TW201308985A - Commercial interactive system for real-time broadcasting content over network, and method therefor - Google Patents

Abstract

Disclosed is a commercial interactive system for real-time broadcasting content over a network, and further a method for implementing the interaction. The system is introduced into linking a real world which watches or listens to the real-time broadcasting content and a virtual network community. The interactive content server records program information regarding the broadcasted content supplied by a real-time content provider. The program information includes program title and its schedule. After synchronizing the server and a user-end communication device, the user who watches or listens to the program may execute a program to establish a connection to the interactive content server. When the program is in progress, the communication device receives a real-time interactive message, especially the commercial message such as advertisement or shopping information. The user then receives and responds to the message related to broadcasted content while he is watching or listening to the broadcast.

Description

Network commercial interaction system and method for instantly broadcasting content

The invention relates to a network commercial interaction system and method for instantly broadcasting content, in particular to an interactive system and a method for a community that uses a communication device to connect an instant interaction of a television program.

In general, when watching TV or listening to the radio, if you get interesting information, you usually need to obtain further information through different channels, such as you need to log in to the TV or radio station to find it, or through TV or The communication methods provided by the radio content (such as telephone, e-mail, website) get relevant information.

For example, when a viewer watches a TV shopping channel, at the same time as the product introduction, a subscription or contact number will be displayed somewhere on the screen, and the viewer can ask or order through the published contact information, and these contacts are often used. It is a telephone number, and because the telephone line is limited, it is often troubled by the full line and the inability to dial in.

In addition, when the viewer watches TV or listens to the radio, during the program, the audience mostly receives the program content, and the specific interest is usually to use the relevant website to interact with other netizens; when the program enters the advertising time, the viewer often It is passive to receive advertising messages, because the prior art lacks the mechanism of advertising interaction, so the industry can not accurately assess the effectiveness of advertising. Or, when viewers are interested in a particular ad, there is often no more efficient way to get further information.

In view of the fact that the average user does not have an efficient interaction mechanism for watching television or radio programs, and the parts of interest in the program can only be queried afterwards, the disclosure describes a network commercial interaction system and method for instantly broadcasting content. Through the disclosed system, users can instantly access relevant information and interact with other users. Through this interactive platform, operators can also obtain commercial benefits by providing timely information to consumers. Through interactive information, they can easily assess the effectiveness of advertising.

According to one embodiment of the present invention, when the user receives the interactive content loaded on the communication device after receiving the instant broadcast content, the online commercial interaction method for instantly broadcasting the content is then initializing the interactive program, including confirming the network connection of the communication device. Function, and determine the connection status of the interactive content server of one of the preset connections of the interactive program. Thereafter, the communication device connects to the interactive content server via the Internet, and then synchronizes the program information such as the program name and time of the communication device and the interactive content server.

In the process of playing the instant broadcast content, the user can connect with other users through the user interface through the user interface generated on the communication device and connected to the interactive platform provided by the interactive content server. Since the interactive content server obtains the program information of the instant broadcast content (including the program name, broadcast and end time, and the split time), the communication device can receive the instant interactive message at the appropriate time and display it on the user interface. Then, the user can respond according to the received instant interactive message, and even have further purchase behavior.

According to an embodiment, the above-mentioned instant broadcast content includes a television program, online instant multimedia content, and wireless broadcast content.

An embodiment of an online business interaction system for instantly broadcasting content may include an interactive content server and a corresponding program loaded in a communication device used by each user.

The interactive content server includes a content time processing module, and the instant content provider can obtain the program name of the instant content, the start time of the broadcast, and the content segmentation time, and are recorded in the memory module. The server includes an instant interactive message processing module that generates one or more instant interactive messages based on the program information obtained by the content time processing module, and the messages are displayed on the terminals through the interactive interface of the community module.

A program module loaded in the communication device is configured to execute a threaded and interactive program with the interactive content server. In another embodiment, the server includes a shopping module that performs the steps of confirmation, payment, and delivery for the response message.

An online business interaction system for instant broadcast content proposed by the present disclosure when a user watches a television program, listens to a radio broadcast station, web instant content, or any multimedia content (including video, audio, text) with instant broadcast. Provides an interactive mechanism with the method to allow users to interact with other users at the same time, and to obtain information about instant broadcast content (which can include TV programs, online instant multimedia content and wireless broadcast content), through corresponding programs, Business information such as advertising or marketing can be placed at the right time.

According to the manner provided by the above interaction mechanism, when receiving the instant broadcast content, simultaneously launching a communication capable communication device, such as a computer, a smart phone, a specific communication device, etc., can access the corresponding instant multimedia content through the network. In one of the communities, the group of related content is added, and when the group interacts, the user-side device can display the instant information corresponding to the program being watched or listened to.

FIG. 1 is a schematic diagram showing the concept of a network commercial interaction system for instantly broadcasting content according to the present invention.

In this example, as shown in the figure, it describes the main features of the online business interaction system for instant broadcast content, including the instant content provider 12, that is, the instant broadcast of multimedia content, such as television stations, radio stations, and through the network. The operator who delivers the instant content. The system includes a merchandise provider 14 that typically sells merchandise through broadcast programming, television shopping channel or online marketing. The system includes an advertiser 16 who can provide relevant advertisements for the content being broadcast or when the advertisement is commissioned to be broadcasted.

The other end of the system is a user end, such as user A and user B in the figure, each end includes a device that can play instant content, such as a television, and also includes a communication device, such as a handheld smart phone. In the figure, User A and User B are viewers who watch the instant broadcast content. The content broadcast by the instant content provider 12 mainly includes television programs transmitted through wired, wireless, and satellite modes. The content of such programs is instantaneous broadcast, that is, points. Different viewers will watch the same content. Similarly, instant broadcast content may also include online instant multimedia broadcasted via the Internet, although viewers (including listeners) in different places may have some errors due to network bandwidth or congestion, but are substantially different. Watchers or listeners receive consistent content at the same time. Instant broadcast content can include wireless broadcast content, and listeners in different locations receive the same content.

Since the instant broadcast content can provide multiple viewers in different locations to receive the consistent content, a discussion area corresponding to a specific program can be formed on the network, for example, an online community corresponding to one television program can be assembled during the broadcast of the program. The discussion of the majority has generated relevant discussion topics, which has led many people to pay attention to the same TV program. Such an instant social discussion can effectively gather popularity, so it can also become an interest of the advertising industry and put it in the appropriate program. Appropriate product advertising.

The instant content provider 12, the merchandise provider 14, the advertiser 16 and the client device are connected to each other through the interactive network 10, and each takes the required information. In the interaction mechanism provided by the present invention, an interactive platform initiated by the interactive content server is provided, and the concept of the television community 101 established in the interactive network 10 and the concept of the interactive television 102 is conceptually shown. And includes interactive TV shopping 103 with interactive advertising 104.

Embodiments Reference may be made to FIG. 2, which shows a schematic diagram of an embodiment of a network business interaction system for instantly broadcasting content.

The online commercial interaction system for instantly broadcasting content is mainly constructed by the interactive content provider 20 and the user terminal device. The interactive content provider 20 first obtains the program information of the instant content to be broadcasted by the television program operator 24, and may include the program name and the program broadcast. Time, segmentation information (such as the time to enter the ad), etc., through the network can create an instant interactive community, in addition to the interaction between the audience 29 (or listeners), the system can provide instant messaging in a timely manner.

For example, when the viewer 29 watches the instant content played by the television set 26, when the scene reaches a scenic spot, the interactive content provider 20 can immediately provide the location, climate, travel information of the relevant scenic spot, and even the operator providing the travel service. The advertisement allows the viewer 29 to obtain relevant information through the communication device 28 at hand; when the television 26 immediately plays the wearing of some stars, the interactive content provider 20 can provide the clothing brand, the designer, and even the clothing. Messages, such as advertisements provided by advertisers 22 (such as shopping platform operators, advertising agencies), can also be purchased through the interactive interface provided by the system.

The advertisement of the above-mentioned advertisement operator 22 may be determined according to the content of the instant broadcast, or may be directly displayed on the user interface of the communication device 28 in an embedded manner without the need to cooperate with the instant content.

The communication device 28 is implemented as a smart phone or a similar internet device that can be accessed on the Internet, and can be accessed through a service platform (eg, Apple Apple). Computer App Store Google Google Android Market Or other software that provides downloading) downloads a software program corresponding to the system of the present invention, and the program has preset a server host set by the interactive content provider to be connected, and can simultaneously start when entering the operation mechanism of the present invention. The software program, in response to the instant content being viewed or listened to, simultaneously exchanges information with other viewers or listeners in the community, and can also synchronize relevant information obtained by the interactive content provider, especially information about various business activities. Such as commercial advertising, shopping information, and so on.

In another embodiment, since the interactive content provider 20 can obtain the program information of the content broadcast by the television program operator 24, the interactive content provider 20 can grasp the advertising time. At this time, it may be the most enthusiastic time for the audience interaction on the interactive platform. The interactive content provider 20 can generate instant interactive messages, such as various business information, as required by the advertiser 22.

In the above embodiment, the online business interaction system for instantly broadcasting content can provide information for synchronizing the instantaneously broadcasted content, and the information generation time includes simultaneous or different times.

As a simultaneous example, the television program operator 24 and the advertising operator 22 provide marketing information and corresponding broadcast time to the interactive content provider 20 in advance, and when the viewer 29 (or listener) receives the instant broadcast content, simultaneously use the communication device 28 to connect the interactive content. The operator 20, when viewing or listening to the instant content, in addition to receiving the marketing advertisement of the instant broadcast content, the interactive content provider 20 further transmits the corresponding marketing advertisement information to the communication device 28, and then the communication device 28 obtains the relevant information through the interactive application. Advertising information (such as discounted volume) for future consumption, and convenient for advertisers to calculate advertising effectiveness.

In a non-simultaneous example, the advertiser 22 is provided in advance to the television program operator 24 to present a particular merchandise advertisement during a particular television program period, and may also communicate with the interactive content provider 20 at the end of the television program content while viewing the television program content. The device 28 delivers merchandise-related shopping messages via the web to facilitate consumer purchases.

For example, when the instant broadcast content enters the general advertisement, the interactive content provider 20 can place a specific product advertisement on each end communication device 28 via the network, including marketing content, website connection, and discount scheme of the product advertisement.

For the TV program operator 24, the TV program provider 24 can fully participate in the investigation, response, program content information, etc. of the television program on the communication device 28 via the Internet through the interactive content provider 20 via the network. 29 interaction, easily build the community of the program, increase the ratings (or listening rate), and even use this mechanism to obtain a more complete rating or listening rate survey report.

The embodiment is further illustrated in FIG. 3 as a schematic diagram of a network commercial interaction system for instantly broadcasting content. This figure describes an architecture in which the system provides multiple terminal devices for interaction.

The figure shows a system with the interactive content server 32 as the main architecture. The interactive content server 32 first obtains the program information of various instant broadcast contents by the instant content provider 36, including the start and end time of the program, and each point. The time information of the segment; the interactive content server 32 may also first obtain the advertisement content to be broadcast by the advertiser 34. During the operation of the system, the interactive content server 32 can broadcast the instant message (including the commercial message) to the communication device 301, 302, 303 used by the viewer 38 at the appropriate time in conjunction with the obtained program information, in particular, the message that can be interactive with the user.

Under this architecture, multiple viewers 38 can view or listen to the instant broadcast content through different content playback devices 361, 362, such as using several viewers 38 (or listeners) to watch the same television or listen to the radio content of the same radio. This may include downloading live content from a network stream; or viewers 38 at different locations viewing the same channel's programs, or listening to the same station's content, or being able to watch or listen to the program by streaming.

The viewers 38 who receive the same location or different locations of the consistent instant broadcast content use the communication capable communication devices 301, 302, 303, such as smart phones and computer devices, to simultaneously connect the interactive content server through the network 30 when receiving the instant content. The device 32 enters the online community provided by the interactive content server 32, and can interact, discuss, and obtain information about the instant content, such as related information of a TV drama related person, item, and scene, and the advantage is that Quickly bring together viewers with 38 popularity and get to know the audience's opinions. At the same time, the advertisement provider can insert an advertisement through the interactive content server 32, or some interactive information about the instant content, and the advertising mechanism provided by the system of the present invention can be better achieved compared to the television or radio advertisement passively received by the viewer 38. Advertising effectiveness.

Through the viewer interaction mechanism provided by the interactive content server 32, the instant content provider can gather popularity to form a community corresponding to the specific program. In addition, the interactive content server 32 collects program information of various multimedia contents (provided by the television station, such as time). , content), can be summarized in the time and content of the platform (website) advertising broadcast, and when the audience or the audience interact (such as discussing the plot, chat), can display the real-time information at a specific time, such as When the program is broadcast, the marketing content, the TV program related information, the marketing content of the corresponding advertising program, the website connection, the preferential plan, and even the program investigation and response that the instant content provider wants to know are inserted.

The above-mentioned interactive content server is implemented as a platform for providing community service and advertisement service, wherein a plurality of community functions can be realized through software modules and hardware devices, and the architecture diagram of the interactive content server shown in FIG. 4 can be referred to. The interactive content server 42 is a server connected to the network 40 (such as the Internet, mobile communication network). The main function modules include a content time processing module 421 and an instant interactive message processing module. 422. The community module 423, the shopping module 424, and the memory module 425.

The memory module 425 included in the interactive content server is a network commercial interaction system for realizing the instant broadcast content proposed by the present invention by storing the code of various functions and matching the hardware and the software.

The interactive content server 42 further includes a content time processing module 421, which is obtained by the instant content provider as shown in FIG. 3 to obtain the start time and content segmentation time of the instant content broadcast, and the program information will be first recorded in the memory module. Within 425.

The interactive content server 42 includes an instant interactive message processing module 422. The module 422 can generate one or more instant messages according to the program information obtained by the content time processing module 421, and can also be an instant interaction with the audience or the audience. Interactive messages, these instant messages or interactive messages can be pre-stored in the memory module 425. Instant interactive messages can be associated information, advertisements, or interactions with the industry. The instant interactive message processing module 422 also processes the response message transmitted by the communication device (401, 402, 403) used by each end user.

The community module 423 in the interactive content server 42 constructs a social networking site implemented by software and hardware, and can establish an interactive interface corresponding to the instant content according to the program information obtained by the content time processing module 421. The software interface on the user application communication device 401, 402, 403 is connected to the interaction interface on the server 42 via the network 40, and can interact with other viewers on the interactive interface. The instant message or various interactive messages are transmitted through the interaction. The interface is broadcasted to each of the communication devices 401, 402, 403 for display.

The system includes a program module executed by each of the communication devices 401, 402, 403, wherein the in-device memory 401a, 402a, 403a stores the code of the working environment code and the interactive program. The program module is configured to execute a threaded and executable interaction program with one of the interactive content servers 42. The interactive program and the threaded program are recorded in the memory 401a, 402a, 403a in each device.

According to still another embodiment, the interactive content server 42 provided by the present invention may further include a shopping module 424 that processes the user's shopping confirmation, payment, checkout, and delivery at the back end. For example, when a user views or listens to shopping information through a content playing device, in addition to purchasing through a purchase method provided by the original manufacturer (such as telephone, online ordering), the interaction mechanism provided by the system according to the present invention, The user can still receive the shopping-related interactive message through the user interface on the communication device 401, 402, 403, thereby further achieving the shopping behavior. If the instant interactive message is a commercial interactive message, the interface on the communication device 401, 402, 403 can display a form of purchase intention and related information, and the user can fill in the appropriate information, and the interactive content server 42 uses the shopping module 424 to target the user. The response message performs the steps of confirmation, payment and delivery.

Corresponding to the system embodiment of FIG. 2, FIG. 3 and FIG. 4 above, the present invention further provides a network commercial interaction method for instantly broadcasting content. The method flow may refer to the flowchart of the method embodiment described in FIG. 5.

Beginning in step S501, the viewer or the listener can initiate an interactive program loaded on the communication device when receiving the instant broadcast content, and the program can be downloaded by the interactive platform provider. Then, as shown in step S503, the interactive program is initialized first, including confirming the network connection function of the communication device, confirming the interactive content server preset by the interactive program, and then performing the action as shown in step S505. Internet or Internet connection interactive content server.

Since the server program connected to the interactive program should be synchronized with the instant broadcast content, in step S507, the communication device interaction program synchronizes the program information with the server community program, and the synchronization step includes an interactive content server and a television program. Online instant multimedia content is time synchronized with the content host of the wireless broadcast content.

Then, an interactive platform is connected. The interactive platform includes an interactive interface of the multi-party connection generated by the interactive content server, which may be a community interactive discussion forum or a chat room-formed content constructed by a specific program (step S509). The interactive program of the user end then establishes a user interface (step S511), corresponding to the interactive platform, thereby being able to receive the instant interactive message, in particular the commercial message, and display it on the user interface (step S513), and the content of the interactive interface is combined. Instant interactive messages are displayed on the user interface. Moreover, the embodiment also provides a step of the user generating a response message for the instant interactive message, whereby the interactive content server can effectively obtain the required information (step S515).

For example, if the shopping information transmitted by the interactive platform is real-time interactive business information, the user can generate a shopping response message through the user interface of the communication device in response to the instant interactive business information. . According to one of the embodiments, after the interactive content server receives the response message, the interactive content server will process the response message, thereby performing a shopping step, such as processing the order, contacting the manufacturer, confirming the shipment, and delivering the delivery. In the context of this disclosure, the shopping steps are completed by the user to watch or listen to the instant broadcast content, such as the shopping channel, through the interactive platform disclosed in the disclosure, the interactive interface provided by the user through the interactive platform Complete the shopping steps.

As another example, the above-mentioned interactive business information may record advertisements, in which related products or promotions related to the instant broadcast content, such as promotions, coupons or related information, when the user responds to an advertisement response message through the communication device, After the interactive content server receives and processes the response message, it can deliver the promotional message (such as gifts, coupons, discounts, bonuses, and the status of the user in the community) to the user.

In addition, the interactive content server can obtain the user's consumption information and analyze the consumption habits, so that the relevant business information can be effectively transmitted and the advertising efficiency can be improved.

According to the interaction flow of the communication device described above with reference to FIG. 5, FIG. 6 then shows an action embodiment corresponding to the interactive content server.

At the beginning of the interactive step performed by the interactive content server, the interactive content server first receives the program information of the instant broadcast content by the instant content provider, including the start and end time of each multimedia content, including the segmented program information in the content ( Step S601), in conjunction with the information, the interactive content server will determine the appropriate time to implant the instant message, including information about the content, business information, and various interactive messages.

Then, in step S603, the interactive content server will establish an interactive interface for multi-person use between the end users through the program module. Since the interactive content is related to the interactive content broadcast by the operator, the time established by the interactive interface can be matched with the content broadcast. At this time, the connection request of the multi-party communication device will be accepted (step S605), and the connection request and the appropriate acknowledgement signal (acknowledge) can be responded to, and the interactive interface is not limited to the time when the content broadcast is performed.

After the server confirms the request connection, the interactive content server cooperates with the program information of the instant broadcast content, and decides to transmit the instant interactive message to each communication device, especially the commercial information such as advertisements and shopping information, at a specific time (step S607), using The terminal will generate a response message correspondingly, and the interactive content server receives the response message (step S609).

According to an embodiment, the interactive information may carry specific business interaction information, and provide further business behaviors of the user, such as step S611 provided by the interactive content server, and perform necessary shopping procedures according to the user's instructions. Related description.

In summary, the online business interaction system and method for instant broadcast content described in the disclosure can use the interactive interface to obtain instant information related to the content through an interactive platform when the instant content is broadcasted. Or it can provide the industry with appropriate business information, and the benefits include a two-way interactive marketing approach, a reference to provide advertisers with advertising benefits, a community that provides multimedia content for business benefits, and easy to build a corresponding program. Effectively motivate users to purchase, and can provide users with convenient purchasing pipeline.

However, the above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Therefore, equivalent structural changes that are made by using the specification and the contents of the present invention are equally included in the present invention. Within the scope, it is combined with Chen Ming.

10. . . Interactive network

101. . . TV community

102. . . Interactive TV

103. . . Interactive TV shopping

104. . . Interactive advertising

12. . . Instant content provider

14. . . Commodity provider

16. . . Advertising player

A, B. . . user

20. . . Interactive content provider

twenty two. . . Advertising player

twenty four. . . TV program operator

26. . . TV set

28. . . Communication device

29. . . Audience

30. . . network

32. . . Interactive content server

34. . . Advertising player

36. . . Instant content provider

38. . . Audience

361,362. . . Content playback device

301,302,303. . . Communication device

40. . . network

401, 402, 403. . . Communication device

42. . . Interactive content server

421. . . Content time processing module

422. . . Instant interactive message processing module

423. . . Community module

424. . . Shopping module

425. . . Memory module

401a, 402a, 403a. . . Memory

Steps S501~S515. . . User interaction process

Steps S601~S611. . . Interactive platform process

1 is a schematic diagram showing the concept of an online business interaction system for instantly broadcasting content according to the present invention;

2 is a schematic diagram showing an embodiment of a network commercial interaction system for instantly broadcasting content according to the present invention;

3 is a schematic diagram showing a second embodiment of a network commercial interaction system for instantly broadcasting content according to the present invention;

4 is a schematic structural diagram of an interactive content server in the present invention;

5 is a flow chart showing an embodiment of a user end of a network commercial interaction method for instantly broadcasting content according to the present invention;

FIG. 6 is a flow chart showing an embodiment of a server for network commercial interaction method for instantly broadcasting content according to the present invention.

30. . . network

361,362. . . Content playback device

32. . . Interactive content server

34. . . Advertising player

36. . . Instant content provider

38. . . Audience

301,302,303. . . Communication device

Claims (10)

An online commercial interaction method for instantly broadcasting content is an interactive platform initiated by an interactive content server when an instant broadcast content is broadcasted, and linked with an interactive program loaded on a communication device, the method comprising: initializing, including confirming The interactive content server is connected to the network of the communication device, the interactive content server obtains program information of the broadcast content, and confirms the network connection function of the interactive program in the communication device; receiving the communication a connection request of the device; the interactive content server responds to the connection request, and transmits program information about the instant broadcast content, including the program name, the broadcast time, and the segmentation time; and initiates a multi-party connection of the interactive platform. An interactive interface that connects to a user interface established by the communication device; and the interactive content server transmits and displays a business message through the user interface. The online commercial interaction method for instant broadcast content according to claim 1, wherein the instant broadcast content comprises a television program, online instant multimedia content and wireless broadcast content. The online business interaction method for instant broadcast content according to claim 1, wherein the commercial message comprises an advertisement according to a program name, a broadcast time, and a time-scheduled broadcast synchronized by the interactive content server and the communication device. Shopping information. The online commercial interaction method for the instant broadcast content described in claim 3, wherein the advertisement or shopping information is an instant interactive business information, and the instant messaging business information is received by the communication device to generate an advertisement response message or a Shopping response message. The online commercial interaction method for instant broadcast content according to claim 4, wherein after the interactive content server receives the advertisement response message, the interactive content server processes the advertisement response message and returns a preferential message. . The online business interaction method for instant broadcast content according to claim 4, wherein after the interactive content server receives the shopping response message, the interactive content server processes the response message and performs a shopping step. The online business interaction method for instant broadcast content according to claim 1, wherein the interaction step performed by the communication device comprises: executing the interaction program; synchronizing program information of the interactive content server; establishing the user The interface receives the commercial message transmitted by the interactive content server; and displays the business message on the user interface; if the instant message is an instant interactive business message, the instant response is transmitted to the business information. An online commercial interaction system for instantly broadcasting content includes: an interactive content server, comprising a memory module, the interactive content server further comprising: a content time processing module, wherein an instant content provider obtains the instant broadcast content The program information, including the program name, the start and end time of the program, and the content segmentation time, are recorded in the memory module; an instant interactive message processing module is based on the program information obtained by the time processing module of the content. Producing one or more business messages or an instant interactive business information, the one or more business messages or real-time interactive business information are pre-stored in the memory module; a community module is based on the content time processing module The obtained program information establishes an interactive interface corresponding to the instant content; and at least one program module of the communication device is configured to execute an interactive program with one of the interactive content servers, the interaction program and the interaction program Even threaded is recorded in a memory. The online business interaction system for instant broadcast content as described in claim 8 wherein the instant interactive message processing module comprises processing response messages transmitted by the communication device. The online business interaction system of the instant broadcast content according to claim 9, wherein the interactive content server further comprises: a shopping module, which performs the steps of confirming, paying and delivering the response message.