TW201710975A - Method for providing advertisement information and server system performing the same, information search method and electronic device performing the same - Google Patents

Abstract

A method for providing advertisement information is disclosed. The method is applied to a server system capable of linking with an electronic device having a screen via a network, wherein the electronic device is capable of capturing an image data from a dynamic image. The method for providing advertisement information includes the following steps of: maintaining a database which includes target image eigenvalue data and advertisement data corresponding to the target image eigenvalue data; acquiring an image eigenvalue data of the image data; determining whether the image eigenvalue data corresponds to the target image eigenvalue data; and if yes, providing the electronic device with the advertisement data corresponding to the target image eigenvalue data via the network, such that the electronic device displays the advertisement data on the screen.

Description

Advertising information providing method, server system for performing the method, information searching method and electronic device for performing the same

The present invention relates to an advertisement information providing method and a server system, and more particularly to a method for providing corresponding specific advertisement information according to a captured image of a television program or a partial portion of a movie, and a server system for executing the method.

In a modern society where Internet and television are highly popular, many people are lazy to watch TV shows or movies at home after work. With the opening of sex marketing in the show, more and more manufacturers will choose to sponsor the show host, drama or film actor clothing, accessories or props (such as the mobile phone used, the vehicle being driven) Their own products can be exposed in large quantities in programs or movies, so as to achieve the purpose of marketing products. Such marketing strategies usually receive better results than traditional advertisements because of high program viewing and discussion, and thus are gradually being marketed by manufacturers. The emphasis on strategic layout.

However, at present, when people are watching movies or TV programs, even if they are interested in the accessories or clothes styles worn by the protagonist or the host of the show, they may not be able to immediately query the product because they do not know the brand name or model. Relevant information, usually wait until the program is finished, the source of the product can be known from the end of the program, or you can check the Internet separately. This is not only inconvenient for the consumer, but also not immediately convenient. In terms of marketing, it may also be because the viewers feel trouble and give up further information on the goods, which leads to a significant reduction in the effectiveness of marketing.

The main object of the present invention is to provide an advertisement information providing method and a server system for executing the method according to the captured video program or the video image of the movie partial segment to provide corresponding specific advertising information.

Another main object of the present invention is to provide an information search method for querying advertisement information related to a specific product by providing an image image of a captured television program or a partial portion of a movie, and an electronic device for performing the method.

In order to achieve the above object, the advertisement information providing method of the present invention is applied to a server system, and the server system can be connected to an electronic device having a screen through a network, wherein the electronic device can be played from a display device. Capture image data from the motion picture. The advertisement information providing method of the present invention includes the following steps: maintaining a database, the database includes at least one target image feature value information, and at least one advertisement information corresponding to the at least one target image feature value information; acquiring image data Image feature value information; whether the image feature value information matches the target image feature value information; and, if so, through the network to provide advertisement information corresponding to the target image feature value information to the electronic device to enable the electronic device Display advertising information on the screen.

The present invention further provides a server system that can be connected to an electronic device having a screen through a network, wherein the electronic device can capture image data from a moving image played by a display device. The server system of the present invention comprises a data maintenance module, a capture module, a comparison module and an information providing module. The data maintenance module is configured to maintain a database, where the database includes at least one target image feature value information and at least one advertisement information corresponding to the at least one target image feature value information. The capture module is configured to obtain image feature value information of the image data. The comparison module is configured to compare whether the image feature value information matches the target image feature value information. The information providing module is configured to provide advertisement information corresponding to the target image feature value information to the electronic device through the network when the image feature value information matches the target image feature value information, so that the electronic device displays the advertisement information on the screen. .

The invention further provides an information searching method, which is applicable to an electronic device, wherein the electronic device can be connected to the server system through a network, and includes a screen and a camera. The information searching method of the present invention comprises the steps of: obtaining an image data through a camera; transmitting image data to a server system, so that the server system provides advertisement information according to the image data; and displaying the advertisement information on the screen of the electronic device on.

The present invention also provides an electronic device that can be used to perform the above information search method, including a screen, a network connection module, a camera, and a processing unit. The network connection module is used to connect a network to enable the electronic device to connect to a server system through the network. The camera is used to obtain image data. The processing unit is electrically connected to the screen, the network connection module and the camera, and the processing unit is configured to send the image data to the server system through the network connection module after the camera acquires the image data, so that the server The system provides advertisement information according to the image data; the processing unit is further configured to display the advertisement information on the screen when the server system provides the advertisement information.

According to another embodiment of the present invention, the method of the present invention includes the steps of: obtaining image data through a camera; analyzing image data to obtain image feature value information of the image data; and transmitting image feature value information to the servo The system is configured to enable the server system to provide advertising information based on the image feature value information; and to display the advertisement information on the screen.

According to another embodiment of the present invention, the processing unit is further configured to: after the camera acquires the image data, parse the image data to obtain image feature value information of the image data.

In order to enable the reviewing committee to better understand the technical contents of the present invention, the preferred embodiments are described below.

Please refer to Figure 1 and Figure 3 first. 1 is a structural diagram of a server system and an electronic device of the present invention; and FIG. 3 is a schematic diagram showing contents recorded by a database.

As shown in FIG. 1 , in the embodiment of the present invention, the server system 1 of the present invention can be connected to the electronic device 90 through the network N. The electronic device 90 includes a screen 91 and a network connection module 92. The camera 93 and the processing unit 94. The network connection module 92, for example, may be a network controller, for connecting to the network N, so that the electronic device 90 can be connected to the server system 1 via the network N. The camera 93 can be used to capture image data from a moving image played by a display device 80 (eg, a liquid crystal television). The processing unit 94, for example, may be a central processing unit, and is electrically connected to the screen 91, the network connection module 92, and the camera 93 for performing related operations required to implement the information searching method to be described below; The function implemented by unit 94 will be described in more detail below, and will not be further described herein. In the specific embodiment of the present invention, the electronic device 90 is a smart phone, but the invention is not limited thereto.

The server system 1 of the present invention, for example, one or several computer servers, includes a data maintenance module 10, a capture module 20, a comparison module 30, an information providing module 40, and a database 50. It should be noted that, in addition to being configurable as a hardware device, a software program, a firmware, or a combination thereof, each of the above modules may also be configured by a circuit loop or other suitable type; and, in addition, each module may be configured in a separate type. It can also be combined with the type configuration. In a preferred embodiment, each module is stored in a memory (not shown), and a module (not shown) in the server system 1 executes the modules to achieve the functions of the present invention. . In addition, the present embodiment is merely illustrative of preferred embodiments of the present invention, and in order to avoid redundancy, all possible combinations of variations are not described in detail. However, those of ordinary skill in the art will appreciate that the various modules or components described above are not necessarily required. In order to implement the invention, other well-known modules or elements of more detail may also be included. Each module or component may be omitted or modified as needed, and no other modules or components may exist between any two modules.

The data maintenance module 10 is used to maintain the database 50. As shown in FIG. 3, in the embodiment of the present invention, the database 50 includes a plurality of target image feature value information and one or several pieces of advertisement information corresponding to each target image feature value information. More specifically, the maintenance database 50 means that the data maintenance module 10 can provide information for deleting or adding target image feature values, and can increase or decrease the amount of advertisement information corresponding to the target image feature value information, in other words, In the database 50, the recorded content as shown in FIG. 3 is adjusted according to the needs.

The capture module 20 is configured to obtain image feature value information of the image data. It is a technique for the existing image processing to extract a partial image as a feature value of the image from the image data for subsequent image comparison processing, and the detailed principle and content thereof are well known to those of ordinary skill in the art. And related technologies have also been scattered in many patents or published technical documents, which are not the focus of patentability of this case, and the present case is not limited to a specific mode, so it is not described here.

The comparison module 30 is configured to compare whether the acquired image feature value information matches one of the target image feature value information of the plurality of target image feature value information.

The information providing module 40 is configured to provide the advertisement information corresponding to the target image feature value information to the electronic network through the network N when the comparison module 30 compares the image feature value information with one of the target image feature value information. The device 90 is configured to cause the electronic device 90 to display the advertisement information on the screen 91. For example, if the acquired image feature value information matches the target image feature value information “0010A100B” as shown in FIG. 3, the information providing module 40 provides the advertisement information A2 and A6 to the electronic device through the terminal display manner. 90, so that the electronic device 90 displays the advertisement information A2, A6 on the screen 91 of the electronic device 90.

Please refer to FIG. 1 to FIG. 3 together, wherein FIG. 2 is a flow chart of the steps of the first embodiment of the advertisement information providing method and the information searching method of the present invention, and the following will be sequentially described with reference to FIG. 1 and FIG. The steps shown in 2. It should be noted that the following describes the advertisement information providing method and the information searching method disclosed in the present invention by taking the server system 1 and the electronic device 90 shown in FIG. 1 as an example, but the advertising information providing method of the present invention does not The information search method is not limited to the implementation of the electronic device 90, as limited to the implementation of the server system 1.

As shown in FIG. 1 and FIG. 2, the advertisement information providing method of the present invention is applied to the server system 1 and includes steps S201 and S204 to S207. The information searching method is applied to the electronic device 1, and includes steps S202 and S203. S208. Hereinafter, the advertisement information providing method and the information searching method of the present invention will be sequentially described in the order of steps S201 to S208.

First, step S201: Maintaining a database.

The server system 1 provided by the present invention is used to provide a user to search for specific advertisement information by uploading specific image data. Therefore, it is determined by the comparison whether the image data uploaded by the user is an advertisement information provider. For the specified image data, the server system will provide the target image feature value information for comparing with the image feature value information of the image data, and the advertisement information to provide the advertisement for the content of the target image feature value information. The information is paired and configured to serve as a database for comparing the information after the server system 1. In other words, the database 50 of the server system 1 of the present invention includes the target image feature value information as shown in FIG. Advertising information corresponding to the target image feature value information. In addition, the advertising information provided by the advertising information provider may be updated according to the demand (for example, the price of the advertising product, or the new color specification of the advertising product), and the target image feature value may also be obtained by the advertising information provider. The image data is changed differently (for example, the advertisement product is placed in different movie segments), therefore, the database 50 here maintains, in addition to establishing the correspondence between the target image feature value information and the specific advertisement information, The target image feature value information and its corresponding advertising information are updated at any time as needed.

Step S202: Acquire image data through the camera.

In a specific implementation of the present invention, an advertisement information provider may cause a specific item to be marketed to appear on a television program (including drama, variety) or a part of a movie, so that the product is exposed in the program or movie. When the user holding the electronic device 90 sees the moving image of the product in the program or movie through the display device 80, the camera 93 of the electronic device 90 can capture the image data about the moving image, that is, Under the operation of the user, the electronic device 90 can capture an image data from the motion image played by the display device 80 through the camera 93.

Step S203: transmitting image data.

After the step S202 is completed, the processing unit 94 transmits the image data captured by the camera 93 to the server system 1.

Step S204: Receive image data.

Step S205: Parsing the image data to obtain image feature value information of the image data.

After the image data is received by the server system 1 (ie, step S204 is completed), the capture module 20 of the server system 1 analyzes the acquired image data to obtain image feature value information of the image data. That is, in the first embodiment of the present invention, the image feature value information is obtained by the capture module 20 analyzing the image data.

Step S206: Align whether the image feature value information matches the target image feature value information.

After the image feature value information of the image data is obtained, the comparison module 30 compares the obtained image feature value information with the target image feature value information to determine the image data transmitted by the electronic device 90. Whether it is actually obtained by the user taking a specific motion picture through the electronic device.

Step S207: The advertisement information corresponding to the target image feature value information is provided to the electronic device through the network.

After the comparison, if the image feature value information matches one of the plurality of target image feature value information, the information providing module 40 provides the corresponding image feature value information through the network N in the terminal display manner. One or more advertisement information is provided to the electronic device 90. As shown in FIG. 3, the information providing module 40 provides the advertisement information A2 and A6 to the electronic device 90, assuming that the image feature value information obtained by the comparison matches the target image feature value information "0010A100B".

Step S208: Display the advertisement information on the screen.

After the step S207 is completed, the processing unit 94 of the electronic device 90 displays the advertisement information provided by the server system 1 on the screen 91 for the user to view the advertisement information related to the captured motion picture.

Finally, please refer to FIG. 1 , FIG. 3 and FIG. 4 , wherein FIG. 4 is a flow chart of steps of the second embodiment of the advertisement information providing method and the information searching method of the present invention.

As shown in FIG. 1 and FIG. 4, in the second embodiment of the present invention, unlike the first embodiment, after the electronic device 90 acquires image data through the camera 93 (ie, step S402 is performed), The image data is immediately transmitted to the server system 1, and the processing unit 94 of the electronic device 90 directly performs the action of analyzing the image data. The processing unit 94 transmits the image feature value information to the server system 1 after analyzing the image data to obtain the image feature value information of the image data; in other words, in the second embodiment of the present invention, the image data is analyzed by The electronic device 90 is executed, and the server system 1 is only used to simply receive and compare image feature value information. Since the other steps shown in FIG. 4 are the same as those in the foregoing first embodiment, no further description will be given here.

According to the foregoing disclosure, the advertisement information providing method and the information searching method provided by the present invention can provide an instant query for the user to upload the image data obtained by capturing the motion image when viewing a specific motion image. The advertisement information related to the products appearing in the motion picture not only allows the user to easily inquire about the product-related information appearing on the television program or the movie, but also maximizes the effect of marketing the product through the program or the movie.

To sum up, the present invention, regardless of its purpose, means and efficacy, shows its distinctive features of the prior art. You are requested to review the examination and express the patent as soon as possible. It should be noted that the various embodiments described above are merely illustrative for ease of explanation, and the scope of the invention is intended to be limited by the scope of the claims.

1‧‧‧Server system
10‧‧‧ Data Maintenance Module
20‧‧‧Capture module
30‧‧‧ Alignment module
40‧‧‧Information Providing Module
50‧‧‧Database
80‧‧‧ display device
90‧‧‧Electronic devices
91‧‧‧ screen
92‧‧‧Network connection module
93‧‧‧ camera
94‧‧‧Processing unit
N‧‧‧Network

1 is a block diagram of a server system and an electronic device of the present invention. 2 is a flow chart showing the steps of the first embodiment of the advertisement information providing method and the information searching method of the present invention. Figure 3 is a schematic representation of the contents of the database record. 4 is a flow chart showing the steps of the second embodiment of the advertisement information providing method and the information searching method of the present invention.

1‧‧‧Server system

10‧‧‧ Data Maintenance Module

20‧‧‧Capture module

30‧‧‧ Alignment module

40‧‧‧Information Providing Module

50‧‧‧Database

80‧‧‧ display device

90‧‧‧Electronic devices

91‧‧‧ screen

92‧‧‧Network connection module

93‧‧‧ camera

94‧‧‧Processing unit

N‧‧‧Network

Claims (12)

An advertisement information providing method is applicable to a server system, and the server system can be connected to an electronic device having a screen through a network, wherein the electronic device can be played in a dynamic image played by a display device The method for providing the advertisement information includes the following steps: maintaining a database, the database includes at least one target image feature value information, and at least one advertisement information corresponding to the at least one target image feature value information; Acquiring image feature value information of the image data; comparing whether the image feature value information matches the at least one target image feature value information; and if so, transmitting the network to provide information related to the at least one target image feature value And corresponding to the at least one advertisement information to the electronic device, so that the electronic device displays the at least one advertisement information on the screen. The method for providing advertisement information according to claim 1 further includes the steps of: receiving the image data transmitted by the electronic device; and parsing the image data to obtain the image feature value information. The method for providing advertisement information according to claim 1, wherein the image feature value information is transmitted by the electronic device and received. The advertising information providing method according to claim 1, wherein the moving image is a partial video clip in a television program or a movie. A server system can be connected to an electronic device having a screen through a network, wherein the electronic device can capture an image data from a dynamic image played by a display device, the server system comprising: a data maintenance module for maintaining a database, the database includes at least one target image feature value information, and at least one advertisement information corresponding to the at least one target image feature value information; Obtaining image feature value information of the image data; a comparison module for comparing whether the image feature value information matches the at least one target image feature value information; and an information providing module for When the image feature value information is consistent with the at least one target image feature value information, the at least one advertisement information corresponding to the at least one target image feature value information is provided to the electronic device through the network, so that the electronic device displays The at least one advertisement information is on the screen. The server system of claim 5, wherein the capturing module is configured to receive the image data transmitted by the electronic device, and then parse the image data to obtain the image feature value information. The server system of claim 5, wherein the capture module obtains the image feature value information by receiving the image feature value information of the image data transmitted by the electronic device. The server system of claim 5, wherein the motion picture is a partial video segment in a television program or a movie. An information search method is applicable to an electronic device. The electronic device can be connected to a server system through a network. The electronic device includes a screen and a camera. The information searching method includes the following steps: obtaining through the camera An image data; transmitting the image data to the server system, so that the server system provides at least one advertisement information according to the image data; and displaying the at least one advertisement information on the screen. An electronic device comprising: a screen; a network connection module for connecting a network to connect the electronic device to a server system through the network; and a camera for acquiring an image And a processing unit electrically connected to the screen, the network connection module, and the camera, after the camera acquires the image data, and the image data is transmitted through the network connection module Transmitting to the server system, so that the server system provides at least one advertisement information according to the image data; the processing unit is further configured to display the at least one advertisement information when the server system provides the at least one advertisement information On the screen. An information search method is applicable to an electronic device. The electronic device can be connected to a server system through a network. The electronic device includes a screen and a camera. The information searching method includes the following steps: obtaining through the camera An image data; analyzing the image data to obtain image feature value information of the image data; transmitting the image feature value information to the server system, so that the server system provides at least one advertisement information according to the image feature value information; And displaying the at least one advertisement information on the screen. An electronic device comprising: a screen; a network connection module for connecting a network to connect the electronic device to a server system through the network; and a camera for acquiring an image And a processing unit electrically connected to the screen, the network connection module and the camera, after the camera acquires the image data, parsing the image data to obtain an image of the image data The feature value information, and after obtaining the image feature value information, the processing unit is further configured to transmit the image feature value information to the server system through the network connection module, so that the server system is configured according to the The image feature value information provides at least one advertisement information. The processing unit is further configured to display the at least one advertisement information on the screen when the server system provides the at least one advertisement information.