to individual users can be made based on such demographic information, behavioral information, psychographic information, or using frequency information.

The embodiments of the present invention have been described by way of example only, and the scope of the present invention is not limited thereto, and may be modified or modified within the scope of the claims.

(Availability of industry)

As described above, the server device of the present invention has an effect of making it easy to collect user information, and can perform an advertisement corresponding to each user based on the collected user information, and is applied to the Internet advertising system. Wait until it is useful.

1‧‧‧ system

2‧‧‧User terminal

3‧‧‧Server device

4‧‧‧Client server

5‧‧‧Remittance Enterprise Server

6‧‧‧Network

10‧‧‧Login Processing Department

11‧‧‧Memory Department

12‧‧‧ Rating Processing Department

13‧‧‧List Data Transfer Department

14‧‧‧Products Receiving Department

15‧‧‧Signature Receiver

16‧‧‧ purchased judgment department

17‧‧‧Point Feedback Processing Department

18‧‧‧Cash Processing Department

19‧‧‧ Discounted Voucher Processing Department

Claims (6)

A server device includes: an evaluation level processing unit that performs rating evaluation of the user based on user information provided by a user of the user device; and a list data transmission unit that is to be displayed in the foregoing The data of the product list of the advertisement object of the user device, that is, the list data, is transmitted to the user device; the item product data receiving unit selects one product from the list of the products displayed based on the list data. When the user is interested in the product, the user device receives the item product data indicating the item of the user's item; the receipt image data receiving unit receives the receipt image indicating that the user item has been purchased from the user device. The purchase determination unit determines whether the user's item of merchandise has been purchased based on the image data of the receipt, and the point feedback processing unit determines that the user's item of merchandise has been purchased, in comparison with the rating of the user. Correspondingly, the execution of the number of points given to the user The number of feedback processing; and a cash processing unit, when receiving from the user device to the requirements of the cash, to be performed which has been given a cash processing of the cash to the user points. The server device described in claim 1 is provided with: When the discount coupon processing unit receives the discount coupon request from the user device, the discount coupon processing unit executes a discount coupon processing for electronically discounting the number of points that have been given to the user. The server device of claim 1 or 2, wherein the user information includes demographic information, behavioral information, psychostatistic information, or utilization frequency information of the user. A system including a user terminal and a server device, wherein the server device includes an evaluation level processing unit that performs the user based on user information provided by a user of the user device The rating data transfer unit is configured to transmit the data of the product list of the advertisement object to be displayed on the user device, that is, the list data to the user device; the item product data receiving unit is the user device When a product is selected as the user's product from the list of the products displayed in the list, the user device receives the item product data indicating the item of the user's item; the receipt image data receiving unit is used from the foregoing Receiving, by the device, the image of the receipt of the receipt of the product of the user; the purchase determination unit determines that the image of the receipt is based on the image of the receipt Whether the user's item of merchandise has been purchased; the point feedback processing unit, when it is determined that the user's item of merchandise has been purchased, the number of points to be given to the user is performed in a manner corresponding to the rating level of the user The credit processing unit and the cash processing unit perform cash processing for cashing the points that have been given to the user when receiving the cash request from the user device. A method performed by a server device, comprising the steps of: performing step marking of the rating of the user according to user information provided by a user of the user device; to be displayed on the user device a step of transmitting, to the user device, the information of the product list of the advertisement object, that is, when the user device selects one product as the user's product from the list of products displayed according to the list material, Receiving, by the user device, the step of displaying the item product data of the user's item; receiving, by the user device, the step of displaying the receipt image data of the user item purchased; and determining, according to the receipt image data, whether a step of purchasing the user's item of merchandise; when it is determined that the user item of the user has been purchased, performing the step of giving the number of points to the user in a manner corresponding to the rating level of the user; and When receiving the cash request from the user device, the step of cashing the cash points that have been given to the user is performed. A program executed by a server device, wherein the program causes the server device to perform processing of performing rating processing of the user's rating level based on user information provided by a user of the user device; Transmitting, to the user device, data of a product list of an advertisement object to be displayed on the user device, wherein the user device selects one product from the list of products displayed according to the list material Receiving, by the user device, the process of displaying the item product data of the user's item of merchandise; receiving, from the user device, the process of displaying the receipt image data of the user item purchased; The single image data is used to determine whether the user has purchased the item of the item; when it is determined that the user item has been purchased, the point to which the point is given to the user is performed in a manner corresponding to the rating level of the user. Number of feedback processing; when from the aforementioned user device Points upon receipt of cash requirements, the implementation of which has been given to the user of the aforementioned cash to be addressed treatment of cash.